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Senior Publication Designer | Book & Magazine Layout | Adobe InDesign Expert | Member, Society of Publication Designers What do you want your publication to accomplish? I design publications with the outcome in mind—how they represent the client, the voice they carry, and the impact they leave. I started in a traditional book press workshop, where I apprenticed under a master typographer. Those lessons continue to guide my work today, even though lead type, stained hands, and the smell of ink have given way to a keyboard and screen. For nearly three decades, I've been helping authors, publishers, and organizations turn manuscripts into publications that achieve their purpose. Every project presents a different challenge, and discovering the right solution is what keeps this work rewarding. How can I help you realize your vision? Jana

𝗚𝗿𝗲𝗮𝘁 𝗱𝗲𝘀𝗶𝗴𝗻 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝗻𝗴𝘀 𝗲𝗮𝘀𝗶𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂. 𝗜𝘁 𝗵𝗲𝗹𝗽𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱, 𝘁𝗿𝘂𝘀𝘁 𝗶𝘁, 𝗮𝗻𝗱 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗶𝘁. I am Pakeeza, a professional graphic designer and brand specialist with 𝗼𝘃𝗲𝗿 𝟱 𝘆𝗲𝗮𝗿𝘀 of freelance experience and $100k+ earnings on Upwork, helping brands create visuals that are clear, consistent, and thoughtfully executed. 𝗪𝗵𝗮𝘁 𝗮𝗺 𝗜 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴? From strategic brand identity and bespoke 𝗹𝗼𝗴𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 to high-impact 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴, elevated 𝗽𝗶𝘁𝗰𝗵 𝗱𝗲𝗰𝗸, polished 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀, and scroll-stopping 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀, I craft visual assets that not only look exceptional but feel aligned with your brand’s voice and goals. Whether you're launching something new or refining an established presence, my goal is to create a design for you that is clear, consistent and original. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵: - Logo Design & Brand Identity - Packaging Design (Retail, DTC, Print-Ready) - Brand Guidelines & Visual Systems - Pitch Decks & Investor Presentations - Social Media Design (Posts, Carousels, Ad Creatives) - Marketing Collateral (Brochures, Flyers, Posters) - Print & Digital Design Assets - Ongoing Design Support / Retainer Work 𝗪𝗵𝘆 𝗺𝗲? Over the years, I’ve partnered with a wide range of clients from individuals launching their first business to funded startups scaling fast, to corporate teams with established systems in place. I’ve also worked on long-term retainers, supporting ongoing design needs across industries like 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗳𝗼𝗼𝗱 & 𝗯𝗲𝘃𝗲𝗿𝗮𝗴𝗲, 𝗯𝗲𝗮𝘂𝘁𝘆, 𝘁𝗲𝗰𝗵, 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗹. Whether it’s a one-off project or an evolving brand journey, I bring consistency, reliability, and creative thinking to the table. 𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸! I’m easy to work with, meet deadlines, and genuinely care about the outcome not just the deliverables. Whether you have a clear idea or you're still figuring things out, I’m happy to offer guidance, ask the right questions, and help you move forward. 𝗘𝘃𝗲𝗻 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗷𝘂𝘀𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗼𝗽𝘁𝗶𝗼𝗻𝘀, 𝗳𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗱𝗿𝗼𝗽 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗮𝗿 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗻!

Hi, I'm Alix, a Senior Graphic Designer specializing in Editorial & Document Layout Design. I help businesses and communications teams by taking your prepared content and giving it the structure and page flow it needs to stand out. Whether you need a catalogue, annual report, workbook, information guide or other print-based design project, I ask the right questions and design with intention, bringing hierarchy, structure and flow to your copy and imagery. How I can help: Editorial & Publication Design - Books & Magazine Layout - Annual Reports & White Papers - Editorial Publications - Multi-Page Document Design Corporate & Promotional Documents - Product Catalogues - Pricing Guides - Information Booklets - Installation & Instruction Guides - Case Studies & Proposal Documents - Basic or interactive/fillable PDF forms Production & Ongoing Support - Typesetting & Document Formatting - Template & Layout System Development - Localization & Versioning Support - Ongoing Publication Updates (monthly or quarterly) Over the past 18 years, I’ve worked on everything from brand identity and logo design, packaging, large-format print for trade shows, marketing collateral such as postcards, brochures, and posters, stationery and invitations, as well as web-based imagery and other supporting design materials. This experience has given me a well-rounded understanding of print production and brand application across many formats. Although my focus is currently editorial and document layout design I like to keep my skills sharp and am always available for print-based design projects. Let's see what you got! With an additional background in Project Management my process is clear, organized and straightforward. I've been using the Adobe Suite of products (Photoshop, Illustrator, InDesign) since 2006 and CorelDRAW since 2012, proficient in Word and have experience using Canva. If you are looking for a well-rounded, experienced graphic designer with a focus on Editorial and Document Layout Design who will act as an extension of your business we could be a great fit.

