I specialize in content that ranks on Google and gets cited inside AI-generated answers — ChatGPT, Perplexity, Google AI Overviews. Most content teams aren't optimizing for both yet. I am.
With 30+ years of experience producing content for Fortune 500 companies, fast-growing startups, and global manufacturers, I bring strategy and execution to the same table.
━━━ WHAT I DO ━━━
◆ SEO & GEO Content Strategy
I build content strategies for visibility on both search engines and AI platforms. Using SEMrush and Surfer SEO, I identify keyword gaps, map search intent, and design content calendars that systematically elevate a website's ranking, topic by topic, month by month.
◆ Content Briefings
I create briefings so detailed and structured that any writer — or AI tool — can produce a ready-to-rank article on the first attempt. Every briefing includes primary and secondary keywords, semantic terms, AI-target queries, tone guidelines, source recommendations, and full structural direction.
◆ Content Audits & Updates
I audit existing content for keyword stuffing, outdated data, weak structure, and low AI visibility. Then fix it. Every piece comes out more readable, semantically rich, and AI-ready.
◆ SEO & GEO Writing
Long-form articles, blog posts, and landing pages written for human readers first, search engines second, and AI citation third. The order matters. The results follow.
◆ Keyword Research & Content Calendars
I go beyond keyword lists. I build full content calendars that give any website a clear, prioritized roadmap to rank. Based on search intent, keyword difficulty, semantic clustering, and competitive gaps.
━━━ INDUSTRIES ━━━
◆ Finance, Banking & Fintech — 30+ years, including Citibank, Fiserv, and Bison Digital Assets. I understand compliance-aware writing, complex product explanations, and the SEO challenges of one of the most competitive verticals online.
◆ Cryptocurrency & Forex — 8+ years covering blockchain, digital assets, DeFi, and forex trading. Technical content made accessible without losing accuracy — and built to rank.
◆ iGaming & Sports Betting — 8+ years producing casino reviews, betting guides, sportsbook content, and responsible gambling material across multiple markets.
◆ SaaS & Tech — 10+ years writing about cloud computing, automation, software solutions, and product-led content for B2B and B2C audiences.
◆ Manufacturing & Industry — Long-term content and digital marketing management for global engineering companies, with multilingual projects across Latin America and Europe.
◆ Travel — Content strategy and PR for travel brands entering Portuguese-speaking markets, combining SEO with media outreach for faster market penetration.
◆ Wine & Lifestyle — Founder of Viva o Vinho, a wine blog with 10+ years in the industry.
━━━ RESULTS ━━━
- Swiss fintech: 2–3 weekly SEO articles over 13 months. Multiple articles ranked on Google's first page, driving significant organic growth.
- Travel industry client: +43% web traffic from Portuguese-speaking regions and media placements within the first two months.
- Manufacturing enterprise: 100+ pages of website content revised for SEO quality and keyword optimization, delivered in under two months.
- German engineering company: 8+ years of digital marketing management, expanded from Brazil to Argentina across all Portuguese- and Spanish-speaking markets.
- US-based SaaS: Ongoing content production since August 2024, combining Surfer SEO optimization with AI-assisted research and fully human writing.
━━━ TOOLS ━━━
SEMrush · Surfer SEO · Google Search Console · ChatGPT · Claude · Perplexity · Power BI · Monday · WordPress · Grammarly · Copyleaks
━━━ LANGUAGES ━━━
English (American & British) · Portuguese (Brazilian & European)
50+ projects completed · 100% Job Success Score · Expert-Vetted
If your content needs to rank on Google and show up where AI looks for answers, let's talk.
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