Most founders aren't struggling because they're doing anything wrong. They're struggling because nobody has ever shown them what their numbers actually say.
I'm Rodaina Khalifa, Principal at RK Financial Partners. I build the financial systems that let founders answer the five questions that keep them up at night:
1- Am I actually profitable, and on what?
2-When do I run out of money?
3-Can I afford to hire?
4- Should I raise or stay bootstrapped?
5- Is my pricing wrong?
*$150 Financial Clarity Review (Delivered in 48 hours) *
Send me your last three months and your current spreadsheet. I'll send back a written one-page memo: where your cash is going, your runway at current burn, what's genuinely profitable versus quietly losing money, and the three things I'd fix first with a number attached to each. No sales call. You decide what happens next.
Who I work with:
Founders at $0–$1M revenue: Pre-seed and seed startups, bootstrapped SaaS, e-commerce, and agencies needing forecasting without $3,000+/mo retainers.
Owner-led businesses at $1M–$5M: You have a bookkeeper handling the past, but need forward-looking margin visibility, cash forecasting, and decision support.
Fixed Packages (No Discovery Call Required):
01 · Financial Clarity Review $150 (48 Hours)
One-page written memo on cash, runway, margins, and 3 priority fixes.
02 · Financial Model — $500 (2 Days)
Dynamic 3-statement model with scenario toggles built to run the business.
03 · Fundraising Kit - $1200 (5–7 Days)
3-statement model, deck financials, market sizing, structured data room, defensible valuation logic, and mock investor Q&A.
04 · Monthly CFO $300–$500/month (Rolling)
13-week rolling cash flow, 2-page monthly report, budget vs. actuals, runway tracking, and 1 monthly strategy call.
05 · Growth Decision -$1000 (3–5 Days)
Market sizing, unit economics, payback analysis, and go/no-go recommendation for expansion.
Why Me
Capital markets experience at a US B2B fintech matching founders with investors, building data rooms, and supporting live fundraising processes end-to-end.
Central Bank Grounding: 2 years in Monetary Policy Implementation at the Central Bank of Egypt managing liquidity and interest rate inputs.
Proven Market Sizing: Sized $83.5B US markets down to defensible capture models. Speed: 3-day turnaround on core models thanks to build infrastructure.
Work you can look at before hiring me: a full multi-method valuation of a listed healthcare company, a 5-year growth roadmap and market sizing for a US manufacturer, and a competitive analysis benchmarking a NYC brand against five named rivals. Ask and I'll send samples.
Note: I do not offer bookkeeping, tax, payroll, or audit prep. I focus exclusively on forward-looking financial strategy.
Send a message with what you're working on to get started.
Chartered Financial Analyst
Company Valuation
Financial Modeling
Financial Projection
Financial Model
Business Valuation
Business Analysis
Pitch Deck
Market Research
Industry Research
Competitive Analysis
Financial Management
Financial Planning
Light Bookkeeping
Financial Analysis & Valuation
Venture Capital
AI Consulting
Accounting Advisory
Mirette R.
Cairo, Egypt
$85/hr
4.9
234 jobs
Top Rated on Upwork | $200K+ earned | 155 five-star reviews | 234 completed projects
I'm a former Investment Banking / Private Equity professional (Renaissance Capital, TCV) now running an independent M&A and capital-raising advisory practice, with a transaction track record exceeding $1B across Egypt, MENA and the GCC. On Upwork, I bring that same bulge-bracket/boutique rigor to financial modeling, valuations, pitch decks and investment memos for founders, PE firms, and business owners.
***My financial models are fully dynamic: change any assumption (revenue, margins, pricing, opex, capex, debt, equity) and it flows instantly through the entire model — built for real-time sensitivity, break-even and scenario analysis, the same way models are built inside investment banks.***
Recent projects include:
* Certified business valuations — for sale, acquisition, capital raising, or financial reporting
* Deal structuring (buyouts, acquisitions, mergers, divestitures, financing via equity and debt)
* Deal negotiation support (business sales, acquisitions, financing transactions)
* Financial due diligence for acquisitions
* DCF and multiples-based financial and operational models (acquisitions, buyouts, recapitalizations, venture and PE valuations, debt financing, portfolio analysis)
* Business plans, investor presentations, PPMs, investment memorandums, and prospectuses
* Business and financial plans for private equity firms
* Pre-IPO and publishing-sector valuations
* Startup financial models
* F&B sector financial due diligence
Industry experience: Healthcare services, medical devices, pharmaceuticals, financial services, F&B, CPG, automotive, agribusiness, microfinance, and tech/fintech.
