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🔸 Expert-Vetted | Top 1% on Upwork 🔸 Published in Vogue, Elle, WWD, Teen Vogue 🔸 Adobe Featured | Hand-picked among the best in their field 🔸 Upwork Skill Certified in Brand Identity I don’t do branding. I do propaganda. Most founders come to me at one of two moments: right before launch, when everything is riding on first impressions, or after realizing the brand they built in year one is holding them back in year three. Either way, the problem is the same. A logo isn't a brand. A name isn't a strategy. And a business without a cohesive brand identity doesn't just look unfinished, it leaves money, credibility, and opportunity on the table. I'm Axel, a brand identity designer and naming expert with 20+ years of experience building brands that transform a founder's vision into lasting market value. I specialize in strategy-based brand identity for ambitious startups and scaling companies with their sights set on the top tier of their market, across lifestyle, hospitality, fashion, beauty, finance, food & beverage, health & wellness, and tech. ◼️ What working with me looks like: Before we make any creative decisions, we align on strategy. Who you are, who you're for, and what makes you impossible to ignore. Then we build: naming, verbal identity, visual identity, brand guidelines, everything your team needs to show up consistently, whether that's on packaging, a pitch deck, or a homepage. Founders who work with me walk away with a brand system built to grow with the business, one that commands the attention, credibility, and investment their work deserves. ◼️ Built for founders who are serious: My background includes brand identity work for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, Elizabeth Arden, and Sur La Table, in addition to the startups and early-stage brands I'm most energized by on Upwork. If you're launching, fundraising, rebranding, or scaling, your brand is either building your business or costing it. Let's make sure it's doing the former. Send me a message to start the conversation. ◼️ WHAT I BUILD ▪️ Brand Naming & Naming Strategy ▪️ Brand Strategy & Positioning ▪️ Visual Identity & Logo Design ▪️ Verbal Identity & Brand Voice ▪️ Brand Identity Design & Systems ▪️ Rebranding & Brand Identity Refresh ▪️ Creative Direction ◼️ HOW WE WORK TOGETHER ▪️ Every project starts with strategy. If you want someone to execute a brief, I may not be the right fit. If you want someone to help you think through what your brand should stand for and then bring it to life, we should talk. ▪️ I work on fixed-rate contracts for most brand projects. My hourly rate applies to consulting and advisory engagements. ▪️ A free 15-minute discovery call is recommended. This ensures we're the right fit before either of us commits. ▪️ I don't offer unlimited revisions. I follow a proven methodology designed to get it right. ▪️ The best outcomes come from founders who trust the process and bring their vision openly. The brand becomes yours, we build it together.

My name is Sandra Grecki. I am a native German, born in Essen (NRW), living in the US since 2012. Prior to my move to the States I worked in London for almost 12 years, so my English is as fluent as my German - written and spoken. My biggest passion is writing, and I have been doing that since I could hold a pencil. I have been working as a Freelancer with the main focus on creative writing, translations, and editing on various different platforms for well over 20 years now. In addition to that, I have also worked in transcription, i.e. medical transcripts, interview transcripts, video and general transcripts. Over the last eight + years, I have worked on several novels by US bestselling authors, and translated/edited well over 150 books and complete series, which are all available on Amazon. My Portfolio only shows some of them, and I am happy to provide links on request, and answer any questions you might have. Other work includes several different projects, from travel brochures, technical and user manuals, legal papers, several types of contracts, study material on various different subjects (technical, IT, nutrition, sport, psychology etc.), blogs, cook books, self-help books, and regularly the quarterly published BMW Motorcycle Magazine for the US, as well as numerous complete websites for several different industries (Food & Catering / Production / Manufacturing / Travel / Hotels / Wellness etc.). My work is 100% human in a professional format – I don’t use AI. I am very organized and used to meeting deadlines without delays. Most of all I am reliable, fast and I work well under pressure, always delivering professional work. Most importantly, I am open to critique, work well with team leaders and take any comments to heart, so that I can produce work that is most satisfactory to my client. Due to my previous job background as Personal Assistant and Sales Manager I have plenty of experience in building websites, writing website content, internet research, data entry and everything administrative like paperwork, writing letters, emailing, working with the latest computer software. Thank you for your interest in my profile.

* Objective To accomplish many goals and securing a position that will utilize my skills and provide room for personal growth and advancement. * Education Thomas A. Edison High School

Hello, I'm Muhammad M. With over 10 years of experience in web design and development, I specialize in creating user-friendly, high-performing websites tailored to meet your business goals. I bring a comprehensive skill set in both UI/UX design and development, ensuring your website not only looks great but works seamlessly for your users. My Approach I believe in the power of clear communication between design and development. When the person creating the design is also the one building the site, there’s no risk of miscommunication or misalignment. This ensures that every aspect of your site is cohesive and effective from start to finish. Before diving into development, I always recommend creating a prototype. This allows us to refine the user experience, make quick adjustments, and ensure that every feature serves its purpose, saving both time and money in the long run. Why Hire Me? You’re not just hiring a designer or a developer. You’re hiring someone who understands user behavior and how to create websites that drive action. From guiding users smoothly through their journey to optimizing conversion points, I focus on creating experiences that align with your business goals. My Expertise Includes: Prototyping & Design Tools: Figma, Adobe XD, InVision Studio, Webflow, Framer, Axure RP, Sketch, Proto.io Development Platforms: WordPress, Shopify, Webflow, Wix, Squarespace, React, JavaScript, Vue.js, Next.js What You Can Expect: Fully customized, responsive web design. Prototypes for mobile, tablet, and desktop devices. Conversion-optimized design with clear calls to action. 100% unique, custom web design that reflects your brand. Unlimited revisions to ensure your satisfaction. Transparent, collaborative process from concept to launch. I’ve included examples of my recent work in my portfolio. If you don’t find something that matches your needs, feel free to reach out and let’s talk about how I can help.

I am a professional chef by trade and a writer at night! I have a bachelor's degree in Baking and Pastry Arts and have completed many freelance writing classes as well. I can help you quickly and thoroughly complete your culinary projects, in any magnitude, and hopefully add value to your business! I specialized in recipe writing and development as well as recipe and restaurant blogging. I have done a good deal of work in food photography and can create amazing, eye-catching content for all social media outlets. I am a native English speaker and love to edit just as much as I love to write. I am also a mom to three young kids so writing about children and parenting is another forte. Please feel free to ask any questions regarding my skills! I am always excited about new projects and challenges.

My primary interest is to write about astrology. I can write analyses of personal birth charts, transit charts, predictions, horoscopes, and basic fundamentals. I specialize in research papers, essays, and analysis/review writing. My studies in psychology, mythology and creative writing have given me versatility in my approach. I can write research driven papers that focus purely on fact, and I can write creative pieces that are more of an art. When writing about astrology, I combine my skills to write both factually and creatively, giving the reader the ability to connect to the piece on a personal level as well as educating them. I'm no stranger to challenges or new things and will invest my complete effort in whatever task I need to complete.