Hire the Best Product Marketers in New Jersey

⭐ 100M+ downloads driven • $114M+ client revenue generated • 500+ apps supported 
 Over the past 10 years, I’ve supported every stage - from Fortune 500 companies to early-stage startups - attract the right people and turn more downloads into paying customers. 🚀 Areas of expertise: 

 • App Store Optimization (ASO/AEO/GEO)
 • Advertising (Apple Search Ads, Google Ads, Meta, Reddit, etc.)
 • Monetization & Retention
 • Brand & Product Positioning • Conversion Rate Optimization
 • Growth Strategy & Roadmapping
 • Done for you and Done with you (Training, Consulting, Workshops, etc.)
 • AI Tooling & Thinking
 ✅ Words from very happy clients:
 ▸ “Proceeds are up 135% and downloads are rising 17% in the last 30 days.”
 ▸ “We almost immediately saved $30k/mo in ad spend efficiency.”
 ▸ “Blown away by Carissa’s ability to see the big picture + go over and above.”
 ▸ “She gave it to me straight, which was painful... It probably saved me a lot of money and ultimately cost her money because it meant she wasn't creating this huge marketing package for us, but her honesty is something that should be noted.” A few things to know before reaching out: 
• I’m focused on the long-term sustainability of your business — if you’re looking for quick fixes, boosts, or hacks, I’m most likely not the right fit.
 • I’m very honest/direct about where I believe your real leverage is.
 • I intentionally work with a limited number of clients at a time. (Open contracts are not reflective of my actual workload — more so Upwork’s very unintuitive way of closing out engagements.)
 
📨 Intro calls are completely free — whether you’re early, established, or just want a second opinion, I’m happy to take a look and share honest insight. There’s never a hard pitch, and if I don’t think we’re the right fit, I’ll still point you in the right direction however I can. Looking forward to hearing from you! 🚀

I build workflows that move the needle for your business. Whether it's automating customer journeys, eliminating manual work, or scaling operations without adding headcount, I design and implement systems that directly impact your revenue and efficiency. What I do: • Map out workflows that are broken, manual, or underperforming • Build integrations and automations across your business tools • Design customer journeys that convert and retain (email, SMS, in-app, community) • Set up lead qualification and follow-up systems • Document everything so your team can run it independently How I work: I use Claude, ChatGPT, and Perplexity constantly. They're core to how I solve problems faster and build smarter automations. I think in systems: I understand how one workflow affects the next, and I optimize for your bottom line, not just the automation. I work independently and own the reliability of what I build. Tools I'm fluent in: Make | n8n | Zapier | ActiveCampaign | Klaviyo | Airtable | Tally | ChatGPT | Claude | and most platforms that need to talk to each other. Best fit: Business owners and founders running courses, memberships, e-commerce, SaaS, or agencies. Basically, anyone where workflows = revenue and efficiency.

Communication and storytelling make the world go round. Great communication brings clarity, while storytelling makes it sticky. Put those together and that's my passion, creating meaningful copy, marketing collateral and written content. The good stuff that engages and converts. My clients skew towards tech; from fintech to SaaS, I've got a knack for making the complex consumable. Cutting through the noise to develop solution-centric and people-focused content without getting lost in those tech weeds. That's not the end all be all of my writing though, as a naturally curious person, I've cultivated a deep love for learning and turning that into copy, articles and blog posts on a variety of topics. From remote work/digital nomadism features for major publications like CNBC to newsletters for business communities to copy for a cabinet company. The key is the story and making it human.

