Hire the Best Marketing Strategists in New York

MBA & Social Media Marketing Strategist | Copywriter for Scalable Campaigns I’m an MBA professional with hands-on social media marketing experience, dedicated to helping businesses scale their social media campaigns and elevate their digital presence. With a proven track record in crafting compelling copy and managing successful marketing strategies, I understand how to align creative content with business goals to drive measurable growth. Previously working as a writer with paralegal experience, I developed exceptional research and communication skills—critical for creating content that resonates with audiences and converts followers into loyal customers. I’ve written everything from SEO-friendly blog posts to Amazon Seller Central appeals, always with a keen eye for detail and brand consistency. Whether you’re looking to launch a new campaign, optimize your social media strategy, or craft engaging copy that reinforces your brand voice, I can bring a combination of strategic insight, marketing expertise, and creativity to the table. My goal is to help you stand out in a crowded digital landscape, build meaningful connections with your audience, and scale your social media marketing efforts effectively. Thank you for considering me as your partner in growing your online presence—I’m excited to help your business thrive!

Hi! I’m new to Upwork, but not to digital marketing. As a dedicated Senior-Level Paid Media Strategist with 8 years of agency experience, I specialize in growing client accounts and increasing the online presence of brands through strategic advertising campaigns. If you're looking for someone who can manage and optimize your ad campaigns for improved ROI, I'm your girl. Experienced in AEC, SaaS, cybersecurity, fintech, education, home improvement, entertainment, health/ wellness, beauty, travel and hospitality, and business services. I'm a creative thinker with extensive experience across multiple ad platforms including LinkedIn, Google, Amazon, Facebook, Instagram, Twitter, and Reddit. My skill set ranges from B2B and B2C digital marketing. I have additional background in promotional design, copywriting, account management, sales, and social media. I have scaled start-up businesses and managed million-dollar budgets, as well as worked on several high-profile accounts. Additionally, I have both managed teams and worked freelance. I’m adaptable and can succeed with any task I'm given. I’m very passionate about helping my clients grow and succeed. It's rewarding for me to be able to look back and see the positive impact that my strategies have on my clients' campaigns, resulting in increased quality leads/conversions. I can help with: • Execution of full funnel/ABM campaign strategies • Ad mock and set-up • Content organization • Configuring accurate key event tracking for conversions • Daily optimization of Paid Search and Paid Social campaigns, including monitoring of KPIs • Budget tracking and management • Weekly and monthly reporting • Making tactical recommendations for improvement • Performing highly targeted and strategic keyword research • Creating a strategy presentation, Ideal Client Profile, and performing an account audit • Consistently bringing fresh ideas to the table Shoot me a message and we can build a Paid Media Plan together!

Marketing Strategy That Drives Revenue, Not Just Clicks I run paid marketing campaigns and I optimize the funnel around them so your traffic turns into qualified leads, booked calls, and measurable revenue. Most businesses don’t need “more marketing.” They need clearer strategy, stronger conversion, and a system that turns attention into action. I’m a U.S.-based marketing strategist with 10+ years of experience supporting service-based businesses and B2B teams. I’ve led strategy and optimization across hundreds of campaigns and over 240 website redesign/optimization projects, with a focus on lead quality, conversion rate, and ROI. What I specialize in 1) Paid Campaign Strategy + Optimization Meta, Google, and LinkedIn campaigns built for lead generation including account structure, targeting, creative direction, and ongoing optimization. 2) Landing Pages + Conversion Rate Optimization (CRO) Improving landing page performance through messaging, offer clarity, layout, form strategy, and conversion-focused UX. 3) Funnel Strategy + Lead Quality Improvements Helping you attract the right leads, reduce drop-off, and improve conversion from click → inquiry → booked call. 4) SEO + Website Optimization (Conversion-Focused) SEO strategy and content structure improvements designed to increase qualified traffic and conversions, not just rankings. 5) Tracking & Measurement (Validation + QA) I review and verify conversion tracking (Pixel, GTM, key events, and CRM handoff) so campaigns can be measured and optimized with confidence. Typical projects I’m hired for - Running or improving paid lead-generation campaigns - Landing page optimization and conversion improvement - Funnel audits with a prioritized action plan - Website optimization + SEO strategy for lead generation - Diagnosing why traffic isn’t converting and fixing the highest-impact issues If you’re looking for a strategist who can run campaigns and improve the full system around them, I’d be happy to explore whether we’re a good fit.

