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  • $70 hourly
    • 5.0/5
    • (27 jobs)
    *** I have generated my clients more than 43.26 million dollars in revenue and have spent more than 9.69 million dollars advertising on Facebook/Meta/socials *** (Upwork Top Rated PLUS, 100% Success Score) Let's be honest. The real reason we are all in business is to make money. And it turns out that digital marketing will help you do that at a much faster pace. I have been advertising 7+ years and have worked with brands ranging from Fortune 500 companies to awesome VC funded start-ups. My specialities are with eCommerce, info-courses, lead generation, and business growth, and my experience working with Facebook/Meta has allowed me to produce unparalleled ROI through social advertising. I am in the top 1% of advertisers/media buyers in the world, and the results for my previous clients speak for themselves. *** Scroll down to my portfolio section to see the millions I have made my clients, their awesome video testimonials, and their insane results *** WHAT I SPECIALIZE IN: ✔️Facebook/Instagram Advertising: •Campaign set up •Creation, design, and optimization of ads •Campaign A/B split testing •Audience management and research •Facebook (and it’s network) retargeting •Look-a-like audiences •Campaign optimization •Monthly performance reporting •Funnel/landing page optimization ✔️Copywriting: •Email marketing campaigns •Creating effective copy for ads, websites, products •Producing creative product names and branding ✔️Pinterest Advertising, Snapchat Advertising, TikTok Advertising, LinkedIn Advertising You've got enough on your plate to worry about. You can spend years trying learn the digital world, or you can just ask me. *** Because my clients and I always share the same goal: maximizing ROI *** This month, I am currently looking to work with one or two more brands that I can provide sexy results for. Spots fill up fast, so I would love to chat if you: ✔️Are excited about marketing your brand and want to grow efficiently and profitably ✔️Have an already proven business model and want to scale to at least 10k+ per month in ad spend *** Here's what to do next: *** Send me a note with a bit about your company, track record, and your project with the URL website link. If I know I can deliver outstanding results for you and your business, then we'll schedule a chat ASAP. "The best time to plant a tree was 20 years ago. The second best time is now."
    Featured Skill Go-to-Market Strategy
    TikTok Marketing
    Content Creation
    Digital Marketing
    Marketing Strategy
    Social Media Strategy
    Copywriting
    Facebook Advertising
    Media Buying
  • $180 hourly
    • 5.0/5
    • (5 jobs)
    👋 Hi, I’m Greg – a product marketing strategist with over 18 years of experience in Silicon Valley helping companies turn complex marketing challenges into powerful, data-driven strategies. My expertise spans product marketing, digital transformation, martech, and sales enablement. I’ve led impactful initiatives across Fortune 500 companies, startups, and private equity acquisitions, delivering high-performance solutions that drive measurable results. I specialize in: Product Launch Strategy: Crafting go-to-market plans that align product offerings with customer needs and maximize ROI. Sales Enablement: Developing targeted sales materials and lead optimization strategies to empower sales teams and improve conversion rates. Digital Transformation & MarTech Integrations: Integrating tech stacks and optimizing martech solutions for seamless, data-driven customer journeys. If you’re looking for a dedicated consultant who understands both the strategic and operational aspects of product marketing, I’d love to connect. I'm a certified implementation expert for the following: • Analytics: Google Analytics (GA4), Mixpanel, Amplitude, Pendo • MarTech: Tealium, Klaviyo, Marketo, Braze, Rudderstack, Segment, Mailchimp, Adobe CDP, Marketo • AdTech: Google Ads, Facebook Ads, AppsFlyer My skills include: • Go-to-Market (GTM) Strategy • Product Positioning • Product & Sales Messaging • Sales & Sales Enablement • Product Launch Strategy • Demand Generation • Data-driven Innovation • Revenue Growth • MarTech Strategy • Product Adoption • Competitive Analysis • Cross-functional Leadership • Customer Acquisition Strategy • User Journey Analytics • Market Segmentation Previous customers include: • Paris 2024 Olympics • Superbowl LVI • UpWork Corporate • Udemy • UFC • Billboard • WorkitHealth • WME • Variety • Miami Open • RollingStone • Frieze • Carrier • DenTek • Tailored Brands Let’s transform your marketing efforts into a growth engine that scales with your business.
    Featured Skill Go-to-Market Strategy
    B2B Marketing
    Competitive Analysis
    Product Launch Plan
    Sales & Marketing Collateral
    Brand Positioning
    User Experience Strategy
    Product Marketing
    Marketing
    Analytics
    Customer Data Platform
    Growth Strategy
    Product Management
    Mixpanel
  • $120 hourly
    • 5.0/5
    • (3 jobs)
    Problem solver. Mentor. Go-getter. The individual who loves leveling up others as much as leveling up himself. 15+ years of experience in the Software industry across all cycles of SDLC. Passionate about Engg Leadership. Investor. Facilitator.
    Featured Skill Go-to-Market Strategy
    Code Refactoring
    Database Design Consultation
    Microservice
    Venture Capital Consulting
    Technical Documentation
    Minimum Viable Product
    Rapid Prototyping
    Leadership Skills
    Startup Consulting
    Startup Company
    Engineering & Architecture
  • $125 hourly
    • 5.0/5
    • (7 jobs)
    I am a 3-time entrepreneur and seasoned start-up operator with over two decades of experience spanning digital marketplaces, mobile, fintech, and AI. I was on the founding team and led business development at Classifieds2000 (acquired by Excite), one of the first 2-sided marketplaces on the web. Nearly a decade later, I co-founded Soundflavor (acquired by Ricall), an early AI-powered music recommendation engine. In 2016, I founded Hundy, a mobile-only, P2P micro-lender, with the goal of making an affordable financial cushion available to anyone who is creditworthy. I have a rich background in tech and a passion for mentoring and nurturing pre product-market-fit startups. Some of the areas I can help with are: - Assistance with refining your business model, developing strategy, and shaping your long-term vision. - Identify potential markets, devise customer acquisition strategies, and guide your customer & product development processes. - Offer advice and guidance in raising capital including helping you prepare for investor pitches, understanding your startup's valuation, and effectively managing discussions with investors. In addition, I also enjoy working as an individual contributor wearing many hats to help get the business off the ground. The website, customer service, operations, HR and accounting are all areas I'm accustomed to covering. I can also help hire the team to take over these roles as the company grows. I love working with early stage startups and always keep the following in mind: all great businesses started small.. and business is all about momentum.
