Hire the Best E-commerce Consultants in New York, NY

E-commerce and wholesale sales professional with 15+ years driving growth across online marketplaces and traditional retail channels. I manage and optimize operations on Amazon, Walmart, Shopify, Home Depot, and Wayfair, and I build wholesale and retail sales strategies that strengthen brand presence and revenue. I’m a frequent speaker at eTail, one of the leading global conference series on retail and e-commerce strategy. I speak nationally on marketplace growth, omnichannel execution, retail readiness, and data-driven sales strategy. Upcoming eTail conferences: Atlanta, Past eTail conferences: Toronto, Boston, Palm Springs. My work spans product listing optimization, inventory and order management, wholesale account strategy, retail operations, and customer experience. I use analytics and market trends to increase visibility, improve conversion, and drive profitable growth. I bridge e-commerce and wholesale teams so brands scale across channels while keeping retailer relationships and operations strong. Key expertise: • Marketplace and platform management: Amazon, Walmart, Home Depot, Wayfair • Wholesale and retail sales strategy: account growth, channel alignment, sell-through optimization • Product listing optimization: SEO-driven, high-converting listings • Inventory and order management across channels • Sales strategy and market analysis • Client and account management If you want a partner who understands both e-commerce platforms and wholesale sales, and can speak strategically at the highest industry levels while still executing day-to-day work, I bring that balance. Who I work best with I work best with established brands, manufacturers, and growing businesses ready to scale their e-commerce, Shopify, and wholesale channels in a structured, data-driven way. My ideal clients: • Generate consistent revenue and are ready to optimize and scale, not test the waters • Sell across Amazon, Walmart, Shopify, Home Depot, Wayfair, or wholesale retail • Value strategic guidance paired with hands-on execution • Want a long-term partner, not one-off task fulfillment • Understand that sustainable growth takes investment, process, and accountability I’m especially effective with brands expanding from Shopify into marketplaces or wholesale, marketplace-first brands building a DTC Shopify presence, and teams that need a senior operator who owns performance, not just completes tasks. If you’re looking for quick fixes, one-off uploads, or bargain pricing, I’m probably not the right fit. If you want a senior e-commerce and wholesale partner with 15+ years of experience and conference-level strategy behind the execution, we’ll work well together.

I am a senior web and full stack developer with over 15 years of experience. I specialize in responsive web and application development for startups and small to medium size businesses. My skill set includes wide-ranging expertise in React, Next.js, Nuxt.js, Vue.js and Typescript with headless CMS implementations utilizing Contentful, Prismic, WordPress and others; Node with PostgresSQL, MongoDB or Supabase for robust custom backend implementations; expert-level Drupal development including enterprise migrations to Drupal 10 and 11; highly customized Shopify builds with custom application development, and a wide variety of other services. My extensive expertise with hundreds of API integrations, custom A.I. implementations along with UI/UX development, digital marketing, google analytics, adwords and SEM, makes me a one-stop shop -- throw in impeccable attention to detail and very conscientious communication, and you get unusually fast and effective development at a very competitive rate.

Need social media help? I was an account manager at TikTok's Seattle office, directly managing $2M monthly GMV & assisting with $6M/month on TikTok Shop. I now manage $3M GMV/month & $600k+ monthly ad budgets Prior to working at TikTok, I’ve generated over 2 BILLION views & 12 million followers. I’ve worked for L’Oréal, SEMRush, and multiple marketing agencies ⭐Please refer to samhollans.com for my portfolio and case studies! ⭐ TikTok Shop can be EXPENSIVE, point blank. Mass samples, expensive agencies, affiliate commissions, promotional habits, fulfillment costs - The list goes on. Many brands unknowingly overspend, think 50 affiliates will make them rich, or quit when they realize they can't be profitable. All approaches fail! After working at TikTok and managing 100+ accounts, I know what it takes to scale. I know where to spend, where to save, and where to automate. Whether you need a one-time audit, ongoing consulting, or full-service management, I can help you grow from 0 to 7-figure months. LET’S WORK! Shoot me a message/invite, and we can review your goals and expectations.

