Hire the Best Marketing Automation Strategy Freelancers in California

Hi, I’m Regina 😊 I help businesses improve their email marketing through strategic campaigns, automations, and customer journey flows that help keep leads and customers engaged instead of slipping through the cracks. Most clients come to me when their emails feel scattered, inconsistent, or they know they should be doing more with email but don’t know what the next step should be. I help create a clear, organized system behind the scenes so everything works together more effectively and feels easier to manage long term. Credentials & Expertise: ✔ $1M+ earned for clients as a Top Rated Plus freelancer ✔ Experience across Klaviyo, HubSpot, Mailchimp, and similar platforms ✔ Background in business + technical systems What I Bring to Your Business: ✔ Organized email systems that work together ✔ Automations for leads, customers, and ongoing engagement ✔ Campaigns that feel consistent and on-brand ✔ Better targeting so customers get more relevant emails ✔ Clear planning behind the scenes so email feels easier to manage ✔ Strategy focused on long-term growth and retention Extra Value for My Clients: ✔ Custom strategy flowcharts to map out your email system ✔ Clear planning for automations, campaigns, and follow-up ✔ A more organized view of how your emails work together ✨What Clients Say✨ ✔ “Regina mapped out our full email lifecycle with a detailed flowchart before building anything. She identified gaps in our customer journey, cleaned up our segmentation, and implemented automations that actually made sense together. What felt scattered before is now a clear, structured system.” ✔ “We brought Regina in during a migration and she handled everything from setup to integrations and automation. She made sure nothing broke, improved the overall structure, and left us with a system that’s much easier to manage and build on.” ✔ "Regina was incredibly organized and easy to work with throughout the entire project. She helped simplify what felt overwhelming, explained things clearly, and built a much more structured email system that finally made sense for our business.” 📩 Thanks for taking the time to read my profile! I’d love to learn more about what you’re working on. Send me a quick message and let’s chat. :-)

Are your marketing systems inconsistent, overwhelming, or underperforming? I’m a Digital Marketing Automation Specialist who builds high-converting sales funnels, automated email workflows, and streamlined operations that drive measurable results. With 10+ years of experience supporting coaches, course creators, e-commerce brands, agencies, and real estate professionals, I step into your existing systems, identify what’s slowing you down, and transform them into clean, automated, revenue-generating workflows. I specialize in managing complex marketing operations across ActiveCampaign, GoHighLevel, MailerLite, Zapier, Shopify, WordPress, and more — ensuring your funnels, CRM, email campaigns, and client journey finally work together. What I Can Do for You • Build and optimize high-converting sales funnels (landing pages, checkouts, upsells) • Create automated, segmented email systems that increase conversions and retention • Implement CRM workflows that eliminate manual tasks and accelerate sales • Streamline your tech stack with integrations, automations, and tagging structures • Manage launches, webinars, and campaigns with precision and clarity • Clean, organize, and structure your lists, tags, segments, and data • Provide performance reporting with actionable insights to drive continuous improvement Results Clients Experience • $1M–$3M revenue impact from optimized funnels and launch planning • Increased lead conversion through targeted automation and segmentation • Improved deliverability and engagement through list cleaning & tagging • Efficient multi-platform integrations that eliminate bottlenecks • Smooth, predictable marketing operations across large project loads Tools & Platforms I Use Daily Marketing Automation: ActiveCampaign, GoHighLevel, MailerLite, Kartra, Keap, ClickFunnels, Leadpages, Deadline Funnel CRM & Lead Management: Pipedrive, HubSpot Starter, GoHighLevel CRM Integrations: Zapier (multi-step workflows), API routing, UTM tracking Websites & eCommerce: WordPress, Elementor, Shopify, Stripe, SamCart Project Management: Trello, Basecamp, Asana, ClickUp Media & Design: Canva, YouTube, Vimeo, Zoom, Demio Analytics: Google Analytics, Email reporting, Funnel metrics Why Clients Hire Me ✓ Highly organized, detail-oriented, and fast ✓ Clear and proactive communication ✓ Expert at streamlining and simplifying chaotic systems ✓ Able to manage 20–50 active projects without missing details ✓ Deep understanding of both marketing and backend operations If you’re ready to clean up your systems, automate your marketing, and grow faster — let’s talk.

