Coffee Business Consultant | Café, Roastery & Brand Launches | Exited Founder
Most coffee businesses fail from avoidable mistakes — wrong equipment, bad lease, underpriced menu, broken supply chain. I help founders, operators, and investors skip those mistakes, because I spent 13 years making and fixing them in my own company.
My track record:
Founded Blue Sail Coffee, scaled it for 11 years, exited in 2025
Launched 3 cafés — one ranked Top 100 in the world, twice
Built a national roasting operation and closed deals with Walmart, Kroger, and Whole Foods
Built two multi-million dollar brands from scratch
Consulted for 40+ coffee brands worldwide — startups, roasters, exporters, private label
What clients hire me for:
Café & roastery launches (feasibility, equipment, layout, menu, SOPs)
Buying a coffee business — due diligence and turnaround plans
Equipment sourcing that saves thousands
Wholesale program setup and B2B sales strategy
DTC, Shopify, and subscription launches
Private label, co-packing, and fulfillment
Profitability audits for existing coffee shops
After my exit, I founded The Coffee Operators, a consulting firm helping people launch, buy, and scale coffee businesses. I'm not a business coach — I'm an operator who's done every job in the coffee chain, green sourcing to retail shelf, and I give direct, specific answers, fast.
If you're launching, buying, scaling, or fixing a coffee business, message me with where you are and where you're stuck. I'll tell you on the first call whether I can help and exactly what it will take.
Coffee
Supply Chain & Logistics
Fundraising
Business
Forecasting
Cost Analysis
Brand Consulting
Manufacturing
Business Development
Marketing Plan
Brand Design
Finance
Wholesale
Pricing
Khalid M.
Karachi, Pakistan
$25/hr
4.9
864 jobs
I am a Full-Stack WordPress Developer, UI/UX Designer, and Branding Specialist with 10+ years of experience creating modern, high-performance websites and digital identities for businesses and startups.
My work combines development, design, branding, and analytics to build complete digital systems that are visually strong, user-focused, and optimized for conversions and business growth.
I don’t just create websites, I build strategic digital experiences that improve engagement, strengthen brand identity, and deliver measurable results.
🏆 Top 10% Upwork Freelancer
🎯 Certified WordPress & UI/UX Specialist
📊 GA4 & Conversion Tracking Expert
🚀 Focus on Performance, UX & Business Growth
𝐂𝐨𝐫𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬
🔹 WordPress Development
Custom WordPress websites
Elementor, WPBakery, Divi builds
SEO-optimized & fast-loading websites
Landing pages & business websites
WooCommerce online stores
🔹 Web Design & UI/UX
Figma wireframes & high-fidelity UI design
Mobile-first responsive design
UX flow optimization & usability improvements
Conversion-focused interface design
Design systems for scalable websites
🔹 Branding & Visual Identity
Logo design & full brand identity systems
Brand guidelines (colors, typography, usage rules)
Pitch decks & business presentations
Marketing & sales design materials
Visual identity for startups & companies
🔹 Web Analytics & Conversion Tracking
Google Analytics 4 (GA4) setup & configuration
Google Tag Manager (GTM) implementation
Conversion tracking (forms, clicks, purchases, events)
Funnel setup & user journey tracking
Website audits (UX + technical + conversion)
Data-driven optimization recommendations
🔹 eCommerce Solutions
Shopify store setup & customization
WooCommerce optimization
Product page UX improvements
Checkout flow optimization
Smart filtering & navigation systems
𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡
Every project follows a structured, results-driven process:
Understanding business goals and audience
Creating UX strategy and wireframes
Designing modern UI in Figma
Developing a fast, scalable website
Implementing SEO + analytics tracking
Optimizing for conversions and performance
Providing long-term support if required
𝐓𝐨𝐨𝐥𝐬 & 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬
WordPress (Elementor, WPBakery, Divi, WooCommerce, ACF)
Shopify (Dawn, Prestige, PageFly, Klaviyo)
Figma, Adobe Photoshop, Illustrator
Google Analytics 4 (GA4), Google Tag Manager (GTM)
HTML5, CSS3, JavaScript, Bootstrap
Google Analytics, GTmetrix, Cloudflare
𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐌𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭
I combine development, design, branding, and analytics in one workflow
I focus on business results, not just visuals
I build fast, scalable, SEO-ready systems
I design with both user experience and conversions in mind
I turn websites into data-driven growth tools
Let’s Work Together
If you need a website that looks modern, performs fast, builds a strong brand, and generates measurable results. I can help you build it end-to-end.
Send me a message and let’s create something impactful.
WordPress
Graphic Design
UX & UI
WordPress Theme
Ecommerce
Landing Page
Website
Elementor
HTML5
CSS 3
UI/UX Prototyping
WordPress Website
WordPress Plugin
WordPress Development
Google Analytics 4
Google APIs
Google Tag Manager
WordPress Landing Page
Web Design
Web Development
Justin R.
Schaumburg, Illinois
$75/hr
4.8
115 jobs
$825M in ecommerce revenue scaled. 10 years in CPG. Amazon is all I do.
