Hire the Best Marketing Automation Strategy Freelancers in Florida

I consult DTC Shopify brands to boost Klaviyo performance with strategic audience segmentation & automation to deliver tailor-made messages that genuinely resonate. 🎖️EXPERT-VETTED by Upwork = Top 1% of the Klaviyo talent pool Badge only visible to enterprise-level Upwork clients (see portfolio) Been burned by “interview specialists” that say “Yes,” before they've considered whether they’re truly a fit for your project? I have a reputation for not being afraid to point out when I see indicators that lead me to believe I may not be the right fit for a project. I only engage in projects that exhibit the characteristics of a strong, mutually beneficial collaboration. That is a personal guarantee, verified by my clients: ⭐⭐⭐⭐⭐ "Matt is an expert in what he does, which is exactly what I needed when I posted the job. He has since helped me improve more metrics on Klaviyo than I knew existed? Beware; you may end up making him part of your trusted team of consultants!" ⭐⭐⭐⭐⭐ "I have never had a freelancer be so honest with me on what parts he could do really well and the parts he admitted were a weakness. Beyond psyched about the end result and the process was super smooth and his communication was amazing throughout." ⭐⭐⭐⭐⭐ "Matt is the best of freelancers on Upwork. He is honest about his strengths, communicates often and in detail, documents his work, and does an outstanding job." ⭐⭐⭐⭐⭐ "Matt is super-smart and extremely thorough. When he says he can do something, he means it. Matt is one of the best freelancers we've ever used and we will DEFINITELY hire him again" I HELP WITH: ◆ A/B Test Optimization ◆ Automation ◆ Deliverability / Domain Reputation / IP Warming ◆ Integrations ◆ List Cleaning / Hygiene ◆ List Growth ◆ Migration ◆ Segmentation ◆ Strategic Road Mapping ◆ Technical Troubleshooting ◆ Zero Party Data Collection I DO NOT HELP WITH: ❌ Coding / Development ❌ Copywriting ❌ Design ❌ Ongoing Management MISSION STATEMENT: “Become recognized as the top alternative to bloated, full-service Klaviyo agencies by delivering my clients the minimum viable solution necessary to achieve their objective.” BACKGROUND: Residing in sunny Tampa, Florida, I enjoy family life with my beautiful wife and two children. Driven by my competitive nature as a former four-sport athlete, my enthusiasm to compete persists in business. With an entrepreneurial spirit and a lifelong fascination with cutting-edge tech, I’ve channeled my passion into Ecommerce marketing automation. My entrepreneurship journey began in middle school, assisting my father's house-building venture. In high school, I had side hustles repairing/building PCs and burning CDs. In college, I evolved this into a modest PC repair business, supplemented by low-stakes online poker earnings to cover expenses and much-appreciated beer money. Post-college, I migrated to Boston, where I immersed myself in business development roles. After six intense years, I experienced burnout and returned to my entrepreneurial roots: co-founding a payment processing agency. My aptitude for problem-solving, tech prowess, and business acumen proved a pivotal role in our ascension to making The Inc. 5000 list for the past 3 consecutive years. (Recently ranked #439 overall and #33 in financial services for 2024.) There, I engaged with hundreds of Ecom store owners, fueling my curiosity in the field. In 2017, while retaining an equity stake in the agency, I plunged solo into launching a Shopify dropship store. Despite using a basic email strategy at the time, Klaviyo's ROI outshone every other channel, compelling me to leverage its potential. Within a year, I became a top-rated Shopify and Klaviyo freelancer on Upwork, garnering the attention of the founder of Flowium, an Elite Master Klaviyo partner agency. I had the privilege to collaborate and contribute my skills to help grow their client base and monthly revenue by more than 500% within the first two years. Despite their top-tier full-service email marketing, I noticed a recurring disconnect between business needs and agency offerings through hundreds of client consultations. The "all or nothing" service model often deterred prospects wary of paying for unneeded features. This resulted in missed opportunities to collaborate with businesses on problems I was equipped to assist. Driven by this unmet need, I was compelled to chart a fresh course in pursuit of a worthy objective.

Hi, thanks for checking out my profile! I’m a detail-oriented CRM and marketing automation specialist with over 9 years of experience helping businesses improve their systems, workflows, and customer communication. While my background includes digital marketing, sales funnels, and lead generation, my work is now primarily focused on backend operations, CRM management, and building automations that connect platforms and eliminate repetitive manual work. My experience includes: * CRM setup, customization, and optimization * Marketing and sales automation * Complex workflow creation * Connecting platforms through Zapier, Make, webhooks, and native integrations * Email and SMS automation * Lead nurture and follow-up sequences * Contact management, segmentation, tagging, and pipeline organization * Workflow troubleshooting and process improvement * Sales funnel and customer journey strategy * Copywriting for emails, SMS, ads, and landing pages * Reporting, tracking, and operational process development I have hands-on experience with platforms including: * Zoho CRM and other Zoho applications * GoHighLevel * Ontraport * HubSpot * ActiveCampaign * Klaviyo * Mailchimp * Constant Contact * Zapier * Make I’ve built and managed workflows involving lead distribution, appointment scheduling, contact updates, email and SMS follow-up, pipeline movement, internal notifications, data synchronization, and integrations between multiple software platforms. I’ve worked with businesses across recruiting, franchising, fitness, consulting, ecommerce, childcare, financial services, and other industries. I’m comfortable learning new systems, diagnosing inefficient processes, and creating practical solutions that are organized, reliable, and easy for a team to use. Whether you need help cleaning up an existing CRM, connecting multiple platforms, troubleshooting an automation, or building a new workflow from the ground up, I’d be happy to help.