    Featured Skill Go-to-Market Strategy
    Underwriting
    Organic Traffic Growth
    FinTech Consulting
    Persona Development
    Strategic Planning
    Mobile App Development
    Product Management
    Business Operations
    Business Development
    Fundraising
    Customer Development
    Startup Consulting
    Digital Marketing
    Lead Generation
  • $125 hourly
    • 5.0/5
    • (28 jobs)
    I'm a data-driven B2B SaaS and AI technology marketing professional with over 2 decades of experience driving digital marketing and GTM programs. My deep technical skill set allows me to build and manage all components of highly effective digital marketing and demand generation campaigns. I offer: - Multi channel campaign builds and optimization: Google Ads, Linkedin Ads, Facebook Ads, Twitter Ads, Reddit Ads, Adroll, display, retargeting - Messaging and positioning / ad and landing page copy - Sales and marketing collateral content production and design: white papers, case studies, datasheets - Keyword research and persona targeting - Market research & competitive analysis - Display and landing page design - Funnel creation and segmentation - Conversion rate optimization (A/B testing) - Hubspot email automation, workflows, and performance dashboards - Spend, KPI and pipeline reporting with automated dashboards (Looker and Supermetrics) - ABM strategy and execution I know and love the Adobe Creative Suite (Photoshop, Indesign and XD), but typically now advise only on design direction and performance. CLIENT HISTORY: - data.ai - Glean.com - Saviynt.com - Dataknox.io - SigmaComputing.com - SoftbankRobotics.com - NavisCRM.com - Parsable.com - Versapay.com + many others What can I do for you? 🔄 Drive growth with 20 years of experience: I offer proven, repeatable marketing strategies based on years of rigorous testing and optimization. I consistently craft and implement go-to-market and digital marketing strategies that drive growth through understanding target personas and product-market fit, and building engaging messaging, content, offers, and creatives. 🎯 Run your campaigns: I’ve managed (hands-on) millions of dollars in digital marketing lead generation ad spend for ALL paid search, paid social and retargeting channels, producing funnels that drive qualified leads, opportunities and ARR. 🌟 Generate sales and marketing collateral: I thoroughly enjoy being a brand builder. I’ve developed a proficiency in devising thoughtful, differentiating, and succinct brand messaging and positioning statements, landing pages, sales decks, and marketing collateral to complement digital marketing campaigns. 🚀 Offer guidance on long-term strategy: My distinct mix of Executive experience and hands-on technical skills in all paid media channels set me apart from other consultants on this platform. I’ve had the honor of assisting marketing for startups to Fortune 500 giants, marked by both significant victories and formidable obstacles. This comprehensive background enriches my strategic guidance, merging innovative approaches with proven strategies.
    Featured Skill Go-to-Market Strategy
    Customer Acquisition Strategy
    Content Marketing Strategy
    Digital Marketing Strategy
    Lead Generation Strategy
    Brand Strategy
    Growth Hacking
    Digital Strategy
    Growth Strategy
    Paid Media
    LinkedIn Marketing
    Marketing Strategy
    PPC Campaign Setup & Management
    Digital Marketing
    Google Ads
  • $100 hourly
    • 5.0/5
    • (4 jobs)
    Experienced Business Consultant | Growth Strategies, Sales Optimization, and Market Expansion I help businesses unlock growth, optimize operations, and achieve measurable success through tailored solutions and data-driven strategies. With expertise in sales processes, market positioning, and strategic communication, I provide high-impact deliverables that drive results. What I Offer 1. Strategic Growth Solutions CRM optimization and sales process reviews. KPI tracking and reporting systems to measure success. Execute Go-to-market (GTM) strategies for sustainable growth. 2. Market Expansion Services In-depth market research and competitor benchmarking. Strategies for capturing market share and entering new markets. Execute comprehensive plans to scale your business effectively. 3. Professional Communication Tools Investor decks: Clear, visually appealing presentations for securing funding. Executive summaries: Concise, high-impact overviews for decision-makers. Combined packages for consistent, cohesive business messaging. Why Work With Me? Proven Expertise: Years of experience helping businesses refine operations, grow revenue, and achieve their goals. Tailored Solutions: Every project is customized to address your specific needs, ensuring the best results. Data-Driven Results: I leverage data insights to create actionable plans that deliver measurable outcomes. Let’s Work Together Whether you need sales optimization, market strategies, or professional business presentations, I’m here to help your business grow and thrive. Let’s discuss your goals—send me a message today!
