Hire the Best Product Marketers in New Jersey

⭐ 100M+ downloads driven • $114M+ client revenue generated • 500+ businesses supported 
 For over the past 10 years, I’ve helped people figure out what’s actually standing between them and growth — then build & execute on the strategy to fix it. From Fortune 500s to vibe-coding solo-founders, the goal is the same: attract the right people and turn more of them into paying customers. 🚀 Areas of expertise: 

 • App Store Optimization (ASO/AEO/GEO)
 • Advertising (Apple Search Ads, Google Ads, Meta, Reddit, etc.)
 • Monetization & Retention
 • Brand & Product Positioning • Conversion Rate Optimization
 • Growth Strategy & Roadmapping
 • Done for you and Done with you (Training, Consulting, Workshops, etc.)
 • AI Tooling & Thinking
 ✅ Words from very happy clients:
 ▸ “Proceeds are up 135% and downloads are rising 17% in the last 30 days.”
 ▸ “We almost immediately saved $30k/mo in ad spend efficiency.”
 ▸ “Blown away by Carissa’s ability to see the big picture + go over and above.”
 ▸ “She gave it to me straight, which was painful... It probably saved me a lot of money and ultimately cost her money because it meant she wasn't creating this huge marketing package for us, but her honesty is something that should be noted.” A few things to know before reaching out: 
• I’m focused on the long-term sustainability of your business — if you’re looking for quick fixes, boosts, or hacks, I’m most likely not the right fit.
 • I’m very honest/direct about where I believe your real leverage is.
 • I intentionally work with a limited number of clients at a time. (Open contracts are not reflective of my actual workload — more so Upwork’s very unintuitive way of closing out engagements.)
 There’s never a hard pitch, and if I don’t think we’re the right fit, I’ll still point you in the right direction however I can. Looking forward to hearing from you! 🚀

I build workflows that move the needle for your business. Whether it's automating customer journeys, eliminating manual work, or scaling operations without adding headcount, I design and implement systems that directly impact your revenue and efficiency. What I do: • Map out workflows that are broken, manual, or underperforming • Build integrations and automations across your business tools • Design customer journeys that convert and retain (email, SMS, in-app, community) • Set up lead qualification and follow-up systems • Document everything so your team can run it independently How I work: I use Claude, ChatGPT, and Perplexity constantly. They're core to how I solve problems faster and build smarter automations. I think in systems: I understand how one workflow affects the next, and I optimize for your bottom line, not just the automation. I work independently and own the reliability of what I build. Tools I'm fluent in: Make | n8n | Zapier | ActiveCampaign | Klaviyo | Airtable | Tally | ChatGPT | Claude | and most platforms that need to talk to each other. Best fit: Business owners and founders running courses, memberships, e-commerce, SaaS, or agencies. Basically, anyone where workflows = revenue and efficiency.

I am a true Jackie of all trades with a very diverse skillset and background that has been working as a VA for five years (as a virtual administrative/executive/personal assistant) and a digital marketing/communications/PR assistant, freelance writer (of literally everything-content writing in particular), brand strategist, content creator, blogger, and social media marketer/manager for three years. In both types of roles, I have worked with clients and companies in a wide array of fields, from a nanny agency to a cleaning company to an entire brand consisting of many subdivisions, including a barber shop, event planning company, and independent hip-hop label. Though I love working with clients in all industries and learning about every field of business that I can, I consider my specialties to be VA and digital marketing/social media/writing work for small businesses and startups (as they are the foundation of our economy), real estate, and perhaps the subject that I am the most passionate about, law (helping to assist and do marketing work for law firms and attorneys). This is because I also happen to be a legal assistant/secretary with three years of experience; I actually discovered my unique ability to combine my natural gifts as a writer with my visual design skills and innovative approach to marketing to help law firms, and businesses in general, create successful marketing strategies, campaigns, and content- both traditionally and digitally. I was originally on the path to becoming an attorney and obtained my Associate's in Political Science in 2019, after which I interned at a law firm, worked as a legal secretary at a second law firm, and did some freelance legal assistance work during the pandemic. To this day, I am passionate about the field of law and continue to independently study various specialties of law and paralegal skills, so my knowledge, experience, and love for the legal field certainly help me to create great social media, website, and blog/newsletter content for law offices specializing in all types of law. I am currently in my final year of working on my Bachelor's from UMass Amherst remotely in an area of concentration related to digital marketing and communications with a specialzation in writing for marketing purposes and a minor in Political Science. Additionally, I do at least three hours of independent study per week to supplement my schoolwork, using books, webinars, online courses, and other resources to learn even more about digital marketing, administrative assistance, and legal assistance. My portfolio link is at the start of this paragraph and contains samples of websites and social media pages I have worked on as well as newsletters, blogs, articles, press releases, and other writing pieces I have created over the years. It also contains more information about some of the unique, innovative strategies and techniques I use that I have developed over the years that I utilize in my pages and pieces. I am eager to add more work of all kinds to my portfolio. More important than my work experience. education, and portfolio, however, is my ambitious, enthusiastic work ethic that I possess in addition to my unique and innovative "think outside the box" approach to all of my work and any task I am assigned. I have always said that I have to think outside the box because my creativity, determination, and positive, can-and-will-do attitude just won't fit into any box! Because most of my work has been virtual and communication with clients is not always straightforward, I have developed excellent multitasking, organization, problem-solving, and communication skills, and utilize both technology and hard copies of work to keep track of tasks. I maintain detailed notes, charts, and calendars on the computer, as well as a work-only planner, work-only notebook, tabbed accordion folder, and binders for special projects and tasks. My mission is to be there for my clients 24/7 and help them achieve their professional and personal goals as well as take their company to the next level, and I will do whatever possible to be that "right and left hand girl" for my admin, marketing, and writing clients. I am also very flexible when it comes to pay rates; the per hour prices listed are based on what I have typically been paid as well as the standard rate for someone with my experience and skill level, but I am open to negotiation. I am also open to being paid per piece, per word, or a standard rate (a specific amount every month or week). I am excited to learn more about you, your business/organization/brand, and your goals, whatever your needs may be, and discuss how I can not only help you to reach those goals, but to go above and beyond, so message me to schedule a video or phone call!

