Expert-Vetted Top 1% Upwork consultant | Nearly $3M billed since 2021 | 100% Job Success
I have spent 25+ years founding, scaling, and exiting six companies across ecommerce, supplements, subscription commerce, manufacturing, nutraceuticals, and consumer products.
Across the companies I founded and led, our products generated more than $587M in gross retail sales. I built subscribe-and-save programs serving 250,000+ monthly members, scaled a 4,000-member subscription box, operated Shopify Plus brands sustaining 4-6% conversion rates, and completed multiple exits.
Today, I help DTC founders find the revenue already sitting inside their stores.
My work focuses on Shopify, Klaviyo, CRO, retention, subscriptions, lifecycle marketing, and the operating decisions that determine whether growth becomes profitable revenue or disappears through leaks.
I have lived the problems my clients bring me:
CAC pressure. Conversion declines. Failed launches. Weak retention. Inventory risk. Cash flow constraints. Agency confusion. Underperforming email and SMS. Subscription churn. Reporting that shows activity without explaining what is actually happening.
Eventually, every founder has to answer the same question:
Where is the money leaking?
That is the problem I help solve.
Since my last exit, I have spent two years building RavenOS, my private AI-assisted growth analysis system.
RavenOS helps me review Shopify, Klaviyo, GA4, Meta, and customer data faster and more thoroughly than a traditional audit process. It looks for problems most teams miss:
• Failed payments and preventable subscription churn
• Weak lifecycle flows and poor campaign sequencing
• Declining customer cohorts and low repeat purchase
• Discount stacking and margin erosion
• Checkout and product-discovery friction
• Poor offer sequencing and merchandising gaps
• Revenue trapped inside the existing customer base
• Reporting discrepancies and weak attribution
RavenOS does the digging. I determine what matters, what it is likely costing the business, and what should be fixed first.
It is the system I wish I had when I was running my own brands. Back then, I often found revenue leaks the hard way, by losing the money first.
That is where 25 years of founder and operator judgment comes in.
I look at your business like someone who has sat in the founder seat with his own capital, inventory, employees, reputation, and cash flow on the line.
A few relevant highlights:
• Founded and scaled six companies
• More than $587M in gross retail sales across founder-led brands
• Built subscribe-and-save programs with 250,000+ monthly members
• Built and operated a 4,000-member monthly subscription box
• Multiple exits, including MySupplementStore, GeekBox, NRGX Labs, and KEEG Ocean Plastics
• Experience with Shopify Plus brands sustaining 4-6% conversion rates
• Inc. 5000, including the #40 fastest-growing retail company in the United States
• Named one of Inc. Magazine’s “30 Top CEOs Under 30”
• Expert-Vetted Top 1% on Upwork
• Nearly $3M billed through Upwork since 2021
• 100% Job Success
I typically help brands with growth audits, Shopify and Klaviyo performance, conversion rate optimization, lifecycle revenue, retention, subscriptions, offer strategy, merchandising, checkout friction, and revenue per visitor.
The work may be a focused sprint around one visible constraint, a complete growth blueprint, or ongoing founder-level advisory. The format matters less than identifying the right problem and fixing things in the right order.
What you receive is a clear read on:
• Where revenue is being lost
• What is likely causing it
• What it may be costing the business
• What should be fixed first
• What can wait
• How to turn the findings into practical execution
Most businesses do not need another complicated dashboard, generic audit, or long list of best practices.
They need an accurate read on where revenue is being lost and someone who understands how the decisions affect cash flow, customers, inventory, margins, and long-term growth.
I find the revenue already sitting inside your store.
Send me a brief overview of the business, the main constraint you are seeing, and the systems currently in place. I will give you a direct read on where I would begin.
Best,
Joshua
Copywriting
Marketing Strategy
Advertising Strategy
Shopify
Digital Marketing
Conversion Rate Optimization
Email Marketing
Email Marketing Strategy
Business Consulting
Sales Copywriting
SEO Strategy
Klaviyo
Sales & Marketing
Digital Strategy
Chelsea E.
Springfield, Missouri
$75/hr
5.0
3 jobs
I have several years of being an entrepreneur. I owned a business in the equestrian profession for 7 years and currently own an exterior cleaning business. I have done digital marketing, graphic design,
Content writing, and some video editing
Content Creation
Social Media Content
TikTok Ad
TikTok Marketing
TikTok Video
UGC
Video Production
Opinion Survey
Graphic Design
Instagram
Scripting
Short Video
Social Media Ad Campaign
Social Media Marketing
Influencer Marketing
Christine V.
Springfield, Missouri
$40/hr
5.0
47 jobs
Christine VanDoren created Edge of Longevity, an online personal training company, which helps people all over the world engage in a healthier lifestyle. After becoming an NSCA certified personal trainer and ACE nutritionist, she started spending her time training in the gym and online and creating content for Edge of Longevity, all of which is about how she has worked to better herself, and in turn, hopes to help others better themselves too. She believes the healthier one is, the happier one can be, and through Edge of Longevity, she hopes to spread that happiness to people in every country, every lifestyle, of every age and gender, and ethnicity. She warmly welcomes you to this community of people trying to make a change.
In addition to sharing knowledge through her personal training and nutrition services, she enjoys writing articles and blog content over any health and wellness-related topic!
Blog Content
Training
Health & Fitness
Nutrition
Katherine B.
Springfield, Missouri
$150/hr
5.0
10 jobs
Top skills: social media strategy, communication, hard work ethic, easily able to generate sales and overall traffic to brands’ social media platforms
Interests: creativity, leadership, fashion, beauty, skincare, health and wellness, yoga, self help, love, and growth
Experience: created original content for big name brands such as Skims, Frankie’s Bikinis’s, and Wildflower Cases.
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