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I am a U.S.-based professional web developer and digital marketer. I'm also a Salesforce-certified Marketing Cloud Account Engagement (formerly known as Pardot) Specialist. When I'm not working on email campaigns, I develop websites in Wordpress, not just as a CMS but as the foundation for building all types of web presences from e-commerce sites to membership sites to blogs to forums … you get the picture. My project count is well in the 100s, with clients located throughout the United States. My focus is on developing practical business solutions using an array of digital techniques with Wordpress at the center. I often design and code custom Wordpress themes while using mature, reliable 3rd party plugins for simple things like powering a ‘contact us’ form. If a 3rd party plugin is not available, I can write the code to accomplish almost any task within Wordpress. In addition to writing code, I also have extensive experience with content marketing, social media marketing and SEO. I have helped sites grow their organic traffic by factors of 10X while increasing sales and conversions. I would love to hear about your project! Feel free to reach out to me for an interview. I look forward to building great things with you.

I help companies fix and scale their CRM and revenue systems. Most teams don’t need more tools. They need Salesforce, HubSpot, and their internal systems to actually work together. For the past 15 plus years, I’ve been designing and building CRM ecosystems that connect: - Salesforce and HubSpot - Custom-built CRM platforms - NetSuite and financial systems - eCommerce and operational tools The result is a single, reliable system for pipeline visibility, marketing attribution, and revenue operations. What I Typically Fix - CRM pipeline data that sales teams don’t trust - Marketing attribution that doesn’t tie to revenue - Duplicate and inconsistent data across systems - Manual processes slowing down operations - Disconnected platforms (CRM, ERP, Marketing, Product) Core Expertise Salesforce - Sales Cloud, Service Cloud, Experience Cloud, CPQ / Revenue Cloud - Marketing Cloud and Account Engagement (Pardot) - Apex, Lightning Web Components, Flow automation - API integrations (REST / SOAP) - Data modeling, governance, and large data volume design HubSpot - Marketing, Sales, Service, CMS, and Operations Hub - Lead lifecycle design and automation - Marketing attribution and pipeline tracking - Salesforce and HubSpot integration architecture - Custom CRM Development (25+ Years) This is where I differentiate. I don’t just configure CRMs. I build them when needed. - .NET / C# enterprise applications - Node.js and React-based CRM platforms - Custom data models and workflow engines - API-first architecture for scalability NetSuite & Revenue Operations - NetSuite integration with Salesforce and HubSpot - Quote-to-cash and financial data synchronization - Order, billing, and revenue workflows - CRM ↔ ERP data ownership and governance Full-Stack Development (React Focus) - React applications connected to CRM systems - Backend services (Node.js, .NET, APIs) - Integration layers across CRM, ERP, and product systems - Scalable architecture for high-growth environments Integration & Architecture - I design systems, not just connections. - API-first architecture (REST, GraphQL, webhooks) - Event-driven integration patterns - Middleware and workflow orchestration - Cross-platform data governance and ownership rules Common platforms: Salesforce, HubSpot, NetSuite, Shopify, Stripe, DocuSign, Twilio, and internal systems AI Inside CRM I implement AI where it impacts operations: - Lead scoring and prioritization - CRM data enrichment - Automated workflows and decisioning - AI embedded inside Salesforce and HubSpot processes Experience Work delivered for companies including: - Bloomberg - Cargill - CoStar - Porsche - MIT - Humana - Across SaaS, healthcare, financial services, education, real estate, and eCommerce. How I Work I focus on architecture first. - Define system ownership (what lives where) - Fix data structure and pipeline logic - Build integrations that don’t break at scale - Deliver systems teams actually use Best Fit Projects - Salesforce architecture and complex integrations - HubSpot implementation and automation design - Revenue operations system design - CRM rebuilds or migrations - NetSuite ↔ CRM integration - Custom CRM or React-based platforms

