STOP SEARCHING! You just found the person who will organise the chaos, fix the content, ask the right questions and actually care about the result. Shocking, I know, but my clients can confirm. 😄
I’m Irini (Irene in English), with a background in Economics, Business Administration and Marketing, and I’m still that annoying lifelong learner who studies, tests and learns new things every day. So yes, I can make things look good, but I also care whether they make business sense. 😄
My work sits between marketing, content, management and operations. I support clients with social media, content creation, marketing strategy, business administration, VA support, project/account management, HR/recruiting support, client communication, websites, branding and digital workflows.
I have 15+ years of experience, including long-term roles and collaborations with companies/clients for over 5–6 years, alongside project-based work with 65+ businesses across different industries & countries. Most of my client work has happened outside Upwork, so this profile is only one part of the bigger picture.
My experience includes managing clients, deadlines, teams, freelancers, content, quality checks, feedback, communication, files and all the moving pieces that make projects run properly instead of turning into organised chaos.
So yes, I can be creative, but I am also organised enough to make sure the creative work actually gets delivered.
📌 I can help you with:
Social Media Management:
Instagram, Facebook, LinkedIn, TikTok, Pinterest, Reddit and other platforms depending on your business. This includes content planning, scheduling, community engagement, profile improvements and keeping your accounts active, consistent and on-brand.
Content Strategy & Content Creation:
Content calendars, post ideas, captions, hooks, storytelling angles, carousel concepts, Reels ideas, story ideas and platform-specific content that has a purpose, not just “let’s post because we have to”.
Canva, Adobe, Brand Templates & DTP:
Canva and Adobe designs, branded templates, stories, carousels, covers, thumbnails, simple graphics, document layouts, presentations, DTP/layout support and visual consistency across your social media, marketing and business materials.
Short-Form Video & Reels Support:
Reels and TikTok ideas, video editing, subtitles, hooks, covers, captions and turning raw phone/camera footage into content that feels clear, natural and engaging.
Campaign Ideas & Campaign Management:
Launch ideas, promotional campaigns, seasonal campaigns, awareness campaigns, content angles, campaign planning, task organisation and making sure the campaign does not stay forever in the “we should do this” phase.
Marketing Strategy & Brand Messaging:
Positioning, audience research, competitor analysis, content direction, tone of voice, website/social media copy and helping your brand explain clearly why people should care, trust you and take action.
Business Administration & VA Support:
Inbox support, document organisation, research, spreadsheets, admin coordination, online tools, follow-ups, reporting, task tracking and keeping the small but important things from becoming big problems later.
Project & Account Management:
Client communication, task follow-up, team coordination, deadlines, workflows, reporting, feedback organisation, freelancer/vendor coordination and generally keeping the beautiful chaos of digital work under control.
HR & Recruiting Support:
Job posting, candidate screening, freelancer sourcing, onboarding support, applicant communication, shortlisting and interview coordination.
I don’t believe in random work just to “stay active”. Every post should have a reason, every caption should sound human, and every strategy should connect to a clear goal. AI can absolutely help the process, but it should never become the final voice of your brand.
When I work on marketing, content or operations, I focus on the questions that actually matter:
• Why would someone stop scrolling?
• Why would they trust, buy, book, follow or message you?
• What makes your brand different?
• What needs to happen next, and who is doing it?
I’m comfortable being the bridge between clients, designers, developers, freelancers, business owners and marketing teams. I can follow instructions, but I can also think independently, spot gaps, suggest improvements and keep things moving without being micromanaged.
Clients usually come to me when they need ownership, clear communication, structure, natural content, deadline control and messy ideas turned into clear actions.
I’m Greek / Albanian, fluent in English, direct, friendly, reliable and honest. I work best with people who value clear expectations, mutual respect and quality over “cheapest possible”.
NOTE: Rates depend on scope and responsibility.
Copywriting
Social Media Marketing
Translation
Greek
Social Media Content Creation
Management Skills
Project Management
Graphic Design
Adobe Lightroom
Advertising Design
Social Media Ad Campaign
Content Creation
Business Writing
Business
Project Management Professional
Growth Strategy
Web Design
Research Methods
Marketing
Google Ad Manager
Dimitrios I.
