Ready to take your business to the next level by diversifying leads beyond referrals and word of mouth? Feel like your marketing is tactical and ad hoc, and you're lacking focus, a plan or prioritization? Need to do a better job of managing your messaging to key audiences?
I'm a fractional CMO and marketing consultant who helps companies with strong and growing annual revenues of $5M+ grow sustainably through more strategic marketing. I'm an integrated marketing leader with 15 years of experience in insights-driven product, brand and growth marketing. I've held marketing leadership roles at Capital One, BNY Mellon and Edelman.
My specialties include:
--Fractional CMO leadership: executive marketing leadership and experience without the full-time commitment where I act as an extension of your internal team to set and deploy strategies, and structure your team for success.
--Messaging and narrative development: corporate, brand and product messaging to help your business break through the noise and connect with your target audience(s)
--Product marketing: persona development, product positioning, messaging and go-to-market strategies to help mid-size and large businesses drive product adoption with consumers
--Marketing innovation: identifying strategic opportunities to advance marketing, including with new tools and technologies like AI, to supercharge growth and differentiation
I work with companies in highly regulated industries (e.g., financial services, health) and those that have a positive, healthy impact (e.g., wellness, sustainability, consumer apps, social impact and outdoor recreation/lifestyle/golf).
Marketing Strategy
B2C Marketing
Digital Marketing Strategy
Go-to-Market Strategy
Content Marketing
Content Marketing Strategy
Product Marketing
Marketing Consulting
Marketing
Freelance Marketing
Brand Positioning
Messaging Framework
Marketing Plan
Marketing Audit
Rachel H.
Redondo Beach, California
$100/hr
5.0
2 jobs
I help organizations and thought leaders transform complex narratives into powerful brand expressions that drive engagement, trust, and growth. With 20+ years of experience in brand transformation, organizational communications, and digital innovation, I create cohesive strategies, programs, partnerships, and messaging across owned, earned, and social channels—for internal, B2B, and consumer audiences.
Recognized as a trusted, resourceful advisor who blends big-picture strategy with meticulous, detail-oriented execution, I partner with founders and cross-functional leaders in product, people, design, data, marketing, and technology to align vision, culture, growth, go-to-market and social media strategies. My work spans guiding executives through M&A and cultural transformation, building digital platforms, events, and cascading comms from zero-to-one; leading product launches and industry leading conversations that make emerging technologies clear, accessible, and scalable.
Passionate about community as an engine of growth, I care deeply about both the vision and the details that bring programs and noteworthy moments to life—whether strengthening culture, amplifying brand growth, or building authentic connections. Always open to opportunities that help bring innovative ideas and people together for the greater good.
Specialties: Marketing & Communications | Public Relations | Brand Strategy | Executive Social Media & Storytelling | Organizational Communications | Employee Engagement | Thought Leadership | Digital Marketing | Community Building | AI Technologies | B2B Tech | Data-Driven B2B
Marketing Strategy
B2B Marketing
Brand Strategy
Marketing Management
Social Media Marketing
Startup Consulting
Marketing Communications
Media Relations
Public Relations
Business Writing
Digital Strategy
Employee Communications
Storytelling
Thought Leadership Content
Sales Writing
Editorial Writing
Program Management
Content Writing
Qualitative Research
Market Research
Dawn F.
Redondo Beach, California
$100/hr
5.0
1 jobs
Most brands don’t have a content problem.
They have a narrative problem.
👉 Content doesn’t build authority. Narrative does.
Right now, your marketing likely looks something like this:
You’re posting. Running ads. Doing “all the right things.”
But nothing is compounding.
And nothing is converting the way it should.
Because without a clear narrative, every piece of marketing exists in isolation—
and your audience has nothing to latch onto.
That’s where I come in.
𝗜 𝗵𝗲𝗹𝗽 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 (𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 + 𝘀𝗲𝗿𝘃𝗶𝗰𝗲-𝗯𝗮𝘀𝗲𝗱) 𝘁𝘂𝗿𝗻 𝘀𝗰𝗮𝘁𝘁𝗲𝗿𝗲𝗱, 𝗶𝗻𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗯𝗿𝗮𝗻𝗱 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗴𝗿𝗼𝘄𝘁𝗵.
