Are you a lawyer looking to GROW your law firm?
What if I told you I don’t just build lead generation campaigns — I build the systems behind them?
I help law firms generate consistent cases through legal marketing, AI automation, and full-funnel growth systems built around signed clients, not vanity metrics.
I’m a law firm marketing expert with 15+ years of experience helping attorneys grow through Google Ads, Local Service Ads, law firm SEO, GEO/AEO, social media, TV, outdoor advertising, websites, intake optimization, and AI-powered automation systems.
I work exclusively with law firms handling personal injury, criminal defense, family law, immigration, estate planning, probate, and other high-value legal matters.
Today, law firm growth is not just about “getting more leads.” It is about building a smarter system: ads that attract the right people, websites that convert, intake that follows up fast, SEO that works in Google and AI search, content that builds trust, and automations that keep the entire operation moving without constant manual follow-up.
That is where I specialize.
I also built Janice, my internal AI-assisted marketing operations system for law firms. Janice helps automate and optimize SEO, reporting, content production, recurring tasks, publishing logs, client workflows, Meta data, team queues, approvals, and marketing accountability. I built it because law firm marketing breaks when ads, SEO, content, intake, reporting, and execution all live in separate places.
My expertise brings those pieces together.
* Google Ads for Lawyers
I build and manage Google Ads, Bing Ads, Local Service Ads, call-only campaigns, pay-per-call campaigns, and law firm PPC systems tracked through Google Tag Manager, CallRail, CRM data, and intake feedback.
My campaigns are built around qualified consultations and signed retainers, not just clicks.
For law firms, the difference between wasted spend and profitable advertising usually comes down to structure: the right keywords, negative keywords, landing pages, conversion tracking, call quality review, and intake feedback loop.
I build that system.
* AI Automation for Law Firms
I build AI-assisted workflows that help law firms reduce manual work, improve follow-up, organize tasks, and connect marketing activity to real outcomes.
This includes AI-powered content workflows, reporting automations, intake routing, task creation, CRM support, call/transcript classification, SEO production systems, review response workflows, Google Sheets automations, Apps Script tools, and AI dashboards.
My own system, Janice, supports multiple law firm accounts and a 7-person team by helping manage SEO tasks, content calendars, publishing logs, approvals, reporting, Meta data, and internal work queues.
AI should not replace legal judgment. It should reduce friction, improve consistency, and make the firm’s marketing and operations easier to manage.
* Law Firm SEO Specialist & GEO/AEO Expert
I don’t just “do SEO.” I help law firms show up where people are actually making decisions: Google Search, Google Maps, AI Overviews, ChatGPT-style search, Perplexity, Gemini, and other AI-powered answer engines.
My SEO approach includes local SEO, Google Business Profile optimization, technical SEO, schema, structured content, attorney authority signals, practice-area pages, location pages, internal linking, and content designed to be understood by both humans and search engines.
Your firm should not just be indexed. It should be seen, understood, trusted, and chosen.
* Social Media for Law Firms
I’m the law firm social media strategist attorneys hire when they want a serious, consistent, professional presence online.
I build social media systems for Instagram, Facebook, TikTok, YouTube, LinkedIn, and Meta Ads. These can be organic, paid, AI-assisted, or fully done-for-you.
I also create lifelike HeyGen AI avatars, short-form video systems, attorney authority content, educational posts, reels, captions, and campaigns designed to build recognition and trust over time.
The goal is not random posting. The goal is to make the attorney more visible, more recognizable, and more trusted before the consultation ever happens.
* Social Media Content Strategy for Law Firms
I deliver full-service social media content systems for law firms, including strategy, content calendars, video planning, branded visuals, captions, publishing workflows, and performance review.
From monthly content planning to design, scripting, editing direction, posting, and reporting, I help firms stay active and visible without constantly scrambling for ideas.
Every piece of content should have a job: build authority, answer a question, create trust, support a campaign, or move a potential client closer to contacting the firm.
* TV Ads, Cable Ads, Radio Ads & Jingles for Law Firms
I produce and manage TV ads, cable advertising, radio ads, outdoor advertising, billboard campaigns, and custom law firm jin
Growth Strategy
Digital Marketing
Digital Marketing Strategy
Marketing
Brand Consulting
Brand Identity
Lead Generation
Brand Development
SEM Optimization
Marketing Strategy
Google Ads
Marketing Analytics
Google Tag Manager
Conversion Rate Optimization
Market Analysis
Billboard
Web Design
Web Development
WordPress
David S.
Phoenix, Arizona
$110/hr
4.9
85 jobs
Are you running ads on Google, Facebook, or LinkedIn and just not seeing desired results?
Are you having a hard time finding quality leads or driving sales needed for growth?
Are your costs increasing yet you’re still being outranked by competitors?
I can help. My history of creating profit-driven marketing campaigns is extensive, with over 20 years of experience in performance marketing and brand development.
During this time, I worked as both an entrepreneur and freelancer helping hundreds of companies create and optimize campaigns that drive revenue and growth.
In my early days as a “dot com” entrepreneur, I founded and branded the very first social network for the foodservice industry. After two subsequent acquisitions, we went from a team of 15 to over 500,000 globally, where I continued to focus on marketing and brand development.
During this time, I had the opportunity to work with hundreds of companies of all sizes – from small startups to large Fortune 500 organizations with a vast collection of brands.
I’ve also had the great pleasure of working with many of the largest ad agencies in the industry (view my testimonials on LinkedIn), developing new digital ad placements, and extending many of our marketing programs to Google, Facebook, Instagram, LinkedIn, and others.
In my most recent role, I worked as the Director of Digital Marketing for a leading healthcare company in Arizona, where I managed a multimillion-dollar PPC budget (Google, Bing, Facebook, LinkedIn) that drove record revenue and a 675% return on ad spend (RoAS).
Today, my passion remains in marketing as nothing thrills me more than helping companies reach new levels of growth and prosperity.
Real certifications come from real-world experience, but I also hold five Google AdWords Certifications (Search, Display, Video, Mobile, and Fundamentals).
Book my time below and let’s get started!
I look forward to meeting you and helping you grow.
PPC MARKETING EXPERTISE
• Google Ads Partner
• Continuous optimization of your Google Ads and Facebook Marketing campaigns.
• Full funnel conversion tracking (CPA, CPL, RoAS, etc)
• Enhanced reporting and analytics to drive intelligent data-based decisions
• Smart keyword research and development.
• Remarketing campaigns based on site/app engagement.
• Facebook core audience targeting, Custom Audiences, Lookalike Audiences, and full mastery of the Facebook pixel, event-based targeting, and engagement-based remarketing.
• Full marketing funnel optimization, from creating awareness to driving conversions.
• Landing page optimization testing, including experience with LeadPages, Unbounce, and Clickfunnels)
• Conversion tracking call tracking, and A/B or split testing.
• Ad content and landing page relevance to drive higher quality scores and lower your CPC.
SKILLS
Advanced Google Ads PPC, Bing PPC, Facebook Advertising, LinkedIn Marketing, Salesforce CRM, Infusionsoft, Salesforce Marketing Cloud, Google Analytics, Ahrefs, Moz, SEMRush, BuzzStream, Hubspot, Instapage, Unbounce, Leadpages, Clickfunnels, Word, Excel, Powerpoint, HootSuite, Ninja Forms, WooCommerce, Adobe Suite, WordPress, Photoshop, HTML, CSS, Website to CRM integrations, landing page optimization.
PERSONAL
I live in Phoenix, Arizona with a wife and two daughters. I enjoy running, mountain biking, and hiking - when it isn't 120 degrees outside.
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