I have over 20 years of corporate graphic design experience working with many Fortune 500 companies including United Technologies (OTIS Elevator, Chubb Security, Pratt & Whitney, Carrier), Panasonic, Coty Beauty to name a few. I specialize in print / digital design, advertising, logo & brand identity. I can adapt to a variety of environments while providing input and pro-active solutions. I focus on clever, sophisticated and modern design. Expert competency levels in Adobe Creative Cloud programs such as Illustrator, Photoshop and InDesign. Aiming to build a relationship with clients who see the value of a professional brand. My past clients appreciate my creative input, efficiency, curiosity and my commitment to on-time delivery. I work fast and guarantee satisfaction. The payment rate is negotiable.

I’m an education writer, curriculum developer, and learning designer with a Master of Education focused on Equity, Diversity, and Social Justice. My background includes classroom teaching, Special Education, Learning Resource support, adult-facing educational content, and program development. I help turn complex ideas into clear, thoughtful learning materials for children, adults, families, educators, organizations, and course creators. My work often includes curriculum development, online course content, workbooks, facilitator guides, educator resources, parent-facing materials, training content, and accessible educational copy. Writing is a central part of what I do. I’m strong at taking rough notes, AI-generated drafts, complex source material, or partially developed ideas and shaping them into content that feels clear, organized, natural, and human. I pay close attention to tone, flow, audience, structure, and whether the material actually works for the people using it. My education background helps me build content that is more than just well-written. I think about learning outcomes, pacing, cognitive load, accessibility, engagement, reflection, and practical application. For adult learning projects, I focus on clarity, relevance, real-world use, and making sure the material respects the learner’s time and experience. I’m especially strong at layered or sensitive topics, including social-emotional learning, equity, belonging, accessibility, personal development, family support, workplace learning, and community-based education. I can help make heavy or complex material feel steady, usable, and approachable without watering it down. My work includes: • curriculum development • online course writing • lesson and unit planning • adult learning and training materials • instructional design support • workbooks and learning guides • facilitator and educator guides • parent and family resources • educational copywriting • editing and refining AI-generated content • structuring rough ideas into clear programs • accessibility-focused content • social-emotional learning materials • equity, belonging, and inclusion resources If you’re building a course, curriculum, program, training resource, or educational product and need someone who can bring structure, clarity, and a strong human voice to the work, I’d be glad to help.

I design corporate and editorial documents, and I use automation to do it faster than most. With XML, data merge, and custom scripting in InDesign, I produce high-volume catalogues, reports, and brochures with total accuracy across every page. Work that would normally take a month, I can deliver in just a few days. With 15+ years in editorial and publication design, I've worked with clients ranging from enterprise software companies to organizations serving First Nations communities across Canada. My work covers annual reports, product catalogues, corporate brochures, one-pagers, infographics, and long-form case studies. What sets my work apart: Accessibility built in. Every document follows proper heading structure, tagging, and reading order, meeting WCAG 2.0 AA and AODA requirements so your content works for screen readers and satisfies compliance needs. This isn't an afterthought; it's part of how I build. Automation that saves you weeks. I work with XML and InDesign data merge to produce high-volume, data-driven documents. A catalogue or report that would normally take a month can be built in a day. I regularly produce 50+ documents per month for a single client, with full consistency across every page. Brand consistency at scale. Whether it's one brochure or a hundred-document system, every piece stays aligned to your guidelines. I work fully online through a clear brief process, so you get professional results without long calls or back-and-forth. If you have a document project, send me the details and I'll tell you exactly how I'd approach it.