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Hello! I’m Mikayla, a Senior UX/UI Designer based in South Africa; focused on building clear, functional, and conversion-driven digital products. I work closely with founders, product teams, and engineers to turn complex ideas into simple, scalable user experiences. I don’t just design screens, I design systems that help products make sense, feel intuitive, and perform better. ✅ Senior UX/UI Designer (Product) ✅ End-to-end SaaS & Digital Product Specialist ✅ UX Strategy ᐧ UI Design ᐧ Design Systems 🎯 Current Focus: SaaS Platforms • Vibe-coding • Conversion-driven Web Experiences - WHAT I BRING TO YOUR PRODUCT AS A UX/UI DESIGNER (PRODUCT): 👩‍💻 UX Strategy & Product thinking: I design with structure first: user flows, journey mapping, information architecture, and experience strategy. My focus is always on reducing friction and improving clarity across the product. I LOVE research. 👩‍💻 UI design for REAL products: Clean, scalable interfaces for SaaS dashboards, mobile apps, and responsive web platforms. Built to be consistent, usable, and easy to extend as products grow. 👩‍💻 Figma Expertise & Design Systems: Advanced Figma workflows including components, auto-layout, variables, and scalable design systems. As a former developer, I create structured files that make developer handoff smooth and reduce back-and-forth. 👩‍💻 Dev-handoff ready design I collaborate closely with developers and provide clear specs, interaction states, and structured Figma files that translate cleanly into code. 📌 SELECTED EXPERIENCE • SaaS Redesigns: Improved usability of complex workflows by simplifying navigation and restructuring core user journeys. • Mobile App UX Overhaul: Streamlined onboarding and key flows to reduce friction and improve task completion. • Web Conversion Improvements: Redesigned landing pages and product flows to improve clarity and user decision-making. • Web & Landing Pages: Website & landing page design Prototypes with Loveable Design with Figma 🧠 HOW I WORK Discovery & Research → understand goals, users, constraints & pain-points. UX Mapping → flows, journeys, structure Wireframes → rapid layout exploration UI Design & Branding → clean, scalable visual system, graphics, custom icons • If possible, this is where I would collaborate with the dev team to ensure the UI is feasible & viable. Prototype → test and refine interactions, use external vibe coding tools if desired Handoff → developer-ready Figma + documentation through HTML or React code documentation. 💡 WHY CLIENTS WORK WITH ME I balance product thinking with strong visual design. My focus is not just making things look good, but making them work better; for users and for the business. If you need a designer who can think, structure, and execute across the full product lifecycle, I can help. Multi-disciplinary designer: I have worn many hats and I'm here to use them to ensure the best possible experience for my clients. "But now Mikayla, why are your rates so low?" - Simple, I live in a third world country when my currency is weaker than anywhere else in the world. Now lets get talking :) [Keywords: Figma Designer, Figma Expert, Figma to Loveable, Figma To Wordpress, Web to Figma, Web Design Expert, SaaS Design, Responsive Web Design, Figma, Figma Prototyping, AI Development, AI Vibe Coding, Design Systems, Web to Figma, App to Figma, Mobile Design, Insurance, Banking, B2B, Product Designer, B2B2C Product Designer, UX Research, UX Design, Sketch, Adobe Creative Suite, Canva, Loveable, Claude, Framer, UX Designer, UI Designer, UX/UI Designer, Interaction design, Landing Page Designer, Mockups, Digital Design]

UpWork Top-Rated Plus designer for 6+ years. I take great care to assure efficiency, functionality, and authenticity while maintaining a beautiful aesthetic appeal in all my designs. I use multiple AI tools to leverage my work and create efficient quick turn around times. My work and client reviews speak for themselves. I will guarantee seamless and effective communication and understanding of what you need in your design, from start to finish, helping you solve your creative needs. What I am great at ---------------------- • Websites & Landing Pages • Web Banners & Heros • Mobile Apps • Emails & Social Media • Illustrations • Business cards • Flyers & brochures • Package design • Expo stands & Posters • Book Covers The software I use ---------------------- • Adobe Suite • Figma • WordPress • Wix • Webflow • Squarespace • Canva • MailChimp A few testimonials ---------------------- "I don't want to write a good review, because I don't want anyone to steal Kenny's time. That said, it's only fair to let people know that Kenny is THE. BEST. EVER. From work product to communication, to going the extra mile. It's like there's more than one of him because he does so much SO WELL." ★★★★★ - Adam Ruff, Harrington Agency "Kenny is an incredible designer. He communicated throughout the entire project and met his deadlines. Thanks for the great work. I look forward to collaborating again." ★★★★★ - Mike Fruzzetti, TB Ventures "I’ve been using online Freelance portals since their inception in the late 90s so its fair to say I’ve done this before. Kenny needed very little instruction and was prompt in delivery. Could have not expected more. We will hire again." ★★★★★ - Vista Mobile Health

