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Project Experience: Microsoft · Meta · Google · Carlsberg · We Are Social · Cohesity 𝐈 𝐝𝐞-𝐫𝐢𝐬𝐤 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐞𝐧𝐭𝐫𝐲 & 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐛𝐲 𝐛𝐫𝐢𝐝𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐩 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐭𝐡𝐢𝐧𝐤𝐬 𝐚𝐧𝐝 𝐛𝐞𝐡𝐚𝐯𝐞𝐬. Are you looking for a strategic partner who can decode consumer behavior AND translate those insights into high-converting brand strategy and messaging? I'm a corporate anthropologist (MSc) and research consultant specializing in qualitative insights, market strategy, and premium copywriting. By combining academic methodology with 5+ years of commercial experience, I help global brands uncover the "why" behind customer decisions and turn raw data into actionable corporate strategy. Often in a Nordic context, but with methods and frameworks applicable globally. ─── 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 & 𝐇𝐨𝐰 𝐖𝐞 𝐂𝐚𝐧 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 ─── 1) 𝐐𝐮𝐚𝐥𝐢𝐭𝐚𝐭𝐢𝐯𝐞 & 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 Drawing on my background in anthropology, I help companies clarify positioning, messaging, and brand narratives based on how people actually think, decide, and buy. * Methodologies: Senior moderation for focus groups, in-depth interviews (IDIs), ethnography, community listening, and digital anthropology. * Actionable Insights: Uncovering the cultural and behavioral trends that give you a competitive edge. * Networked with great Swedish, Norwegian and Finnish researchers for multi-country studies. 2) 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 I help brands, organizations, and media outlets gain a clear market advantage by transforming deep qualitative insights into authoritative communication strategy. Rather than relying on generic market data, my consulting is entirely grounded in rigorous cultural analysis and consumer research. This allows me to help international clients navigate the distinct social and behavioral nuances of the Danish and broader Nordic markets with absolute commercial confidence. 3) 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬 Because deep research is only valuable if it is communicated effectively, I leverage audience insights to write captivating copy. From high-converting landing pages and thought-leadership pieces to SEO content frameworks, I write copy that resonates with your customers while satisfying the algorithm. ─── 𝐑𝐞𝐜𝐞𝐧𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐈'𝐯𝐞 𝐄𝐧𝐣𝐨𝐲𝐞𝐝 ─── • Qualitative research to inform and shape communication strategy in Denmark. • Cultural mapping and trend forecasting for Carlsberg to inform the development of new alcohol-free products. • Strategic copywriting and copyediting for Microsoft and Cohesity. • Participant recruitment for qualitative studies for Google. ─── 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 ─── As a consultant, I am responsive, agile, and always emphasize quality and punctuality. I mm tech-savvy and leverage cutting-edge tools and AI to the exact extent that suits your brand. Based in Copenhagen with extensive international experience, I accept projects natively in English and Danish. I help international brands de-risk their Go-To-Market (GTM) strategy by providing deep consumer behavior analysis. Whether you are planning a Nordic market entry into Sweden, Norway or Denmark, I translate cultural nuances into a launch or strategy roadmap that drives conversion. Are you ready to de-risk your next product launch, market entry, or communication strategy? Click "Invite to Job" to share your project details and start a no-cost exploratory conversation. ─── 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 ─── "I really enjoyed working with Emil on a project for a global beverage brand where we needed to localise cultural insights for the Danish market. Emil’s cultural fluency and deep understanding of current trends added specific value to the project. Emil is super easy to work with - quick to respond, flexible with the schedule, and open to input. The insights he delivered were clear, culturally on point, and well put together." - Oona Hewitt, Director for Cultural Strategy & Insights, We Are Social "Emil is a talented writer and editor. He has continued to deliver the highest quality and standard, covering business trends, topical news, and industry-specific topics. He has also contributed ideas and perspectives that add value to our portfolio. He is also very responsive and always punctual with deadlines. We highly recommend Emil if his expertise meets your specific needs." – Kimberly Barrera, Editor at European Business Review "Very professional and agile freelancer, with excellent writing skills. Most importantly he managed to synchronize his style of writing with our current content, which is oftentimes problematic using external freelancers. Worth every penny!" – Joachim Brodersen, Organic Performance Executive