𝗜 𝗵𝗲𝗹𝗽 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀, 𝗦𝗮𝗮𝗦 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀, 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁, 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴. Delivered with speed, clarity, and precision. Whether you need automations built, campaigns written, or strategy optimized, I provide done-for-you systems that convert 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 or needing endless back-and-forth. With a 100% Job Success Score on Upwork and multiple repeat clients, I’ve written over 200+ emails across niches like info, health, SaaS, and eCommerce — pairing strong copy with performance-driven strategy. I’ve also built full-funnel automations using tools like Klaviyo, ConvertKit, and ActiveCampaign, helping clients scale with clean systems and clear messaging. 𝗖𝗹𝗶𝗲𝗻𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: "This is my third time working with Jayson, and for good reason. He’s fast, sharp, and consistently delivers real marketing results. A huge asset to my business, I highly recommend him!" "Jayson was great to work with. Through his email campaign he increased my revenue by 22% in one month! Very happy with his results. He is quick to adjust and open to feedback. I highly recommend him and will be hiring him again to do future email campaigns and ads for my company." 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗮𝘁’𝘀 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲, 𝗳𝗮𝘀𝘁, 𝗮𝗻𝗱 𝗱𝗼𝗻𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗶𝗺𝗲, invite me to your job or send a message to schedule a discovery call. Why clients choose me: ✔️ Speed + Quality – Clear, clean, high-performing work delivered fast ✔️ Conversion-Focused – Every word, design, or automation is built to perform ✔️ Tech + Creative Hybrid – Fluent in tools like Klaviyo, ConvertKit, and AI-powered workflows ✔️ Clear Communication – No guesswork, just results and a smooth process Highlighted Skills: Marketing Strategy, Email Marketing, Email Copywriting, Email Automation, Email Campaigns, Email Design, Email Deliverability, Email Sequence Setup, Lead Nurturing, Marketing Automation, Email Campaign Optimization, Email Funnel Strategy, Email List Building, Newsletter Writing, Welcome Emails, A/B Testing, Cold Email Strategy, ConvertKit, Klaviyo, ActiveCampaign, Mailchimp, Campaign Monitor, HubSpot, MailerLite, SendGrid, Constant Contact, ClickFunnels, Facebook Ads, Google Ads, Facebook Pixel Setup, AI Content Writing, Direct Response Copywriting, Conversion Copywriting, Sales Funnel Copywriting, Brand Strategy, Branding, Logo Design, Product Positioning, Graphic Design, Ad Copy, Web Copy, Website Copy, Landing Page Copy, Social Media Copy, Content Strategy, Content Writing, Blog Writing, Copy Editing, Campaign Management, Campaign Copywriting, Ad Creative, Trigger Email Setup, Re-engagement Campaigns, Behavioral Email Triggers, Customer Journey Mapping, Funnel Optimization, SEO Strategy, List Segmentation, Inbox Optimization, Deliverability Strategy, Email Metrics Reporting, Email KPIs, Web Design, Tech Stack Integration, CRM Integration, SMS Marketing, AI Marketing Strategy, ChatGPT, Claude, Canva, Skool Strategy, Skool Automation, DTC Marketing, eCommerce Strategy. Best, Jayson Hanlon