Former Amazon Employee | Helped scale brands like Athlean-X to high 7-figure revenue on Amazon. I don’t just manage ads. I operate and scale Amazon businesses. Most brands don’t have an ads problem. They have a system problem. Traffic, conversion, pricing, inventory, and demand generation are disconnected. That’s where margin gets lost. I typically work with growing or established brands doing $250K–$5M+ annually on or off Amazon, with a focus on scalable, profit-driven growth. I’ve helped brands like Athlean-X scale to a high 7-figure Amazon channel by aligning advertising, conversion strategy, and demand generation. I’ve also stepped into accounts like Sunmed where growth stalled due to over-reliance on branded traffic, and rebuilt their acquisition strategy to reduce reliance on branded traffic and unlock new customer growth. If you’re already doing meaningful revenue on Amazon but feel like: • Growth has plateaued • ACOS is creeping up • You’re too dependent on branded traffic • Your agency is only optimizing ads without moving the business Most Amazon agencies focus on ads. I focus on the system driving profitability. That’s typically where I come in. ------------------------------------------------ 🔍 What I focus on Amazon is no longer just an ads platform. It’s a system. 1️⃣ Amazon PPC Full-funnel campaign structure across Sponsored Products, Sponsored Brands, and Sponsored Display 2️⃣ Listing & Conversion Optimization Positioning, creative, and A+ strategy to improve CVR and revenue per session 3️⃣ Organic Rank & Keyword Strategy Driving non-branded visibility and long-term ranking 4️⃣ Demand Generation Using TikTok Shop and off-Amazon strategies to increase branded search and conversion on Amazon 5️⃣ Account Strategy & Profitability Aligning pricing, inventory, and ad spend to scale profitably, not just grow top-line revenue ------------------------------------------------ ⚙️ How I’m different Most freelancers optimize campaigns. Most agencies report on performance. I operate the channel like it’s my own business. • I care about contribution margin, not just ROAS • I push beyond branded traffic into scalable acquisition • I look at the full system, not isolated tactics The goal is simple. Build an Amazon channel that scales profitably and predictably. ------------------------------------------------ 🎯 Who I work best with • Established brands doing at least mid 5 to 6+ figures annually on Amazon • Brands that are serious about growth and open to strategy, not just task execution • Teams that want a partner who can think like an owner, not just a media buyer ------------------------------------------------ 🧩 Engagement options 1️⃣ Full Amazon channel ownership End-to-end strategy and execution across ads, listings, and demand 2️⃣ Account audit + growth roadmap Deep dive into your account with a clear, actionable plan to scale 3️⃣ Strategic advisory For brands with internal teams that need senior-level guidance ------------------------------------------------ If you’re looking for someone to just manage campaigns, there are plenty of options on Upwork. If you're serious about scaling Amazon profitably, feel free to reach out. I work with a limited number of brands to maintain focus and performance. Best, Michael ------------------------------------------------ Core focus areas: Amazon PPC | Amazon Ads | Amazon SEO | Amazon Conversion Rate Optimization | Amazon Listing Optimization | Amazon Product Launch Strategy | Amazon Growth Strategy | Amazon FBA | Amazon Keyword Ranking | Amazon Brand Store Optimization | Amazon Account Management | Amazon Seller Central | Amazon Vendor Central | Full-Funnel Amazon Strategy | TikTok Shop | TikTok Shop Growth | TikTok Affiliate Marketing | Ecommerce Marketing | Digital Marketing Strategy