🏆 Trusted by brands including New York Times, Experian, Bobcat, Spectrum, Moody Radio, Tampa Bay Lightning, Sand Cloud, The Ordinary and more. If your CRM is disorganized, your automations are underperforming, or your pipeline isn’t converting consistently, that’s exactly where I come in. I do Lifecycle, RevOps, Process Building, Fractional CMO and more. For the past 15+ years, I’ve helped 700+ companies improve lead flow, increase conversions, clean up messy systems, and build scalable marketing and sales operations across HubSpot, Salesforce, and Klaviyo. Unlike most consultants, I combine deep technical CRM expertise with real-world marketing strategy. I don’t just “set up software.” I help businesses build systems that generate revenue. Core Services: • HubSpot, Salesforce & Klaviyo Implementations, Migrations & Health Checks Fix broken setups, improve reporting accuracy, optimize lifecycle stages, clean workflows, improve deliverability, and ensure your CRM is actually supporting growth instead of slowing your team down. • Lifecycle Marketing & Pipeline Automation Advanced nurture sequences, lead scoring, onboarding flows, retention campaigns, pipeline automation, AI sales agents, and customer journey optimization designed to increase conversion rates and customer lifetime value. • CRM Data Cleanup & Deliverability Optimization Duplicate cleanup, bounce reduction, list hygiene, email reputation repair, auto-merging, segmentation strategy, and ongoing database governance to improve campaign performance and reporting accuracy. • Lead Generation & Funnel Growth Facebook Ads, Google Ads, LinkedIn outreach, Apollo campaigns, cold email systems, and AI-powered prospecting strategies designed to consistently generate qualified pipeline. • Ongoing Marketing & CRM Retainers Long-term strategic support for automation, campaigns, reporting, optimization, content strategy, SMS marketing, email marketing, and scaling operations as your business grows. • Custom Development & Creative Custom CRM solutions, branded email templates, landing pages, websites, preference centers, integrations, and automation infrastructure built to match your brand and business goals. Why Clients Hire Me: ✔ 15+ years experience with a Degree in Marketing ✔ Certified In Salesforce (AE, Sales, Marketing, Data), HubSpot, Marketo, Klaviyo, Eloqua and more ✔ 700+ successful projects + 🥇 Hubspot Gold Partner + Salesforce Consulting Partner ✔ Expert-Vetted consultant on Upwork for over 10 years ✔ Deep experience in both B2B, B2C & eCommerce (Almost every industry) ✔ Fast communication & strategic guidance ✔ Long-term scalable solutions, not quick fixes Whether you need a complete CRM overhaul, lifecycle marketing strategy, or ongoing optimization, I can help you identify what’s costing your business revenue and build systems that scale. 📅 Send me a message or book a call directly on Upwork to discuss your project.

HubSpot & Salesforce Solution Architect | 850+ projects across 10+ industries | Proprietary 4-Factor Methodology | $18,000+/mo avg labor savings per client | 112+ hours/mo bandwidth recovered I'm the Solution Architect behind 850+ HubSpot and Salesforce implementations. Sales Ops, RevOps, and Marketing leaders hire me as their fractional HubSpot Consultant, Salesforce Consultant, and Solution Architect — when their CRM is leaking revenue, drowning their team in manual work, or just plain not delivering what it was supposed to. As your Solution Architect AND embedded CRM Administrator, I lead engagements across the full HubSpot and Salesforce stack — HubSpot CRM implementations, Salesforce builds, HubSpot↔Salesforce integrations, Marketing Automation rollouts, and the day-to-day CRM admin work that keeps everything running clean. The 4-Factor Methodology I've built — refined across 850+ CRM, RevOps, and Marketing Automation projects — accounts for your business model, processes, industry, and growth stage before a single workflow gets configured. Systems stay agile as you scale, not custom builds that calcify on go-live day. RESULTS: ⏱ $18,000+/mo avg labor savings + 112+ hrs/mo bandwidth recovered per client (avg across 850+ projects) ⏱ +40% qualified leads for a SaaS client via HubSpot workflows, lead scoring, Marketing Automation rebuild ⏱ 100,000+ contacts migrated from Zoho to HubSpot with zero data loss ⏱ Salesforce transformation for a $250M+ CPG sales agency — fixed scaling blockers that nearly derailed a complex multi-brand build 💬 "Beniah identified and fixed key issues that would have prevented us from scaling, and played a game-changing role in turning a very complex project into a reality. We truly think of him as an expanded member of our team." — Laura Howell, CIO, C.A. Fortune 💬 "Working with Ben was an incredible experience. Thorough, professional, timely, and patient. I would not hesitate to recommend him for any HubSpot-related projects." — Courtney Sparkman, Upwork client TWO WAYS TO START: → Not sure where to begin? Start with a 10-hour RevOps audit — I diagnose what's broken in your HubSpot or Salesforce setup, prioritize fixes, and hand you a roadmap. If we're a fit, we implement together. → Already know what you need? Build, migrate, or integrate from day one — HubSpot CRM, Salesforce, HubSpot↔Salesforce integration, Marketing Automation rollouts, full CRM administration. CORE SERVICES: ✅ HubSpot Solution Architecture: HubSpot CRM setup, customization, HubSpot Marketing Hub implementation ✅ Salesforce Solution Architecture: implementation and optimization across Salesforce Clouds ✅ HubSpot↔Salesforce integration with enterprise-grade bidirectional sync — your dedicated HubSpot Salesforce Consultant ✅ CRM Administration: user management, permissions, data governance, ongoing CRM admin and optimization ✅ Marketing Automation strategy and build: HubSpot Marketing, Salesforce Marketing Cloud, Journey Builder, Pardot ✅ Email marketing and Marketing Automation optimization (HubSpot, Klaviyo, Mailchimp) ✅ Workflow automation via Zapier, Make, n8n, and APIs on clean CRM Administrator foundations ✅ Reporting and dashboards in HubSpot, Salesforce, Tableau, Power BI ✅ RevOps strategy: as your dedicated RevOps Consultant — lead routing, lead scoring, attribution, Revenue Operations design TOOLS: Salesforce Clouds: Sales Cloud, Service Cloud, Marketing Cloud, CPQ, Revenue Cloud, Experience Cloud HubSpot Hubs: Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub Automation: Zapier, Make, n8n, native APIs, custom middleware Email & Marketing Automation: Pardot, Klaviyo, Mailchimp, Outreach, Active Campaign Other CRM: Zoho CRM, Pipedrive Analytics: Tableau, Power BI, GA4, Einstein Analytics Adjacent: WordPress, Shopify, Webflow INDUSTRIES: Real Estate & Investment | SaaS | Ecommerce | Consumer Brands & CPG | Coaching | Insurance & Finance | Marketing Agencies | Consulting | Healthcare | B2B WHY CLIENTS HIRE ME: ✔ 10+ years as a Salesforce Solution Architect and HubSpot Solution Architect ✔ Featured on UpCity as a Top Service Provider for HubSpot and Salesforce consulting ✔ Proprietary 4-Factor Methodology™ — proven across 850+ projects in 10+ industries ✔ Certified: Salesforce & HubSpot Certified Administrator. Experienced Salesforce Marketing Cloud Expert, Salesforce Pardot Specialist, HubSpot Marketing, and RevOps Consultant. ✔ Solution Architect-tier strategy paired with hands-on CRM admin delivery — multiple CIOs and VPs have called me "a member of our team," not a vendor If you need a HubSpot Solution Architect, Salesforce Solution Architect, CRM Administrator, RevOps Consultant, Marketing Automation Consultant, or HubSpot Salesforce Consultant who understands both the tech and the revenue motion — let's talk. 📩 Tell me what's broken or what you're building. I respond within 24 hours with a clear next step.