Fractional CMO, marketing strategy and digital marketing consultant with 20+ years of experience. 🟩 Top 1% of Talent on Upwork Expert Vetted Designation* - Top 1% of talent on Upwork. Evaluated by Upwork technical Talent Managers for expertise and excellent soft skills (see below for details) Top Rated Plus Designation** - Consistently performing on large contracts at the highest level. Top 3% of talent on Upwork (see below for details) 🟩 What I do I specialize in helping businesses generate and nurture high quality leads, and ultimately drive more revenue, without having to hire a full time chief marketing officer, by focusing on reaching specific marketing objectives through different digital marketing activities. I develop and lead the implementation of digital marketing strategies that promote meaningful engagement and drive revenue growth. I offer and deliver targeted solutions that leverage the most innovative technologies and are inspired by the latest marketing trends. 🟩 My Experience I have over 15 years of experience in digital marketing, both in hands-on and leadership roles. In my most recent career as a digital marketing consultant, I've had the privilege of collaborating with over 80 clients across many industries both in the United States and abroad, including my native country of Italy. Establishing long-term collaborative relationships with clients, based on trust, results, and a deep understanding of their businesses and objectives is my highest pride and achievement, together with contributing to their growth and success through innovative and effective marketing solutions. 🟩 Exceptional Expertise I am continuously expanding my expertise in digital marketing strategies and technologies to remain at the forefront of the industry. Areas of expertise: - Digital Marketing - Marketing Strategy - Marketing Automation - Marketing Leadership - Project Management - Artificial Intelligence (AI) - Lead Generation & Lead Nurturing - Conversion Optimization - Web Design - Email Marketing - Social Media Marketing - Event Marketing - Business Partner Relationships 🟩 You should consider working with me if: - You're seeking a results-oriented, highly skilled marketing leader to drive growth and revenue for your business by focusing on specific marketing objectives. - You believe in the potential to scale your business but find yourself struggling to develop a comprehensive plan or execute it smoothly. - Your goal is to achieve specific marketing milestones efficiently, prioritizing speed without compromising quality. - While you have a talented team in place, you recognize the need for a professional leader to ensure project success and meticulous attention to detail while keeping sight of the bigger picture. - You're committed to staying ahead of the competition by embracing and leveraging the latest technologies in your industry. ❌ My services may not be the right fit for you if: - You're seeking quick fixes or are attracted by fleeting trends. I prioritize an objective-driven, systematic approach, focused on implementation speed and geared towards sustainable growth, rather than short-term gains. - You're not prepared to invest in the success and future of your business. I work with clients who are committed to achieving long-term results through strategic investments. - Rapid business growth isn't a priority for you. If discussions about growth make you uncomfortable or if you perceive success as something reserved for others, my services may not align with your vision. - You're not interested in positioning yourself as an industry leader and innovator, leveraging cutting-edge technology to attain that status. ✅ If you ARE prepared to elevate your business through digital marketing leadership and realize its full potential, I invite you to explore my services and reach out. ---- * Expert-Vetted highlights talent that has gone through a thorough pre-screening process by experts in their field. These elite freelancers and agencies have been evaluated by our technical Talent Managers for their expertise and excellent soft skills. They represent the top 1% of talent on Upwork. All Expert-Vetted freelancers and agencies are fully pre-screened to ensure high-quality and professionalism. ** Top Rated Plus highlights freelancers who consistently perform on large contracts at the highest level. They stand out by delivering premium quality on high-budget or long-term jobs. They have built a strong reputation on Upwork by getting positive feedback time after time, including work on high-value contracts. They represent the top 3% of performers on Upwork.

Hello! 👋 I love helping both new and established businesses achieve their marketing goals. I have 20+ years of experience in digital marketing and have been an independent marketing consultant for over a decade. I've also served as a vice president and director of marketing in corporate roles. Additionally, I hold an MBA in marketing and two undergraduate degrees in English and geography. I’ve worked with startups, small businesses, and multi-billion dollar publicly traded companies, giving me a unique perspective on how to scale businesses at every stage. 💡 Small Business Owner Perspective As a business owner myself, I understand the vast difference between being an employee and carrying the weight of an entire organization. This insight allows me to serve my clients with practical, results-driven strategies that truly move the needle. 📈 High ROI & Flexible Pricing My mission is simple: deliver high ROI for my clients. I offer flexible pricing based on project scope and budget. If you're not sure, just send me a message! 💬 🔥 Hands-On Marketing Expertise Having worked with numerous startups and small businesses, I’m a hands-on marketer who can: 🎬 Edit videos 🎨 Create graphics 📩 Code emails 📆 Schedule social media posts …and much more. I’m always upskilling and staying ahead of industry trends. 💼 Core Skills & Expertise: ✅ Content Strategy & Copywriting – AI-enhanced with a human touch for quality first ✍️ ✅ Revenue Growth Strategies – via YouTube, Instagram, Facebook, TikTok, Google, Bing, affiliate marketing, influencer collaborations, and paid ads 💰 ✅ Website Development & WordPress 🌐 ✅ SEO & Search Visibility Optimization 🔍 ✅ Email Marketing ✅ AI Automation ✅ Social Media Marketing – Facebook, Instagram, TikTok, LinkedIn, Twitter/X 📱 ✅ Video Editing & Content Production 🎥 ✅ Lead Generation & Sales Funnels 🎯 ✅ B2B & B2C Marketing 🔄 ✅ Campaign & Project Management 📊 ✅ Localization & Global Marketing 🌎 ✅ Data Analytics & Performance Tracking 📈 🎤 Let’s Talk! I’d love to discuss your marketing objectives via video conference or phone call. My approach is simple: 🔹 Understand your goals 🔹 Develop a winning strategy 🔹 Execute with precision I look forward to working with you! 🚀 Let’s build something great together. ✨ Let’s connect! Send me a message to get started. 😊

With over a decade and a half of experience leading marketing teams and crafting strategic campaigns, I have extensive expertise in both B2B and B2C business models. My strengths lie in defining strategic marketing objectives, devising tactical execution plans, and conducting thorough analysis and performance reporting.