⚠️ I work exclusively with PROVEN businesses that want to take things to the next level. The clients I accept for my Fractional CMO and marketing strategy services are: ❌ NOT in need of pre-launch / Go-To-Market help for their first product/service ❌ NOT doing their fifth pivot of the year, hoping I’ll tell them what to sell next ❌ NOT mistaking "Fractional CMO" as simply the highest-level version of a hands-on marketer (this is like hiring an architect to lay bricks and pour concrete) Still here? Then find out why Upwork clients like you are saying: 🗣️ “Don't be put off by the hourly rate. Steven will deliver more in a few hours of his time than other ‘experts’ who like to bill you monthly for doing very little. In the end, you will be far ahead by having Steven in your corner. No BS, he goes above and beyond.” 🗣️ "If you are sick of being scammed by marketing agencies, please please please at least talk to Steven first. Yes he is not cheap but he delivered a lot more and saved us sooooo much money from hopping between agencies." 🗣️ “Steven is specific and strategic in his feedback so you're not left wondering what the next step is. Highly recommended if you're looking for 'cut through the noise' feedback to help you make decisions without paying the dues of ‘figuring it out’ over time.” 🗣️ “We have tried so many marketing agencies, CMOs, and marketing consultants. A lot of them are full of BS and they have no idea what they are doing. We are so glad we found Steven! He is an expert bull shit detector when it comes to marketing fluff.” 🗣️ "Steven and his team will become part of your team/family when you work with them! Like how friends are, he always gives honest assessment on what is needed and what is not, even if that means he might not benefit from it financially. That is something difficult to find these days. The only reason we are stopping the contract is he and his team did their job too well, giving us the playbook for us to execute for the coming months and year ;)” 👋👋👋 ABOUT ME 👋👋👋 I’m the black sheep college dropout of a multi-generation ivy league family. I may not have an MBA or an authoritative-looking beard, but I’ve still earned a seat at the head of many tables the hard way – from proving my skills in the real world. 🧬🧬🧬 ORIGIN STORY 🧬🧬🧬 I got my start working for a company with a diehard culture of measuring people on tangible results, not number of hours spent looking busy. It was in this ruthless environment that I worked my way up from answering customer support emails to literally running the company as CEO so the founder could step back. 🧠🧠🧠 EXPERIENCE 🧠🧠🧠 Unlike marketers who only know the insulated environments of client work and/or traditional employment, I continue to hone my skills in the real world battlefield of entrepreneurship by starting, acquiring, operating, and even exiting my own companies – most recently by as much as multiple 6-figures in just 6 months since purchase. 👥👥👥 MY TEAM 👥👥👥 The team I bring to my client work is the exact same one I’ve trained and trusted to run my own companies. Instead of looking for traditional marketing degrees, my unique hiring methods have found me rare talent ranging from ex-doctors/lawyers to sleeper hit ex-Uber drivers/call center workers who can run circles around most corporate/agency marketers. 🛠️🛠️🛠️ Things I can do for you: 🛠️🛠️🛠️ ✅ Tell you where you're wasting your money ✅ Identify which agencies are ripping you off ✅ Build, train, or coach your in-house teams ✅ Bring in my own team to fill gaps ✅ Answer all your questions (and advise on things you didn't even know to ask) ✅ Help you get your time back so you can focus more/stress less And much more… 🏷️🏷️🏷️ Pricing & Services 🏷️🏷️🏷️ I know $999/hour looks obnoxious (Upwork only allows 3 digits max), but for the clients I accept, my services quickly pay for themselves – many times INSTANTLY when I help cut wasteful marketing spend. If you can't comfortably afford me, my services are not for you. Don't go into debt or use the last of your runway to hire me – I can't help a client that has no budget left. 🛑🛑🛑 Before We Can Work Together 🛑🛑🛑 My own businesses keep me plenty busy, so I’m very careful with accepting new clients. Due to the volume of inquiries I get, I automatically ignore any default canned messages. When you reach out, there are three things you must include: 1) Info on your company, including a link to your website 2) Details on what specific challenges you’re currently facing 3) Explicit affirmation that you have enough budget to afford a Fractional CMO When you're ready, just hit the Message button to reach out and start the conversation. ☝️☝️☝️ P.S. ☝️☝️☝️ Not logged in? Upwork will hide 90% of my work history. Create an account to see all my past (Upwork) projects and testimonials. Note to other freelancers: Profile plagiarizers have been reported and banned. Be original!