Hi there, I'm Kristen G., an Expert Vetted Upwork Freelancer and 2x Salesforce Certified Pardot Consultant & Specialist with several years of experience working with Marketing Automation platforms in a Salesforce integrated context. I use Pardot on a daily basis and have experience with many business use cases. I've worked with over 35 clients. I have implemented entire orgs in a team context and individually. I've also created and launched thousands of email and engagement studio drip campaigns, segmentation and automation rules, email and form HTML/CSS styling. As an entrepreneur myself, I love marketing and business. I enjoy troubleshooting problems and finding creative solutions to accomplish company goals. Services offered: • Comprehensive Pardot audit with recommendations • Email drip strategy and implementation • Daily email marketing management • Email copy • A/B testing • Pardot - Salesforce connector implementation • Connector Setup • Technical Setup (Tracker domains, Email sending domains) • Campaign / Email / Landing Page / Form reports and analytics • Dynamic Content • List Management • Custom Email & Landing page templates • Scoring and Grading • Something else in mind? Contact me and I'll let you know if I can help!

Salesforce, Pardot & Hubspot Consultant As a dedicated Salesforce, Pardot & Hubspot Consultant, I am passionate about empowering businesses to fully leverage their marketing automation potential. With extensive experience in Pardot and Hubspot, I excel in crafting tailored marketing workflows, enhancing lead generation, and nurturing customer relationships. My proven track record demonstrates my ability to drive impactful results and optimize marketing strategies across various industries. Key Skills: Marketing Automation: Expert in designing and executing automated marketing campaigns that create personalized experiences for prospects and customers throughout their journey. Lead Management: Skilled in developing effective lead scoring models and nurturing strategies to ensure that sales teams receive high-quality, conversion-ready leads. Data-Driven Insights: Proficient in leveraging Pardot’s analytics and reporting tools to deliver actionable insights, helping businesses refine marketing strategies and achieve measurable results. Integration Expertise: Adept at integrating Pardot with Salesforce CRM and other systems, ensuring a seamless data flow and a comprehensive view of customer interactions. Thought Leadership: I am committed to staying at the forefront of marketing technology trends. You can find my insights on Salesforce best practices, automation strategies, and industry trends through articles, webinars, and speaking engagements. Let's Connect: If you're seeking a dedicated consultant to elevate your marketing automation using Salesforce Pardot, let's connect. Together, we can drive your business towards sustained growth and success.