Thessaloniki, Greece
$30/hr
5.0
7 jobs
I help DTC and eCommerce brands turn Email & SMS into a predictable revenue channel through Klaviyo strategy, high-converting automations, segmentation, and retention-focused campaigns.
Over the last 4 years, I’ve worked across agency, in-house, and freelance roles, managing retention systems for 30+ eCommerce brands and contributing to over €15M in email-attributed revenue.
I’ve worked with 6 and 7-figure brands across fashion, beauty, jewelry, health & wellness, home goods, electronics, pet products, education, and more. My focus is not just sending emails, but building full lifecycle systems that increase revenue, repeat purchases, customer lifetime value, and retention.
Here’s how I can help:
• Klaviyo account setup, audit, and optimization
• Email campaign strategy and execution
• High-converting lifecycle flows
• Welcome flow, abandoned cart, browse abandonment, post-purchase, winback, back-in-stock, and replenishment flows
• Advanced segmentation and personalization
• Email & SMS automation strategy
• A/B testing and conversion optimization
• Deliverability improvements, including SPF, DKIM, DMARC, list health, and inbox placement best practices
• Revenue analysis, reporting, and clear next-step recommendations
• Ongoing lifecycle and retention management
I’ve helped brands improve performance by identifying gaps in their customer journey, restructuring flows, creating better segmentation, improving campaign strategy, and turning email lists into consistent revenue assets.
If you are looking for someone who can own your Email & SMS channel strategically, not just execute tasks, I can help you build a retention system that drives measurable growth.
Let’s discuss how we can increase your revenue from Email & SMS.
Email Marketing
Email Automation
Email Campaign Setup
Klaviyo
Email Marketing Strategy
Mailchimp
A/B Testing
Organizational Plan
SMS
Market Segmentation Research
Popup Setup
Email Deliverability
Account Management
CRM Automation
Romanos C.
Thessaloniki, Greece
$15/hr
5.0
4 jobs
🚀 Your Growth Partner in Crime – Sales & GTM Strategist 🚀
Welcome to my profile! If you're looking to scale your business, generate high-quality leads, and close more deals, you're in the right place. I specialize in Go-To-Market (GTM) strategy, sales process optimization, and business development—helping companies like yours skyrocket revenue with targeted, data-driven strategies.
What I Bring to the Table
🔹 Appointment-Setting Powerhouse – I craft personalized outreach strategies using LinkedIn, cold email, and calls to secure high-value meetings.
🔹 Handcrafted Outreach – No spammy mass messages! Every email and DM is customized based on deep research, ensuring higher response rates and better conversions.
🔹 Sales Funnels That Convert – From lead generation to closing deals, I build & optimize high-converting sales systems that turn prospects into loyal clients.
🔹 Tech-Driven & CRM Savvy – I help you set up and manage CRM & automation tools to streamline your marketing & sales workflow.
My Core Expertise
✅ Lead Generation & Outreach – (LinkedIn, Email, Cold Calling, Webinars)
✅ Sales Funnel Development – (Turning Leads into Paying Clients)
✅ GTM Strategy & Business Growth – (Market Penetration & Expansion)
✅ CRM Setup & Optimization – (Salesforce, HubSpot, Pipedrive & More)
Why Work With Me?
✔ Results-Oriented – Your success is my priority. I don’t just execute tasks—I build revenue-generating systems tailored to your business.
✔ Speed & Responsiveness – Expect fast replies and clear communication. I get things done—efficiently and effectively.
✔ Overdelivering, Always – I go the extra mile to provide exceptional value and ensure you get a strong ROI.
✔ Client-Focused Approach – I treat your business like my own, working as a true partner in your growth.
🚀 Ready to take your business to the next level? Let’s jump on a discovery call and build a winning GTM & sales strategy together.
I’m just one message away. Let’s make it happen! 🔥
Sales & Marketing
Phone Communication
Google Closure
Technical Support
Sales
Outbound Sales
Software
Sales Management
Data Analytics
Sales Analytics
Sales Development
Software Development
Nikolaos B.
Thessaloniki, Greece
$24/hr
5.0
43 jobs
I build, fix and improve Wappler, PHP/MySQL and database-driven websites, admin panels and web apps using HTML, CSS and JavaScript — with business goals, SEO and content strategy in mind.
I can help if you need a practical developer who understands both the technical side and the business purpose of a website or web system. I don’t just write code or build screens — I help clarify what the project needs to achieve, how users should interact with it, and how the final result can support visibility, communication, leads and growth.
