Hire the Best Growth Hackers in New York

Need social media help? I was an account manager at TikTok's Seattle office, directly managing $2M monthly GMV & assisting with $6M/month on TikTok Shop. I now manage $3M GMV/month & $600k+ monthly ad budgets Prior to working at TikTok, I’ve generated over 2 BILLION views & 12 million followers. I’ve worked for L’Oréal, SEMRush, and multiple marketing agencies ⭐Please refer to samhollans.com for my portfolio and case studies! ⭐ TikTok Shop can be EXPENSIVE, point blank. Mass samples, expensive agencies, affiliate commissions, promotional habits, fulfillment costs - The list goes on. Many brands unknowingly overspend, think 50 affiliates will make them rich, or quit when they realize they can't be profitable. All approaches fail! After working at TikTok and managing 100+ accounts, I know what it takes to scale. I know where to spend, where to save, and where to automate. Whether you need a one-time audit, ongoing consulting, or full-service management, I can help you grow from 0 to 7-figure months. LET’S WORK! Shoot me a message/invite, and we can review your goals and expectations.

I bring 10 years of SaaS startup founding experience building the inaugural marketing engines from scratch across 11 startups, each with a different market, growth challenge, and customer pain point. In the age of AI, you need someone who has done it without the AI to maximize efficiency thats what you're hiring for. Otherwise you can just use Claude. My specialty is building 0–1 go-to-market systems for early-stage companies. I work directly with founders and growing marketing teams to create a marketing engine that is strategic, measurable, and eventually self-sufficient. AI is part of the workflow, but it is not the strategy. The strategy comes from understanding the market, the customer, the positioning, and the revenue gaps. Some bullet points of credibility: -Early employee at Logikcull during its growth from $0 to $10M ARR in 19 months. -Generated $1M+ in pipeline within 90 days at eDiscovery AI. -Built a pre-launch funnel that produced 150 qualified leads in 60 days. -Drove a 5x conversion lift and 220% increase in units sold for a luxury consumer brand within three weeks of joining. My goal for you is clear: build the foundation for a self sufficient inbound funnel, optimizing for a lower CAC, higher brand equity, deeper trust with the target audience, and to have marketing become a profit center instead of a cost center. I do not work on a commission-only basis, but I am open to discussing an hourly structure based on the scope of work.

Raising money as a startup is hard work! The amount of collateral required (one-pager, pitch deck, business plan, financial projections) is massive. And if that's not enough the knowledge required to actually approach and close rounds with angels and VCs is another huge hurdle. With 13 years of entrepreneurial experience and 3 exited startups, I know what investors are looking for when analyzing startups. Whether it be a business plan, pitch deck, financial model, or term sheet, I'm here to help you create the collateral that will get investors' attention. You only get one chance to impress an investor, don't waste it! Utilizing these tools improves your chance of fundraising success. I work with my clients to ensure that their investor materials anticipate and address the questions and concerns that investors may present. I have completed pitch decks and fundraising (Pre-Seed to Series C) for over 300 companies including my own funded and exited startups. I specialize in knowing what accelerators are looking for (Y-Combinator, TechStars, TechCrunch Disrupt, 500 Startups, SOSV). I am an extremely detail-oriented and fast worker. Additionally, I am a growth hacker who can help you acquire and cater to your first users by putting together completely customized marketing plans and helping you execute them out. I specialize in: - Business Consulting - Business Plan Writing - Pitch Decks - One Pagers - Financial Projections - Pre-launch Feasiblity Studies - Venture Capital Strategy - Marketing & User Acquisition Plans - Market Sizing - Competitor Analysis. I'm looking forward to connecting with you and helping you on your journey to startup growth and success!

“Top-Rated Plus & Expert-Vetted growth partner who adds ≥20 % new revenue in 90 days or you don’t pay. 8-figure track record across SaaS, DTC, Info-products and local businesses.” Let me guess... You’ve got a decent offer. Some traffic coming in. A few sales here and there. But growth feels like you're pushing a boulder uphill. Every week, you're in 17 different Slack channels… Juggling 4 freelancers… Listening to your media buyer talk CTRs… Your copywriter talk “brand voice”… And your designer talk gradients. But nobody is talking about revenue. Nobody’s taking ownership of the entire system. And you? You're stuck being the CEO and the CMO… and the firefighter. Here’s the hard truth: Most businesses stall not because of a bad product… but because of a bad marketing system. You don’t need “more ideas.” You need someone to drive the damn bus. That’s where I come in. I’m a Fractional CMO for brands that want a real growth system, not more “marketing activity.” Here’s how I help: ✅ Strategic offer creation that makes your market lean in. ✅ Full-funnel architecture, from cold traffic to high LTV retention. ✅ Direct-response messaging that converts, not just impresses. ✅ Clear, accountable performance tracking across all channels. ✅ And leadership over your marketing team, contractors, and channel owners so you don’t have to babysit. Think of me as your in-house growth leader, without the $250k/year hire or the 9-month ramp-up time. I work across Paid Social, Paid Search, Creatives, Email, Funnels, and CRO… But more importantly? I tie it all together into a system that’s built for predictable, profitable growth. I’m not just here to "manage vendors"… I’m here to own the outcome. To be the person who loses sleep over your CAC. Who thinks obsessively about your LTV. Who builds a strategy, leads the execution, and drives the results. If you're ready to stop duct-taping random tactics together… And want a CMO-level brain laser-focused on growth… Let’s talk. P.S. Whether you're in SaaS, DTC, coaching, or services, the marketing landscape is a minefield. I step in, simplify the chaos, and build a roadmap you and your team can follow all the way to scale. No fluff. No guesswork. Just strategic execution and measurable results. P.P.S. Offering 21-Day Free Trial for a limited time.