🇺🇸 𝗨𝗦 𝗘𝗰𝗼𝗺 & 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗙𝗼𝗰𝘂𝘀 🎯 𝗥𝗢𝗜 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻 (𝗮𝘃𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝗥𝗢𝗔𝗦 𝗼𝗳 𝟱𝟬-𝟱𝟬𝟬%+) 📊 $𝟯𝟭𝗠+ 𝘁𝗼𝘁𝗮𝗹 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 💪 𝟮𝟯𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗲𝗿𝘃𝗲𝗱 🕺 𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀 𝗺𝗮𝗱𝗲 🧠 𝟵+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Clear, concise, no-nonsense communicator. 🤝 I believe a great Google Ads manager relationship between you and me is built around excellent PPC ROI and exceptional communication. As a Google Ads certified specialist, I focus on supporting US-based eCommerce and service business owners making 15-500K+ a month to scale their Google Ad account, and consistently 2-3x+ their Google Ads profit. 📈 — 📞 Invite me to your project on Upwork, or send me a direct message, and we can review and audit your Google Ads account together at no cost. ⬆️ You can expect the Google Ads optimization help you receive on our consultation to be earnestly valuable regardless of whether you choose to work with me. — Average Ranges of Google Ads Results I Generate: 🎯 Google Ads Qualified Leads Increased 2x - 10x+ 🎯 Google Ads Return On Ad Spend - ROAS - Increased 50% - 500%+ 🎯 Google Ads Total Profit Increased 200% - 300%+ — ❝ I cannot recommend Will and his team highly enough. If you’re looking for a strategic partner to elevate your online presence and drive tangible results, look no further! This team is truly a game-changer in the world of digital advertising. ❞ 🗣 Chris Hansen - Founder - Life Skills Advocate (Executive Function Coaching) — Here’s why you’ll love my Google Ads management and PPC lead generation: 🔹 My communication skills are a priority. Expect to get a message back within 5-10 minutes. (Almost 24/7). 🔹 I’ve done this 100’s of times. If you can’t reasonably scale your Google Ads, I’ll tell you upfront and let you know why. 🔹 I deliver in-person reporting so you can ask questions and be fully aware of what you’re paying to Google Ads in ad spend, what you’re paying me and what exact measurable and quantitative result you get for every dollar you put in. I’m the right Google Ads optimization specialist for you if… ✅ You have a product or service that people cannot stop talking about ✅ Your business makes enough money that your mother might think you deal drugs (15K+/month minimum) ✅ You don’t enjoy being personally hands-on with your Google Ads account ✅ You have had a poor experience with another Google Ads manager or agency (let’s fix that) Examples of common client niches served include: 🔸 eCommerce Stores - Shopify - WooCommerce - Opencart - Magento - All Other Major eCommerce Platforms - Pet Industries & More 🔸 Service Based Businesses Of All Kinds - Doctors - Dentists - Psychologists - Coaches & Coaching - Accountants - Lawyers & Family Law Practitioners - eLearning 🔸 SaaS - B2B & B2C - Manufacturers - Fashion - Engineering - Architecture - AI & More 🔸 Real Estate - Health & Wellness - Healthcare - Jewelry - Mortgages Examples of the types of work I commonly deliver includes: 🛠 Google Ads - Google Ads Setup - Google Ads Ongoing Campaign Management & Optimization - Google Ads Audits - Google Ads PPC - Google Ads Campaign Setup - Google Ads Media Buyer - Google Ads Banners - Google Ads Consultant Projects - Google Ads Coach Projects - Google Ads Design - Google Ads Keyword Research - Local Google Ads - Google Ads Marketing - Google Ads Writer - Google Ads SEO - Google Ads Training 🛠 Google Ads Grant Projects - Google Ads For Nonprofits 🛠 Google Ads Landing Pages 🛠 All Google Ads Networks Including: Google Ads Search Campaigns - Google Ads Display Campaigns - Google Ads Remarketing & Retargeting Campaigns - YouTube Ads - YouTube Google Ads 🛠 Anything a Google Ads Manager or Google Ads Specialist Could Help With! 🛠 Google Ads Shopping Ads - Google Merchant Center - PLA Campaigns 🛠 Google Ads Lead Generation 🛠 Google Ads Conversion Tracking Setup - Google Analytics - GA4 - Google Tag Manager - GTM - Google Ads Tracking 🛠 Google Ads Performance Max - PMAX - & ROAS Focused Campaigns 🛠 Search Engine Marketing Strategy 🛠 Google Ads Suspension Support 🛠 Pay Per Click Advertising - PPC Campaign Setup & Management 🛠 Google AdWords - Hubspot 🛠 Certified Google Ads Partner If your project is related to Google Ads, digital marketing, PPC, SEO or Facebook Ads. I’ve got your back. 🙏 Thank you for learning about me. If you're ready to take your Google Ads to the next level, invite me to your job and let’s rock and roll. 🎸 William Arnett — ❝ Great communication, cared for me and my business needs, would highly recommend to anyone looking for a trusted expert to help them with their business! ❞ 🗣 Josef Visinski - Owner - Allagash Antlers