I have access to Capital IQ, Euromonitor and Bloomberg for research and industry benchmarking on every engagement, and I attach samples of past models and presentations for reference.
Fluent in English, French and Arabic. I lead a small team, so I can flex capacity for larger or time-sensitive scopes without sacrificing quality.
Currently available and taking on new projects — reach out and let's talk about how I can help.
Financial Analysis
Chartered Financial Analyst
Financial Modeling
Pro Forma Statement
Investment Strategy
Financial Planning
Valuation
Pitchbook
Investment Banking
Investment Research
Private Equity
Business Valuation
Venture Capital Consulting
Business Modeling
Business Proposal Writing
Sara G.
Cairo, Egypt
$70/hr
5.0
51 jobs
As a Corporate Finance specialist and a financial consultant of more than 10 years of experience I can offer you the following services:
- User-friendly complete financial models for established companies & startups including pro forma financial statements that will help in your decision-making process and future planning.
- Business valuation using proven methods like DCF, multiples, market valuation and transaction comparables for capital raising, business sale or acquisition and financial reporting.
- Reporting Excel dashboards including financial ratios and KPIs that will help track your performance.
- Sensitivity Analysis to multi-variable business models necessary for risk management.
- Capital Raising through the preparation of complete business plans and pitch decks and Investment Memos.
- Financial due diligence for existing and new investment.
- FP&A services that will assist you in taking informed decisions and mitigating market risks.
I've offered my services to a wide spectrum of companies ranging from startups to more than 5 decades well established enterprises in a wide range of industries including,
Real estate (residential and commercial), ecommerce, fintech, FMCGs, healthcare, pharmaceuticals, hospitality, SaaS, health care, manufacturing, retail, Education (schools-universities & eLearning), Agribusiness and mobile service providers.
No matter the job’s scope, I am committed to delivering reliable, detailed, and high-quality outcomes in a timely manner to ensure my clients’ satisfaction and optimum return on their investment.
Thank you for your interest in my services, don’t hesitate to reach out for any assistance.
Looking forward to our collaboration.
Financial Analysis
Chartered Financial Analyst
Financial Modeling
Business Plan
Pro Forma Statement
Valuation
Management Consulting
Startup Consulting
Venture Capital Consulting
Investment Banking
Financial Analysis & Valuation
Real Estate Financial Modeling
Financial Management
Market Research
Private Equity
Salah E.
Cairo, Egypt
$50/hr
5.0
4 jobs
Most founders I talk to don't have a "finance problem." They have a clarity problem. The numbers are somewhere — in spreadsheets, in the accountant's reports, in their head — but nobody's pulling it all together into something they can actually decide from.
That's where I come in.
I'm Salah, and finance has been my world for the last 10 years. I currently lead Group FP&A for a holding company with five businesses across Saudi Arabia and Egypt — consulting firms, tech companies, the works. Every month, I'm the person the executives turn to when they need to know what's really going on, what to do about it, and what it means for next quarter.
On Upwork, I do the same thing for founders and SMEs who don't have a senior finance person yet — but need one.
Here's what that usually looks like:
You hand me a messy folder of bank statements, invoices, and half-finished spreadsheets — and a few weeks later you've got a financial model you can show investors, a forecast you actually trust, or a dashboard that tells you what's working before it's too late to fix.
Some of the things I've built recently:
A scenario model for a holding group — the kind of file where you change one assumption and watch three years of P&L, balance sheet, and cash flow update across seven tabs.
A live financial dashboard that pulls together five different entities into one view, so the leadership team stops arguing about whose numbers are right.
A three-statement model with over 2,300 linked formulas — every line traceable, every total reconciled. The kind of file an investor's analyst can't poke holes in.
What I actually help with:
Building budgets and rolling forecasts that don't fall apart in month two. Putting together fundraising models that hold up under investor scrutiny. Setting up dashboards in Excel, Power BI, or custom HTML when off-the-shelf tools don't cut it. Cleaning up the chart of accounts before it becomes a real problem. And often — just being the senior finance brain a founder can call when they need to think something through.
A few honest things about working with me:
I'm not the cheapest finance freelancer on Upwork, and I won't pretend to be. But I do this work at a senior level every day in my full-time role, so you're getting the same quality of thinking your investors expect — without paying for a full-time CFO.
I work in English and Arabic. I know the GCC market. I respond quickly, and if I think a project isn't a good fit for me, I'll tell you straight rather than waste your time.
If you've got a model that needs building, a forecast that needs fixing, or you just want a senior finance person to look at your numbers and tell you what they actually mean — send me a message. Tell me what you're working on. I'll let you know honestly whether I'm the right person and how I'd tackle it.
