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Brand Positioning | Competitive Messaging | Product Marketing | Go-to-Market Strategy | B2B If your B2B product or service is better than the competition but your messaging does not show it, that is exactly the problem I solve. I help B2B solution founders, CMOs, and product marketing leads get crystal clear on what makes them different, then build the messaging, content, and strategy that turns that clarity into buyer action. With 125+ positioning projects delivered, 47 five-star Upwork reviews, and a book on the subject (Differentiate or Diminish), I bring a proven, structured method, not guesswork. What I do: 1. Brand Positioning & Competitive Messaging Clarify your value proposition, map your differentiation against competitors, and build a messaging framework your sales, marketing, and product teams can actually use. 2. Product Marketing & Go-to-Market Strategy Sharpen your ICP, build structured launch narratives, and develop GTM messaging that aligns marketing with revenue goals. 3. Website Content & Conversion Copy Transform your homepage and product pages from vague to value-driven, copy that moves B2B buyers through the funnel. 4. Sales Enablement & Pitch Development Pitch decks, sales collateral, and product messaging that make your offer impossible to ignore in competitive markets. 5. Market Research & Competitor Analysis Competitor audits, whitespace mapping, and actionable insights that sharpen your positioning before you go to market. 6. Fractional CMO Leadership Strategy, positioning, content direction, and team coaching, without the cost of a full-time hire. What clients say: "Clarity where we had noise." "Kevin simplified our complicated offering into a crisp message our team actually uses." "His messaging became the backbone of our sales materials and investor pitch." "Faster and better than any agency we've hired." Expert-Vetted (top 1% on Upwork) | 100% Job Success | $200K+ earned | Former VP Marketing & Fractional CMO If you are a B2B company that needs sharper positioning, message me and let's get started.

Top-Rated Upwork Copywriter Turning Your Expertise Into Traffic That Converts | B2B Content Pro | SaaS Content | Forbes and Inc. Ghostwriter I write SEO-powered content that earns you money by attracting qualified traffic to your website. That's it. 💥 PROVEN B2B COPYWRITER WITH 8+ YEARS OF TRAFFIC-DRIVING RESULTS 💥 ⭐⭐⭐⭐⭐ "Rebecca is detail-oriented, adaptable, and consistently delivers polished, well-researched content. It's been a pleasure working with her, and I highly recommend her for any content needs." ~ Nicole Alicea, CEO Brand NV ⭐⭐⭐⭐⭐ "I feel very lucky to have found a true world-class copywriter. Rebecca wrote an awesome mission statement for my About Us page. Looking forward to working with her again soon." ~ Chae T. No, Marketing Director - Proven SEO content writing techniques that launch your services to the top of search results - Helped WhatIsMyIPAddress scale traffic from 3M to 13M unique monthly visitors in under 3 years - Created BorderBuddy page featured in Unbounce "Best Landing Page Examples" ranking page 1 Google - Currently ghostwrite for 2 Forbes Council members publishing in INC. and Forbes - Microsoft Content Studio veteran - trusted by enterprise teams to create email flows, landing pages, and SEO articles - StoryBrand Trained - I make complex ideas crystal clear with simple, powerful storytelling that drives action - Craft BrandScripts, voice and tone guidelines, and conversion audits that give your entire team a clear, consistent messaging foundation - Identify what's costing you conversions -- then fix it -- with website copy audits and rewrites rooted in consumer psychology and StoryBrand strategy - Fix flat, AI-generated copy by restoring the voice, nuance, and humanity that makes readers trust you Whether you're looking for B2B blogs that establish thought leadership or website copy with a heavy pinch of convincing sales power, that’s my jam! With experience managing the entire content funnel, from keyword research to conversion optimization, I work directly with C-suite executives and decision-makers to create content that drives qualified leads and positions you as the obvious industry expert. With my expertise, you'll lock in: - Human-powered copy 100% of the time - Expert-level research skills, even in complex B2B niches (I've written for everything from finance, personal development, health and wellness, cybersecurity to DEI, landscaping, and legal) - DEEP SEO and AEO (Answer Engine Optimization) copywriting knowledge -- I've driven millions in organic traffic growth - StoryBrand framework crafting messaging that removes friction, builds trust, and boosts conversions - Page-one rankings for competitive B2B keywords with content that's wholly unique My specialty is B2B content writing that works for you and generates you actual returns. I'm not about flowery, robotic language, and I don't give you filler. I'm not a bot in disguise, and I won't fill your content with “nuanced landscapes of digital marketing" ! I never plagiarize, and I never outsource. I'm just a great B2B writer who gets stuff done, is obsessed with SEO, AEO, and understands the power of a well-written sentence in making your customers click. Want to work with me? If you can see my profile, I have some availability. Send me a message with your website, and we can jump on a call & get to work. Portfolio: RebeccaCullenWriter

