Hire the Best Brand Marketers in New Jersey

⭐ 100M+ downloads driven • $114M+ client revenue generated • 500+ businesses supported 
 Over the past 10 years, I’ve supported every stage - from Fortune 500 companies to early-stage startups - attract the right people and turn more downloads into paying customers. 🚀 Areas of expertise: 

 • App Store Optimization (ASO/AEO/GEO)
 • Advertising (Apple Search Ads, Google Ads, Meta, Reddit, etc.)
 • Monetization & Retention
 • Brand & Product Positioning • Conversion Rate Optimization
 • Growth Strategy & Roadmapping
 • Done for you and Done with you (Training, Consulting, Workshops, etc.)
 • AI Tooling & Thinking
 ✅ Words from very happy clients:
 ▸ “Proceeds are up 135% and downloads are rising 17% in the last 30 days.”
 ▸ “We almost immediately saved $30k/mo in ad spend efficiency.”
 ▸ “Blown away by Carissa’s ability to see the big picture + go over and above.”
 ▸ “She gave it to me straight, which was painful... It probably saved me a lot of money and ultimately cost her money because it meant she wasn't creating this huge marketing package for us, but her honesty is something that should be noted.” A few things to know before reaching out: 
• I’m focused on the long-term sustainability of your business — if you’re looking for quick fixes, boosts, or hacks, I’m most likely not the right fit.
 • I’m very honest/direct about where I believe your real leverage is.
 • I intentionally work with a limited number of clients at a time. (Open contracts are not reflective of my actual workload — more so Upwork’s very unintuitive way of closing out engagements.)
 
📨 Intro calls are completely free — whether you’re early, established, or just want a second opinion, I’m happy to take a look and share honest insight. There’s never a hard pitch, and if I don’t think we’re the right fit, I’ll still point you in the right direction however I can. Looking forward to hearing from you! 🚀

Digital marketer specializing in omnichannel strategy, with an emphasis on lead acquisition and customer retention through strong brand positioning. Enjoys the power of storytelling and taking a wholistic approach to marketing plan development to reach company goals. Highly self-motivated individual with experience managing B2B and B2C digital marketing campaigns. Problem solver who appreciates a challenge and is continually looking for ways to improve processes and strategies. Has experience working with and managing large teams internationally and in an agency setting. Digital Marketing areas of specialization: -Lead generation -Email marketing -Social media marketing -Customer retention -SEO & content marketing -Website copy creation and optimization -Paid advertising -Trade advertising -Reporting and analytics -Forecasting and budgeting

Measurable experiences for growing entrepreneurs. Located in the Greater Philadelphia area, and serving clients all over the country with a focus on branding and digital marketing strategies to increase qualified leads and conversions. A few services include brand kits, website design, digital marketing strategy, SEO, social media content creation & management, paid ads, email marketing and more. Visit the website: formation-media.com

I help businesses grow website traffic and leads through structured Pinterest marketing systems. My work focuses on Pinterest SEO, Pinterest Ads, and long-term traffic growth using keyword-driven content strategies designed for discovery. I’m a Digital Marketing Strategist with 10+ years of experience helping service businesses, bloggers, and e-commerce brands increase visibility, traffic, and lead flow through organized marketing systems. Pinterest behaves more like a search engine than a traditional social platform. When managed correctly, content can continue driving traffic for months or even years after publishing. My work focuses on building those long-term discovery systems rather than short-term spikes. Many of the businesses I work with use Pinterest to drive traffic to blogs, landing pages, Shopify stores, Etsy listings, and product pages, where visual discovery plays a major role in how people research and make purchase decisions. Alongside Pinterest marketing, I bring experience in SEO, content strategy, website optimization, and performance tracking, allowing Pinterest traffic to connect with the rest of a business’s marketing system. Core Services • Pinterest Marketing (Organic Growth) • Pinterest Ads Management • Pinterest SEO & Keyword Research • Pinterest Account Setup & Optimization • Content Strategy & Traffic Planning • Performance Tracking & Reporting What I Handle • Pinterest account setup and profile optimization • Keyword research and SEO-focused pin titles and descriptions • Board structure and account organization • Pin design using Canva • Content scheduling and publishing systems • Video pin support using repurposed short-form content • Pinterest Ads campaign setup and optimization • Performance tracking and ongoing optimization Platforms & Tools • Pinterest • Shopify • Etsy • WordPress • Squarespace • Weebly • Google Analytics • Canva Pro • Adobe Photoshop • Meta Ads Manager • Content scheduling platforms How I Work I work best with businesses looking for a structured, long-term marketing approach. Pinterest growth relies on consistency, keyword alignment, and ongoing optimization. My process focuses on building sustainable traffic systems, tracking performance, and adjusting strategy based on real data. Communication is clear and transparent, so clients always understand what is being done and why. Good Fit • Businesses with active websites or products to promote • Brands committed to consistent publishing • Clients who value strategy alongside execution • Businesses looking for long-term traffic growth Not a Fit • One-off posting tasks with no strategy • Expectations of immediate results • Projects with no clear content or product to promote If you're looking for a Pinterest marketing partner who understands both strategy and execution, feel free to send a message, and we can discuss your project.

