Hire the Best HubSpot Experts in Santa Clarita, CA

I help B2B and AI-driven companies clarify their story, define their brand, and accelerate growth through smart positioning, data-driven GTM strategy, and AI-powered execution. Need to sharpen your positioning, unify your messaging, or bring structure to your go-to-market plan? I help B2B, SaaS, and AI-driven companies transform complex ideas into simple, scalable narratives that drive revenue, alignment, and trust. I’m Laura Barton, a Fractional CMO and Strategic Advisor with 20+ years of experience leading brand transformations, GTM strategy, and AI-enabled growth programs. I’ve worked with startups, scale-ups, and Fortune 500 partners to define market narratives, modernize brand systems, and integrate AI and automation into every stage of the marketing journey. 🧠 My Expertise Includes ➤AI-Driven & Data-Fluent Strategy • AI marketing & agentic AI integration • Generative AI content & personalization frameworks • CRM & automation optimization (HubSpot, Zoho, Salesforce) • Customer journey mapping & attribution modeling ➤Branding & Messaging • Brand architecture & narrative development • Positioning statements & messaging frameworks • ICP / persona development & segmentation • Brand voice, storytelling, and differentiation ➤Growth & GTM Strategy • Go-to-Market planning & launch execution • Demand generation & ABM alignment • Thought-leadership & content strategy for lead gen • Metrics, OKRs, and performance dashboards ➤Strategic Advisory & Leadership • Fractional CMO & marketing advisory roles • Brand transformation leadership & cross-functional alignment • Investor, partner & board-level communications 🚀 Why Clients Hire Me ✅ Strategic + Practical - I connect brand strategy to measurable business impact. ✅ AI-Forward - I bring structure and purpose to AI and agentic innovation. ✅ Trusted CMO-Level Expertise - From startups to the Fortune 500, I lead with clarity and accountability. ✅ Authentic Leadership - I operate with honesty, integrity, and transparency, qualities that build trust and lasting partnerships. ✅ High-EQ Collaborator - I bring positive energy and emotional intelligence that lift teams, align stakeholders, and create momentum even in complex environments. ✅ Results + Relationships - My clients value not just the outcomes I deliver, but how I help their teams grow stronger and more confident along the way. Let’s define your next phase of growth- smarter, faster, and powered by clarity and AI. 🚀

Dedicated to ensuring 5-star outcomes in CRM and ERP implementation projects. A 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿𝗲𝗱 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 with presence in the US, and India locations. Proven track record of delivering successful implementation of leading enterprise solutions like Salesforce, Microsoft Dynamics 365, Oracle NetSuite, SharePoint, Sage, ServiceNow, SAP etc. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗼𝗱𝗲𝗹𝘀 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗼 𝗱𝗶𝘃𝗲𝗿𝘀𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 - 1. Hourly Pricing Model 2. Monthly Retainer Model for long-term associations 3. Milestone-based Model ⭐️ 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 ⭐️ ✔️ Salesforce Clouds ➡ Sales | Service | Marketing | Community | Field Service | Health | CPQ ✔️ Microsoft Dynamics ➡ CRM | Business Central | Finance & Operations ✔️ Office 365 | SharePoint Consulting | Power Platform ✔️ SAGE ➡ Intacct | 100 | 300 | X3 ✔️ NetSuite ➡ Finance | Manufacturing | Inventory | Order | Warehouse | Supply Chain | CRM ✔️ Data Visualization ➡ Power Bi | Tableau | Oracle BI | Splunk | Sisense | ✔️ Web Technologies ➡ PHP | Java | Node Js | Angular Js | React Js | .NET ✔️ iPaaS/Integration Support ➡ Dell Boomi | Mulesoft | Jitterbit | Zapier | Workato | Celigo ✔️ CPQ -Salesforce ➡ Apttus | Oracle ✔️ ServiceNow ➡ ITSM | ITOM | ITAM | HRSD | Incident Management | Problem Management | Change Management | Service Catalog | Custom Workflows | SLAs | Reporting | Access Control | Scripting | Email Notifications | Integration | Client Interaction ✔️ Database Management➡ Secure System Backup | System Recovery | Email Servers/Exchange ✔️ Azure ➡ Azure Data Factory | Azure Storages | Azure SQL Managed Instance | Azure DevOps ✔️ SAP ➡ SAP S/4HANA | SAP ERP | SAP Business One | SAP Fiori | SAP Optipro ✔️ Network Administration ➡ System Networking | Firewalls/Security | Remote Access/VPN ✔️ Repair Service ➡ System Upgrades | Software Installation| System Bugs 🎓Certifications 🎓 🔝Marketing Automation 🥇Marketo Certified Associate 🥇Certified Pardot Specialist 🔝Microsoft Dynamics 🥇Microsoft Dynamics 365 Sales 🥇Certified Professional in Microsoft Dynamics D365 Finance 🥇Microsoft Certified Dynamics 365 Business Central Functional 🔝Salesforce 🥇Salesforce Certified Marketing Cloud Administrator 🥇Salesforce Marketing Cloud Email Specialist 🥇Salesforce Certified Administrator (SCA) 🥇Salesforce Certified Platform App Builder Certification 🥇Salesforce Certified Community Cloud Consultant Certification 🥇Salesforce certified JavaScript Developer 🥇Salesforce CRM Administrator 🥇Apttus CPQ Certification 🥇Salesforce Certified CPQ Expert 🥇Salesforce App Builder 🥇Apttus Quote-To-Cash 🥇Salesforce Platform Developer I 🥇Salesforce Platform Developer II 🥇Einstein Analytics Data Preparation Specialist 🥇Einstein Analytics and Discovery Insights Specialist 🥇Salesforce Certified Einstein Analytics and Discovery We have successfully completed over 500 technology projects for various industries, including manufacturing, supply chain, sales, non-profit, government, IT, and others. Let's collaborate on your next project and achieve success together! ✍✉Send me an invite for a no-obligation consultation