    Featured Skill Go-to-Market Strategy
    Analytics Dashboard
    B2B Marketing
    Strategic Planning
    Email Marketing Consultation
    Account Management
    Outbound Sales
    Sales Consulting
    Marketing Consulting
    Business Valuation
    Sales Copy
    Sales
    Lead Generation
    Sales & Marketing
  • $75 hourly
    • 4.6/5
    • (65 jobs)
    Consultant to early stage tech companies Campaigns reaching over 100 million views lifetime Over 500 clients consulted Specialty in technology and finance I work with early-stage tech companies for marketing and business development. I love working with people who are building great technology and are passionate about their projects. Selling has always been exciting for me, ever since I was tasked with selling chocolate bars for Little League when I was 10 years old. It was like a game, and the rush of getting a YES after so many rejections was fuel to knock on the next door. As I moved into adulthood, I started my first official sales job selling cell phones in a mall kiosk. Having potential customers walking past was a much easier endeavor than knocking on doors. I eventually graduated to selling more advanced products, such as wind turbines, education services, and marketing data. Sales was always enjoyable, and I consistently performed at the #1 position on my teams. However, I saw the limiting nature of sales, as you could only sell to a restricted number of people in a day (between 10-100). The obvious evolution of any salespersons career is marketing, and I knew the transition needed to happen. When transitioning to marketing, I knew the learning curve was going to be much higher than in sales. With 6 years of sales experience under my belt, understanding buyer psychology and buyer experience was a huge advantage. However, learning technical distribution and marketing funnels was more complicated than I had expected. As with everything in life, the more complicated it is, the more I want to master it, and dedicated myself to learning as much as possible, as quickly as possible. Within the first year of transitioning to marketing, I had serviced all of 2 clients but had spent over 4,000 hours learning the tools of the trade. Going into year 2, I already had an intermediate understanding of marketing. I was able to land my first major client, which was in the cryptocurrency space in the summer of 2017. I was able to help this company raise $14 million USD in extra funds during my tenure which allowed me to grow my knowledge and skills as a marketer. I continued to work with blockchain companies for several years, although my desire shifted towards emerging technology companies. In year 3, I opened a marketing firm to service blockchain-specific companies with an emphasis on digital marketing services and PR. At this point, I had reached well over 10,000 hours of experience, making me an expert in marketing. I was able to work with many great companies across multiple industries, giving me insight into the diversity of technology companies, the missions of CEOs from different countries, and the desire to gain users and spread messages across the web. In year 4, I decided to partner with two others to start a fintech company to develop fractional ownership of high-value assets. While starting with good intentions, issues with the lead investor led to the eventual failure and closure of this company. This pushed back my advancement with my marketing firm, which I had shut down to focus primarily on this venture. In year 5, it made sense to learn from past mistakes to develop a marketing firm that focuses on startup needs and emphasizes on go-to market and fractional services. I focused on servicing clients in a consulting capacity only while developing SOPs for agency growth. In year 6, I began partnering with companies here on Upwork as well as through my own networking. My focus was honed into specifically partnering with early-stage tech companies, especially those in fintech, edtech, medtech and SaaS. Most of my services shifted primarily to marketing strategy and business development. Year 7 continued where year 6 left off, with a growth focus on partnering with companies based on their budgets. This included a higher emphasis on consultation and increased investor relations for companies looking to fundraise. Year 8 saw a shift in the way I partner with companies. Not only was I working for cash, but also equity deals to work with companies. This includes consultation, advisory and exploring board positions. The shift towards equity allows for a personal stake businesses and increased chance of success. Going into year 9, I am continuing my partnerships with early-stage tech companies for marketing strategy, investor-focused services, business development, buyers journey mapping, sales development, fractional services, campaign deployment, marketing team growth, and revenue generation. I am extremely comprehensive in my approach and ensure that all bases are covered. I am also working on several projects outside of my work with clients, including a mobile application and a platform for early-stage companies.
    Featured Skill Go-to-Market Strategy
    Business Planning & Strategy
    Corporate Brand Identity
    Marketing Advertising
    Marketing
    Product Marketing
    Marketing Automation Strategy
    Marketing Strategy
    Growth Strategy
    Search Engine Marketing Strategy
    Startup Consulting
    Content Marketing Strategy
    Content Strategy
    Digital Marketing Strategy
    Social Media Marketing Strategy
  • $150 hourly
    • 5.0/5
    • (3 jobs)
    Are you ready to revolutionize your Go To Market motion and catapult your business to unprecedented heights of success? As a seasoned consultant, I have a proven track record in architecting sales operations and implementing CRM solutions tailored to the unique needs of B2B SaaS, retail, and biotech industries. I bring [over 8 years of extensive experience in driving transformative change and facilitating business growth across diverse sectors. In my career, I've had the privilege of working closely with companies spanning B2B SaaS, retail, and biotech industries, enabling me to develop a deep understanding of the distinct challenges and opportunities inherent to each sector. Here's how my expertise can empower your organization Industry-Tailored Solutions: Having worked extensively in B2B, retail, and biotech sectors, I recognize the nuances and intricacies of each industry. Whether you're navigating complex supply chains, optimizing omnichannel retail strategies, or adhering to stringent regulatory requirements in biotech, I possess the industry-specific knowledge and expertise to architect tailored solutions that drive results. Optimized Sales Processes: Whether it's streamlining procurement workflows in B2B settings, optimizing sales funnels in retail environments, or orchestrating complex sales cycles in the biotech sector, by leveraging automation, standardizing workflows, and integrating disparate systems, as well as leveraging data-driven insights and best practices to drive measurable improvements. Customized Sales Strategy: I understand that every business is unique, which is why I take a personalized approach to develop sales strategies that align with your specific goals, market dynamics, and customer needs. Whether it's optimizing lead generation, refining sales pipelines, or enhancing customer engagement, I leverage data-driven insights to drive tangible results. CRM Implementation And Development: Implementing the right CRM system (or developing an existing one) is crucial for enhancing productivity, optimizing workflows, and maximizing ROI. Drawing upon my expertise in various CRM platforms, including Salesforce, HubSpot, and Zoho, I can guide you through every stage of the implementation process – from requirements gathering and customization to user training and ongoing support. Data Management: In today's data-driven business landscape, effective data management is paramount. I possess expertise in implementing data governance frameworks, establishing data quality standards, and leveraging advanced analytics to extract actionable insights from vast datasets. Whether it's cleansing and enriching customer data, or implementing data-driven segmentation strategies, I ensure that your organization's data assets are optimized for maximum impact. Compensation Design: Designing a compensation structure that aligns with business objectives, motivates sales teams, and fosters a culture of performance excellence requires careful planning and strategic insight. Drawing upon my experience in designing and implementing incentive compensation programs, I can help you develop tailored compensation plans that drive desired behaviors, reward top performers, and drive sustainable revenue growth. Sales Target Setting: Setting ambitious yet achievable sales targets is essential for driving performance and motivating sales teams. With a keen understanding of market dynamics, competitive landscape, and internal capabilities, I collaborate closely with key stakeholders to set realistic yet aspirational sales targets that inspire accountability, foster teamwork, and drive results. Sales Forecasting: Accurate sales forecasting is crucial for informed decision-making and resource allocation. Leveraging advanced analytical tools and industry benchmarks, I specialize in developing robust forecasting models that provide actionable insights into future sales performance, enabling your organization to anticipate market trends and capitalize on emerging opportunities. Other Sales Operations Skill Sets: In addition to the aforementioned areas, I bring expertise in a wide range of sales operations skill sets, including territory management, sales enablement, and performance analytics, lead management flow. Whether it's redesigning sales territories to optimize coverage and minimize overlap, implementing sales enablement tools to empower frontline sales teams, or conducting in-depth performance analysis to identify areas for improvement, I offer comprehensive support across the entire spectrum of sales operations.
