🚀 Product Owner, UX Architect, and Founder of Visual Side LLC.
For the past 9+ years I've helped startups, SaaS companies, and operational businesses transform ideas into scalable digital products used by thousands of users and deployed across real-world environments.
My background combines product ownership, UX architecture, system thinking, and hands-on design execution.
Today I lead product strategy and delivery for hospitality technology platforms serving 100+ active businesses while also helping founders launch and scale digital products through my studio, Visual Side.
I specialize in:
✔ Product Ownership & Roadmapping
✔ UX Architecture & User Flows
✔ SaaS Platform Design
✔ Web & Mobile Applications
✔ Design Systems & Component Libraries
✔ Product Discovery & Validation
✔ Dashboard & Operational Systems
✔ Hospitality, Fintech & B2B Products
Unlike traditional designers, I focus on how products operate, scale, and evolve.
I work closely with stakeholders, developers, and business teams to translate goals into structured product experiences that improve adoption, efficiency, and growth.
Recent work includes:
• Multi-location hospitality platforms
• POS ecosystems and operational software
• Reservation and ordering systems
• Mobile workforce applications
• SaaS products and startup MVPs
• Enterprise dashboards and management portals
Whether you need product strategy, UX architecture, or complete product design execution, I can help turn complex ideas into systems people actually enjoy using.
Let's build products that scale.
Prototyping
Web Design
Adobe Photoshop
Shopify
UI/UX Prototyping
User Experience
Graphic Design
Design Thinking
UIKit
SaaS
UI Graphics
App Design
UI Animation
Mobile UI Design
Andrej S.
Skopje, North Macedonia
$15/hr
5.0
2 jobs
I design digital products that make complex workflows feel simple - from SaaS platforms and fintech products to AI-powered tools and conversion-focused websites.
My experience covers the full product design process: understanding user and business needs, mapping user flows, creating wireframes, designing responsive interfaces, building interactive prototypes, testing usability and preparing clear developer handoffs.
Recent work includes:
Designing 20+ responsive screens for a document automation SaaS platform
Improving a user task-completion flow by 70% through user testing
Creating a scalable design system with 400+ semantic tokens
Redesigning sales and marketing websites around usability and lead generation
Leading the UX/UI design of an AI-powered transcription tool for court workflows
Designing an award-winning civic technology solution that was adopted for real government use
I can help you with:
SaaS platforms and dashboards
Website and mobile app UX/UI
UX audits and product redesigns
User flows, wireframes and interactive prototypes
Design systems and reusable components
Responsive Framer websites
Fintech and AI-powered products
I primarily work with Figma, Framer, Spline and Adobe Creative Suite. My knowledge of HTML, CSS, Bootstrap and JavaScript also helps me create practical designs that developers can implement accurately.
With experience across product design, marketing and visual communication, I consider both usability and business performance. My approach is straightforward: understand the problem, remove unnecessary friction and deliver a polished solution that works for both the user and the business.
If you need a thoughtful, reliable designer who can turn an early idea or an existing product into a clear, functional experience, let’s discuss your project.
Figma
Adobe Photoshop
Adobe Illustrator
Framer
Hristijan K.
Resen, North Macedonia
$10/hr
5.0
3 jobs
Most products don’t fail because they’re missing features. They fail because people don’t understand how to use them.
I work with startups and businesses that already have something built, but the experience feels messy, confusing, or hard to navigate. My job is to clean that up and make everything feel simple and clear.
I’ve been doing UX/UI for over 5 years, mostly on SaaS platforms, mobile apps, dashboards, and modern web products. A lot of the time, the real problem isn’t the UI - it’s the structure behind it. Flows don’t make sense, too many things compete for attention, or users just get lost.
That’s usually where I step in.
I take complex ideas and turn them into something users can actually follow without thinking too much. From user flows and wireframes to final UI in Figma, I focus on making things logical, usable, and easy to understand from the first interaction.
I also use AI tools in my workflow to move faster and explore better solutions, but the main focus is always on solving real product problems, not just making things look nice.
Besides product design, I also design and build landing pages and websites when needed, using tools like Framer, WordPress, Duda, and Wix.
What I usually help with:
UX audits where I point out what’s not working and why
Fixing messy dashboards and workflows
Improving onboarding so users don’t drop off
Designing MVPs for startups that need a clear structure from the start
Building clean and scalable UI systems
If your product feels harder to use than it should be, I can help simplify it.
Send me a message and let’s see what you’re working on.
Figma
UX & UI Design
Product Design
Web Design
Mobile App Design
Landing Page Design
Wireframing
Prototyping
Interaction Design
SaaS
Website Redesign
Duda
WordPress
Graphic Design
Logo Design
Aleksandra A.
Skopje, North Macedonia
$30/hr
4.9
13 jobs
I am an industrial designer with six years of professional experience in graphic design, branding, visual merchandising, and UX design. I am flexible, deadline-driven, and with a high aesthetic sense. I want to share my creativity with you and develop a project with high success.