I turn Figma designs into pixel-perfect WordPress websites, fast and clean. With my own AI workflows, I build in half the time most developers take, and the quality bar never drops. What I do best: - Figma design to WordPress, built in Elementor or Bricks - Pixel-perfect, fully responsive builds, tested on every screen size - AI-generated prototypes (Lovable and similar) rebuilt as clean WordPress - Advanced Custom Fields (ACF), custom post types, and dynamic templates - Performance tuning for top Core Web Vitals (FlyingPress, Perfmatters, LiteSpeed) Why I'm faster: I have built my own AI workflows for WordPress. They take care of the repetitive work, so my time goes straight into what matters: getting your build accurate, fast, and clean. Every build still passes my own QA before it ships, so the speed never costs you quality. How I work: - Clean, modular builds your team can update without breaking anything - I treat estimates as commitments, not starting points - Proactive updates, so you always know exactly where your project stands - Flexible hours and same-day replies, so I am never the bottleneck across your time zone Here is what working with me looks like: you hand over your design, and you get back a clean, pixel-perfect WordPress site, fast, with nothing breaking and no chasing needed. Send me a note about your project and I will walk you through exactly how I would build it.

16 years on Upwork, USD300k+ earned, 5,600 Upwork hours 100% Job Success 9 years Toptal (Top 1%) Expert UX UI Product designer Strategic, systems thinker Expert in B2B Saas, enterprise and complex workflow, multi-tenant systems My background Worked in-house in London for BBC, Fidelity Investments, Man Investments and Investec Bank. I’ve also helped many B2b Saas founders earn funding through MVPs I’ve designed. I’m comfortable both in structured, compliance-heavy domains, and dynamic start ups where requirements aren’t always obvious. "Having written a execution engine from ground up, we've learned a great deal of the complex BPMN modeling standard over the past 5 years. We consider Lee-Anne to be exceptional in her grasp of this standard and she contributed to our own understanding in her time working with us. She is a gifted designer, able to distill complex ideas into clear designs. Unlike generative AI, she can produce a consistent well reasoned design across a domain of knowledge. She is a true teacher and trusted guide." - Upwork client. I think in systems and complex workflows - what are the objects and components of the system, how are they related, and what are the rules that govern them. How do I then translate that complexity into an interaction model that resonates with users. How do I guide them where I want them to go. I love taking complex, convoluted workflows and journeys and transforming them into efficient, intuitive, user-friendly experiences that users want to repeat. Complex enterprise and B2B Saas products are where I excel. What I do: Discovery & UX/Product Definition & Strategy UX Audits and Heuristic Evaluations User research & research strategy Information architecture and interaction models Low fidelity wireframing and rapid AI prototyping (Figma, Vercel (v0) Visual UI design, User Interface design, Web design Empathy maps, experience journey maps and other ux methods User testing & concept validation Design systems & component libraries (Figma) Data visualization & dashboards Annotated developer-ready Figma handoff Design for complex, multi-tenant, workflow systems and platforms HTML & css Tools: Figma | Figjam | Figma Make | Sketch | Protopie | Adove Photoshop | Adobe Illustrator | Miro Perplexity & ChatGpt & Claude (for research and research synthesis, exploring user profiles, general ideation, identifying edge cases, generating meta data and background content, understanding complex workflows) -Vercel (v0) for rapid prototyping and ideation -Artlist for generative media Industries I’ve designed for: Financial services, Healthcare, Telecommunications, Broadcast Media, Real Estate, Traditional Mining, IoT, Transportation, Law, Due Diligence & Risk Management, Banking, Recruitment, Industrial Manufacturing. Some of the types of systems I’ve designed: Online banking Fleet management Unit Trust and hedge fund investment portals Mining analytics and BI Legal case management Due Diligence workflow management Regulatory risk management Enterprise reporting tools Enterprise project & portfolio management Ecommerce Consumer mobile apps (savings & investment, hedge fund & alternatives investment, P2P transacting, property rental)