    Featured Skill Go-to-Market Strategy
    Salesforce CPQ
    Sales Forecasting Software
    Data Management
    Forecasting
    CRM Development
    Sales Operations
    Sales Strategy
    Sales Analytics
    CRM Software
    Salesforce
    Marketing Operations & Workflow
    Compensation
    Salesforce CRM
  • $110 hourly
    • 5.0/5
    • (1 job)
    Senior Engineering Leader with over a decade of experience in infrastructure, cloud services, data management, software development, and API management. Proven track record in leading large engineering teams to operationalize complex systems, ensuring high performance, availability, and resilience. Expertise in optimizing SDLC and STLC to drive efficiency and reliability in critical systems, including trading engines and machine learning models. Known for fostering cross-functional collaboration, mentoring managers, and individual contributors, and driving innovation to deliver measurable business outcomes. Skilled in capturing and implementing business logic across diverse strategy portfolios while ensuring precision, correctness, and scalability in production environments. Adept at managing critical systems with high-uptime requirements and scaling teams to support continuous growth and operational excellence. QUALIFICATIONS • Over 20 years of hands-on experience delivering large-scale web applications, with 14 years dedicated to team management. • My expertise includes designing and optimizing large-scale mobile and web applications, with a focus on clustering, scalability, caching, and performance tuning. • Skilled in agile methodologies such as Scrum and Kanban and engineering practices like Test-Driven Development (TDD) and Continuous Integration (CI). • Proven track record of building, managing, and mentoring teams ranging from small groups to 50+ members, spanning software engineering, project management, DevOps, Engineering Ops, and QA functions. WORKFLOWS Infrastructure & Cloud Services • Cloud Platforms: AWS, GCP, Azure • Infrastructure as Code: Terraform • Architecture: Microservices • API Design: REST APIs Data Management & Analytics • Data Skills: Data Analytics, ETL, Big Data • Databases: Various database technologies • Visualization: Tableau • Machine Learning Web Development • Methodologies: Agile, Test-Driven Development • Software Development: SDLC Programming Languages & Frameworks • Mobile Development: Android App Development, React Native • Web Frameworks: React, Next.js, Vue.js, ExpressJS • Languages: JavaScript, Python • Web Technologies: HTML, CSS • Testing: Selenium, Cypress.io, JUnit CI/CD & DevOps Tools • Continuous Integration: Jenkins, GitLab • Containerization: Docker, Kubernetes • Configuration Management: Ansible Security & Compliance • Security Domains: Cloud Security, Data Security • Compliance Standards: SOC 2, GDPR, CCPA • Security Practices: IAM, Incident Response • Penetration Testing: Acunetix, OWASP Guidelines Project & Process Management • Methodologies: Agile, SDLC • Technical Skills: System Design, Technical Project Management Management Capabilities: • Budget & Cost Management • Resource Allocation • Process Improvement • Release Management • Quality Assurance • Vendor Management • Change Management • Risk Assessment Product Management • Strategy: Product Roadmap, Go-to-Market Strategy • Design: UX Design, UI/UX • Tools: LogRocket, Optimizely • Marketing: SEO, Digital Marketing, E-Commerce • Engineering: Product Engineering, Market Research Emerging Technologies • AI/ML - Leverage AI and machine learning operations to enhance decision-making and automate processes.
    Featured Skill Go-to-Market Strategy
    Scrum
    Product Management
    Product Roadmap
    Zero Trust Architecture
    Agile Project Management
    Technical Documentation
    Performance Optimization
    Governance, Risk Management & Compliance
    API Integration
    Amazon Web Services
    CI/CD
    AWS CloudFormation
    Agile Software Development
    Software Architecture & Design
  • $40 hourly
    • 5.0/5
    • (2 jobs)
    I am a founding member of Uber Freight's Sales Strategy & Operations team. I have helped scale Uber Freight from 50 employees to over 3000 employees. My skillsets involve building and scaling sales organizations and providing analytical support such as tableau and salesforce dash building
    Featured Skill Go-to-Market Strategy
    Analytics
    Sales Presentation
    Sales Funnel Implementation
    Sales Operations
    Tableau
    Sales Lead Lists
    Acquisitions
    Microsoft Office
    Sales Consulting
    Salesforce
    Business Presentation
    Sales
    Salesforce CRM
    Outbound Sales
  • $250 hourly
    • 5.0/5
    • (16 jobs)
    MARKETING, GTM STRATEGY & DIGITAL TRANSFORMATION STRATEGY Results-driven B2B marketing professional with a proven track record in driving customer acquisition and top-line revenue growth. - Marketing director in hi-tech companies, with 15+ years of experience in B2B sales, marketing, commercial & GTM strategies, demand-generation campaigns, and product and ecosystem partnerships across customer segments & industry verticals. - Management consulting experience from Big 4 consulting firm. Help large enterprises develop and implement business, GTM and commercial strategies, and digital and cloud transformation plans. - A proven track record in driving top-line revenue growth, strategic monetization, messaging & positioning, lead-gen campaigns, channel marketing and customer acquisition. - led product marketing teams in large enterprises and in startups and achieved 1M new users and $80M incremental revenue in 1 year, and a $400M P&L. - Successfully led multiple new business innovations and digital transformation initiatives for large Fortune 500 clients, working closely with C-level executives. - Managed the positioning, messaging, content creation and digital marketing, new product launch and many led thought-leadership campaigns. - Expert in building user scenarios, use cases, value propositions and sales assets for multiple industry segments, particularly BFSI, TMT, that enhance the MQL funnel and lead conversion. I'll help you from strategy to execution of marketing and sales to achieve real measurable results.
