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I’m a marketing strategist with 20+ years of experience working with global brands like Nintendo, Reebok, GlaxoSmithKline, and Fairmont Hotels & Resorts - alongside founder-led companies and startups in health and wellness that needed to grow fast and get it right the first time. I diagnose what’s actually holding your business back and build the strategy that fixes it. I’ve helped scale a NYC fashion brand from 0 to $15M in revenue and 600K+ organic followers (no paid ads). I’ve launched brands, repositioned companies, and built marketing systems that generate revenue demand, not just attention. What I Do Best • Growth Strategy Clear, actionable marketing plans tied directly to revenue, not vanity metrics. • Brand Positioning So your audience instantly understands why you matter (and why they should choose you). • Content That Converts Not random posting but structured content ecosystems built around proof, storytelling, and demand. • Lead Generation Systems SEO and AEO, email, and content strategies designed to consistently bring in qualified leads. • Website & Funnel Audits I identify exactly where you’re losing people and how to fix it fast. • Offer & Pricing Strategy So you’re not just selling more, you’re selling smarter. How I Work Before any strategy call or creative direction, I will review your current website, social media and other marketing channels. What’s working? What’s not? Where the gaps are. Then we build from there, so every decision is intentional, not guesswork. I ask the right questions. I listen closely. And I move quickly from insight to execution. Who I Work With • Founder-led brands • E-commerce and Shopify businesses • Wellness, fashion, and lifestyle companies • Experts turning knowledge into digital products • Businesses ready to grow, but stuck on how Start Here Every engagement begins with a short introductory call. From there, we define the right path, whether that’s a focused strategy session, a full audit, or ongoing advisory support. If you’re serious about growth and want a strategy that actually drives results, let’s talk. Schedule a complimentary intro call with me to begin.

Marketing and Branding From A to Z. With Experience Globally across North America, Western & Southern Europe, and the Middle East. Exciting news — I’ve launched Weagles Marketing, a full-service agency specializing in crafting high-quality content and strategic campaigns that don’t just look good — they drive real results. You’re probably here because you’re looking for something fresh. Ideas that are creative, but also rooted in purpose. Campaigns that look great, but also convert. That’s exactly what I offer. With a background in Media Management and Business, I’ve led diverse projects across industries — from fashion and food to tech and B2B services — building tailored strategies and executing everything from social media to branding to PR. Now, with a team of 10+ talented creatives and strategists, I offer full-scale marketing support, including: Marketing & Brand Strategy Digital Campaigns Social Media Management & Content Calendars Paid Media Buying (Meta, Google, YouTube & more) Creative Content Production & Visual Design Public Relations & Influencer Seeding Website & SEO Optimization Offline Activations & Event Marketing I’ve worked globally, helping businesses expand their reach, sharpen their image, and grow their audience across borders. My team speaks English, Arabic, German, and French, so we communicate fluently with both your audience and your market. 💡 Whether you’re launching a new product, scaling internationally, or simply need smarter, more consistent marketing — I’m here for it. 📩 DM me on Upwork to discuss your goals — and I’ll be happy to share examples of past work tailored to your industry. Let’s build something that matters.