✨ Top Rated | Top 1% in Market Research & Go-To-Market Strategies on Upwork ✨ $170K+ earned on Upwork (personal + agency) | 100% Job Success | 5-Star Reviews ✨ Built SaaS from 0 → $1M+ ARR | Advanced Certified Scrum Product Owner (A-CSPO) ✨ AI Product & GTM Strategist for B2B SaaS, FinTech, and Startups I help founders and product teams answer one question: where should AI fit in your product and go-to-market — and how do you ship it without burning six months of runway? After 10+ years building and scaling products (one SaaS from $0 to $1M+ ARR in its first year) and 50+ Upwork engagements with 100% client satisfaction, I've focused on a sharp specialty: AI-era product strategy, go-to-market execution, and market intelligence for companies that want a senior operator on the call — not a deck. ═══════════════════════════════════ WHAT I DO BEST ═══════════════════════════════════ 🔹 AI Readiness Audit + 90-Day Roadmap — I assess your product, market, and team, then deliver a prioritized roadmap of where AI creates real value and where it doesn't. Built for founders tired of generic "AI strategy" PDFs. 🔹 Go-To-Market Strategy Sprints — Positioning, ICP, pricing, channel strategy, and launch plan. I've personally taken a SaaS from $0 to $1M+ ARR; I'll show you what actually works, not what sounds good. 🔹 Market Research & Competitive Intelligence — Deep competitor analysis, ICP validation, willingness-to-pay studies, and AI-augmented research that surfaces what traditional analysts miss. Top 1% on Upwork in this category. 🔹 AI Product Strategy Consultations — One-on-one calls for founders and PMs working through AI roadmap decisions, MVP scoping, or feature prioritization. 🔹 Fractional Product Leadership — Hands-on AI/PM support for early-stage SaaS: roadmaps, backlog, MVP scoping, and stakeholder alignment. ═══════════════════════════════════ HOW I'M DIFFERENT ═══════════════════════════════════ 🛠 I'm a builder, not just a consultant. I'm currently building my own B2B SaaS using AI-assisted development (Claude Code, Next.js, Supabase). I know what's hard to ship, what's hype, and what's worth your runway. 🛠 Senior delivery, no hand-off to juniors. I take every client call and own every strategic deliverable. For implementation builds, I bring a vetted technical team (AI engineers, automation specialists), so you get one accountable point of contact. 🛠 Domain depth across B2B SaaS, FinTech, EdTech, and Marketplaces. I've founded two companies (an EdTech with 1,300+ students; a 2-city robotics academy) and helped dozens of clients sharpen product-market fit. ═══════════════════════════════════ CORE COMPETENCIES ═══════════════════════════════════ - AI Product Strategy & Roadmapping - AI Integration & Readiness Assessment - Generative AI Use-Case Discovery - Go-To-Market Strategy & Launch Execution - Market Research & Competitive Intelligence - Product Management (Agile/Scrum, A-CSPO) - MVP Scoping & Feature Prioritization - ICP Definition, Positioning & Pricing - Growth Strategy & KPI Frameworks - Startup Advisory & Pitch Preparation ═══════════════════════════════════ CREDENTIALS ═══════════════════════════════════ 💡 Advanced Certified Scrum Product Owner (A-CSPO, Scrum Alliance) 💡 AI for Product Management (Pendo + Mind the Product, 2026) 💡 Bachelor's Degree in Enterprise Economics 💡 Professional Management Certificate (Tallinn School of Management) ═══════════════════════════════════ RECENT 5-STAR WINS ON UPWORK ═══════════════════════════════════ ◾ SaaS Go-To-Market Plan & Funnel Design — $3,100 — "Professional, responsive, and easy to work with throughout the entire project." ◾ Detailed Research Project — $2,352 — "You are so fantastic… the single best contract worker I have ever [worked with]." ◾ Digital Transformation Advisory — $1,950 — "Strategic skills, quality of work, and professionalism exceeded expectations." ◾ MVP Planning & Feature Scoping — $1,750 — "Sharp business acumen and clear, logical thinking." ═══════════════════════════════════ If you're a founder or product leader figuring out where AI fits in your roadmap — or if you need senior GTM judgment to launch faster — let's talk. I respond within 8 hours and offer free 15-minute scoping calls for serious projects.

⭐⭐⭐⭐⭐ "Alabi is an excellent technical writer, spanning topics surrounding eCommerce, 5G, SaaS, Fintech, and Marketing. His turnaround is also very quick!" ⭐⭐⭐⭐⭐ "Alabi responds quickly to questions and he’s great in keeping you updated on work progress. Alabi also is able to make your vision come to life." ⭐⭐⭐⭐⭐ "Took my simple resume and helped boost it with just the right words to express my education and expertise. Highly Recommended." ***Hubspot Content & Email Marketing Certified*** ***ClearScope and SurferSEO Expert*** When running a business or starting a brand, how customers perceive you is just as important as the quality of your product or service. Most business owners overlook the importance of having their copywriting needs met by an experienced professional. But, not you!😁👍 You know the importance of professional copywriting; that's why your chances of succeeding are much higher! My name is Alabi. I am a direct response copywriter and SEO content writer. As a professional content writer, I write content that allows you to fill the gap between your business and your clients. I CRAFT CONTENT that: ✅ Makes You an Authority in your Niche. ✅ Makes Your Audience Stick to Your Product/Service. ✅ Adds Corporate Value to Your Site and Boosts Web Traffic. ✅ Makes You Sales! My copywriting services include the following: ✅ Website content and Business Copywriting ✅ Traditional content marketing ✅ Content writing (blogpost articles, case studies, emails, landing page copy, ebooks, press releases, etc.) ✅ Others like Resume writing, Capability Statement writing plus design, and RFP writing Why waste your time trying to come up with the RIGHT WORDS for your brand when I can do that for you. By hiring me, you take your business to the next level, where it should be right now! LET'S GET TO WORK!!!

