Hire the Best Marketing Managers in Thessaloniki, GR

STOP SEARCHING! You just found the person who will organise the chaos, fix the content, ask the right questions and actually care about the result. Shocking, I know, but my clients can confirm. 😄 I’m Irini (Irene in English), with a background in Economics, Business Administration and Marketing, and I’m still that annoying lifelong learner who studies, tests and learns new things every day. So yes, I can make things look good, but I also care whether they make business sense. 😄 My work sits between marketing, content, management and operations. I support clients with social media, content creation, marketing strategy, business administration, VA support, project/account management, HR/recruiting support, client communication, websites, branding and digital workflows. I have 15+ years of experience, including long-term roles and collaborations with companies/clients for over 5–6 years, alongside project-based work with 65+ businesses across different industries & countries. Most of my client work has happened outside Upwork, so this profile is only one part of the bigger picture. My experience includes managing clients, deadlines, teams, freelancers, content, quality checks, feedback, communication, files and all the moving pieces that make projects run properly instead of turning into organised chaos. So yes, I can be creative, but I am also organised enough to make sure the creative work actually gets delivered. 📌 I can help you with: Social Media Management: Instagram, Facebook, LinkedIn, TikTok, Pinterest, Reddit and other platforms depending on your business. This includes content planning, scheduling, community engagement, profile improvements and keeping your accounts active, consistent and on-brand. Content Strategy & Content Creation: Content calendars, post ideas, captions, hooks, storytelling angles, carousel concepts, Reels ideas, story ideas and platform-specific content that has a purpose, not just “let’s post because we have to”. Canva, Adobe, Brand Templates & DTP: Canva and Adobe designs, branded templates, stories, carousels, covers, thumbnails, simple graphics, document layouts, presentations, DTP/layout support and visual consistency across your social media, marketing and business materials. Short-Form Video & Reels Support: Reels and TikTok ideas, video editing, subtitles, hooks, covers, captions and turning raw phone/camera footage into content that feels clear, natural and engaging. Campaign Ideas & Campaign Management: Launch ideas, promotional campaigns, seasonal campaigns, awareness campaigns, content angles, campaign planning, task organisation and making sure the campaign does not stay forever in the “we should do this” phase. Marketing Strategy & Brand Messaging: Positioning, audience research, competitor analysis, content direction, tone of voice, website/social media copy and helping your brand explain clearly why people should care, trust you and take action. Business Administration & VA Support: Inbox support, document organisation, research, spreadsheets, admin coordination, online tools, follow-ups, reporting, task tracking and keeping the small but important things from becoming big problems later. Project & Account Management: Client communication, task follow-up, team coordination, deadlines, workflows, reporting, feedback organisation, freelancer/vendor coordination and generally keeping the beautiful chaos of digital work under control. HR & Recruiting Support: Job posting, candidate screening, freelancer sourcing, onboarding support, applicant communication, shortlisting and interview coordination. I don’t believe in random work just to “stay active”. Every post should have a reason, every caption should sound human, and every strategy should connect to a clear goal. AI can absolutely help the process, but it should never become the final voice of your brand. When I work on marketing, content or operations, I focus on the questions that actually matter: • Why would someone stop scrolling? • Why would they trust, buy, book, follow or message you? • What makes your brand different? • What needs to happen next, and who is doing it? I’m comfortable being the bridge between clients, designers, developers, freelancers, business owners and marketing teams. I can follow instructions, but I can also think independently, spot gaps, suggest improvements and keep things moving without being micromanaged. Clients usually come to me when they need ownership, clear communication, structure, natural content, deadline control and messy ideas turned into clear actions. I’m Greek / Albanian, fluent in English, direct, friendly, reliable and honest. I work best with people who value clear expectations, mutual respect and quality over “cheapest possible”. NOTE: Rates depend on scope and responsibility.

Content Creation / Content Scheduling / Community Engagement / Audience Analysis and Report / Campaign Management / Crisis Management ▪️ BIO Setup and Page Optimization ▪️ Content Creation & Graphic Design (using Canva) ▪️ Image Posts, Carousels & Reels ▪️ Paid Stock Images, Visual Content & Animations ▪️ Proper Branding & Color Theme. ▪️ Top Notch Branded Posts with your Logo & Website Link ▪️ Hashtag Research ▪️ Cover Photos and Banners ▪️ Scheduling/Posting ▪️ Revisions. ▪️ Brand consulting 🔸 Available On Zoom Call. ✅ I have been working in the field of digital marketing for over 10 years. ➡️ Previously as an exclusive partner of an ethnic restaurant company in Athens and Thessaloniki and today as a freelancer with several active accounts to my credit from Greece and all around the world. ➡️ By consistently implementing strategies aimed at not only upgrading our online presence but also positioning ourselves or our business high in the competitive and dynamic social media landscape. ▶️ My training is continuous. My most recent diploma is as DPO specialist (GDPR) 2023. 📥 For further information, you can send me a message using my contact details. Regards George

