No, I'm not THAT Michael Jordan. ;)
I'm a Global Communications Advisor and author of "The Global Communications Toolkit." I feel fortunate to have lived on four continents - from America to Europe, from Africa to Asia - during my career, which has spanned three fields: International Journalism, International Education and Communications Consulting.
Now back in New York, I'm an organizational Communications Strategist, Storytelling Specialist and Team Trainer on the one hand, while also working with individual professionals as an Executive Coach, Personal Branding Guru, Writer and Editor,
I relish the challenge of helping you or your organization prove your words, deliver your message, build your brand, and impact your audience. All of it, as persuasively as possible. How? With evidence-driven content.
Among the skills and strategies I'll apply to your work - and share with you - is my approach: identify a core message; support it with credible evidence; weave it into what I call "Strategic Storytelling."
I do all this for my clients as Founder of MJ Method Communications, a New York-based boutique consultancy specializing in Global Communications, Media Relations, Executive Coaching, Staff Training, Thought Leadership, Strategic Storytelling - and other forms of brand-building content-creation.
As for my background, I feel fortunate to have lived on four continents - from America to Europe, from Africa to Asia - during a career that's spanned three fields: International Journalism, International Education and Communications Consulting.
As a freelance Foreign Correspondent, I'm a former UN correspondent who's reported from 30 countries in Eastern Europe, Central Asia and Southern Africa, for media like Foreign Policy magazine; the French news agency AFP; the Christian Science Monitor newspaper; and South Africa's Mail & Guardian. I was also a UN correspondent for four years, covering the entire Sept. 11th aftermath.
Twenty years ago, I also began teaching university students and training professionals in the field. As a Visiting Professor of International Journalism, I've taught from New York to Central Europe, from China to Southern Africa. both undergrads and grad students.
From 2011-15, I lived in the remote African kingdom of Lesotho, which is where I first adapted all of my International Journalism skills, strategies and storytelling styles to the challenges of Global Communications. Especially in the areas of Health, Development and Environmental Protection.
Among my most meaningful projects in Lesotho was to illuminate one American NGO’s impact on the large community of HIV orphans. I interviewed, photographed and wrote the stories of 24 beneficiaries, which the NGO – Management Sciences for Health – then published as an e-book.
From this experience, I crafted my own interviewing-storytelling method to identify, unearth and illustrate any organization’s true on-the-ground impact, which I call "The Fork in the Road." I apply this to the needs of my non-profit and for-profit clients, creating new specialties like Sustainability Storytelling, ESG Storytelling, SDG Storytelling, DEI Storytelling, and so on.
From 2015-2020, I lived in Beijing. Among my projects there, I was a Global Communications specialist (for clients like Huawei and Mars); a News Editor, Scriptwriter and Media Analyst for the China Global Television Network; and a Visiting Professor of International Journalism.
I taught at Renmin University of China, Beijing Foreign Studies University, Shanghai International Studies University and Hong Kong Baptist University. I've also taught in New York, at Long Island University; in Europe, at University of Saints Cyril and Methodius, in Trnava, Slovakia, and at Masaryk University, in Brno, Czechia; and in Africa, at the National University of Lesotho.
Now back in New York, among my clients, I'm proud to assist three African organizations:
*As Global Communications Advisor to Tech Herfrica, a Nigerian NGO empowering rural women.
*As Global Communications Advisor to Beberavi, a Kenyan social enterprise for HIV widows.
*As Global Communications Advisor to SIA-Africa, a Ghanaian NGO supporting youth education.
In the field of Fashion, Sustainability and Communications, I serve as an Impact Communications Coach for the “Conscious Fashion Design Academy” and will soon lead a three-session Content-Creation Workshop.
In New York, I'm also the Strategic Communications Advisor to A Song For You, a music-therapy NGO for hospice patients founded during COVID.
Moreover, as an Executive Coach, I work with a range of individuals: from leaders and staffers climbing the career ladder - coaching them with any Executive Communications, like writing speeches, opinion pieces, blog posts, cover-letters, building their LinkedIn platforms, etc. - down to their sons and daughters, guiding them through writing their Personal Essays for University Applications.
