I was the kid in elementary school renting out pencils for $0.10 because I'd spotted a shortage in the market. Some habits stick. I bring nearly two decades of marketing experience across industries, from startups to Fortune 1000 companies. That range has shaped a skill set that's hard for competitors to match.
I don't just execute marketing, I read the room. With a BA in Organizational Psychology and an MS in Digital Marketing, I bring a genuine understanding of buyer and consumer behavior to every strategy. Thus, I start with why before I ever get to what. That order of operations has helped many clients see fast, meaningful growth.
I work across the full marketing lifecycle, PPC, SEO, content, email, and creative strategy, owning the entire consumer journey. I work alongside your team, not just handing off a deck and disappearing. Chances are there's a gap in your current marketing strategy that hasn't been identified yet. I'd like the opportunity to find it and help you fix it. If I don't find anything worth improving, you owe me nothing.
Always open to new collaborations, feel free to reach out.
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Writing
Content Writing
Marketing
Marketing Advertising
Blog Writing
Book Writing
Content Marketing
Article Writing
SEO Writing
Marketing Management
B2B Marketing
Content Strategy
April B.
Ocala, Florida
$100/hr
5.0
26 jobs
Highly analytical marketer with a high-performing reputation of implementing digital marketing campaigns through website development, marketing collateral, pitch decks and training material. Experience working with Fortune 500 companies to position, communicate and brand high-level content campaigns across internal and client-facing channels. Strong comprehension of high-level
technical programs, met with a thorough and steadfast ability to communicate complex processes in easily comprehendible marketing language. Ten years of hands-on marketing experience helping clients and companies achieve their goals; from getting smaller businesses up and running, developing educational content for sales teams, to helping a company pave the way to a $372 million acquisition.
Google Analytics
Retargeting
Google Ads
WordPress
Campaign Optimization
Marketing Analytics
Pay Per Click Advertising
B2C Marketing
Marketing Collateral Development
Microsoft Ads
Customer Experience
PPC Campaign Setup & Management
Google Display Network
Google
Copyright
Briana D.
Sanford, Florida
$80/hr
5.0
60 jobs
✅ I help struggling brands scale their ads & their business.
5+ years as a Meta Ads Specialist and Paid Social Strategist, managing high-intent campaigns across Meta, Google, and TikTok. I build and scale profitable paid media systems that lower CPA, increase conversions, and help mission-driven brands grow with confidence.
📈 $1M+ Ad Spend Managed | 📉Lower CPA | 🔁 Increased Conversions
I design, manage, and optimize paid campaigns that turn Meta, TikTok, and Google into predictable growth channels. With a strong blend of data, creative testing, and funnel strategy, I help brands in the mental health, wellness, and alternative medicine space scale without wasted budget or guesswork.
🤝What I deliver
- Meta ads strategy, setup, daily management, and optimization
- Google Ads, Search, YouTube, PMax, and Display
- TikTok Ads for fast testing and short-form performance
- Lead generation funnels for service based and online businesses
- Full funnel paid media strategy from cold to retargeting
- Scroll stopping Meta ads
- High CTR ad copy and angle development
- Creative testing systems that increase conversions
- Landing page audits for message match and performance
- Enhanced event tracking, CAPI setup, GA4 and GTM
- Clear weekly reporting with insights you can act on
🔎 Why Clients Hire Me
✔️ 5+ years managing Meta, Google, and TikTok Ads for mission driven brands
✔️ Proven performance results including 6x ROAS and 30 to 60 percent lower CPA
✔️ Data driven strategy with clear reporting and fast optimization cycles
✔️ Hands on daily management instead of set it and forget it campaigns
✔️ Strong creative direction that lifts CTR, conversions, and overall ad quality
✔️ Deep experience inside regulated and sensitive niches like mental health, wellness, and alternative medicine
📌 Client Wins
📊 Achieved 6x ROAS for an ecommerce brand using under 30 dollars per day in ad spend
📊 Reduced CPA by 60% in under 90 days for a mental health lead generation campaign
📊 Generated 5 million organic impressions for low awareness brands through strategic content and funnel design
📊 Drove 10k app downloads with under $3.50 CPA using Meta ads and optimized creative testing
📊 Improved ROAS for wellness and alternative medicine brands with full funnel retargeting
📊 Built automated systems that increased lead engagement and booking rates without extra manual work
When you work with me, you are not just getting someone to run ads. You are partnering with a strategist who knows how to read the numbers, adjust the right levers, and scale results fast. I combine strong creative direction with data driven decisions so your Meta, Google, and TikTok campaigns become reliable growth channels instead of stressful guesswork.
If you are ready for paid ads that lower CPA, improve ROAS, and help your brand grow with confidence, I would love to hear what you are working on.
➡️ Ready to get started? Send me a message, invite me to your job post, or purchase one of my projects.
Other Skills
Meta Ads Expert | Facebook Ads Expert | Paid Ads Specialist | Meta Ads Specialist | Facebook Ad Specialist | Facebook Ads Consultant | Paid Media Buyer | Performance Marketing | Lead Generation | Sales Funnels | Funnel Strategy | Meta Ads Manager | Facebook Pixel | CAPI Setup | Business Manager Consultant | Meta Ads Strategist | Facebook and Instagram Ads Specialist | FB and IG Ads | Social Media Ads (Facebook and Instagram) | High Converting Meta Ads | Retargeting Ads | Lookalike Audiences | Creative Strategy | Ad Copywriting | A B Testing | Campaign Optimization | Landing Page Optimization | Expert Media Buyer for Meta | Meta Ads Expert for Account Audit | Facebook Ad Expert for Lead Generation | Facebook Ad Expert for High Converting Campaigns | Meta Ads and Funnel Expert | TikTok Ads Specialist | TikTok Ad Creative Testing | Google Ads Expert | Google Search Ads | YouTube Ads | PMax Campaigns | GA4 | Google Tag Manager | Tracking and Attribution | Digital Marketer | Paid Social Specialist | Short Form Creative Strategy | Startup Growth Marketing | Wellness Marketing | Mental Health Marketing | Alternative Medicine Marketing | Automation and CRM Integrations | HubSpot | High Level CRM | Zapier
Conversion Rate Optimization
Google Analytics
Marketing Strategy
Mobile Advertising
Social Media Marketing
TikTok
Facebook Ad Campaign
Instagram
Social Media Management
Content Marketing
Paid Social
Social Media Advertising
Shopify
Ecommerce Marketing
Campaign Optimization
Retargeting
Social Media Advertising Analytics
Pay Per Click Advertising
PPC Campaign Setup & Management
Social Media Ad Campaign
Yesmin A.