𝑾𝒉𝒆𝒕𝒉𝒆𝒓 𝒚𝒐𝒖’𝒓𝒆 𝒋𝒖𝒔𝒕 𝒍𝒂𝒖𝒏𝒄𝒉𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒆𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒆 𝒃𝒓𝒂𝒏𝒅, 𝒇𝒆𝒆𝒍𝒊𝒏𝒈 𝒐𝒗𝒆𝒓𝒘𝒉𝒆𝒍𝒎𝒆𝒅 𝒂𝒃𝒐𝒖𝒕 𝒘𝒉𝒆𝒓𝒆 𝒕𝒐 𝒔𝒕𝒂𝒓𝒕, 𝒐𝒓 𝒔𝒊𝒎𝒑𝒍𝒚 𝒌𝒏𝒐𝒘 𝒚𝒐𝒖𝒓 𝒔𝒕𝒐𝒓𝒆 𝒔𝒉𝒐𝒖𝒍𝒅 𝒃𝒆 𝒅𝒐𝒊𝒏𝒈 𝒎𝒐𝒓𝒆 𝒃𝒖𝒕 𝒅𝒐𝒏’𝒕 𝒌𝒏𝒐𝒘 𝒘𝒉𝒂𝒕 𝒊𝒔 𝒎𝒊𝒔𝒔𝒊𝒏𝒈, 𝑰 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒔𝒕𝒓𝒖𝒄𝒕𝒖𝒓𝒆 𝒚𝒐𝒖𝒓 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈, 𝒄𝒍𝒂𝒓𝒊𝒇𝒚 𝒚𝒐𝒖𝒓 𝒈𝒓𝒐𝒘𝒕𝒉 𝒑𝒂𝒕𝒉, 𝒂𝒏𝒅 𝒕𝒖𝒓𝒏 𝒄𝒐𝒏𝒇𝒖𝒔𝒊𝒐𝒏 𝒊𝒏𝒕𝒐 𝒂 𝒔𝒊𝒎𝒑𝒍𝒆, 𝒂𝒄𝒕𝒊𝒐𝒏𝒂𝒃𝒍𝒆 𝒔𝒚𝒔𝒕𝒆𝒎 𝒕𝒉𝒂𝒕 𝒉𝒆𝒍𝒑𝒔 𝒚𝒐𝒖 𝒂𝒕𝒕𝒓𝒂𝒄𝒕 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔, 𝒊𝒎𝒑𝒓𝒐𝒗𝒆 𝒔𝒂𝒍𝒆𝒔, 𝒂𝒏𝒅 𝒃𝒖𝒊𝒍𝒅 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒕𝒉𝒂𝒕 𝒈𝒓𝒐𝒘𝒔 𝒄𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒕𝒍𝒚. Most eCommerce brands aren't struggling with email deliverability — they're struggling with 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. They send beautiful campaigns that get ignored, flows that feel generic, and watch open rates plummet while leaving serious revenue on the table. 𝙈𝙮 𝙂𝙤𝙖𝙡: To build your Klaviyo backend and email marketing system so well that your brand is no longer dependent on random campaigns, weak flows, or discount-heavy promotions to drive sales. 𝙄 𝙝𝙖𝙣𝙙𝙡𝙚 𝙩𝙝𝙚 𝙛𝙪𝙡𝙡 𝙥𝙧𝙤𝙘𝙚𝙨𝙨: Klaviyo setup, email marketing strategy, SMS marketing, flows, campaigns, segmentation, copy, design, optimization, audit work, and reporting for Shopify ecommerce brands that want retention to become a serious revenue channel. Real success metric: Across 100+ ecommerce projects (beauty, fashion, fitness, home goods, b2b & more), my clients consistently achieve: ✅ 20–40% of total revenue from email within 3–6 months ✅ 30–60% uplift in open rates ✅ 2–3x increase in click-through rates ✅ 5–6 figure additional revenue in the first 45–90 days for scaling brands What I deliver as your klaviyo email marketing specialist Full Klaviyo ecosystem build & optimization I turn your email channel into a predictable revenue engine ; not just another marketing tool. Core services include: ✔ 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 𝗔𝘂𝗱𝗶𝘁𝘀 → uncover hidden revenue leaks, fix deliverability issues, and create a clear growth roadmap ✔ 𝗛𝗶𝗴𝗵-𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗙𝗹𝗼𝘄𝘀 & 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻𝘀 → welcome series, abandoned cart (multi-step), browse abandonment, post-purchase, win-back, re-engagement, sunset, vip/loyalty, birthday & more ✔ 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 → data-driven newsletters, seasonal promotions, holiday calendars (bfcm, christmas, summer sales, etc.) ✔ 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 → behavior-based, lifecycle, rfm, predictive — dynamic content that feels 1:1 ✔ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 & 𝗗𝗲𝘀𝗶𝗴𝗻 → persuasive, brand-aligned copy + mobile-optimized templates with strong ctas ✔ 𝗔/𝗯 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 → subject lines, send times, content blocks — always improving performance ✔ 𝗙𝘂𝗹𝗹 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝗲𝘁𝘂𝗽, 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 → shopify, woocommerce, magento, wordpress + sms if needed ✔ 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗟𝗶𝘀𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 → cleaning, warming, reputation management ✔ 𝗖𝗹𝗲𝗮𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 → revenue attribution, open/ctr trends, roi dashboards 𝗪𝗵𝘆 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗵𝗼𝗼𝘀𝗲 