I worked at Facebook for a year, and I am a paid media consultant who helps businesses optimize their Shopify e-commerce revenue and lead generation efforts with Facebook Advertising, Pay-Per-Click Advertising (PPC) and Social Media Marketing. I have deep experience with Facebook Ads Manager and Instagram Ads, experience with Google Ads, Twitter Ads and TikTok Ads, as well as a broad organic social media content development and strategy background, and deep experience with generative AI for content creation.
In the past, I’ve run 10-12x ROAS Facebook and Instagram advertising campaigns for global sports brands (I led social media for the Boston Celtics and UFC) and have run digital ad campaigns for clients across multiple industries like live event tickets (hockey tournaments, conventions, etc.), DTC/e-commerce, luxury soap, premium pet food (Purina) and pet products, baby furniture, women’s designer clothing, book releases, real estate, designer chocolate, and more. I also have a background in lead generation campaigns and helping marketers understand what their cost per lead should look like on Facebook and Instagram.
My work in-house at Facebook provided me with insider insight into effective ads strategies on the platform. I’ve also worked in the paid media space for a pharmaceutical company and the retail media space for Fortune 500 CPGs.
I’ve managed monthly budgets of up to $1 million on Facebook, and I can work with any business, including start-ups, wedding photographers, real estate agents, small businesses, restaurants, and e-commerce/Shopify stores, as well as local services businesses (cleaning companies, etc.) who need help with lead generation.
Whether you need help with Facebook pixel installation, organizing Facebook Business Manager, lead gen and landing page optimization, or lookalikes and audience retargeting, I can help optimize your ad spend and enhance your tactics. If you just need an extra set of eyes on your account for some pointers, or you need a full-on account audit, I’m your guy. I can also help with Wordpress, Shopify and GoHighLevel integrations with your Meta Ads.
I have deep experience with event marketing through Facebook Ads, including professional sports ticket sales, networking, conferences and conventions marketing via Eventbrite, and webinar marketing via Zoom and other platforms.
I manage Meta Ads for multiple clients and can manage yours as well. I can also help you design ad creative with generative AI tools for rapid creative testing and iteration, including Gemini, NanoBanana, Claude and more.
If you need help in these areas of your social media marketing, Facebook Ads or Instagram marketing, let’s chat.
Facebook Ads Manager
Facebook Advertising
Social Media Advertising
Facebook
Google Analytics
Shopify
Digital Marketing
Paid Media
Pay Per Click Advertising
PPC Campaign Setup & Management
Google Ads Audit
Facebook Ad Campaign
Digital Marketing Management
Advertising
Instagram Ad Campaign
Facebook Marketing
Google Ads
Media Buying
Lead Generation
Retargeting
Haley S.
Clearwater, Florida
$75/hr
5.0
13 jobs
As a successful Chief Marketing Officer and Founder, I bring years of experience driving business growth through effective marketing strategies. As the founder of Springer Marketing, I specialize in creating and executing campaigns that produce high-quality and brand-building digital content for businesses. I have a proven track record of developing integrated marketing and PR plans that generate maximum exposure and ROI.
My expertise in leading high-performing teams and analyzing market trends helps me identify strategic opportunities to drive success for any organization. With a strong ability to collaborate with cross-functional teams and stakeholders, I have led successful marketing initiatives across various industries. Additionally, my experience in PR and media relations has allowed me to build strong relationships with journalists and influencers, resulting in significant earned media coverage for my clients.
As a results-driven leader focused on driving revenue growth through targeted customer acquisition and retention, I am an ideal candidate for any digital marketing project.
Social Media Management
Social Media Strategy
Public Relations
Media Relations
Press Release
Social Media Content Creation
Graphic Design
Writing
Marketing
Social Media Marketing Plan
Social Media Audit
Lexie S.
Clearwater, Florida
$80/hr
5.0
2 jobs
Who Am I?
I’m Lexie, my world revolves around turning complex marketing challenges into scalable, impactful strategies that build brands and drive growth. From global campaigns to tailored partner enablement programs, I specialize in connecting the dots between content, communication, and conversion. Outside of work, you'll find me exploring new marketing trends, crafting engaging content, and continuously refining my strategies to stay ahead of the curve.
What I Do
I help businesses, from startups to large tech companies, elevate their marketing efforts with clear, strategic content. My expertise spans everything from brand storytelling and campaign management to partner enablement and digital strategy. I've developed successful marketing frameworks that engage audiences, increase transparency, and create scalable solutions for content sharing across teams. Whether it’s developing use cases, driving new partnerships, or leading workshops, I’m dedicated to helping teams exceed their goals.
How Can You Benefit?
Work with me to craft marketing solutions that truly connect with your audience, support your partners, and elevate your brand. Social media marketing, newsletters, event management, sales collateral, I have you covered.
Let’s Connect
Ready to take your brand to the next level? Let’s discuss how I can help you create scalable, high-impact marketing strategies that drive measurable results.
