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Technical content marketing expert with 7+ years in B2B SaaS and 16+ years across content, communications, and brand strategy. I build content and GTM systems for cybersecurity, healthtech cloud infrastructure, and nonprofit organizations that convert technical complexity into pipeline, not just readership. What I deliver: - Content Strategy & Execution: End-to-end content lifecycle from market research through performance optimization, across web, email, social, and video. - AI-Integrated Workflows: 50% reduction in content production time using a structured Claude, Gemini, and NotebookLM pipeline, without sacrificing editorial quality or brand voice. - Measurable Growth: 50% website traffic increase, 150% email subscriber growth, 267% social engagement growth, and 8% MQL-to-SQL conversion, each achieved and sustained at prior B2B SaaS roles. - Technical Translation: I turn complex product and security concepts into narratives that land with C-suite buyers, developers, and IT decision-makers alike. Proof points: - Led GTM content strategy behind an AWS partnership campaign that drove qualified pipeline growth for a cybersecurity platform. - Drove strategy and execution for Threat Modeling for Dummies, a Wiley Publishing partnership that achieved 40% download conversion and 8% MQL-to-SQL conversion. - Managed $400K annual marketing budgets with consistent ROI improvement. - Rebuilt a nonprofit's web presence, increasing traffic 30% and content discoverability 60% within 3 months. - Built a zero-to-one GTM stack for an HCBS healthtech client, generating a first client sale within 2 weeks of email launch. Subject Matter Expert for an AI-driven email marketing curriculum on Coursera. Industries: Cybersecurity, cloud security, DevOps, enterprise SaaS, healthtech, nonprofit, arts and culture, HR tech. Stack: HubSpot, Salesforce Pardot, Google Analytics, Ahrefs, Semrush, WordPress, Webflow, Adobe Creative Suite, Claude, Gemini, NotebookLM, Jira, Asana. Certifications: Adobe InDesign, Adobe Premiere Pro, Six Sigma White Belt, API Product Manager. If you need content that survives technical scrutiny, aligns teams, and still converts, let's talk.

I've cut cost per lead by two-thirds for a med spa, a dentist, a coach, and a home service provider while lead volume went up, not down. I've also scaled a hair care brand from $3K to $60K/month and held 3x the whole way. I’ve used the same method every time: I find the winning ad angles fast, so you stop paying for what doesn't work. ⭐ 10+ years in paid ads ⭐ $40M+ in ad spend managed ⭐ $300,000+/month ad budget for Upwork itself at a $200 cost per lead ━━━━━━━━━━━━━━━━━━━━━━━━━ 🎯 HOW I FIND YOUR WINNING AD ANGLES ━━━━━━━━━━━━━━━━━━━━━━━━━ ✅ What I do Test ad angles which include different reasons to buy, different problems solved, and a different customer spoken to. Twelve tests in a month help us get to your winning angle fast. ⚡ Why it's fast My process is AI-powered, which is what makes it fast and efficient. → Are you sitting on raw footage nobody's had time to cut? I'll use it. → Do you have limited content to work with? I'll help you create it from scratch. 🧠 Why it works Ten years of experience decides which twelve angles are worth your money in the first place. That part still can't be automated. ━━━━━━━━━━━━━━━━━━━━━━━━━ ⚙️ WHAT I HANDLE ━━━━━━━━━━━━━━━━━━━━━━━━━ 🎯 MEDIA BUYING - Meta — Facebook & Instagram - Google — Search, Shopping, Performance Max, YouTube, Display - TikTok, LinkedIn & Pinterest, where they earn a place - Full builds, restructures, and rescues of accounts someone else left behind 🎬 CREATIVE PRODUCTION - Static ads, video ads, AI-generated UGC - Built from your raw content or produced in-house - whichever is faster and better - Most media buyers push this back to you. That's why their testing crawls. 📊 TRACKING - GA4, pixel tracking, CAPI, conversion events tracking, Google Tag Manager - Offline conversion imports for when the real sale happens on a phone call 🖥️ LANDING PAGES - Built around your offer, so the traffic you paid for has somewhere worth landing 📅 REPORTING - Weekly, and it says what we're doing next and why 🤝 DIRECT ACCESS - You talk to me. Every time, start to finish. - No account manager. No handoff to a junior. - I have a production team behind me, so creative volume never becomes the bottleneck ━━━━━━━━━━━━━━━━━━━━━━━━━ 💬 WHAT CLIENTS SAY ━━━━━━━━━━━━━━━━━━━━━━━━━ 🏅 "He helped our team get to the next level." → Cost per booking: $200 to $30 🏅 "He helped create incredible ads that had a high conversion rate." → Meta sales: $0 to $30K/month 🏅 "Obi is a pleasure to work with. Great work, responsive, knows his stuff." → Doubled monthly sales ━━━━━━━━━━━━━━━━━━━━━━━━━ 🔑 WE'RE PROBABLY A FIT IF YOU'RE THINKING ━━━━━━━━━━━━━━━━━━━━━━━━━ 💭 "Our ads and messaging have lost their impact." 💭 "Our cost to acquire a customer keeps climbing and profit keeps shrinking." 💭 "What used to work on Meta and Google just doesn't anymore." 💭 "Our category is crowded and we're struggling to stand out." 💭 "We keep getting ads disapproved and nobody can tell us why." ━━━━━━━━━━━━━━━━━━━━━━━━━ ✅ CREDENTIALS ━━━━━━━━━━━━━━━━━━━━━━━━━ ✅ 10+ years in paid media ✅ $40M+ in ad spend managed ✅ Google Ads Certified ✅ Google Analytics Certified ✅ Meta Ads Certified ✅ GoHighLevel Expert ✅ Budgets from $3K/month to six figures a month 🛒 Ecom specialties: beauty, cosmetics, fashion, retail 📞 Lead gen specialties: clinics, coaches, consultants, service businesses ━━━━━━━━━━━━━━━━━━━━━━━━━ 👤 WHO THIS IS FOR ━━━━━━━━━━━━━━━━━━━━━━━━━ ✔️ Ecommerce & DTC brands doing $50K+/month who need to scale without watching ROAS collapse ✔️ Service businesses — med spas, dental, therapy, home services, schools, coaches — who need booked appointments at a predictable cost ✔️ Minimum ad spend: $3,000/month 🚫 WHO IT ISN'T FOR ✖️ Want organic social? I'm the wrong call. ✖️ Want ads live tomorrow with no tracking in place? I'll tell you no. ━━━━━━━━━━━━━━━━━━━━━━━━━ 📩 NEXT STEP ━━━━━━━━━━━━━━━━━━━━━━━━━ Message me with three things: 1️⃣ Your product 2️⃣ Your current monthly ad spend 3️⃣ What a customer is worth to you I'll tell you straight whether I can move your numbers before you spend a dollar with me.