⚠️ I work exclusively with PROVEN businesses that want to take things to the next level. The clients I accept for my Fractional CMO and marketing strategy services are: ❌ NOT in need of pre-launch / Go-To-Market help for their first product/service ❌ NOT doing their fifth pivot of the year, hoping I’ll tell them what to sell next ❌ NOT mistaking "Fractional CMO" as simply the highest-level version of a hands-on marketer (this is like hiring an architect to lay bricks and pour concrete) Still here? Then find out why Upwork clients like you are saying: 🗣️ “Don't be put off by the hourly rate. Steven will deliver more in a few hours of his time than other ‘experts’ who like to bill you monthly for doing very little. In the end, you will be far ahead by having Steven in your corner. No BS, he goes above and beyond.” 🗣️ "If you are sick of being scammed by marketing agencies, please please please at least talk to Steven first. Yes he is not cheap but he delivered a lot more and saved us sooooo much money from hopping between agencies." 🗣️ “Steven is specific and strategic in his feedback so you're not left wondering what the next step is. Highly recommended if you're looking for 'cut through the noise' feedback to help you make decisions without paying the dues of ‘figuring it out’ over time.” 🗣️ “We have tried so many marketing agencies, CMOs, and marketing consultants. A lot of them are full of BS and they have no idea what they are doing. We are so glad we found Steven! He is an expert bull shit detector when it comes to marketing fluff.” 🗣️ "Steven and his team will become part of your team/family when you work with them! Like how friends are, he always gives honest assessment on what is needed and what is not, even if that means he might not benefit from it financially. That is something difficult to find these days. The only reason we are stopping the contract is he and his team did their job too well, giving us the playbook for us to execute for the coming months and year ;)” 👋👋👋 ABOUT ME 👋👋👋 I’m the black sheep college dropout of a multi-generation ivy league family. I may not have an MBA or an authoritative-looking beard, but I’ve still earned a seat at the head of many tables the hard way – from proving my skills in the real world. 🧬🧬🧬 ORIGIN STORY 🧬🧬🧬 I got my start working for a company with a diehard culture of measuring people on tangible results, not number of hours spent looking busy. It was in this ruthless environment that I worked my way up from answering customer support emails to literally running the company as CEO so the founder could step back. 🧠🧠🧠 EXPERIENCE 🧠🧠🧠 Unlike marketers who only know the insulated environments of client work and/or traditional employment, I continue to hone my skills in the real world battlefield of entrepreneurship by starting, acquiring, operating, and even exiting my own companies – most recently by as much as multiple 6-figures in just 6 months since purchase. 👥👥👥 MY TEAM 👥👥👥 The team I bring to my client work is the exact same one I’ve trained and trusted to run my own companies. Instead of looking for traditional marketing degrees, my unique hiring methods have found me rare talent ranging from ex-doctors/lawyers to sleeper hit ex-Uber drivers/call center workers who can run circles around most corporate/agency marketers. 🛠️🛠️🛠️ Things I can do for you: 🛠️🛠️🛠️ ✅ Tell you where you're wasting your money ✅ Identify which agencies are ripping you off ✅ Build, train, or coach your in-house teams ✅ Bring in my own team to fill gaps ✅ Answer all your questions (and advise on things you didn't even know to ask) ✅ Help you get your time back so you can focus more/stress less And much more… 🏷️🏷️🏷️ Pricing & Services 🏷️🏷️🏷️ I know $999/hour looks obnoxious (Upwork only allows 3 digits max), but for the clients I accept, my services quickly pay for themselves – many times INSTANTLY when I help cut wasteful marketing spend. If you can't comfortably afford me, my services are not for you. Don't go into debt or use the last of your runway to hire me – I can't help a client that has no budget left. 🛑🛑🛑 Before We Can Work Together 🛑🛑🛑 My own businesses keep me plenty busy, so I’m very careful with accepting new clients. Due to the volume of inquiries I get, I automatically ignore any default canned messages. When you reach out, there are three things you must include: 1) Info on your company, including a link to your website 2) Details on what specific challenges you’re currently facing 3) Explicit affirmation that you have enough budget to afford a Fractional CMO When you're ready, just hit the Message button to reach out and start the conversation. ☝️☝️☝️ P.S. ☝️☝️☝️ Not logged in? Upwork will hide 90% of my work history. Create an account to see all my past (Upwork) projects and testimonials. Note to other freelancers: Profile plagiarizers have been reported and banned. Be original!

Currently, I own and operate Plan Z Marketing, a Digital Marketing Agency for the past 5 years, and I am pretty proud of what we have accomplished in that time. I have learned a lot if nothing else, and I and my team have helped change the trajectory of companies. I pride myself on having integrity, doing the right thing by my clients, employees, and partners and I am huge on communication. Some areas I feel I excel as an entrepreneur: • Unwavering dedication and passion (a must for an entrepreneur in my opinion, shit ain’t easy) • Excellent communication • Willingness to learn • Understanding trends, shifts and changes in the business, music, and marketing landscape • Great business acumen • Able to thrive in high-pressure environments