𝗪𝗶𝘁𝗵 𝟮𝟬+ 𝘆𝗲𝗮𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝗹𝗶𝗸𝗲 𝗙𝗼𝗿𝗲𝘃𝗲𝗿 𝟮𝟭, 𝗙𝗮𝗯𝗹𝗲𝘁𝗶𝗰𝘀, 𝗮𝗻𝗱 𝗩𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝘁𝗲𝗶𝗻𝘀, I bring enterprise-level strategy to founder-led businesses ready to scale.
This isn’t about posting more content.
It’s about building a brand people understand, remember, and choose.
𝗪𝗛𝗔𝗧 𝗜 𝗛𝗘𝗟𝗣 𝗬𝗢𝗨 𝗗𝗢:
✅ 𝗖𝗹𝗮𝗿𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲: Define the clear, unified story that makes your brand instantly recognizable and compelling.
✅ 𝗙𝗶𝘅 𝘄𝗵𝗮𝘁’𝘀 𝗻𝗼𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴: Identify where your messaging, content, or funnel is breaking, and how to fix it.
✅ 𝗧𝘂𝗿𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻𝘁𝗼 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗲𝗻𝗴𝗶𝗻𝗲: So your marketing drives leads, sales, and opportunities—not just engagement.
✅ 𝗕𝘂𝗶𝗹𝗱 𝗮 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺: Create structure, workflows, and direction so your marketing compounds instead of resets.
✅ 𝗚𝘂𝗶𝗱𝗲 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 (𝗼𝗿 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗼𝗻𝗲): So execution becomes easier, faster, and more aligned.
𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞:
I don’t just give you ideas—I show you what’s not working, why, and exactly how to fix it.
Most clients start with a Narrative + Conversion Audit, then move into building and optimizing their full marketing system.
𝗪𝗛𝗬 𝗣𝗘𝗢𝗣𝗟𝗘 𝗛𝗜𝗥𝗘 𝗠𝗘:
✨ I quickly identify what’s actually holding your marketing back
✨ I bring clarity to messaging that feels scattered or diluted
✨ I turn complexity into a clear, executable strategy
✨ I help you move from guessing → to knowing exactly what to do
✨ I blend strategy, psychology, and execution so your marketing performs
𝗥𝗘𝗦𝗨𝗟𝗧𝗦:
📈 3x revenue growth + 0 → 25K organic followers (Consultant)
📈 Instagram became a Top 3 traffic driver (E-commerce Brand)
📈 200%+ engagement increase + 20x shares in just 6 weeks (Wellness CPG Brand)
𝗧𝗘𝗦𝗧𝗜𝗠𝗢𝗡𝗜𝗔𝗟𝗦:
📣 "Dawn helped us refine not just our social strategy but our overall brand direction. Since then, we’ve had a full year of double-digit follower growth.” -Bobby, VP of Marketing, Retail Brand (Tillys)
📣 "Within 2 weeks, we got our first $2K sale directly from Instagram.” -Krista, Consultant & Course Creator
📣 "I've gotten sales from Instagram, which I never had before! And I'm on autopilot, which actually gives me the space to focus on growing the business." -Meng, Founder, Baby Product Brand
📣 "I used to spend an entire day creating content. Now I spend an hour or two a week...and I'm actually getting clients from Instagram. Also, my first book deal." -Kelly, Functional Health Consultant
📣 “Just signed 2 new clients within 24 hours of implementing Dawn’s recommendations—after never converting from Instagram before.” -Amy, Health/Fitness Coach
𝗜𝗙 𝗬𝗢𝗨𝗥 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗜𝗦𝗡'𝗧 𝗖𝗢𝗡𝗩𝗘𝗥𝗧𝗜𝗡𝗚, 𝗧𝗛𝗘𝗥𝗘'𝗦 𝗔 𝗥𝗘𝗔𝗦𝗢𝗡.
Message me and I’ll help you identify exactly what’s holding it back—and what to do next.
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