11 Years of B2B lead generation and cold email experience working with over 500 B2B businesses ranging dozens of industries and sizes (startup to Fortune 500). Hi, I’m Michael and over the last 11 years I’ve been growing B2B companies with outbound prospecting, mainly cold email. Over these 11 years I’ve booked well over 5,000 sales calls. I’ve been able to grow and exit 3 agencies, and I currently run a 7-figure agency using the same acquisition methods I help my clients with. Because of the quality of my work, I’ve become a Clay Certified Expert, Instantly Certified Expert, and Smartlead Certified Partner. All this to say - if you’re tired of spending 50% of your time trying to get qualified meetings, then you’re in the right place. Clients of mine have consistent bookings on their calendars without lifting a finger, so they can simply have calls with people who want what they sell. I can do the same for you too. What business types can I help? - SaaS companies to profitably acquire more demos and users - Marketing agencies (and other agencies) to book more qualified discovery calls - Consultants to get their dream clients on the phone - B2B service companies of all types Who does cold email best work for? - Businesses with existing case studies that can be leveraged as social proof - Businesses that have a LTV of over $5,000 - Businesses that have multiple existing clients and understand their markets needs How does this work? - We start with a deep dive into your ideal prospect, learning about them, and understanding why they want what you sell - Then we gather contacts of individuals who match your customer persona, only taking high-quality personal contact information, no info/support/information general emails - We write 2-4 email sequences to your prospects and actively test to find what works the fastest - Emails are sent using smart and safe automation so we have accurate data and wickedly efficient operations - Responses are received and worked onto your calendar - From here we revise and make sure everything is as efficient and effective as possible Who has this worked for? Well, you may have even heard of some of our clients - General Mills - Signarama - Transworld Business Advisors - Grow Your Agency - Bax Consulting - Open House Media - Novus Digital - Social Revelation - Pluto Media - Digiceptual The list continues to over 500 B2B businesses If you're looking for help with specific tools, these are the ones I own and am fluent with: - LemList - Mail Shake - Instantly - Smartlead - Apollo - FindyMail - Instant Data Scraper - Prospeo - Million Verifier - Quick Mail - Snov - Rocket Reach - Sales QL - D7 Lead Finder - Klean Leads - Contact Ecom - Store Leads - Contact Ecom - AirTable - JotForm - Notion - Google Data Studio - Google Domains - Clay - Zapier - Parabola - Close - Make - Many more Some of the specific services I offer my clients include: - Cold email writing - Lead generation / Prospect list building - Cold email sending - Domain / email warm up - B2B appointment setting - Consulting - Setting up in-house cold email teams - Fully managed cold email campaigns (most popular by far) Thanks for checking out my profile, and I look forward to talking to you (and getting you more sales)