If you're a food, beverage, wellness, or household brand selling on Amazon — or trying to figure out why you're not growing the way you should — this is the profile you've been looking for.
I work in both Seller Central and Vendor Central. They are completely different businesses with different fee structures, different content rules, and different growth levers. Most Amazon freelancers only know one side. I've operated in both for a decade.
Here's what makes me different:
Most consultants will tell you to scale. I'll tell you whether you should.
Before I touch your ad spend, I'm looking at your P&L. Your margin per ASIN. Your FBA fees vs. what you're actually netting. Your operational capacity to support growth. A 40% revenue increase means nothing if the cost to achieve it wipes out the gain.
That's the lens I bring that most Amazon freelancers skip entirely.
What I do:
Amazon PPC — Sponsored Products, Sponsored Brands & Sponsored Display
Full campaign builds, restructures, and ongoing management. Keyword harvesting, match type strategy, bid management by margin tier. TACoS and ACoS targets built around your actual P&L — not industry benchmarks.
Seller Central & Vendor Central Account Management
Full account management on both sides of the fence. Catalog health, case management, suppressed listings, Buy Box strategy, pricing compliance — all of it.
Listing Optimization & A+ Content
Titles, bullets, backend search terms, A+ Content, Brand Story, variation architecture. Optimized for search ranking and conversion — both matter equally.
Catalog & SKU Strategy
Which ASINs to invest in, which to consolidate, which to kill. Parent/child structure, variation strategy, and catalog architecture to maximize share of voice without cannibalizing yourself.
FBA & FBM Strategy
Inventory planning, reorder velocity, FBA fee analysis, FBM cost-to-serve modeling. I've seen what happens when FBA stock runs out and how fast it tanks organic rank. I help you build operations so it doesn't.
Subscribe & Save Strategy
S&S setup, eligibility optimization, and conversion strategy — critical for any consumable brand where repeat purchase drives the business.
Amazon Account Audits
One-time deep dive: ad structure, listing health, catalog gaps, wasted spend, keyword coverage, competitive position. Most audits pay for themselves within the first 30 days of changes.
Who I work with:
CPG brands in food, beverage, snacks, supplements, wellness, and household — typically $500K to $50M on Amazon — who want a partner that understands the grocery business, not just the ad platform.
Small roster by design. You get me directly — not a junior account manager running your account from a template.
Flat-fee only. No percentage-of-ad-spend. My incentives are aligned with your profitable growth, not your gross spend.
Typical results: 40–50% YoY revenue growth. Wasted spend identified and recovered within 60 days. Brands that finally understand what their Amazon numbers actually mean.
Want a straight read on your account before committing?
Send me your top 5 ASINs. I'll tell you exactly what's holding you back within 24 hours.
Marketing Strategy
Brand Consulting
Market Research
Amazon
Amazon Listing Optimization
Marketing Consulting
Marketing Analytics
SEO Keyword Research
Amazon FBA
Amazon SEO
Amazon Listing
Amazon PPC
Amazon Private Label
Amazon FBA Product Research
Eurethel Lynne A.
Binan, Philippines
$50/hr
4.9
52 jobs
GoHighLevel Certified Admin | Top Rated Plus Freelancer and Upwork Agency Since 2018 with 100% Job Success Score | White-Label Partner | Your partner towards success
I help businesses transform GoHighLevel into a Revenue Operations platform that captures more opportunities, improves customer experience, and scales operations through AI and automation.
Most businesses don't have a lead generation problem they have a systems problem.
Leads fall through the cracks. Follow-ups happen too late. Teams work in disconnected platforms. Customer experiences become inconsistent. As businesses grow, operational complexity grows even faster.
I solve that by designing AI-powered Revenue Operations systems that transform GoHighLevel into the central operating system for your marketing, sales, customer service, and business operations.
Instead of juggling disconnected tools, you'll have one scalable CRM and automation platform that captures leads, qualifies prospects, automates follow-ups, books appointments, nurtures customer relationships, and provides complete visibility across the entire customer journey.
With 15+ years of experience spanning Software Development, Quality Assurance Leadership, Project Management, Business Operations, and Revenue Operations, I combine technical expertise with operational strategy to build systems that improve efficiency, increase revenue, and create exceptional customer experiences.
I don't simply build automations.
I build the operational infrastructure that allows businesses to scale with confidence.
Revenue Operations Framework
Attract → Capture → Qualify → Convert → Onboard → Deliver → Retain → Optimize
Every implementation follows this framework to connect marketing, CRM, sales, operations, and customer success into one intelligent system that improves conversions, strengthens customer retention, reduces operational overhead, and creates a seamless customer journey.
Core Expertise
* Revenue Operations (RevOps)
* GoHighLevel CRM Implementation & Optimization
* CRM Strategy & Business Process Automation
* AI Chatbots & AI Agents
* Customer Journey & Lifecycle Automation
* Workflow, Email & SMS Automation
* Lead Capture & Sales Automation
* Sales Pipelines & Opportunity Management
* Appointment Booking Systems
* Reputation Management
* SOP Development & Operational Documentation
* Quality Assurance & Process Optimization
Why Clients Partner With Me
Technology is only part of a successful implementation.