    Featured Skill Go-to-Market Strategy
    Content Creation
    Market Segmentation Research
    Product Launch
    Research & Strategy
    Public Relations Strategy
    SaaS
    Marketing Plan
    Marketing Campaign Setup & Implementation
    Business Consulting
    Messaging Framework
    Brand Positioning
    Sales & Marketing Collateral
    Product Marketing
    Customer Acquisition
  • $250 hourly
    • 5.0/5
    • (2 jobs)
    Ready to take your business to the next level by diversifying leads beyond referrals and word of mouth? Feel like your marketing is tactical and ad hoc, and you're lacking focus, a plan or prioritization? Need to do a better job of managing your messaging to key audiences? I'm a fractional CMO and marketing consultant who helps companies with strong and growing annual revenues of $5M+ grow sustainably through more strategic marketing. I'm an integrated marketing leader with 15 years of experience in insights-driven product, brand and growth marketing. I've held marketing leadership roles at Capital One, BNY Mellon and Edelman. My specialties include: --Fractional CMO leadership: executive marketing leadership and experience without the full-time commitment where I act as an extension of your internal team to set and deploy strategies, and structure your team for success. --Messaging and narrative development: corporate, brand and product messaging to help your business break through the noise and connect with your target audience(s) --Product marketing: persona development, product positioning, messaging and go-to-market strategies to help mid-size and large businesses drive product adoption with consumers --Marketing innovation: identifying strategic opportunities to advance marketing, including with new tools and technologies like AI, to supercharge growth and differentiation I work with companies in highly regulated industries (e.g., financial services, health) and those that have a positive, healthy impact (e.g., wellness, sustainability, consumer apps, social impact and outdoor recreation/lifestyle/golf).
    Featured Skill Go-to-Market Strategy
    Marketing Audit
    Marketing Plan
    Messaging Framework
    Brand Positioning
    Freelance Marketing
    Marketing
    Marketing Consulting
    Marketing Strategy
    B2C Marketing
    Product Marketing
    Digital Marketing Strategy
    Content Marketing Strategy
    Content Marketing
  • $195 hourly
    • 5.0/5
    • (8 jobs)
    I help people and small businesses overcome complex challenges, often but not always at the intersection of law and business. *Management Coaching: Hiring, firing, and leading others *Growth Strategy: Analyzing markets, amplifying early successes, and increasing share & margin *Stakeholder & Public Policy Strategy: Winning supporters and isolating opponents so your business can succeed *Small Tasks, Big Impacts: Research, writing, and data analysis on critical questions (incl. market/operating and financial models)
    Featured Skill Go-to-Market Strategy
    Public Policy
    Data Analysis
    Business Coaching
    Executive Coaching
    Legal
    Strategy
  • $100 hourly
    • 5.0/5
    • (0 jobs)
    *Please note: I have a 3-hour minimum for any project. For 15+ years, I've led ToFu, MoFu, and BoFu content for brand, product, web, inbound (organic and paid), and corporate content. I also apply my 10+ years as a consultative seller (iHeart, CBS, Gannett) to lead sales and partner enablement. The content I've led/delivered has resulted in quantified, triple digit growth results for startups, to SMBs, to enterprise in B2B, B2C, DTC, and nonprofit. Industry content expertise in: - Automotive - Edu - Energy, Oil & Gas - Fashion & Apparel - FinServ/FinTech - Healthcare / Health & Beauty - Home & Furniture - Manufacturing - Media & Entertainment - Municipal - Non-profit - Sports & Outdoors - Transportation - Travel & Hospitality Technical content expertise for: - AI/ML - AR/VR/MR/XR - Cloud - Crypto / Web3 - Data (including actionable insights ecosystems) - Design UX - DXP - Ecommerce (Open SaaS, Composable, Headless) International content localization expertise for: - North America - EMEA / DACH / NORDIC / Benelux - APAC - LATAM Companies I've led strategy, planning, communications, messaging, content, and copy for include: Clear Channel Radio/IHeartRadio, CBS TV, Gannett/USA Today, BMW, Lexus, McDonald's, BJ's, Quench USA, Goodwill, United Way, Dexcom, Workday, Worldpay, Good Tech (Blackberry), Google, AWS, Microsoft/Azure, Salesforce, Sitecore, Highspot, Bynder, SoftServe, BigCommerce, Semrush, and more. I've also ghostwritten best selling non-fiction featured in Times Square and Barnes & Noble, as well as Executive brand building thought leadership for enterprise executive employers and clients. I'm a credentialed journalist, a multi-published author in fiction and non fiction, and a WGA registered screenwriter. Most of my work was done as a W2 employee or is under NDA, but you can see examples on my LinkedIn profile under Featured.
    Featured Skill Go-to-Market Strategy
    Email Copywriting
    Campaign Copywriting
    Website Copywriting
    Sales Copywriting
    Copywriting
    Ghostwriting
    Corporate Communications
    Web Content Strategy
    Sales & Marketing
    Thought Leadership Content
    Sales Enablement
    Content Marketing
    Product Marketing
    Brand Marketing
  • $60 hourly
    • 4.8/5
    • (2 jobs)
    Seasoned Product Marketing manager with 8+ years of work experience, specializing in SaaS, AI, tech, and E-commerce landscapes. Adept at leveraging data-driven strategies and cross-functional team dynamics to drive revenue and global go-to-market initiatives. Proven record in client success and leadership, with 3+ years of international exposure in Asia. Proficient in CRM, analytics, and creative content strategy. Passionate about emerging trends in generative AI, data analytics, and digital media.