I'm a young UX/UI designer with certifications from the University of Michigan, Meta, and Google. I began my career as a freelancer for a SaaS startup. Since then, I have been working as a freelancer professionally, both on my own and on several websites like Freelancer, Braintrust, and now Upwork. I love working for companies all around the world and would love to join your team! • I follow the "empathize, define, ideate, prototype, test, repeat" process • I believe in making good UX and UI affordable • I specialize in all things UX and UI - from start to finish. • Regular communication is the key to success • I bring what YOU want to life

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗮 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗙𝗿𝗮𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝘁 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝗻𝘁𝗼 𝗮 𝗵𝗶𝗴𝗵-𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲? ⚡ By combining conversion-focused, research-backed design psychology, I design and develop Framer websites that improve load speed, increase visibility, and guide visitors toward taking action. 📈 𝗣𝗿𝗼𝘃𝗲𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝘄𝗶𝘁𝗵 𝗙𝗿𝗮𝗺𝗲𝗿: +𝟳𝟴𝟵% 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 +𝟮𝟰𝟯% 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗘𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀 📩 Want a website that doesn’t just look good, but actually works for your business? Book a discovery call to get started. 👋 𝗔𝗯𝗼𝘂𝘁 𝗠𝗲 Hi, I’m Natalie, a Top Rated & Certified Framer Expert specialising in high-performing websites for service-based businesses. With a background in the field and years of hands-on experience, I build websites that are intentional, efficient, and designed to lead potential clients to reach out. 𝗪𝗵𝘆 𝟱𝟬+ 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀 𝗛𝗮𝘃𝗲 𝗖𝗵𝗼𝘀𝗲𝗻 𝗠𝗲: ✅ Certified Framer Expert Officially certified by Framer, demonstrating advanced expertise in responsive design, CMS implementation, performance optimisation, and building scalable, conversion-focused websites. ✅ Top Rated on Upwork Consistently recognised for strong communication, reliability, and quality delivery. ✅ Results-Driven Framer Builds Fast-loading, mobile-responsive websites designed to improve engagement, clarity, and conversions. ✅ Psychology-Led Design Approach Every layout, headline, and CTA is placed with intention, guiding users toward action using proven UX and behavioural principles. ✅ Qualified & Multi-Disciplinary Bachelor’s degree in Multimedia (IT), covering web development, UX/UI, animation for the web, SEO fundamentals, and web copy structure. ✅ Zero Developer Lock-In Once your site is complete, I transfer full ownership and walk you through exactly how to manage it, no ongoing developer fees, no confusion. ✅ Clear Process & Communication You’ll always know what stage we’re at, what’s coming next, and why decisions are being made. 💬 𝗥𝗲𝗰𝗲𝗻𝘁 𝗖𝗹𝗶𝗲𝗻𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 “Natalie was outstanding in supporting the development of my website. She demonstrated exceptional attention to detail, communicated clearly and promptly throughout the process, and consistently approached requests with a positive, solutions-focused attitude.” 🧠 𝗠𝘆 𝗣𝗵𝗶𝗹𝗼𝘀𝗼𝗽𝗵𝘆: Everyone judges a book by its cover, and your website is your business cover. My process starts with understanding your business goals, your audience, and the type of clients you want to attract. From there, I apply strategic, psychology-based design principles to build a site that reflects your credibility and converts the right people. 🚀 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗚𝗲𝘁 𝗦𝘁𝗮𝗿𝘁𝗲𝗱? Invite me to your job post or send a message, and let’s talk through your goals. 📅 𝗖𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗮𝗰𝗰𝗲𝗽𝘁𝗶𝗻𝗴 𝟮 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘀𝗹𝗼𝘁𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟲 Keywords: Framer Expert | Framer Website Designer | Framer Website Developer | Framer CMS | Figma to Framer | Framer Website Optimisation | Conversion-Focused Web Design | UX/UI for Service Businesses