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With over 20 years of B2B sales and marketing experience—and 10+ years in healthcare—I help companies drive real growth through strategic execution. I’ve led marketing and sales development teams as a Senior Director, and now I work with clients as a fractional head of marketing or campaign expert to fill leadership gaps, launch strategic initiatives, and boost lead generation and conversion. How I Can Help: End-to-end campaign execution: ABM, nurture, drip, new product launches Digital strategy and execution: SEO, paid media, email, and social CRM & marketing automation optimization: HubSpot, Salesforce, Pardot, Zoho High-impact messaging and positioning for GTM Strategic playbooks, marketing audits, and transition support Content calendars, blog/editorial planning, email & social copywriting Tools & Tech Proficiency: CRM: HubSpot, Salesforce, Zoho Marketing Automation: Pardot, HubSpot, Mailchimp Design & Scheduling: Canva, Sprout Social Platforms: LinkedIn, Google Ads, Meta, WordPress Proven Results – Healthcare Case Study: Led a digital transformation for a healthcare revenue cycle company: 200% of lead generation goal achieved 160% of new sales revenue goal exceeded Boosted SEO and web traffic with strategic content and technical updates Seamlessly transitioned 3 acquired brands under a unified marketing identity Strengthened sales alignment and improved GTM execution How I Can Support Your Marketing Efforts: Fractional Head of Marketing Campaign Strategy & Execution CRM Optimization & Marketing Ops ABM & Demand Gen Programs GTM & Messaging Strategy Marketing Audits & Leadership Transition Support Let’s connect and drive measurable growth for your business.

Are you tired of wasting money on marketing that never works? Burned by SEO “experts” who overpromise and underdeliver? Relying too heavily on paid ads without seeing sustainable growth? Want more qualified traffic and leads, but don’t know who to trust? I help businesses build predictable, compounding organic traffic by combining proven SEO strategies with AIO (AI Overviews) optimization — so you can rank faster, convert more, and future-proof your search presence in the AI era. This concept is the revolution of ranking on ChatGPT search and more. With 20+ years in digital marketing, I’ve scaled 100+ websites I own and manage, plus dozens of client brands. I’ve also been Expert-Vetted on Upwork since 2016, with nearly $1M in consulting revenue and 100+ 5-star reviews. This isn’t theory — it’s the same approach I’ve used to: - Build a $5M+ business in the violin niche using SEO - Rank new content in Google AI Overviews within days - Drive 6,500+ leads in just 3 days for a client campaign - Grow my own YouTube channel to 70,000+ subscribers through SEO You’re a great fit for my services if you: - Run an established online business making $50K–$500K annually - Offer services or products (coaching, courses, SaaS, e-comm, etc.) - Have wasted $2K–$10K+/mo on marketing that didn’t move the needle - Want a long-term, AIO/SEO-driven system — not a one-off tactic - Prefer working directly with someone who has built and scaled businesses from scratch I’m Michael Sanchez — SEO and AIO strategist with a track record of helping good businesses win online without relying on paid ads.

Launching a mobile app isn't just about driving downloads, it's about making the right strategic decisions before you invest heavily in growth. I partner with early-stage mobile app founders to validate their ideas, define their go-to-market strategy, identify the right customers, prioritize growth opportunities, and build a roadmap for sustainable traction. Whether you're preparing for launch, trying to acquire your first paying users, or getting ready to raise capital, my role is to help reduce risk and focus your time and budget on the initiatives most likely to move the business forward. How I Help ✓ Go-to-Market Strategy ✓ Product Growth Strategy ✓ Market Validation ✓ Customer & ICP Development ✓ Positioning & Messaging ✓ Customer Acquisition Strategy ✓ Product-Led Growth ✓ User Activation & Retention ✓ Growth Roadmaps ✓ Fundraising & Launch Readiness Rather than jumping straight into marketing execution, I help founders answer the questions that determine whether a launch succeeds: • Who is our ideal customer? • What problem are we really solving? • What is our activation event? • Which acquisition channels deserve investment? • Where are users dropping off? • What should we prioritize over the next 30, 60, and 90 days? Once those answers are clear, marketing becomes significantly more effective. Selected Experience: 📖 Amazon Kindle – Reading & Content Discovery 🛒 Staples – Mobile Commerce 🧠 Cocoon – Therapist Matching 📧 Canary Mail – AI Email 🌿 XShack – Cannabis Discovery & Research 👥 Crawler – Location-Based Social Discovery 📅 Shyft – Workforce Scheduling Marketplace 📦 Earth Class Mail – Digital Mail Platform (acquired by LegalZoom) 🏠 Renolution – Home Improvement Marketplace Typical Engagements I typically work with founders and executive teams on projects such as: • Pre-launch GTM planning • Product growth audits • Launch readiness assessments • Market validation • Customer acquisition strategy • Onboarding & activation optimization • Retention and engagement strategy • Growth experimentation • Fractional product growth leadership If you're looking for a strategic partner to help shape your product's launch and growth - not just execute marketing tactics... I’d love to learn more about what you're building. Let's schedule a discovery call and see if we're a good fit.