Marketing Strategy
Social Media Marketing
Program Management
Project Management
Marketing
Marketing Plan
Social Media Audit
Strategy
Content Writing
Content Creation
Newsletter
Email & Newsletter
Blog Content
Tanya M.
Clearwater, Florida
$35/hr
4.8
57 jobs
Although I have only been with Upwork for a few years, I am not new to freelancing. I have been working from home for clients for approximately 20 years. My skills range from ad & copywriting to website design & marketing as well as public relations, email marketing, social media, and SEO.
Over the years, I have operated as a business manager and a marketing manager for several small, entrepreneurial clients, while also providing other marketing services to other larger clients.
I manage online websites, and marketing campaigns. I also provide some customer service via chat or email or support systems like Zendesk as a part of assisting my clients with their day-to-day operations.
I develop and manage marketing campaigns for their websites and products or services. I provide ongoing monthly service or I can provide project services such as SEO, SMO, ad copy, website copy, blogs, articles, press releases, and social media marketing. I also create and develop complete marketing funnels including all the advertising pieces for the funnel such as pop ups, email series, ads, advertorial/blog copy, etc.
I run Facebook, Twitter, and Google ads campaigns. I create email marketing campaigns, create the website and ad copy, and manage online member areas. Whatever you need, splash pages, whole site redone, projects, mini-sites, social marketing ads, complete email campaigns and/or customer journeys (automated campaigns), I can do it.
I'm proficient in many web design platforms, such as Thrive, WP Bakery, Elementor, Divi, etc. If I haven't used your platform, it won't take me long to get up to speed.
I use many online tools to create graphics and if you are local to me, I can take the photos you need for your website or ad campaign. I cannot do video, however, and there are graphic artists much better than me out there.
I can develop and manage sites in Shopify, Wordpress, Squarespace, and Wix. Ecommerce is not a problem.
As regards my writing abilities, I have operated as a ghostwriter for clients, writing in their voice to achieve their unique look and feel for their blogs, articles, and/or marketing pieces.
I am a published author in the education market and have written as a team member on Language Arts projects for many of the major educational materials companies like Scott Foresman, Harcourt, and McGraw Hill. To date, I have over 40 published works.
I also spent many years running PR campaigns during the 90s, which included setting up events, press release writing & distribution resulting in media coverage of those events. In fact, I have probably generated enough print media to fill a small garage!
I research and write blog articles on any subject unless it is highly technical. I can provide much of the artwork needed either from my stock library that I subscribe to or from my photographs. I have also written and designed ad copy & graphics, marketing newsletters, email copy, print matter (postcards, brochures, presentations, PowerPoint slides).
I have written business plans for new businesses seeking financing. I've written marketing and strategy plans for ongoing businesses. I've created implementation plans & projects for new ventures, new products & services, or for retiring products & services.
I am a hard worker who takes pride in my work, my ability to meet deadlines, and my willingness to always be part of the solution and never be a problem. I got rid of my ego a long time ago. I'm easy to correct and easy to work with, and I have a great sense of humor.
Also, if you want my input I will give it, but if you just need me to execute your game plan, I can do that. I'm happy to provide the level of strategic interaction or non-interaction that you need.
I've uploaded a few samples of my work in the portfolio section. It is only that which I had permission to show. I cannot confirm that these links are still working as most of these are not current projects. I have also listed some additional skills in the "Other Experiences" section. I can provide plenty more examples when needed.
Email Marketing
Marketing Strategy
Blog Writing
Content Writing
Ghostwriting
Web Development
Product Design
Brand Management
Press Release
Writing
Website Copywriting
houston B.
Clearwater, Florida
$50/hr
4.7
3 jobs
Hello! I'm a seasoned Growth Marketer with 8 years of specialized experience in paid advertising. I have experience in lead generation & e-commerce with platforms like Google, Meta, Microsoft, and Tiktok. I'm certified in both Meta, and Google platforms, ensuring that I'm up to date with best practices. Check out my portfolio, I have numerous case studies.
Paid Media
Google Display Network
Google Ads
TikTok Ad
Google
Meta Pixel
Facebook Ads Manager
Facebook Advertising
Landing Page Optimization
Google Analytics
Google Analytics 4
Lead Generation
Justin G.
Clearwater, Florida
$75/hr
5.0
22 jobs
Hello, My name is Justin and I have managed Google Ads for 15 years.
I know, I'm basically a dinosaur! I am a Google Ads Partner and manage accounts, offer consulting, and train, everything related to Google Ads.
A little bit about my background: I have corporate and agency marketing experience, managing campaigns with budgets as high as $600k/mo, and as small as $1,500/mo. I have experience with Search, Display, Shopping, PMax, YouTube, and AI Max ads.
I communicate results with transparent reporting, typically sharing my screen and showing advertisers what's working, what's not working, and why.
I live in beautiful sunny Florida and love to travel. I have traveled the entire US with my family, and enjoy talking about my travels. I'm sailing across the Atlantic Ocean this summer!
Justin
That PPC Guy
Google Ads
Google Analytics
Display Ad
YouTube Marketing
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