I help ecommerce brands grow profitably through Meta Ads, Google Ads, paid media strategy, and high-performing creative. With 20+ years in digital marketing, I’ve worked with businesses ranging from startups to established 8-figure brands, including companies such as Vodafone and Citibank. ⭐ 5.0-star Upwork rating 🏆 100+ successful Upwork projects 📈 20+ years in digital marketing 🌎 Experience with brands across the US, UK, Europe, and international markets My core expertise is paid acquisition, particularly Meta Ads and Google Ads, but I don’t look at advertising in isolation. A great ad account cannot fix weak creative, a bad offer, poor positioning, or a broken customer journey. My job is to identify what is actually limiting growth and help fix it. 🚀 META ADS • Meta Ads strategy and management • Facebook & Instagram Ads • Campaign optimization and scaling • Creative testing strategy • Account audits and consulting 🔎 GOOGLE ADS • Google Search Ads • Google Shopping & Performance Max • Google Merchant Center • YouTube Ads & remarketing • Campaign optimization and audits • PPC strategy and consulting 🎨 CREATIVE STRATEGY 📈 ECOMMERCE GROWTH STRATEGY 💡 HOW I THINK ABOUT GROWTH I care about profitable growth, not vanity metrics. ROAS can look good while a business loses money. Revenue can increase while profitability gets worse. The questions that matter are: 💰 Are we acquiring customers profitably? 📈 Can we scale efficiently? 🎨 Is the creative strong enough? 🔎 Are Meta Ads and Google Ads structured correctly? 📊 Can we trust the data? ⚙️ What is actually limiting growth? Then we focus on the few things most likely to move the business forward. ✅ BEST FIT • Ecommerce and DTC brands • Brands actively spending on Meta Ads or Google Ads • Companies looking to scale paid acquisition • Founders who want senior marketing advice • Teams that need experienced paid media oversight If you’re looking for help with Meta Ads, Google Ads, PPC, ecommerce advertising, creative strategy, or senior marketing consulting, send me a message with some context about the business and what you’re trying to improve.

🚀 Your Growth Partner in Crime – Sales & GTM Strategist 🚀 Welcome to my profile! If you're looking to scale your business, generate high-quality leads, and close more deals, you're in the right place. I specialize in Go-To-Market (GTM) strategy, sales process optimization, and business development—helping companies like yours skyrocket revenue with targeted, data-driven strategies. What I Bring to the Table 🔹 Appointment-Setting Powerhouse – I craft personalized outreach strategies using LinkedIn, cold email, and calls to secure high-value meetings. 🔹 Handcrafted Outreach – No spammy mass messages! Every email and DM is customized based on deep research, ensuring higher response rates and better conversions. 🔹 Sales Funnels That Convert – From lead generation to closing deals, I build & optimize high-converting sales systems that turn prospects into loyal clients. 🔹 Tech-Driven & CRM Savvy – I help you set up and manage CRM & automation tools to streamline your marketing & sales workflow. My Core Expertise ✅ Lead Generation & Outreach – (LinkedIn, Email, Cold Calling, Webinars) ✅ Sales Funnel Development – (Turning Leads into Paying Clients) ✅ GTM Strategy & Business Growth – (Market Penetration & Expansion) ✅ CRM Setup & Optimization – (Salesforce, HubSpot, Pipedrive & More) Why Work With Me? ✔ Results-Oriented – Your success is my priority. I don’t just execute tasks—I build revenue-generating systems tailored to your business. ✔ Speed & Responsiveness – Expect fast replies and clear communication. I get things done—efficiently and effectively. ✔ Overdelivering, Always – I go the extra mile to provide exceptional value and ensure you get a strong ROI. ✔ Client-Focused Approach – I treat your business like my own, working as a true partner in your growth. 🚀 Ready to take your business to the next level? Let’s jump on a discovery call and build a winning GTM & sales strategy together. I’m just one message away. Let’s make it happen! 🔥

I help DTC and eCommerce brands turn Email & SMS into a predictable revenue channel through Klaviyo strategy, high-converting automations, segmentation, and retention-focused campaigns. Over the last 4 years, I’ve worked across agency, in-house, and freelance roles, managing retention systems for 30+ eCommerce brands and contributing to over €15M in email-attributed revenue. I’ve worked with 6 and 7-figure brands across fashion, beauty, jewelry, health & wellness, home goods, electronics, pet products, education, and more. My focus is not just sending emails, but building full lifecycle systems that increase revenue, repeat purchases, customer lifetime value, and retention. Here’s how I can help: • Klaviyo account setup, audit, and optimization • Email campaign strategy and execution • High-converting lifecycle flows • Welcome flow, abandoned cart, browse abandonment, post-purchase, winback, back-in-stock, and replenishment flows • Advanced segmentation and personalization • Email & SMS automation strategy • A/B testing and conversion optimization • Deliverability improvements, including SPF, DKIM, DMARC, list health, and inbox placement best practices • Revenue analysis, reporting, and clear next-step recommendations • Ongoing lifecycle and retention management I’ve helped brands improve performance by identifying gaps in their customer journey, restructuring flows, creating better segmentation, improving campaign strategy, and turning email lists into consistent revenue assets. If you are looking for someone who can own your Email & SMS channel strategically, not just execute tasks, I can help you build a retention system that drives measurable growth. Let’s discuss how we can increase your revenue from Email & SMS.

I am a back-end developer at WisePelican in Arizona. I build robust software solutions, from developing complete applications from the ground up to designing intricate scripts that optimize CI/CD processes in existing systems. I’m furthering my expertise with an MSc in Artificial Intelligence at the University of Essex. Outside work, in my free time, I have a passion for AI, kart racing, and cooking. I have attended several seminars, conferences, events, and courses, including Google IT Automation with Python and DevOps on AWS Specialization