My strongest work includes:
* Wappler project fixes and improvements
* PHP/MySQL custom websites and web apps
* Admin panels and CRUD systems
* Database-driven business tools
* Landing pages with backend functionality
* SEO-ready website structures
* Technical website fixes
* Practical API integrations
* AI-assisted content workflows
* Website content organization and administration
I have many years of experience working on real business websites and custom web solutions, combining development, SEO, content management and visual communication. This helps me understand not only how to build something, but also why it matters for the business behind it.
Core stack:
Wappler, PHP, MySQL, HTML, CSS, JavaScript, Bootstrap, SEO tools and AI-assisted workflows.
If you need someone who can build, fix or improve a website, Wappler project or web app — while also understanding SEO, content and user experience — feel free to send me a message.
SEO Audit
Search Engine Optimization
Low-Code Development
Email Design
Email Template Development
Video Conversion
Adobe Photoshop
CSS
PSD to HTML
Image Editing
HTML5
PHP
JavaScript
Content Management
On-Page SEO
Nikolaos V.
Thessaloniki, Greece
$480/hr
5.0
137 jobs
My work has helped both big brands like Vodafone & Citibank, but also startups, and helped them grow to 6-8 figures. 🏆20 years of advertising experience 🏆 Top 3% on Upwork
My clients are getting on average 4X-18X Return on their Adspend (ROAS) through my fully tailored approach.
𝗪𝗲 𝗺𝗮𝘆 𝗯𝗲 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗳𝗶𝘁 𝗶𝗳:
❓ You are serious about your business
❓ You are open to feedback from an expert
❓ You don't want to do everything yourself
❓ You are not currently getting the results you want
❓ Or you want to improve your results
❓ You want the best of the best
𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗺𝗲𝗮𝗻𝘀 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹:
✅ SAVE MONEY - We use proven strategies and do not waste your budget
✅ SAVE TIME - so you can focus on growing your business and not dealing with ads
✅ Get the best treatment - Direct communication channel at all times
✅ Work with an experienced team that consistently brings results
✅ Hit your (realistic) goals
𝗦𝗼𝘂𝗻𝗱𝘀 𝗹𝗶𝗸𝗲 𝗮 𝗳𝗶𝘁?
Click the green 'Invite to Job' button in the top right-hand corner or
𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐌𝐞𝐞𝐭𝐢𝐧𝐠 𝐡𝐞𝐫𝐞: ▶️ digitaltimesavers.com/discovery-call/ ◀️
*** I am not going to be just a freelancer, but an extension of you and your team, that will do anything possible to help you achieve your goals. ***
Nikolaos (Nick) Vasilikaris
Campaign Management
Google Ads
Google Analytics
Social Media Marketing
Facebook Advertising
Audience Research
Facebook
Search Engine Optimization
Bing Marketing
Brand Consulting
Marketing
Growth Hacking
YouTube Marketing
Advertising
Anastasios L.
Thessaloniki, Greece
$35/hr
5.0
3 jobs
Hi there! 🎥✨ I'm a videographer, video editor, and marketer passionate about storytelling that captures attention and delivers results. With a background in both video production and marketing, I bring a unique approach to each project, crafting videos that not only look great but also resonate deeply with audiences and meet strategic goals.
Video Shoot
Video Editing
Video Editing & Production
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
Top interview questions to help you hire the right Marketing Managers, faster.
How do I hire a Marketing Manager near Thessaloniki, on Upwork?
You can hire a Marketing Manager near Thessaloniki, on Upwork in four simple steps:
Create a job post tailored to your Marketing Manager project scope. We’ll walk you through the process step by step.
Browse top Marketing Manager talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Marketing Manager profiles and interview.
Hire the right Marketing Manager for your project from Upwork, the world’s largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Marketing Manager?
Rates charged by Marketing Managers on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Marketing Manager near Thessaloniki, on Upwork?
As the world’s work marketplace, we connect highly-skilled freelance Marketing Managers and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Marketing Manager team you need to succeed.
Can I hire a Marketing Manager near Thessaloniki, within 24 hours on Upwork?
Depending on availability and the quality of your job post, it’s entirely possible to sign up for Upwork and receive Marketing Manager proposals within 24 hours of posting a job description.