💥💥💥Let me help you captivate your audience and increase your readership by writing powerful blogs and articles that follow Google's 2026 E-A-T standards (Expertise, Authoritativeness, and Trustworthiness).💥💥💥 Content isn’t just king, it’s the whole kingdom. Whether you’re a global brand or a small business launching its first product, the right words decide whether people stay, trust, and buy. But good content isn’t about filling space. It has to do three things: 👉 Show off your brand’s personality. 👉 Position you as a leader in your industry. 👉 Deliver real value to your readers. That’s where I come in. I’m a classically trained journalist, a HubSpot-certified content marketer, and a conversion copywriter with over a decade of experience. In the last two years alone, I’ve completed more than 2,000 projects for SaaS companies, startups, tech brands, and digital marketing agencies, consistently delivering work that engages, ranks, and converts. I can bring my wealth of experience, expertise, storytelling strength, and eye for detail to curate a masterpiece that engages, delights, and converts readers. =====================| I CAN HELP YOU WITH THESE |===================== • Article & Blog Writing • Blogs & Articles • News Article •Technical Writing • Web copy • Article Rewriting • Landing pages • Press releases • Article writing • Proposals • Technical documentation • Case studies • Whitepapers • EBooks • Academic & Research Writing • Research reports • User guides • SaaS Ebook • Pitch Deck • Knowledge base articles • Instruction manuals • Configuration guides • Network diagrams • Operational manuals • Standard operating procedures • Statements of work • Book Writing • Emails • APIs • AWS documentation • Regulatory applications Using the inbound marketing technique, I'll help your prospects trust your brand, choose you, and buy from you. I set myself apart by searching for unique angles in the story you are interested in telling, conducting in-depth research, and compelling interviews. I can ensure your blog posts are not only expertly crafted but also enjoyable and inspiring. To get started, I need a few things from you: 1. What is the title of the piece? 2. What is the desired word count? 3. What is your timeline? 4. Where will the piece be published? I offer compelling, no-fluff copywriting that’s hard to ignore and even harder to resist. You’ll get copy that hits the ground running, driving action, not just sitting around on your website waiting for results. If you need any additional information before we begin, feel free to reach out. I’m excited to learn more about your project and get started! Best regards! Andrew Robert Shassetz (Master of Arts (MA), Journalism ###Article & Blog Writing###Article Writing ###Blog Content ###Blog Writing ###Ebook Writing ###Book Writing Academic & Research Writing Keywords B2B SaaS copywriter SaaS landing page copywriter website copywriter for SaaS conversion copywriter SaaS product messaging & positioning value proposition copy sales page copywriter demo booking landing page onboarding email copy SaaS cold email sequence SaaS SaaS SEO content SaaS content writer B2B SaaS content writer SEO content writer SaaS content strategist SaaS topic clusters / content planning technical blog writer (SaaS/DevOps/IT) software review writer Product and UX writing (in-app copy) UX writer UX copywriter microcopy in-app messaging (tooltips, error messages, prompts) brand voice guidelines Docs and help content (support deflection) technical writer SaaS user manual writer help center / knowledge base writer API documentation product documentation release notes / changelog writing (often bundled with docs) Proof assets (late funnel) case study writer (SaaS) customer success story writer white paper writer

Most marketing doesn't fail because of bad ideas. It fails because strategy, execution, and reporting never connect. That's where I come in. I'm a B2B marketing strategist and creative partner with 8+ years of experience helping healthcare, health tech, education, workforce development, clean energy, and mission-driven organizations turn marketing plans into measurable results. I work across the entire marketing lifecycle, from developing campaign strategy and content calendars to creating sales collateral, presentations, social campaigns, email marketing, landing pages, and executive-ready marketing assets. I enjoy translating complex topics into messaging that's clear, engaging, and built for the right audience. My experience includes: • Content strategy and campaign planning • LinkedIn and social media marketing • Email marketing and lifecycle campaigns • Marketing operations and workflow optimization • Graphic design and brand collateral • Executive presentations and PowerPoint design • Sales enablement materials • Marketing analytics and reporting • AI-assisted content workflows • Marketing research and competitive analysis I've partnered with healthcare organizations, healthcare advisory firms, universities, workforce development programs, nonprofit organizations, and clean energy executives to support product launches, enrollment campaigns, thought leadership, and brand growth. The tools I use regularly include HubSpot, GA4, ActiveCampaign, Canva, Adobe Creative Suite, Salesforce, WordPress, HTML/CSS, Looker Studio, Airtable, Notion, Trello, Asana, ChatGPT, Claude, and Google Workspace. Clients appreciate that I don't just complete tasks. I look for opportunities to improve processes, strengthen messaging, organize workflows, and create marketing that supports real business goals. If you're looking for someone who can think strategically, execute efficiently, and become a trusted extension of your marketing team, I'd love to connect.

I was the kid in elementary school renting out pencils for $0.10 because I'd spotted a shortage in the market. Some habits stick. I bring nearly two decades of marketing experience across industries, from startups to Fortune 1000 companies. That range has shaped a skill set that's hard for competitors to match. I don't just execute marketing, I read the room. With a BA in Organizational Psychology and an MS in Digital Marketing, I bring a genuine understanding of buyer and consumer behavior to every strategy. Thus, I start with why before I ever get to what. That order of operations has helped many clients see fast, meaningful growth. I work across the full marketing lifecycle, PPC, SEO, content, email, and creative strategy, owning the entire consumer journey. I work alongside your team, not just handing off a deck and disappearing. Chances are there's a gap in your current marketing strategy that hasn't been identified yet. I'd like the opportunity to find it and help you fix it. If I don't find anything worth improving, you owe me nothing. Always open to new collaborations, feel free to reach out.