Design speaks louder than words. Let's make your project screaming success!
#Photoshop #LeafletDesign #Brochure #Electronics #Branding
#Illustrator #Logo #Vector Design
#Adobe XD #Apps
#Adobe Indesign
#Solidworks #3Dmodels #mechanicaldesign
#Keyshot #rendering
Figma
Adobe Illustrator
Signage
Adobe XD
Adobe Photoshop
Layout Design
Adobe InDesign
Visual Merchandising
Social Media Marketing Strategy
Photo Editing
SolidWorks
Creative Strategy
KeyShot
Anastasija I.
Skopje, North Macedonia
$12/hr
4.9
35 jobs
My name is Anastasija, and I am a designer and developer with over 4 years of experience in UX/UI design, graphic design, web development, and digital illustration. I specialize in creating visually appealing and user-friendly designs that enhance user experience and align with brand identities.
⭐ What I Do:
✔️Web and App Design
✔️WordPress Website Development
✔️Graphics Design (Promotional web banners, Infographics, Marketing, and Printing designs)
✔️Social Media Design (Instagram, Facebook, Pinterest and LinkedIn).
🧰 Tools I Use:
• Figma
• WordPress & Elementor Pro
• Adobe Photoshop
• Adobe Illustrator
• Canva Pro
Let’s collaborate and bring your ideas to life!
Web Design
Graphic Design
Adobe Photoshop
Adobe Illustrator
Canva
Digital Marketing
Microsoft Office
WordPress
Social Media Content Creation
Translation
Editing & Proofreading
Image Editing
Data Entry
Nikola A.
Skopje, North Macedonia
$65/hr
4.9
125 jobs
Websites I Designed Were Used by Companies That Raised $500M+ 🏆 | 100+ Websites Launched | Trusted by Upwork Enterprise Clients & VC-Backed Teams | 6+ Years of Experience | Top 1% on Upwork
Clients:
DualEntry ($90M raised), Copado ($1.9B valuation), FlyCode (Y Combinator–backed), Method Five Lab (VC-backed innovation firm), Powtoon ($15M ARR), Fairmint
⭐️ What Clients Say
I work with teams where the website isn’t a “nice to have” it’s tied to growth, revenue, and funding.
“Nikola was a key contributor to our web team, helping build our Web UI Kit from the ground up. He consistently took initiative, worked directly with stakeholders, and delivered high-quality work on time.”
- Andrea Millea, Creative Director | Upwork Enterprise client (Copado, ~$2B valuation)
“Nikola took the time to deeply understand our software and business model before designing anything. He worked autonomously, brought his own ideas, and added real value without needing to be micromanaged.”
- Evan Nicolini, Founder | VC-backed SaaS startup
“Nikola wasn’t just a designer — we relied on his judgment and advice throughout the project. He’s a strong collaborator and someone we depended on for both design and project decisions.”
- Laz Fuentes, Founder | TechStars-backed startup
🧠 Who I’m a Fit For
I work with B2B SaaS & AI companies that need their website to perform — not just look good.
You’re a strong fit if you’re:
- A Founder or CMO scaling a SaaS or AI product
- A team raising or preparing for funding
- Focused on conversion, clarity, and speed (Optibase Partner)
- An agency needing a senior Webflow partner
🚀 Why Clients Hire Me
Most Webflow designers focus on visuals. I focus on outcomes.
With 100+ websites launched, my work is designed to:
- Increase conversion rates and demo signups
- Support growth and fundraising conversations
- Scale cleanly as your product evolves
- Eliminate constant redesigns and technical debt
- Deliver speed without sacrificing quality
This is why teams trust me.
📊 Results & Track Record:
- Top 1% on Upwork
- 100+ Webflow websites launched
- Websites used by companies that raised $500M+
- 80+ five-star reviews
That’s why teams trust me at critical growth and funding stages.
🚫 Not a Fit If
- To save time on both sides, I’m likely not the right choice if:
- You’re looking for the cheapest option
- You want “just design” without strategy
- You need heavy hand-holding or unclear scope
- Speed and outcomes aren’t priorities
I keep my client list selective for a reason.
✅ How to Start
If this sounds aligned:
1️⃣ Click Send Message
2️⃣ Share a short overview of your product, stage, and goals
I’ll tell you quickly if we’re a good fit.
Expertise:
Web Design, Webflow, UI/UX Design, SaaS, Fintech, EdTech, CRO, Bounce Rate, VC, Conversion Rate, HealtTech, Medtech, Biotech, B2B, Tech, Capital Raising, Design, VC Design, Scalable Design Systems, Growing Web Team, CMO, AI Design, ChatGPT, Integrations
Figma
Webflow
Web Design
UX & UI
User Experience
CSS
UX Research
Wireframing
HTML
UI/UX Prototyping
Adobe Illustrator
Mockup
Landing Page
Landing Page Design
Landing Page Optimization
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Kinetic Investments
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Summa Linguae
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