I build the kind of WordPress and backend systems that don't fit into a page builder, such as custom plugins, REST API integrations, MySQL-backed application logic, and the engineering layer that ties the rest of a business's stack together. Most of my clients come to me when: ◆ Their site is too complex for junior developers ◆ Plugins don't do what they need and someone has to write real code ◆ They need a system, not just a website ◆ Performance is poor and things keep breaking ◆ They need a senior engineer to own the technical side --- Proven Track Record --- "Jacob is 100% the best freelancer I've ever hired." ⎻ Andrew Epprecht, Phase5Analytics "You're an incredible WordPress developer… now our site is lightning fast." ⎻ Denise Deverelle, Multifamily Utility Company "Went above and beyond. One of my best experiences on Upwork." ⎻ Ryan Jordan, XNEffect "Gets things done faster than any developer I've ever worked with. And done well." ⎻ Chris Johnson, CTO, CrisisTextLine --- What I Do Best --- Custom WordPress Development ◆ Custom plugins built around specific business logic ◆ Custom Gutenberg blocks and modern block themes ◆ WooCommerce customizations and integrations ◆ Headless / API-driven WordPress architectures ◆ Performance, Core Web Vitals, and security hardening API & Integration Development ◆ REST API design and third-party API integrations ◆ Payment gateways and external service connections ◆ Custom internal tools and admin dashboards ◆ Data synchronization and workflow automation ◆ Bridging WordPress with external SaaS, ERPs, and CRMs Backend Engineering ◆ PHP application development beyond CMS contexts ◆ MySQL schema design and query optimization ◆ Refactoring legacy codebases into something maintainable ◆ Custom business logic and workflow engines ◆ Production-grade architecture for systems that need to scale --- Who I Work Best With --- I'm a great fit if you: ◆ Need a senior engineer who can take real ownership of the technical side ◆ Have a growing business with real technical challenges, not a side project ◆ Care about code quality, maintainability, and long-term stability ◆ Want a long-term technical partner, not the cheapest hourly rate I work with a small number of clients at a time, so each engagement gets the attention it deserves. --- Who I'm Not a Fit For --- I'm probably not the right developer if: ◆ You're looking for someone to wire up Elementor, Divi, or another page builder ◆ Your project is a simple theme tweak or one-off plugin installation ◆ You want the lowest hourly rate available on Upwork ◆ You need design, copywriting, or UX work That's not a knock on those projects. They just aren't the kind of work I'm built for, and there are excellent freelancers on Upwork who specialize in them who'll be a better fit than I would. --- How I Work --- I work best on ongoing engagements, such as monthly retainers, multi-month projects, or technical-lead partnerships where I can take real ownership of the codebase. Short, one-off task gigs usually aren't a good fit on either side, though I'll occasionally take on a well-scoped project as a working trial. I communicate clearly, set realistic timelines, and take full responsibility for my work. --- Let's Talk --- If you need a senior developer who can actually solve hard problems, in WordPress, in PHP, or in custom backend systems, click the "Invite to Job" button and tell me what you're trying to accomplish.