I help startups, B2B firms, and growing companies improve outreach, lead generation, CRM workflows, and operational efficiency through a combination of hands-on sales experience, market analysis, and Agentic AI-driven business audits. My background combines cold calling, outbound campaign management, startup research, operational troubleshooting, and growth strategy. I work with GoHighLevel (GHL) and other CRM/outreach environments to identify workflow gaps, weak follow-up systems, inefficient outreach, missed opportunities, and operational bottlenecks that may be slowing growth. I am especially effective in situations where companies need someone who can both think strategically and execute practically — whether that means fixing broken outreach, analyzing markets, improving workflows, troubleshooting operations, or directly engaging prospects through outbound calling and lead generation. My Agentic AI-driven audit process combines AI-assisted analysis with real-world business and sales experience to deliver practical recommendations instead of generic automated reports. Highlights: • $100K+ earned on Upwork • 5,000+ hours completed • Recent successful $10K+ contracts • MBA, NYU Stern • Strong client-facing and communication experience • Strong client-facing and communication experience Available for: • Cold calling and outbound outreach • Lead generation systems • Agentic AI-driven CRM audits • GHL optimization and workflow review • Startup research and market validation • Sales process troubleshooting • Fractional growth and operations support Technical Sales analyst offering Outreach, Sales Strategy, Channel Marketing, Campaign Management, Sales Management consulting & troubleshooting. I have proven success on Upwork BDM sales & marketing. Background in research and tech R&D for bulge bracket Wall Street and tech including VP, MD, CMO, CSO positions at significant firms. I hold an MBA from NYU Stern on a Citibank scholarship and BA Oberlin as a National Merit Scholar. Fractional CMO CSO CPO analysis. Technical sales warm / cold calling expert. Can create and complete campaigns. Loving sales and marcomms management consulting work including AI firms. In love with tech forever.

Hey, I’m Marina - a Top 1% Upwork Expert-Vetted Marketing Strategist (means personally interviewed and vetted by the Upwork team) with 11+ years of experience. I started my career at Fortune 100–500 companies, working with brands like Marlboro, IQOS, Adobe, Hard Rock Cafe, and Cirque du Soleil. Later, I transitioned into the startup world and have since launched and helped grow 59 SaaS and services startup, including 12 in AI. I specialize in helping early-stage and scaling companies develop products, launch to market, and grow through sharp, data-driven marketing and GTM strategy. My work typically includes: - Business audits & opportunity mapping - Competitor & market research - Positioning, messaging, ICP development & validation - Offer, pricing, and service/product development I also help founders land their first paying customers by building a functional, conversion-ready marketing funnel and all the assets needed for traction: - Funnel audit & CRO - Website/landing page build or redesign - Sales decks, lead magnets, ebooks - Ad assets (graphics, video, copy) - Cold email copy & multi-step cadences - SEO-optimized content, blogs, and website copy I oversee both paid and organic growth, optimize for conversion rate, and ensure CAC/LTV efficiency always aiming to increase revenue. Companies I have worked with in the past 3 years Include: AI Career Coach (AI SaaS, USA) Wise Agents (AI SaaS, USA) Prime Sync (AI Answering service, USA) SoTalkie (AI outreach service, USA) Wise Hosting (SaaS) Adobe (AI SaaS, USA) ClickGuard (SaaS, B2B, USA) BlinkPayroll (SaaS, B2B/B2C, USA) CrushTeam (SaaS, B2B, USA) SmartRoofing (AI SaaS, USA) PlotPulse (AI SaaS, USA) ItsRapid (AI SaaS, USA) Ediscoveryai (AI SaaS, USA) Revelate (SaaS, USA) Functionize (AI SaaS, USA) Sensor Tower (previously Data.ai) Star of Service (Marketplace, France) HIRECLOUT (Tech recruiting and consulting, USA) Square Signs (Custom sign making e-commerce, USA) Front Signs (Signage,, B2B, USA) Sign Manager (Sign Consulting Company, Australia, USA) Industracom (B2B marketplace, Australia) Canadian Classroom (E-commerce, Canada, USA) Melloweasy (E-commerce, China) ITALIANBARK (Services, Italy) LichenAir (D2C, USA) Home Service Companies: Junkgenius (Services, USA) 651 Carpets (Services, USA) Details and Dixon's (Services, USA) Used Mobile Clinics (Services, USA) Sunesta (Services, USA) GutterHelmetMN (Services, USA) WarningLitesMN (Services, USA) OC Cleaning Services (Services, USA) Discover Chiropractic (Healthcare, USA) Marketing Agencies: Hastings Digital Studios (USA) Oxsome (USA) Webthrive (USA) Scale Lite (USA) Oodles of Leads (USA) Stratosphere (USA) If my profile aligns with your needs, please take a moment to review feedback from my clients. Reach out, I will share relevant cases.

Need social media help? I was an account manager at TikTok's Seattle office, directly managing $2M monthly GMV & assisting with $6M/month on TikTok Shop. I now manage $3M GMV/month & $600k+ monthly ad budgets Prior to working at TikTok, I’ve generated over 2 BILLION views & 12 million followers. I’ve worked for L’Oréal, SEMRush, and multiple marketing agencies ⭐Please refer to samhollans.com for my portfolio and case studies! ⭐ TikTok Shop can be EXPENSIVE, point blank. Mass samples, expensive agencies, affiliate commissions, promotional habits, fulfillment costs - The list goes on. Many brands unknowingly overspend, think 50 affiliates will make them rich, or quit when they realize they can't be profitable. All approaches fail! After working at TikTok and managing 100+ accounts, I know what it takes to scale. I know where to spend, where to save, and where to automate. Whether you need a one-time audit, ongoing consulting, or full-service management, I can help you grow from 0 to 7-figure months. LET’S WORK! Shoot me a message/invite, and we can review your goals and expectations.