Most companies that stall after finding product-market fit don't have an execution problem — they have a problem they can't yet name. The product became something new, the positioning quietly fell out of sync with it, and every downstream fix ends up treating a symptom. I'm the person operators bring in to see that pattern early and reframe the decision before money gets spent in the wrong direction. That's the seat I sit in: holding strategy and execution in the same head at once, so the thinking survives contact with reality. The hard part was never picking a channel or a tool. It's carrying an ambiguous problem until it's clear enough to act on, then making sure what gets built actually matches the call. At $220/hr I'm not the cheapest option, and I'm not trying to be. What you're paying for is judgment — getting the big calls right and steering you off the expensive wrong turns before you make them. Plus, I've been doing this a long time so I provide more value in fewer hours. The execution is real, not theoretical. On inbound I work primarily in Pardot, HubSpot, and SharpSpring; on outbound I run programs through Instantly and Apollo, with Clay and Freckle underneath. Fifteen years ago I was one of Pardot's first hundred users and spoke at their inaugural User Conference — but the platforms were always the means, never the point. One client, after cycling through four other fractional CMOs, called me the best they'd ever worked with. That's the bar I hold: not faster hands, but a clearer read on what the business actually needs to do next.

Versatile and results-driven marketing leader with 20+ years of experience developing and executing integrated marketing strategies that drive customer acquisition, engagement, monetization, and retention. Adept at building and leading high-performing teams across Fortune 500 companies and fast-paced startups, with a proven ability to deliver scalable marketing programs that align with business goals and customer needs. With a strong foundation in edtech, financial services, and publishing, I bring a track record of consistently exceeding lead generation, MQL, and ROI targets by designing data-informed campaigns that speak directly to customer pain points. I bring deep expertise in paid media, email marketing, customer lifecycle strategies, and direct mail blending strategic vision with hands-on execution. Career Highlights: Consistently surpassed lead, MQL, and ROI targets across multiple industries and markets. Built numerous marketing programs including a first-of-its-kind direct marketing program for AIG Private Client Group, generating over $100M in annual revenue. Led cross-functional sales and marketing teams to turn around an unprofitable edtech business, achieving profitability within 12 months.

I help B2B SaaS companies and growth-minded small businesses turn disconnected marketing activities into focused, measurable growth systems. With 6+ years of experience in digital strategy, I combine AI-powered research and automation with paid acquisition, SEO, content, lifecycle marketing, and analytics. My approach is practical: use AI to improve speed, insight, and efficiency—while keeping business strategy, customer understanding, and human judgment at the center of every decision. My core capabilities include: AI-powered growth strategy and workflow automation B2B SaaS acquisition and go-to-market support Google Ads and Meta Ads strategy, setup, and optimization HubSpot CRM, marketing automation, and lifecycle workflows SEO, Generative Engine Optimization, and AI search visibility Email marketing, lead nurturing, and customer lifecycle strategy Content strategy, positioning, and campaign development Funnel analysis, conversion optimization, and performance reporting I can support a complete growth system or solve a specific marketing challenge. This may include auditing an underperforming campaign, building a paid media structure, developing a content and SEO roadmap, improving HubSpot workflows, or identifying where AI can reduce repetitive marketing work. My experience includes both complex B2B strategy and hands-on work for local and growing businesses. Small businesses can engage me for focused audits, campaign setup, content systems, or practical ongoing support. SaaS companies and larger teams can bring me in for more advanced acquisition, automation, lifecycle, and cross-channel growth projects. My pricing is flexible and scalable rather than one-size-fits-all. My listed hourly rate serves as a starting point, while the final rate or project fee can adjust based on the scope, complexity, preparation required, and size of the client. A lean project for a small business may be priced below the base rate, while a more technical B2B SaaS growth or automation engagement may be scoped at a higher rate.

Looking to grow your pipeline, close more deals, and keep customers engaged—without drowning in tools or guesswork? I'm Michael, founder of Cirrus Marketing Group and a certified HubSpot Partner with over a decade of experience helping B2B companies scale through high-impact marketing systems. My company specializes in demand generation, CRM optimization, email automation, and campaign strategy—so you can focus on growth while I build the infrastructure that drives it. What I Deliver: - HubSpot Setup & Optimization – CRM architecture, pipeline design, lifecycle stages, lead scoring, and automated workflows - Email & Lifecycle Marketing – Onboarding, engagement, re-engagement, drip campaigns, newsletters, and nurture sequences - Lead Generation Strategy – Cold email outreach, retargeting strategy, paid ads (LinkedIn, Meta, Google) - Sales Enablement – Proposals, quote workflows, deal tracking, pipeline hygiene, and CRM-integrated sales processes - Performance Reporting – Custom dashboards, campaign analytics, and conversion insights Platforms and Tools: HubSpot, Instantly, GoHighLevel, Salesforce, Mailchimp, MoEngage, Zapier, Google Ads, Meta Ads, LinkedIn Ads Ideal Clients: B2B SaaS, commercial real estate firms, professional services, healthcare, and high-ticket businesses seeking scalable growth through marketing automation and CRM strategy.