I’m a full-time marketing freelancer and consultant with 20+ years of real-world experience, helping businesses grow through smart, results-driven marketing. I can be your one-stop shop—whether you need a marketing strategy, a new or updated website, social media content, blogs, email campaigns, market research, or sales collateral. I’ve worked with major brands like L’Oreal, Burger King, Lancôme, PEZ, and PepsiCo, as well as startups and small businesses (my personal favorite). I bring hands-on experience across: ➡️ Strategy Development & Execution: Marketing, Social Media, Content, SEO, and PR ➡️ Graphic Design & Development: Website, emails, sell sheets, brochures, presentations/decks ➡️ Social Media Management: Post copy, visuals/videos, content calendar, metric analysis ➡️ Technical Copywriting: Press releases, blogs, white papers, websites, etc. ➡️ Project Management: Adept at using a variety of platforms (i.e., ClickUp, Monday, Asana, Trello, etc.) ➡️ Market Research: Competitive analysis, qualitative, surveys/questionnaires, focus groups ➡️ Trade Shows: Strategy, marketing, and implementation I’m honest and committed, and I give 110% to every client and project. My goal is simple: help you reach your audience, build your brand, and grow your business.

✅ Expert-Vetted Talent (Top 1% of UpWork) Accomplished marketing professional specializing in marketing strategy and engagement. Highly skilled in creating marketing campaigns and presentations that clearly articulate the brand's strategy and customer positioning. Clients include: Google, Starbucks, GNC, Coors Light, Gerber, American Express, Southwest Airlines, CeraVe, Hills Pet Food, Johnson & Johnson, Pepsi, Tropicana, Hallmark and Wizarding World (Harry Potter).

Marketing and Branding From A to Z. With Experience Globally across North America, Western & Southern Europe, and the Middle East. Exciting news — I’ve launched Weagles Marketing, a full-service agency specializing in crafting high-quality content and strategic campaigns that don’t just look good — they drive real results. You’re probably here because you’re looking for something fresh. Ideas that are creative, but also rooted in purpose. Campaigns that look great, but also convert. That’s exactly what I offer. With a background in Media Management and Business, I’ve led diverse projects across industries — from fashion and food to tech and B2B services — building tailored strategies and executing everything from social media to branding to PR. Now, with a team of 10+ talented creatives and strategists, I offer full-scale marketing support, including: Marketing & Brand Strategy Digital Campaigns Social Media Management & Content Calendars Paid Media Buying (Meta, Google, YouTube & more) Creative Content Production & Visual Design Public Relations & Influencer Seeding Website & SEO Optimization Offline Activations & Event Marketing I’ve worked globally, helping businesses expand their reach, sharpen their image, and grow their audience across borders. My team speaks English, Arabic, German, and French, so we communicate fluently with both your audience and your market. 💡 Whether you’re launching a new product, scaling internationally, or simply need smarter, more consistent marketing — I’m here for it. 📩 DM me on Upwork to discuss your goals — and I’ll be happy to share examples of past work tailored to your industry. Let’s build something that matters.

Measurable experiences for growing entrepreneurs. Located in the Greater Philadelphia area, and serving clients all over the country with a focus on branding and digital marketing strategies to increase qualified leads and conversions. A few services include brand kits, website design, digital marketing strategy, SEO, social media content creation & management, paid ads, email marketing and more. Visit the website: formation-media.com