✅ Top Rated Senior .Net developer & Full stack developer with extensive experience in ASP.Net, C#, .Net Core, EF, PHP, API's ✅ Have created web apps using Angular 2+, Vue.js, React.js & Redux, Wordpress, Wix, Squarespace. ✅ Built eCommerce stores on Shopify, Shopify Plus, Salesforce Commerce Cloud, Bigcommerce, and LightSpeed. ✅ Hands-on experience in building API's and Integrating various API's. ✅ Available to start immediately. 18+ yrs of development experience | Awesome Designs | Flawless Coding | High Conversion Rate | On Time | Quality Driven | Excellent Communication Skills | Round the Clock Availability | Product development | Leadership to drive results I create business grade web / mobile app solutions and strive to deliver software of brilliant quality using the SOLID principles, TDD approach, agile methods for rapid iteration. I'm a self-motivated professional with a strong work ethic and productive self-starter with success being a freelancer on Upwork. I'm a great team-player, have participated in multiple projects, joining large teams, effectively co-working with other professionals and I provide the following services - Web Applications development - .Net, C#, ASP.NET Core, MVC, Angular, Web API, JavaScript, JQuery, Knockout, Node JS, AJAX, Reactjs, Ruby on Rails and Razor. Mobile Applications development - iOS, Android, and Windows Phone via Xamarin (MVVM Cross and Xamarin Forms), React Native, Ionic and Flutter. Cloud Services - AWS and Azure. Desktop Applications development - C#, WCF Data services, MS Access, OData and Win Services. Microsoft SQL Server, Reporting Services, N-tier application design, ORM, LINQ, Entity Framework, MVVM, Silverlight, AJAX, K2 Blackpearl, SharePoint Development, Salesforce, SharePoint, ERP/RFID Listener services and Microsoft Dynamics CRM API Development: Amazon MWS/SP-API, Bigcommerce API, Zendesk API, Quickbooks API, Chargebee API, Recurly API, Shopify API, Ebay API, Walmart API, Wish API, Endicia API and Most Restful API's Project Management: I have worked with diversified teams and have managed to deliver high quality products. I have experience with various project management tools and issue or bug tracking tools. I have experience with waterfall model, agile and scrum project management models. Technical Project Management: I bring in a mix of technology and project management which makes me to monitor project progress and deliver high quality products. I am available to start immediately. Please leave me a message to discuss further. UI/UX --------- Angular Reactjs/Redux Bootstrap HTML, CSS Vue.js Bigcommerce Stencil, Shopify Liquid, Shopify Plus, Salesforce Commerce Cloud Programming ----------------- ASP.Net, VB.Net, C#, .Net core, MVC, Java, Entity Framework, JSon, MS Access, XML, Node.js, Java Scripts, Xamarin, Telerik, Kendo UI, Crystal Reports, PHP CMS/Frameworks: ------ Wordpress, Laravel, DotnetNuke, Umbraco, Squarespace, Wix, Contentful Databases ------------- SQL Server, MS Access, MY SQL, Cosmos DB, MongoDB, Dynamo DB, Oracle API's ------- Freshdesk APi, Zendesk API, Freshsales API, FreshMarketer API, Unbounce APi, Google docs API, Quickbooks APi, Adwords API, Shopify API, Bigcommerce API, Amazon MWS/SP-API, UPS API, Fedex API, DHL API, USPS API, eBay API, Most REST API's, Twilio API, Unbounce API, Sage API, Kronos API, OCAPI 3rd Controls: --------------- Telerik, KendoUI, AG-Grid, Material components, Reporting, Crystal reports Cloud -------- AWS, GCP, Azure, CI/CD Visualization Tools ---------------------- Power BI Search --------- Elastic Search, Apache Solr Identity --------- Amazon Cognito, Azure Active Directory, Okta, Auth0