    Featured Skill Go-to-Market Strategy
    Media & Entertainment
    Generative AI Prompt Engineering
    Generative AI
    Market Planning
    Market Analysis
    Research & Strategy
    Public Relations
    Strategy
    Marketing
    Branding & Marketing
    Artificial Intelligence
    Brand Strategy
    Brand Development
  • $185 hourly
    • 5.0/5
    • (2 jobs)
    Executive experienced in Product Management, Marketing Strategy, GTM, Digital Transformation and Business/Sales Operations. A growth focused leader with more than 16 years of innovation experience, Derek is a deep product thinker motivated by building cohesive teams, and driving impactful product creation that change users’ lives. He has a passion for leading GTM strategies, leaning on his keen desire to build products that are aligned with business growth and success. Starting his career in media and ad tech in the early 2000’s, it is no surprise Derek’s core methodology is a data intensive approach to product management; ensuring decisions are always being made with a quantifiable lens and measurable. In 2018 Derek was brought onto the team at Monster.com into one of the most strategic roles at the company: heading up product for the candidate product portfolio. Derek was responsible for rebuilding and turning around the consumer product that had not been overhauled in 15 years. Derek led the charge on a gut renovation of the global candidate suite, subsequently increasing the MAU by 12% and creating a brand new and more impactful marketplace experience for candidates, talent professionals, and businesses. Derek joined Axiom Law in 2021, hitting the ground running by launching Axiom’s digital talent marketplace, Access Legal Talent in 5 countries. The impact was a 600% YOY revenue growth in Axiom’s digital platform the first year.. Derek leads a matrixed team of product managers, marketers, UX designers, and sales professionals to continue scaling out Axiom’s digital business, aiming to transform the corporate legal service industry through a digital marketplace. Derek’s approach to building teams and products throughout his career is through being a growth focused executive that is biased towards action, with the innate desire to win. He will continue to seek out the most mission driven organizations that are consistently focused on growth and innovation.
    Featured Skill Go-to-Market Strategy
    Journey Mapping
    Lead Generation
    Customer Acquisition Strategy
    Conversion Rate Optimization
    Management Skills
    Business Management
    Business Operations
    Sales Operations
    Sales & Marketing
    Agile Software Development
    Product Roadmap
    Growth Strategy
    Product Management
  • $100 hourly
    • 5.0/5
    • (1 job)
    I am a dynamic public relations and marketing strategist passionate about developing and managing fun, innovative, and informative media campaigns across traditional and digital platforms. My portfolio includes successful initiatives for renowned entertainment giants like Pixar, Universal Pictures, Warner Bros., and Paramount Pictures. I am experienced in orchestrating successful activations for major events such as Comic-Con, WonderCon, D23, GDC, TwitchCon, and CinemaCon. I have a strong track record of executing film, mobile, and VR game releases and launches. I thrive in collaborative environments and work seamlessly across all marketing departments, including growth, influencers, and social media, to ensure a cohesive and integrated approach. I am equally comfortable working in both in-house and agency settings. AREAS OF EXPERTISE Strategic Planning | Corperate Communications | GTM Strategy | Media Relations |Crisis Management | Leadership| Brand Management | Event Planning | Agency Management | Media Training | Internal & External Communications SOFTWARE PROFICIENCY Muck Rack | Cicsion | Sprout Social | AppsFlyer | Trello | Asana | Wrike | Microsoft Office
    Featured Skill Go-to-Market Strategy
    Marketing
    Communications
    Public Relations
    Event Marketing
    Event Management
    Internal Communications
    Media Kit
    Media & Entertainment
    Brand Strategy
    Cross Functional Team Leadership
    Crisis Communications
    Media Relations
    Strategic Planning
  • $75 hourly
    • 5.0/5
    • (2 jobs)
    As a COO and an Executive Recruiter for a boutique agency, I've partnered with high-growth SaaS startup companies and their executive leadership teams to understand, anticipate, and drive GTM recruiting efforts and talent-related strategies across including Sales, Marketing, Operations, PreSales, Customer Success, Product, and other G&A functions. Industries include Martech, Adtech, Automotive, EdTech, Benefits Admin/Payroll, GovTech, LegalTech, HR, HealthTech, Insurance, CREtech, Medtech and much more... What I can provide: - Hiring/Interview Process Consultation to support hiring timelines and navigating an employer market - Talent Acquisition Strategy and GTM recruitment expertise - Uplevel your recruiters with Training + Development - Implement Progressive Recruiting Strategies utilizing the latest tools and technology to elevate client brands and attract the RIGHT talent fast - Working with a sense of urgency as if projects needed to be wrapped up... like yesterday! - Advocate for putting the human element back into recruiting
    Featured Skill Go-to-Market Strategy
    LinkedIn Recruiting
    Resume Writing
    Applicant Tracking Systems
    HR & Recruiting Software
    Recruiting Process Consulting
    Boolean Search
    Career Coaching
    Training & Development
    CRM Software
    Staff Recruitment & Management
    Hiring Strategy
    Interview Preparation
    Interview Training
    Recruiting
  • $75 hourly
    • 5.0/5
    • (5 jobs)
    Hi 👋 I'm Ankur, a 4-time founder 🚀 with a passion for startups and small businesses. I thrive on crafting winning strategies and offering insightful guidance to startups at every step of their journey. 🏢 SERVICES: ✅ Go-To-Market Strategy ✅ Sales and Marketing Strategy ✅ Investor Relations ✅ Business Plan Creation ✅ LinkedIn Optimization and Sales ✅ Startup Coaching and Consulting ✅ Pitch Decks ✅ Financial Projections and Budgeting ✅ Systems and Processes Roadmap ✅ Content Creation (Storytelling, Copywriting) ✅ Web Content ✅ Social Media Optimization ✅ Email Marketing ✅ Automations and workflows ✅ Systems Integration ✅ Course Creation ✅ Lead Magnets and Landing Pages 💻 PLATFORMS & SOFTWARE ✓ Integration: Zapier ✓ CRMs and Email: Hubspot, Active Campaign, Zoho, Mailchimp, Constant Connect, Go High Level ✓ Project Management: Asana, Monday, Clickup ✓ Design and Decks: Canva, Powerpoint ✓ Course Platforms: Kajabi, Thinkific, Skool ✓ Comms: Slack 💼 WHY CHOOSE ME? 💎 Diverse Companies - Established and grew multiple businesses across various industries, Including Real Estate, Recruitment, Health & Fitness, achieving a 25% annual growth rate in each sector. 💎Entrepreneurial Journey: Transitioned from struggling solopreneur to successful entrepreneur, scaling businesses to generate over $2MM in annual revenue within five years. 💎Go-to-Market Strategies: Developed an implemented over 15 successful Go-to-Market strategies, resulting in an average revenue increase of 30%. 💎Operational Efficiency: Reduced costs by up to 20% and increasing productivity by 35% through strategic improvements and integration. 💎Team Management: Effectively managed and led teams of 10-20 members. 🧨 What drives me? Digging deep into founders' visions to truly add value and help them achieve their goals. Whether it's a big project, small task, or just a consultation, count me in! Let's collaborate and make your business thrive. Ankur