The real value comes from designing systems that your team adopts, your customers appreciate, and your business can scale with.
My background as a Software Developer, QA Lead, Project Manager, and Business Operations professional allows me to align technology, processes, data, and people into one Revenue Operations strategy. Every solution is built around measurable business outcomes—not simply automation.
You're not hiring a single freelancer.
You're partnering with a trained implementation team that supports CRM implementation, onboarding, quality assurance, SOP development, documentation, optimization, and ongoing support.
For agencies, we also provide dependable white-label fulfillment that enables you to expand your GoHighLevel and CRM service offerings without the cost and complexity of hiring, training, and managing an internal technical team.
Whether you're a startup, established business, or agency partner, I provide the systems, strategy, and team needed to automate operations, improve customer experience, capture more opportunities, and build predictable, scalable growth.
Technology doesn't scale businesses. Systems do. My goal is to build the Revenue Operations infrastructure your business can grow on for years to come.
Web Testing
Mobile App Testing
Software QA
Administrative Support
Business Analysis
Project Management
Software Testing
Huy G.
Da Nang, Vietnam
$12/hr
4.4
5 jobs
With over 7 years of experience in the design industry, I’ve worked on a diverse range of creative projects—from designing flyers, posters, and social media ads to building complete branding guidelines and crafting intuitive website UI designs.
In recent years, I’ve specialized in working with Amazon and eCommerce brands, creating high-converting product images, A+ Content, storefront visuals, and marketing assets tailored for marketplace platforms. I understand Amazon’s design guidelines and how to structure visuals that improve clarity, engagement, and conversion.
I bring not only technical skill but also a designer’s eye for storytelling and brand identity. In my previous company, I handled projects from concept to final delivery, ensuring every design was both visually compelling and strategically aligned with the client’s goals.
I also integrate AI tools into my workflow to improve efficiency in tasks such as concept development, image enhancement, and content ideation—allowing me to deliver high-quality results faster while maintaining strong creative control.
While I’m new to Upwork, my skills are backed by years of professional experience. I chose this platform for its strong copyright protection and the trust it fosters between clients and freelancers.
As I build my profile here, I’m offering competitive rates below the market average—giving you high-quality design at exceptional value. My goal is simple: deliver creative solutions that exceed your expectations and help your brand stand out.
Figma
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Amazon Listing
A+ Content
Ecommerce
Product Imagery Content
CapCut
Video Ad
UX & UI Design
Product Design
Product Listing Ad
Ecommerce Platform
Kaitlyn G.
Roy, Utah
$35/hr
5.0
46 jobs
I've heard (and experienced) the horror stories about freelancers who ghost, miss deadlines, and deliver AI fluff. I'd love to be the plot twist in that story for you!
I'm an SEO content writer and graphic designer with over six years of experience (yes, in both!). I do both writing and design because a brand can't go anywhere without both, and I'd like to remove the headache of you trying to hire two people and just hope and pray they can be on the same page, though I have had my fair share of arguments with myself. 😄
I love questions! Understanding your goals, your audience, and your vision up front is the only way the final result actually feels right. If you don't have a brief, I'm happy to help you build a solid one. From there, everything moves with intention.
If your project is messy or complicated, I'm not afraid to dive in, learn something new, and make myself an expert in whatever field I need to. I once spent an entire day researching window washing just so I could write an article for my client that I was proud of. Who knew window washing was so complex... I do now, which makes me super fun at parties.
✍️ SEO Blog Writing & Content
Real, researched, human-written content that ranks on Google and actually sounds like your brand. No recycled AI output, no filler, no fluff. If you're into AI content, I can utilize it! I don't live under a rock, just believe that humans can still write the best content.
Services: SEO blog posts · long-form articles · website copywriting · product descriptions · content strategy · keyword research · brand messaging · on-page SEO
🎨 Logo & Brand Identity Design
Visual identities built with strategy first and aesthetics second, so your brand doesn't just look good, it makes sense.
Tools: Adobe Illustrator · Photoshop · InDesign · Canva · Figma
Services: logo design · brand identity systems · brand guidelines · visual identity · social media graphics · print & digital design · competitor research · market analysis
I'm reliable, communicative, and I love what I do! I don't ghost. I don't cut corners. And I actually listen, which apparently is rarer than it should be.
I'd love to hear what you're building. 🙂
Brand Identity Design
Logo Design
Graphic Design
Branding
Brand Strategy
Adobe Creative Suite
Canva
Social Media Design
Social Media Management
SEO Content
Copywriting
Blog Writing
Content Strategy
Print Design
Mood Board
Content Writing
Market Research
Competitor Research
Article Writing
Visual Identity
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Summa Linguae
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As the world’s work marketplace, we connect highly-skilled freelance coffee Freelancers and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream coffee Freelancer team you need to succeed.
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Depending on availability and the quality of your job post, it’s entirely possible to sign up for Upwork and receive coffee Freelancer proposals within 24 hours of posting a job description.