I’m an experienced Product Owner/ Business Analyst with over 8 years of success leading Agile teams in both B2C and enterprise environments. I specialize in managing product backlogs, writing clear and actionable user stories, and collaborating with cross-functional remote teams to deliver high-impact digital solutions. With strong communication skills and a background in UI/UX, data analytics, and stakeholder management, I’ve led the development of data-driven products using tools like Jira, Power BI, SQL, and Figma. I’m detail-oriented, client-focused, and thrive in fast-paced environments where quality and clarity are key to success.
System Testing
Database Testing
User Acceptance Testing
Functional Testing
Software QA
Online Research
User Experience Design
UI/UX Prototyping
Cross-Browser Testing
Usability Testing
Market Research
Design & Usability Research
Design Analysis
Product Analytics
Figma
Swathy P.
Hyderabad, India
$50/hr
4.9
135 jobs
As a Product & UX Strategist with 11+ years of experience across Product Management, Business Analysis, UX Research, UI/UX Design, and Project Management, I help businesses turn complex problems into clear, user-centered, and commercially effective digital products.
I bring a unique combination of business, product, and UX expertise. I don’t just design screens or document requirements—I understand the business problem, research the user needs, define the right product direction, and work with teams to turn strategy into execution.
Over the years, I’ve worked across digital products, SaaS platforms, e-commerce, mobile and web applications, and complex business systems. My experience includes conducting user research, analyzing customer behavior and analytics, developing product requirements, mapping workflows, improving user journeys, designing interfaces, managing projects, and collaborating with engineering and business stakeholders.
I also bring strong experience in UX strategy and product optimization. I’ve worked with tools and data including GA4, Shopify analytics, heatmaps, session recordings, SEMrush, and other research and analytics platforms to identify friction points and translate insights into actionable recommendations.
WHAT I CAN HELP YOU WITH:
🔥 Product Strategy & Product Management
🔥 UX Strategy & User Experience Design
🔥 UX Research & User Interviews
🔥 Business Analysis & Requirements Gathering
🔥 User Journey & Workflow Mapping
🔥 UX Audits & Conversion Optimization
🔥 SaaS, Web & Mobile Product Design
🔥 UI/UX Design & Prototyping
🔥 Customer & Competitor Research
🔥 Analytics-driven UX Optimization
🔥 Product Requirements & Documentation
🔥 Project & Stakeholder Management
🔥 Process Improvement & Digital Transformation
🔥 AI-powered product and workflow strategy
I’m particularly valuable when you need someone who can connect the dots between **business goals, customer needs, and technology**.
I don’t just ask, “What should we build?”
I help you understand **why you should build it, who it is for, what problem it solves, and how to make it successful.**
WHY WORK WITH ME:
✅ 11+ years across Product Management, Business Analysis, UX, and Project Management
✅ Strong business + technology + UX perspective
✅ Data-driven approach to product and UX decisions
✅ Experience working with complex digital products and systems
✅ I keep up with UX, product, technology, and industry best practices
✅ Swift, clear, and proactive communication
✅ I listen carefully to your requirements, wishes, and vision
✅ Strong ownership—I don't need to be micromanaged
✅ Focused on practical solutions, not unnecessary complexity
WORKING WITH ME MEANS:
🔥 You’ll have someone who genuinely cares about your vision.
🔥 You won’t have to waste time micromanaging every step.
🔥 You’ll get experienced strategic thinking—not just task execution.
🔥 You’ll have someone who can take ownership and move the work forward.
🔥 You’ll have a collaborative partner who communicates clearly and proactively.
WHAT CLIENTS SAY ABOUT ME:
"There are a trillion people on Upwork, and I will be honest, I was a little hesitant to hire Swathy, as she was new and thus, unrated.
But this is a person who is going to earn hundreds of rave reviews. I just get to be first.
I hired her because her cover note and messages back and forth were insightful, and she had a decided POV.
After hiring her, she jumped in and crushed it, delivering the work the very next day.
Smart, talented, great initiative—you heard it here first!"
— Thomas Geary, School of Thought
Whether you’re starting a new product, improving an existing one, trying to understand why users are dropping off, or need someone to bring structure to a complex project, I can help you turn the problem into a clear plan and move it toward execution.
If you’re looking for someone who can think strategically, understand the details, communicate clearly, and take ownership of the work, let’s talk.
App Usability Analysis
User Experience Strategy
Wireframing
Usability Testing
UX Research
Web Design
Mobile App Design
UI/UX Prototyping
Figma
Rapid Prototyping
Canva
UX & UI
Design & Usability Research
UX Wireframe
Process Flow Diagram
Aditya S.
Hyderabad, India
$20/hr
5.0
3 jobs
With 9+ years of experience in Software testing, Business Analysis and Product Management, I've led cross-functional teams in all phases of software development life cycle using both Agile and Waterfall methodologies. I possess excellent analytical and communication skills, and have hands-on experience in stakeholder management with a deep understanding of Agile methodologies. My ability to simplify business complexity allows me to effectively translate business requirements into user requirements.
Business analysis experience:
✅ Defining user stories and acceptance criteria
✅ Business requirement analysis
✅ User story reviews
✅ User flows
QA experience:
✅ Manual and Regression Testing
✅ UI/UX & Usability Testing
✅ User story writing and requirement gathering
✅ Test Case Writing, maintenance and execution
✅ QA, bug detection, reproduction and reporting.
✅ Database testing using complex queries including Joins and sub-queries.
✅ Browser compatibility testing
✅ Test planning & requirement analysis
✅ Smoke, sanity & exploratory testing expert.
✅ Deep knowledge in Agile & Scrum along with iterative software development and Waterfall model
✅ Decent knowledge in API testing.
Softwares:
JIRA & ADO
Trello - Microsoft Word, Excel, PowerPoint & Outlook. - MS SQL Server, SAP Hana - Postman & SoapUI - Developer tools & Fiddle
Mockups and wireframing: Figma and Balsamiq
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