    Featured Skill Go-to-Market Strategy
    Market Research
    Email Marketing
    Marketing
    Process Development
    System Automation
    Presentations
    Copywriting
    Business Planning & Strategy
    Content Creation
    Social Media Optimization
    Automation
    Course Creation
    Pitch Deck
    Startup Consulting
  • $150 hourly
    • 5.0/5
    • (2 jobs)
    Seasoned revenue and data-driven marketer with over two decades of marketing and hands-on tech/security experience that scale businesses from self-service PLG product-led growth to C-level enterprise deals. I am happy to provide a wide range of services, from go-to-market strategies to Forbes articles, whitepapers, webinars, competitive analyses, sales enablement/training, product training, and etc. Cybersecurity/Fraud Go To Market Advisor providing insight for: **1. Market Taxonomy: Threat Intelligence, Fraud, Kubernetes Security, Database Security, File Share / Transfer Security, Privileged Access Management, SD-WAN, NGFW, Zero Trust Network Access, XDR, microsegmentation markets Current trends and market shifts Rapidly evolving industries/use cases & growth opportunities Market segmentation **2. Business needs & solutions: Key customer pain points and needs Current offerings for services or solutions Gap in solutions offered Vertical specific needs **3. Competitive landscape: Key provider's (incumbent and emerging) positioning in the market Offerings by leading players who are "making waves" Best practices go-to-market strategies & how they are evolving Challenges in the market for competitors & how they are evolving
    Featured Skill Go-to-Market Strategy
    Freelance Marketing
    Cybersecurity Management
    Certified Information Systems Security Professional
    Product Marketing
  • $85 hourly
    • 5.0/5
    • (1 job)
    I am an experienced professional in the investment management industry having worked for a $2T asset manager for 8 years. I have expertise in pitch deck creation, business development proposals, go-to-market strategy creation, and financial modeling. I am an MBA graduate from the Haas School of Business at U.C. Berkeley (2024) with coursework in finance, strategy, and entrepreneurship. Additionally, I have my Chartered Alternative Investment Analyst (CAIA) charter and passed the CFA Institute’s Certificate in ESG investing. I am passionate about working with clients to generate business growth. Services provided include the following: * Market research and strategy: Market analysis, market sizing - TAM SOM SAM, market entry barriers, competitive analysis, SWOT analysis, trend forecasting, consumer behavior, go-to-market strategies * Business presentation / pitch reviews * Resumes and LinkedIn: Resume writing, resume development, CV/resume translation, LinkedIn profile creation, Linkedin development, LinkedIn profile optimization * Content writing * Business analysis * Design thinking analysis
    Featured Skill Go-to-Market Strategy
    Presentation Design
    Business Presentation
    Content Writing
    Market Research
    LinkedIn Profile Optimization
    LinkedIn Profile Creation
    CV/Resume Translation
    Resume Development
    Resume Design
    Due Diligence
    Resume Writing
    RFP Writing
    Investment Research
    Strategy
  • $170 hourly
    • 5.0/5
    • (1 job)
    Experienced and innovative GTM leader with a proven track record of driving growth and revenue up to $80m ARR. Passionate about the creation and delivery of compelling messaging for each stage of the buyer's journey to create an engaging customer experience. I foster a culture of innovation, embracing emerging technologies and automation to gain a competitive edge. Expertise includes: * Demand Generation * Marketing Automation * Content Marketing * Customer ResearchGTM Strategy/Messaging * Account Based Marketing * SEO/SEM * Metrics AnalysisSocial Media * Field and Channel * Email Marketing * Campaign Management
    Featured Skill Go-to-Market Strategy
    Webinar
    Advertising
    Freelance Marketing
    Marketing Automation
    Marketing Automation Strategy
  • $180 hourly
    • 5.0/5
    • (1 job)
    Iʼm an award-winning creative leader with over 15 years of experience in building brands and crafting their stories. In 2023 as Head of Creative, I led the celebrated rebrand of the fintech company Bolt, and since then, I've partnered with both startups and established SaaS companies to shape their brand identities and go-to-market narratives. My background is broad and varied—Iʼve held in-house roles, worked with top advertising agencies, production companies, and startup incubators. Along the way, Iʼve built and led teams, managed substantial budgets, and launched global campaigns recognized by major awards, including Cannes. Iʼm hands-on and always ready to support wherever the brand shows up.
    Featured Skill Go-to-Market Strategy
    Brand Style Guide
    Brand Strategy
    Integrated Marketing
    Generative AI
    Cross Functional Team Leadership
    Social Media Ad Campaign
    Logo Design
    Video Advertising
    Ad Campaign
    Creative Direction
    Art Direction
    Advertising
    Branding & Marketing
    Branding
  • $85 hourly
    • 5.0/5
    • (2 jobs)
    Product Management Leader with 15+ years of experience driving product strategy, development, commercialization, and team building at enterprise companies (including Intuit, Marriott and AbbVie). Demonstrated success leading agile transformations for teams with 100+ individuals and spearheading product launches that impact 6M+ users. Proven track record of driving strategies to improve operational efficiency, increase revenue and enhance customer satisfaction. Demonstrated leadership ability includes leading engineering and product teams of 10+, providing targeted coaching and professional growth opportunities. CAREER HIGHLIGHTS - Exceeded revenue forecasts by $13M, contributing to a 1.4-point increase in market share for TurboTax Desktop. - Achieved a 98% success rate in deploying Windows OS updates across 170K+ devices, reducing downtime 40%. - Scaled operational efficiency 30% across Marriott Infrastructure team by transitioning to SAFe Agile. - Increased customer retention 25% by launching Allē Rewards, generating millions in rewards for 6M+ customers. - Helped 4+ individuals secure promotions through direct training and mentorship.