𝗺𝗲: 1. Roi-first mindset: Every flow and campaign is built to drive measurable revenue, not just pretty emails 2. Deep experience inside Klaviyo, Shopify, retention systems, and revenue-focused email marketing 3. Scalable systems: Built to grow with your business, not just patch today's problems 4. Proven track record: I do more than campaigns. I handle setup, flows, campaigns, copy, design, segmentation, optimization, and deliverability 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗦𝗧𝗢𝗣 𝗚𝗨𝗘𝗦𝗦𝗜𝗡𝗚 𝗔𝗡𝗗 𝗦𝗧𝗔𝗥𝗧 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗜𝗡𝗚 𝗣𝗥𝗘𝗗𝗜𝗖𝗧𝗔𝗕𝗟𝗘 𝗥𝗘𝗩𝗘𝗡𝗨𝗘? If you're an ecommerce owner tired of low engagement, inconsistent results, and untapped potential — let's fix it. 𝑾𝒉𝒆𝒕𝒉𝒆𝒓 𝒚𝒐𝒖’𝒓𝒆 𝒔𝒕𝒂𝒓𝒕𝒊𝒏𝒈 𝒇𝒓𝒐𝒎 𝒔𝒄𝒓𝒂𝒕𝒄𝒉 𝒐𝒓 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒚𝒐𝒖𝒓 𝒄𝒖𝒓𝒓𝒆𝒏𝒕 𝒆𝒎𝒂𝒊𝒍 𝒇𝒍𝒐𝒘𝒔, 𝑰’𝒍𝒍 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒃𝒖𝒊𝒍𝒅 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 𝒕𝒉𝒂𝒕 𝒅𝒓𝒊𝒗𝒆 𝒎𝒐𝒓𝒆 𝒔𝒂𝒍𝒆𝒔, 𝒌𝒆𝒆𝒑 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒆𝒏𝒈𝒂𝒈𝒆𝒅, 𝒂𝒏𝒅 𝒅𝒆𝒍𝒊𝒗𝒆𝒓 𝒓𝒆𝒂𝒍 𝑹𝑶𝑰. Send me a message or click the Invite to Job button so we can discuss how to grow your revenue using Klaviyo email marketing. 𝑲𝑬𝒀𝑾𝑶𝑹𝑫𝑺: Klaviyo, klaviyo email marketing, klaviyo email designer, klaviyo Shopif, klaviyo Optimization, Klaviyo specialist, Klaviyo Set Up, Email Campaign Setup, Email Marketing, Shopify, Marketing Automation, Klaviyo Email deliverability, Email Campaign Setup, Email Automation, Klaviyo sms, Klaviyo email marketing specialists, Klaviyo Audit, Klaviyo api, Klaviyo flow, Klaviyo Certified, Klaviyo Campaign, Klaviyo designer, Klaviyo email, Klaviyo email template, Klaviyo email flows, Klaviyo

I lead marketing strategy that builds trust, delivers real value, and drives lasting growth. By combining data-driven insights with a deep understanding of human behavior, I help brands connect meaningfully while achieving measurable results. As a marketing professional with 10 years of experience, an MBA, and hands-on experience serving as a Fractional CMO and senior marketing lead, I bring a strategic, leadership-level perspective to every project I take on. I work closely with founders and leadership teams to audit existing efforts, clarify positioning, and build focused growth strategies that teams can execute with confidence. My goal is not just performance, but sustainable, long-term success rooted in clarity and trust. A great marketing strategy is both data-driven and people-driven. I leverage analytics to guide decisions and ensure ROI while staying grounded in how real people think, decide, and engage. My expertise spans the full marketing spectrum, including strategic planning, positioning, branding, growth strategy, project leadership, and execution across PPC (including Google Ads), content strategy, email marketing, social media, public relations, events, and analytics (including Google Analytics and social media analytics). This breadth allows me to lead integrated marketing systems rather than isolated tactics. Beyond marketing, my role as a college tutor has strengthened my ability to simplify complex ideas, communicate clearly, and think critically. These skills directly support my work as a strategic leader, helping teams align, make better decisions, and move forward with clarity. If you’re looking for a senior, strategic marketing leader who brings clarity, direction, and a practical path forward, I’d love to collaborate.