Content Writing
Writing
Business Writing
Coaching
Training
Training Design
Training & Development
Team Training
Workshop
Workshop Facilitation
Communications
Communication Skills
Communication Strategy
Brand Strategy
Personal Branding
Lisa M.
New York, New York
$125/hr
5.0
158 jobs
I help companies define, position, and communicate their brands in ways that drive measurable business results—whether that’s launching something new, clarifying complex offerings, or strengthening market perception.
I bring 15+ years of experience as a brand strategist, messaging expert, and content leader, working with Fortune 500 companies, top-tier consultancies, and high-growth businesses.
My clients include organizations like Johnson & Johnson, Canon, ADP, and UPS, as well as work with Deloitte and McKinsey. I’ve also partnered with leading agencies including McCann/FutureBrand, Ogilvy, and FCB to support brand transformation, product launches, and global marketing initiatives.
What I Do
I focus on the intersection of brand strategy, messaging, and execution for strategies that have a real-world impact in building your business reputation and revenue.
Brand Strategy & Positioning: Clarifying what you stand for, how you differentiate, and where you win
Messaging & Verbal Identity: Turning complex ideas into clear, compelling narratives that resonate with customers and stakeholders
Naming & Brand Architecture: Developing names and systems that are strategically grounded and market-ready
Content & Thought Leadership: Creating high-value content that builds authority, drives engagement, and supports sales
Sales Enablement & Campaign Development: Equipping teams with the tools and messaging needed to convert opportunities into revenue
How I Help Clients
Clients typically bring me in when they need to:
Launch a new brand, product, or initiative
Reposition or modernize an existing brand
Align internal teams around a clear, consistent story
Translate technical or complex offerings into market-facing clarity
Build thought leadership that supports growth and credibility
Selected Experience
Former Director, Brand Strategy at McCann’s FutureBrand consultancy
Four years as brand strategist and copywriter for Johnson & Johnson's internal agency
Marketing leadership roles in both startup and enterprise environments, including early-stage work with E Ink (technology behind the Amazon Kindle)
Experience spanning industries including healthcare, technology, financial services, manufacturing, and consumer brands
I’ve also taught digital marketing in the Columbia University EMBA program and hold certifications from the Search Engine Academy, eMarketing Institute, and HubSpot.
Writing & Thought Leadership
Contributor to major media outlets including NPR, CNN, BBC, and Forbes. Author of Merriam’s Guide to Naming and co-author of multiple books, including a New York Times bestseller.
Engagement Approach
I operate as a strategic partner—whether leading projects independently or collaborating with internal teams and agency partners.
Typical engagements include:
Brand positioning and messaging development
Naming projects
Brand and communications audits
Thought leadership and content strategy
Who I’m Best For:
Fortune 500 and enterprise organizations navigating change or growth
Mid-sized companies preparing to scale or reposition
Founders and leadership teams who need clarity, alignment, and market impact
Microsoft Word
Adobe InDesign
Microsoft Excel
Sony Vegas
Brand Consulting
WordPress
Brand Marketing
Microsoft Office
Copywriting
Corporate Brand Identity
Content Marketing
Thomas S.
New York, New York
$50/hr
4.5
309 jobs
BIO: I’m a professional writer living in New York with a lifelong passion for the power of the written word. I’ve written everything from ebooks (95 to date) to blogs, landing pages to web content (2,000+), ad copy to letters, business proposals to sales plans, and training manuals.
WHAT IS MY BACKGROUND?
I bring more than 21+ years of sales and marketing business management experience to every project. Previously, I've worked in fields including software, real estate, law, publishing, advertising, and services in regions such as the UK, Europe, Australia, Indonesia, and the US.
JUST HOW DO I DO WHAT I DO?
By asking questions, listening and considering what I hear, followed by collaborative brainstorming to develop a plan we both embrace with confidence and enthusiasm. As you seek synergy within your organization, I seek it with my clients.
HOW CAN YOU LEARN MORE ABOUT ME?