    Featured Skill Go-to-Market Strategy
    Agile Project Management
    Jira
    Electronic Health Record
    Customer Experience
    Stakeholder Management
    KPI Metric Development
    Product Lifecycle Management Software
    Product Roadmap
    Product Features
    Scaled Agile Framework
    Agile Software Development
    Product Backlog
    Scrum
    Product Management
  • $85 hourly
    • 5.0/5
    • (195 jobs)
    I've demonstrated success driving profitable growth at small startups, mid-market companies, and global corporations (including Upwork!) I am now 100% focused on helping startups, marketplaces, non-profits, and cause-focused businesses fulfill their missions through world-class marketing. I am an excellent fit for organizations looking to create a go-to-market strategy, brand positioning, messaging, or marketing channel prioritization. In many cases, I am comfortable executing the strategies I recommend; in other words, you don't need to hire me as a strategist and then someone else to execute.
    Featured Skill Go-to-Market Strategy
    AI Consulting
    AI Content Creation
    AI Marketplace
    Marketing Communications
    Brand Strategy
    Product Marketing
    Brand Marketing
    Marketing
    Digital Marketing
    Marketing Strategy
    Advertising Strategy
    Customer Acquisition Strategy
    Business with 1-9 Employees
  • $125 hourly
    • 5.0/5
    • (25 jobs)
    Working exclusively in B2B for the past 30+ years, I am a brand, marketing, and content strategist helping businesses grow. This is achieved by simplifying complexity and creating clarity for your buyers, a skill I’ve honed working with technology, healthcare, and professional service organizations throughout my career. Working closely with businesses large and small, I deliver laser-focused brand and go-to-market strategies that fuel sales pipeline and growth. In short, I help sellers sell—by helping buyers want to buy. Why a B2B specialist? Because B2B and B2C are not the same. And, though that seems obvious, the distinction is important. B2B buyers behave quite differently than their consumer counterparts in important ways. B2B purchase environments are value-driven, deliberate, and risk-averse. Complex purchase decisions are guided by an investment mindset acutely aware of short- and long-term ROI. This fact underlies a key difference in engaging B2B buyers. Sellers must earn the trust of buyers and buyer groups. Trust plays an outsized role throughout B2B sales cycles. Because in business, trust is currency. If you are looking to improve your market presence and sales outcomes, you have found a passionate expert who will help you improve the metrics that matter – qualified pipeline and revenue. As a top 1% of marketing talent on Upwork, my credentials are strong, so let's talk. It will be time well spent, I promise. ✅ EXPERT-VETTED Upwork status (top 1% Marketing Talent); Top-Rated Plus consultant with a 100% Client Success Rating ✅
    Featured Skill Go-to-Market Strategy
    LinkedIn
    AI Content Writing
    Artificial Intelligence
    ChatGPT
    Sales Enablement
    Audience Segmentation
    Content Development
    Content Strategy
    Messaging Framework
    Brand Positioning
    Brand Development
    Brand Strategy
    Marketing Strategy
    B2B Marketing
  • $34 hourly
    • 0.0/5
    • (1 job)
    As a seasoned sales strategist with over eight years of experience, I specialize in outbound prospecting, crafting high-converting email and call copy, and developing outbound strategies that drive pipeline and revenue growth. I’ve worked with clients across various industries, helping them define and execute go-to-market strategies that resonate with their ideal customer profile (ICP) and convert leads into long-term customers. What I Do: Outbound Prospecting: I excel at identifying high-value prospects and executing strategic outreach campaigns that fill your sales pipeline with qualified leads. Using platforms like LinkedIn Sales Navigator, ZoomInfo, Outreach, SalesLoft and personalized email outreach, I ensure you're reaching the right people at the right time. Outbound Strategy Development: I design tailored outbound strategies that align with your business goals and market needs. By understanding your ICP, I ensure that every outreach effort is laser-focused and maximizes your chances of success. Messaging That Resonates: I create messaging that speaks directly to your ICP's challenges, needs, and key priorities. Whether through email campaigns, LinkedIn outreach or cold calls, I craft messages that stand out and engage your audience. Copywriting That Converts: With a strong focus on persuasive copy, I write call scripts and outbound emails that convert. I understand the nuances of email copy that resonates, leading to higher engagement rates, booked meetings, and increased sales. Go-To-Market Expertise: I help businesses build go-to-market strategies that target the right audience and align with their objectives, ensuring that messaging and outreach efforts drive measurable results. Why Work With Me: Proven Success: My experience spans multiple industries, including Fintech, AdTech and Business Travel technology and service. I’ve consistently helped companies increase their outreach effectiveness and fill their sales pipelines with qualified leads. Tailored Approach: I take the time to understand your ICP and create a strategy that targets them with precision, increasing your chances of conversion. Results-Oriented: My work focuses on measurable outcomes. I track key metrics like open rates, response rates, and conversions to continually refine strategies and improve results. If you’re looking for someone who understands how to develop and execute outbound strategies that drive real results, let’s connect. I’ll help you fill your pipeline with the right leads, convert them into opportunities, and grow your business.
    Featured Skill Go-to-Market Strategy
    Prospect Research
    LinkedIn Lead Generation
    Outbound Call
    Sales Prospecting Software
    Lead Qualification
    Outreach Strategy
    B2B Lead Generation
    Lead Generation Strategy
    Outbound Sales
    Outreach Email Copywriting
    Email Outreach
    Email Campaign Optimization
    Sales Lead Lists
    Lead Generation
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