I'm a product and marketing strategist with over 20 years of experience across consumer apps, e-commerce platforms, and enterprise software, including director-level roles at companies like T-Mobile, where I worked on the flagship consumer app serving millions of users. I also own and operate a retail franchise store that consistently ranks among the top performing locations in Washington state, and I run all of its marketing across Meta ads, SEO, TikTok, Whatnot, and in-store events. That combination of corporate product experience and real-world business ownership shapes how I think about every engagement. I care about revenue, margins, and what actually works. I work best with teams and business owners who need someone who can own both the strategic and execution sides without requiring a lot of hand-holding. What I typically help with: - Marketing, product, and business consultation - Product roadmapping and prioritization - Go-to-market strategy and launch planning - Multi-channel marketing, brand strategy and execution - Growth and conversion optimization - Data analysis to identify what is driving or hurting performance - Stakeholder alignment across engineering, marketing, and business I'm based in the Pacific Northwest, work async-friendly, and communicate directly. Let's talk.

I transformed stagnant $10k/mo ad spends into $315k+ revenue engines for healthcare brands and scaled luxury jewelry to $200k/mo at a 6.8x ROAS by re-engineering the technical "algorithmic blindness" that prevents most businesses from scaling profitably. Most brands don’t need more "traffic" they need a high-performance Digital Marketing Strategist who architects full-funnel acquisition systems. I solve the technical "Data Gap" by replacing standard tracking with advanced Server-Side CAPI and full-funnel signal recovery, ensuring every dollar of spend is a measurable investment in your bottom line. DOMAIN-SPECIFIC TECHNICAL ARCHITECTURE - Signal Recovery (CAPI): I implement Meta Conversions API and Server-Side GTM to recover lost attribution signals, lowering CPA by up to 45% through accurate algorithmic training. - HNI (High-Net-Worth) Targeting: Precision data layering designed to reach the top 1% and 5% of earners, bridging the gap between elite brand aesthetics and aggressive performance data. - Unit Economics (CAC/LTV): I synchronize Search and Social into a single growth loop, optimizing for your P&L rather than vanity metrics. - Account Engineering: Rebuilding account hierarchies (CBO/ABO) from the ground up to eliminate budget leakage and ensure 100% spend efficiency. REAL-TIME PROBLEM SOLVING - Scaling Plateaus: I move accounts from $100/day to $5,000/day using tiered testing silos—mathematically proving profitability before scaling your spend. - Attribution Gaps: I replace browser-side tracking with robust Server-Side Tagging to ensure your data is 100% transparent and your ROAS is real. - Positioning Friction: I fix "Tire-Kicker" lead quality by refining audience logic and high-intent messaging for premium and healthcare ecosystems. Technical Stack: Meta Ads Manager, Google Ads (PPC), Google Tag Manager (GTM), Conversions API (CAPI), Server-Side Tracking, and Full-Funnel Growth Strategy. Selective with my partnerships, typically managing only 3–4 high-growth brands to ensure maximum strategic focus on your revenue. Click "Invite to Job" to schedule a 15-minute Strategy Audit. Let’s determine if your current infrastructure is built for the scale you desire.