Orlando, Florida
$12/hr
5.0
32 jobs
Greeting! Thank you for your interest in my Upwork account.
I am a professional Social Media Marketer (SMM). I have more than 4 years of experience in social media. ( Instagram, Facebook, Twitter, LinkedIn, TikTok Pinterest, & YouTube)
I am here to professionally manage your social media platform by providing lots of services and bonuses that include
✅ Optimize your Social Account
✅Design a good-looking cover photo
✅Grow your account ( with followers & likes)
✅Best Hashtag research for your niche
✅Content plan and schedule
✅Increase Brand awareness
✅Create high-quality post design
✅Increase engagement
✅Ad campaign
✅Ads copy
If you need any help in these sectors of social media marketing, let's discuss. Drop me a message.
Let's collaborate to bring your brand to new heights.
Digital Marketing Strategy
Twitter/X Marketing
Instagram Marketing
Social Media Account Setup
Social Media Ad Campaign
Social Media Advertising
Social Media Advertising Tracking
Instagram Ad Campaign
Facebook Ad Campaign
Facebook Ads Manager
Pinterest Ads Manager
Pinterest
Gall M.
Miami, Florida
$90/hr
4.9
306 jobs
With over 15 years as a Top-Rated freelancer on Upwork and more than $95 million in successfully managed ad spend, I specialize in creating high-impact PPC campaigns that deliver measurable results and substantial ROI.
Clients partner with me because I offer peace of mind: my proven track record in the online advertising space is built on transparency, precise execution, and consistent performance across multiple industries, both B2B and B2C.
My expertise spans all major PPC platforms—including Google Ads, Meta Ads, Amazon Ads, LinkedIn Ads, X Ads, Microsoft Ads, Reddit Ads, Snapchat Ads, and TikTok Ads—ensuring your campaigns reach the most effective channels to achieve your business goals.
- Core services include:
- Comprehensive PPC Strategy Development
- Expert Campaign Structuring & Optimization
- Specialized Keyword Research & Analysis
- Ad Creation & A/B Testing
- Advanced Conversion Tracking & Analytics
- Google Analytics 4 (GA4) Traffic Analysis & Insights
- Google Merchant Center Management (eCommerce)
- Monthly Performance Reporting & Actionable Insights
- Account Audit & Reparation
Ready to amplify your online visibility and maximize your ROI? Let's set up a brief call to discuss your goals—I’m confident you'll quickly see why clients trust me to handle their digital marketing investments.
Digital Marketing
Social Media Marketing
Google Ads
Bing Ads
Search Engine Marketing
Microsoft Ads
Pay Per Click Advertising
Twitter/X Marketing
Facebook Advertising
Instagram Marketing
Reddit Marketing
LinkedIn Marketing
Digital Advertising
Yahoo! Search Marketing
Facebook
Nicole K.
North Palm Beach, Florida
$45/hr
5.0
19 jobs
Open to work for a variety of businesses across many different verticals, crafting & maintaining individualized digital marketing plans based on each client's unique needs.
My areas expertise include:
- Google Ads & MSA (Bing) PPC. Includes: Regular consulting, strategizing, researching, executing, managing, optimizing, A/B testing, and reporting. Proficient in KW research, campaign builds, writing compelling ad copy, audience targeting, bid management, Search, PLA, & Pmax asset group creations.
- META advertising. Includes: Forming campaigns based on client goals, whether it's brand awareness, new customer acquisition or customer retention. I stay innovative with necessary features such as creative assets, audience building, consistently testing to maintain first-rate campaigns that ultimately boost sales.
- Criteo, Programmatic Media & DSPs. Includes: Working with the platforms to drive awareness, sales, & leads while acquiring top inventory placements at low rates using automatic technologies and data-driven strategies. I understand how to work in tandem between automation and intelligent human interventions. Ensuring to remain vigilant with bids across all ad placements, abide by compliance rules & detect ad fraud, implementing important measures to insure brand safety.
Amazon Ads. Includes: Self-service campaign management. Construct media plans that include specific budgets for different tactics and adversing formats; such as SP, SB, SBV, SD, & Amazon DSP. Ensure and keep a close eye on budgets as it's fluid between each type based on performance.
I enjoy working closely with cross-channel teams and vendor partners to ensure success. I stay on top of changes in each platform so that I will always maintain strong “hands-on-keyboard” skills. Experience managing local, to large-scale global budgets. My strengths as a freelancer include training, problem solving, excellent communication, agility, time-management, & curiosity.
Digital Marketing
Digital Marketing Strategy
Paid Media
Search Engine Marketing
Freelance Marketing
Search Engine Marketing Strategy
SEM Audit
SEM Account Setup
SEM Campaign Setup
SEM Keyword Research
SEM Optimization
PPC Campaign Setup & Management
Amazon Advertising Console
Amazon
Criteo
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