Feel free to browse my attached portfolio projects and my projects at www. leanpub.com/u/tomsenkus
Software
Business Writing
Ebook
Content Writing
Article Writing
Blog Writing
News Writing
Media & Entertainment
Technical Writing
SEO Writing
Editorial Calendar
Content SEO
AI Content Creation
White Paper
Research Papers
Scott C.
New York, New York
$59/hr
5.0
14 jobs
Some say effective copywriting comes the heart. Others say it’s a matter of intellect.
In my 20 years writing for brands and agencies ranging from local to global, I’ve found that the most engaging and persuasive writing comes from…
Your shoes.
No, I'm not talking about finding clever bits of copy lodged in the soles of your Steve Maddens.
I mean putting myself in YOUR shoes, to understand the specific challenges your business is facing.
Because it’s not until you’ve walked a mile in someone else’s espadrilles that you can write messages that not only inspire, but move people to do something. Or video content that persuades, without overpromising. Or luxury copy that’s optimized for SEO, without straying from your brand’s voice.
As a copywriter and creative director I’ve been entrusted to write brand guidelines, speeches for CEOs, pitch decks to professional athletes, and advertisements for Apple, Paypal, Citibank, Nespresso and other brands you’ve probably drank, driven, stayed in or banked with.
Not to mention case studies, emails, docuseries, annual reports, and an illustrated humor book of fictitious animals that failed evolution.
If you’re in need of a versatile writer who’s quick, collaborative, adaptable and detail-oriented, shoot me a note and we’ll talk about how we can hone and deliver your message with copy that sings, chirps, pipes, purrs, and in some cases, dances.
Don’t worry. I’ll bring my own shoes.
Copywriting
Web Page
SEO Writing
Proofreading
Video Ad
Creative Direction
Creative Strategy
Ad Copy
Creative Writing
Website Content
Content Writing
B2B Marketing
English
Email Marketing
Scriptwriting
Stephen R.
New York, New York
$75/hr
4.8
127 jobs
“Stephen was excellent. The turnaround time was amazing (less than 24 hours for 1000+ words) and quality was superb. If you're looking to have a press release written, save time and hire Stephen. Best value on Upwork!”
"Stephen was great! I really felt like we were working with a major top of the line publishing come (which we have previously). The quality of work that was produced by Stephen was great. We will use again in the future."
“Thank you for the wonderful speech. Appreciate it”
“Great copywriter!!!”
——
I help companies, C-level executives and individuals tell their stories and communicate their message through speechwriting and press release writing.
This includes:
√ Generating compelling and effective press releases that catch the media’s eye.
√ Writing engaging sales copy that not only gets more leads but converts more sales.
√ Crafting speeches that convey ideas, tell stories and evoke emotion.
√ Developing and implementing communication strategies.
For the next few months, I'm taking on a handful of clients to work with -- so let's work together.
Press Release
Creative Writing
Speech Writing
Copywriting
Political Campaign
Social Media Marketing
Political Art
Political Speech
Ghostwriting
Article Writing
Social Media Strategy
Blog Writing
Communications
Amanda M.
New York, New York
$55/hr
4.7
13 jobs
A strategic marketer with a background in research and content creation. Former Associate Director of the Social Media Listening Center at Clemson University. Previously worked with small businesses, high profile clients, nonprofits, news stations, and artists. Previously worked on data collection projects for Duke Energy, NPR, Sports Illustrated, and more. Recently have won awards for creative sustainability marketing campaigns, social media videos, and crisis communication.
Provide a wide range of creative, strategic, and research services including:
* Brand Identify, Guides, and Strategies
* Content Collection, Creation, and Distribution
* Customized Social Media Content Creation
* E-commerce
* E-communications
* Integrated Marketing & Strategy
* Marketing Audits & Reporting
* Marketing Documents
* Professional Materials
* Public Speaking/ Presentations
* Public Relations
* Search Engine Optimization
* Software Exploration
* Sustainability
* Writing (technical and creative)
Press Release
Public Relations
Media Relations
Market Research
Marketing Presentation
Writing
Social Media Design
Social Media Content Creation
Creative Writing
Social Media Advertising
Social Media Optimization
Marketing Strategy
Nonprofit Organization
Marketing Plugin
Ad Creative
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