🏆 Upwork Expert-vetted GEO / AI / Technical SEO Consultant with over 16 years of experience, an exceptional project delivery history, and a long list of fully satisfied enterprise clients, ready to enhance your online visibility and drive business growth. ===Core Offerings === Hourly Rate 🔵 Expert technical SEO & AI search advice via Zoom on an hourly basis 🔵 Team Training and Content Governance Workshops Fixed-Rate (Milestones) 🔵 End-to-End Campaign Strategy & Execution 🔵 Technical Architecture & Crawl Equity Audits 🔵 Managed Scientific & B2B Content Production Service 🔵 Topical Authority & Schema Implementation 🔵 White-Label SEO Deliverables for Agencies === Previous Clients=== "Engineered an enterprise SEO campaign that delivered an incredible 72.96% year-over-year increase in organic traffic, scaling our sessions from 20.4K to 35.3K." — ⭐⭐⭐⭐⭐ Kactus Bio "Secured a major upward trajectory across our antibody catalogs and gene databases, yielding a 48% YoY growth in organic traffic and a peak of 20.8K monthly visits." — ⭐⭐⭐⭐⭐ Boster Bio (with Biointron & Kyinno) =Industries= 🧬 Biotechnology & Life Sciences 🧪 CROs & Reagent Manufacturers 🛡️ B2B Insurance Brokers 🏗️ Commercial Masonry & Construction 🛒 E-commerce Platforms 📈 Digital Marketing Agencies === Philosophy === My philosophy hinges on the belief that a robust SEO presence begins with a strong technical foundation. Before diving into the nuanced strategies of content, I prioritize ensuring that your website is technically sound—optimizing crawl equity, architecture, and faceted navigation to provide the solid groundwork necessary for all subsequent rankings. Next, the focus shifts to maximizing your content authority. I work meticulously to enhance the depth, breadth, and scientific accuracy of your content using sophisticated topical clustering. This structures your website to be recognized as an absolute authority by search engine algorithms and places your brand prominently within semantic knowledge networks. Lastly, I view modern SEO through the lens of innovation, adapting to traditional search engines and emerging AI answer engines alike. Link-building and semantic schema deployment are treated as precision surgical tools rather than generic bulk tasks. My approach emphasizes quality and context, ensuring your domain aligns perfectly with natural language query intents across platforms like ChatGPT, Gemini, and Perplexity. === Roadmap to SEO Success === 📞 Consult 🔎 Technical Audit 📖 Strategize ✅ Execute 📈 Scale === Other SEO Services === Understanding that each client has unique needs and circumstances, not all require an extensive SEO campaign. I offer specialized assistance for distinct scenarios and challenges that may emerge. My range of services includes, but is not limited to: 📉 Traffic Loss & Algorithmic Drop Analysis Identifying the structural, technical, or semantic reasons behind sudden visibility drops and implementing recovery plans. 🖥️ Website Redesign & Migration Consultation Providing technical oversight during platform moves or layout revamps to protect historical search equity and prevent broken redirects. 👨‍🔬 Complex Keyword Research & Intent Mapping Mapping highly technical, high-intent terms for specialized industries to target real buyers and qualified leads. 📊 Competitive Semantic Analysis Reverse-engineering top competitors' technical structures and content gaps to capture unmapped organic market share. 🤖 Answer Engine Optimization (AEO) Deploying advanced schema markup and structuring natural language data so your brand gets selected as an AI search citation. 🛒 E-commerce Catalog Optimization Custom-building programmatic internal link modules and product suggestions to maximize crawl equity on Shopify, WordPress, and Magento. 🧑‍🏫 Content Governance Frameworks Building scalable workflows and briefs that empower writing teams to construct high-ranking content efficiently. 📖 Topical Cluster Planning Creating multi-layered content hierarchies to establish unshakeable topical depth in highly complex fields. 🤓 Advanced Platform SEO Leveraging deep knowledge of Shopify, WordPress, and custom code environments to inject schema scripts and optimize site templates for core web vitals. Very much appreciate you taking the time to review my profile. Please check my portfolio and recent work history for a full view of my qualifications, achievements, and technical background.

I am an experienced digital marketer, ready to take over your marketing efforts so you can focus on what you do best in your business. My areas of expertise lie in content marketing, social media marketing, and advertising copywriting. I truly appreciate the art of storytelling to help companies connect with their audiences and build meaningful, long-lasting relationships. I have worked with clients across various industries, including recruitment, technology, financial services, and mining, turning complex ideas into clear, digestible content. Additionally, I’ve developed social media strategies for clients to boost brand awareness and maintain a consistent publishing schedule across their platforms. Ultimately, my professional goal is to pursue a full-time career in digital marketing, where I can utilize my creativity to craft content and implement effective marketing strategies. Contact me today if you’re ready to get to work!