Financial Analysis
Financial Modeling
Financial Projection
Financial Report
Microsoft Power BI
Microsoft Excel
Market Research
Microsoft PowerPoint
Budget Planning
Business Plan
Cash Flow Modeling
Corporate Finance
Strategic Planning
Cash Flow Analysis
Ahmad M.
Cairo, Egypt
$10/hr
5.0
4 jobs
I build financial models, reports, and analyses that stand up to scrutiny, whether from clients, investors, or auditors.
I’m a Group Financial Analyst with 3+ years of experience delivering financial modeling, FP&A reporting, and management dashboards across holding companies, startups, and advisory engagements. My work supports CFOs, investors, and senior leadership, so accuracy, clarity, and decision-readiness are non-negotiable.
SELECTED EXPERIENCE
- Manufacturing Pricing Model
Developed a cost-based pricing model with three scenarios (conservative, base, aggressive), including breakeven analysis and a 5-year P&L—highlighting revenue leakage and improving pricing strategy.
- Cash Flow Forecast (UK Fashion Brand)
Built a 12-month cash flow forecast to support debt refinancing, structuring inflows/outflows to strengthen lender negotiations.
- Fintech Financial Model (FY2026–2028)
Designed a fully integrated 3-statement model with cohort-based lending logic, centralized assumptions, and dynamic projections.
- Feasibility Study (Saudi Manufacturer)
Delivered a full investment assessment with scenario-based pricing, 5-year projections, and breakeven analysis to support a go/no-go decision.
WHAT I OFFER
Financial Modeling — 3-statement models, forecasting, scenario & sensitivity analysis, startup and group structures
Business Valuation — DCF, comps, equity valuation, investment analysis
FP&A & Reporting — budgeting, variance analysis, KPI frameworks, management reporting packs
Power BI Dashboards — cash flow, AR/AP, profitability, executive-level insights
Financial Review — ratio analysis, reconciliations, audit-ready reporting, compliance support
WHY WORK WITH ME
Experience across corporates, startups, and advisory environments
Strong technical toolkit: Excel, Power BI, Python, SAP, Odoo
Ability to translate complex data into clear, strategic insights
Detail-oriented, reliable, and deadline-driven
Proven exposure to investors, senior management, and cross-functional teams
I don’t just deliver reports, I deliver insights that drive decisions.
WHAT YOU CAN EXPECT
- Clean, structured models.
- Clear, actionable analysis.
- Outputs built for real-world decision-making.
ABOUT ME
I’m Ahmad Muhammad Laithy, a Group Financial Analyst / FP&A professional specializing in financial modeling, reporting, valuation, and capital planning.
- Bachelor of Business Administration in Finance
- CMA Candidate
- FMVA (Financial Modeling & Valuation Analyst) — Corporate Finance Institute
- BIDA (Business Intelligence & Data Analyst) — Corporate Finance Institute
I work across multi-entity environments, supporting holding companies and startups with data-driven insights that inform strategic, operational, and investment decisions. My approach combines technical rigor with business understanding, ensuring outputs are not only accurate but actionable.
LET’S CONNECT
If you need a finance professional who can model, analyze, and clearly communicate your numbers, let’s talk.
📩 Reach out to discuss how I can support your business.
Financial Analysis
Financial Modeling
Financial Projection
Python
Microsoft Excel
Finance
Business Valuation
Data Analysis
Business Analysis
Equity Valuation
Equity Research & Analysis
Google Sheets
John H.
Cairo, Egypt
$9/hr
4.6
36 jobs
I am a Financial Analyst and content writer with 15+ years of proven expertise financial modeling, spreadsheets and valuation analysis. Over the past eight years, I have successfully supported financial service companies by delivering accurate, insightful, and actionable financial reports that drive smarter business decisions.
- Advanced skills in Excel, financial statements, and CFA L1# certified.
- Bilingual: Native Arabic & fluent English-enabling me to deliver high-quality content for both audiences.
- Strong research and writing ability - transforming complex date into clear, engaging content.
In addition to finance, I am passionate about football. I work as a Soccer Writer and Amateur Coach providing in-depth analysis of matches, players, and global football trends. This unique combination allows me to deliver professional writing both in business/finance and sports domains.
My commitment: 100% on-time delivery, accuracy, and client satisfaction.
Financial Analysis
Financial Reporting
Microsoft Excel
Spreadsheet Software
News Writing
Sports Writing
Investment Research
Financial Writing
Cost Accounting
Statistics
Presentations
Economics
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