🏆 Upwork Expert-vetted GEO / AI / Technical SEO Consultant with over 16 years of experience, an exceptional project delivery history, and a long list of fully satisfied enterprise clients, ready to enhance your online visibility and drive business growth. ===Core Offerings === Hourly Rate 🔵 Expert technical SEO & AI search advice via Zoom on an hourly basis 🔵 Team Training and Content Governance Workshops Fixed-Rate (Milestones) 🔵 End-to-End Campaign Strategy & Execution 🔵 Technical Architecture & Crawl Equity Audits 🔵 Managed Scientific & B2B Content Production Service 🔵 Topical Authority & Schema Implementation 🔵 White-Label SEO Deliverables for Agencies === Previous Clients=== "Engineered an enterprise SEO campaign that delivered an incredible 72.96% year-over-year increase in organic traffic, scaling our sessions from 20.4K to 35.3K." — ⭐⭐⭐⭐⭐ Kactus Bio "Secured a major upward trajectory across our antibody catalogs and gene databases, yielding a 48% YoY growth in organic traffic and a peak of 20.8K monthly visits." — ⭐⭐⭐⭐⭐ Boster Bio (with Biointron & Kyinno) =Industries= 🧬 Biotechnology & Life Sciences 🧪 CROs & Reagent Manufacturers 🛡️ B2B Insurance Brokers 🏗️ Commercial Masonry & Construction 🛒 E-commerce Platforms 📈 Digital Marketing Agencies === Philosophy === My philosophy hinges on the belief that a robust SEO presence begins with a strong technical foundation. Before diving into the nuanced strategies of content, I prioritize ensuring that your website is technically sound—optimizing crawl equity, architecture, and faceted navigation to provide the solid groundwork necessary for all subsequent rankings. Next, the focus shifts to maximizing your content authority. I work meticulously to enhance the depth, breadth, and scientific accuracy of your content using sophisticated topical clustering. This structures your website to be recognized as an absolute authority by search engine algorithms and places your brand prominently within semantic knowledge networks. Lastly, I view modern SEO through the lens of innovation, adapting to traditional search engines and emerging AI answer engines alike. Link-building and semantic schema deployment are treated as precision surgical tools rather than generic bulk tasks. My approach emphasizes quality and context, ensuring your domain aligns perfectly with natural language query intents across platforms like ChatGPT, Gemini, and Perplexity. === Roadmap to SEO Success === 📞 Consult 🔎 Technical Audit 📖 Strategize ✅ Execute 📈 Scale === Other SEO Services === Understanding that each client has unique needs and circumstances, not all require an extensive SEO campaign. I offer specialized assistance for distinct scenarios and challenges that may emerge. My range of services includes, but is not limited to: 📉 Traffic Loss & Algorithmic Drop Analysis Identifying the structural, technical, or semantic reasons behind sudden visibility drops and implementing recovery plans. 🖥️ Website Redesign & Migration Consultation Providing technical oversight during platform moves or layout revamps to protect historical search equity and prevent broken redirects. 👨‍🔬 Complex Keyword Research & Intent Mapping Mapping highly technical, high-intent terms for specialized industries to target real buyers and qualified leads. 📊 Competitive Semantic Analysis Reverse-engineering top competitors' technical structures and content gaps to capture unmapped organic market share. 🤖 Answer Engine Optimization (AEO) Deploying advanced schema markup and structuring natural language data so your brand gets selected as an AI search citation. 🛒 E-commerce Catalog Optimization Custom-building programmatic internal link modules and product suggestions to maximize crawl equity on Shopify, WordPress, and Magento. 🧑‍🏫 Content Governance Frameworks Building scalable workflows and briefs that empower writing teams to construct high-ranking content efficiently. 📖 Topical Cluster Planning Creating multi-layered content hierarchies to establish unshakeable topical depth in highly complex fields. 🤓 Advanced Platform SEO Leveraging deep knowledge of Shopify, WordPress, and custom code environments to inject schema scripts and optimize site templates for core web vitals. Very much appreciate you taking the time to review my profile. Please check my portfolio and recent work history for a full view of my qualifications, achievements, and technical background.