Me? I help founders and growing companies build the operational infrastructure required to scale. With 15+ years of experience across operations, customer experience, HR, systems architecture, and technology, I specialize in transforming disorganized or rapidly growing businesses into efficient, scalable organizations with clear processes, reporting, and team structures. Most recently, I served as Chief Operating Officer of a multi-million-dollar global e-commerce beauty brand, where I led cross-functional operations across customer experience, fulfillment, IT, finance coordination, operations, HR, supply chain, & product management. During my tenure, I implemented the systems, processes, and operational frameworks that enabled the company to scale significantly while maintaining scaling revenues, high customer satisfaction, and operational efficiency. Today, I work with companies as a Fractional COO / Operations Consultant / Systems Architect / HR / CX Optimization Expert, helping founders move from reactive chaos to structured, scalable operations. Areas I Commonly Support: Operations & Infrastructure Operational audits and restructuring SOP creation and process documentation Building scalable internal workflows KPI reporting and performance tracking Vendor and operational partner management Customer Experience Optimization CX department buildouts and restructuring Gorgias / Zendesk / Reamaze / Hubspot etc implementation and optimization AI and automation workflows Help centers and self-service systems CX reporting, QA, and performance management HR & Team Operations Hiring strategy and recruitment systems Employee onboarding frameworks Team structure design Performance management systems Internal training documentation Systems & Tech Stack Implementation CRM, support desk, and workflow automation Integration of tools across departments Documentation of operational infrastructure Project management systems and workflows E-Commerce Operations Shopify operations and systems architecture Fulfillment and logistics coordination Subscription program operations Cross-department process optimization Selected Tools & Platforms Financial planning, forecasting, P&L creation Some of the Tools/Software/Integrations I've worked with: (feel free to ask, there are more)! Shopify • Gorgias • Zendesk • HubSpot • Reamaze • Slack • Google Workspace • Okendo • Notion • ServiceNow • Active Directory • Citrix • SharePoint • Microsoft Office • CRM systems • CX automation tools • Claude • TapCart • Klaviyo • Attentive • WooCommerce • Wordpress What Clients Typically Hire Me For: Fixing operational bottlenecks that are slowing growth Building structured CX and support departments Creating scalable internal systems and SOPs Acting as a Fractional COO for founders who need operational leadership without a full-time executive Auditing and optimizing existing operations I bring both strategic leadership and hands-on execution, allowing me to design operational frameworks and ensure they are successfully implemented across teams. If you're a founder or leadership team looking to scale operations, streamline systems, and build a high-performing, profitable organization, I’d be happy to discuss how I can help.