Hire the Best Go-to-Market Strategy Freelancers in California

🎰 I BEAT THE HOUSE | Ex-CPO & 3X Founder | I Can Build & I Can Sell Ex-CPO & 3× SaaS founder — I do the critical thinking work that others hand off to AI. Like Danny Ocean in Ocean’s 11, I'm drawn to impossible problems — beating the house always seemed more interesting than playing it safe. Most consultants optimize for vanity metrics; I uncover the true drivers that compound into growth. The stuff that you need to know to beat the house. (The house being the algorithms, brands with damn near unlimited funding, competitors jockeying your every move.) THREE THINGS YOU SHOULD KNOW 1. I'm a 3x founder — I've started companies from scratch, raised capital, and lived the zero-to-one grind. But I've also been Lead PM and CPO at venture-backed startups (HOFr - $15M raise, myKaarma - $1.1B+ payments, RepairSmith - Daimler-backed). I know what it's like to build with someone else's money and my own. 2. At RepairSmith, we burned $100K/month on ads getting 20-21 leads but only 1-2 converted. I didn't optimize the ads. I rebuilt the funnel, the CRM, and the entire customer journey. Long story short -- they went from dumpster fire to successful acquisition. 3. Neuroscience degree from USC. When I design a flow, I'm asking: Does this click trigger dopamine or decision fatigue? Does this copy reduce loss aversion or amplify it? Most designers are guessing. I'm not. HERE'S WHAT I KNOW ABOUT YOU You're spending money on something that's not working. Maybe it's ads that don't convert. Maybe it's a product users don't stick with. Maybe it's a funnel that leaks at every step. Maybe you're a pre-revenue company with no clue how to position or story-tell going into fundraise. You've tried fixing it. You've hired people. You've read the articles. And you're still here, on Upwork, looking for someone who actually gets it. I get how stressful it is. I've hired on Upwork before — mid-project, my contractor got kicked off the platform. I never got the deliverable. That sucked. I had to tell my client, and I saw the disappointment in their eyes. They questioned whether this platform was worth using at all. I've been on that side, which is why I care more about doing a great job than collecting a check. I'm building my Upwork profile right now, so you're getting CPO-level thinking at freelancer pricing. If I can help you solve your problem and make your stress vanish — let's talk.

Brand Positioning | Competitive Messaging | Product Marketing | Go-to-Market Strategy | B2B If your B2B product or service is better than the competition but your messaging does not show it, that is exactly the problem I solve. I help B2B solution founders, CMOs, and product marketing leads get crystal clear on what makes them different, then build the messaging, content, and strategy that turns that clarity into buyer action. With 125+ positioning projects delivered, 47 five-star Upwork reviews, and a book on the subject (Differentiate or Diminish), I bring a proven, structured method, not guesswork. What I do: 1. Brand Positioning & Competitive Messaging Clarify your value proposition, map your differentiation against competitors, and build a messaging framework your sales, marketing, and product teams can actually use. 2. Product Marketing & Go-to-Market Strategy Sharpen your ICP, build structured launch narratives, and develop GTM messaging that aligns marketing with revenue goals. 3. Website Content & Conversion Copy Transform your homepage and product pages from vague to value-driven, copy that moves B2B buyers through the funnel. 4. Sales Enablement & Pitch Development Pitch decks, sales collateral, and product messaging that make your offer impossible to ignore in competitive markets. 5. Market Research & Competitor Analysis Competitor audits, whitespace mapping, and actionable insights that sharpen your positioning before you go to market. 6. Fractional CMO Leadership Strategy, positioning, content direction, and team coaching, without the cost of a full-time hire. What clients say: "Clarity where we had noise." "Kevin simplified our complicated offering into a crisp message our team actually uses." "His messaging became the backbone of our sales materials and investor pitch." "Faster and better than any agency we've hired." Expert-Vetted (top 1% on Upwork) | 100% Job Success | $200K+ earned | Former VP Marketing & Fractional CMO If you are a B2B company that needs sharper positioning, message me and let's get started.

I have a history of high success in both the corporate and startup worlds: - Founded Hiperwall, grew it into a global multi-million-dollar business without investors - Managed Zetera global sales, marketing and manufacturing, helped raise over $20M - Part of the 4 person team that launched the Westinghouse line of LCD televisions - Oversaw a corporate turn-around at Premier mounts, restoring profitability and growth - Grew Canon computer sales by over 20% while increasing gross margin by 13% - Increased Compaq notebook sales by 50% to $500M annually in less than 1 year - Received a Silver Anvil from the Public Relations Society of America, their highest award I began my career as a software engineer, working for large enterprises like McDonnell Douglass and Xerox, as well as startup Dayflo, named software company of the year by PC Magazine. Over time, I transitioned to a technical marketing role, then through product management, brand management, strategic planning and eventually into general management. In 2000 I shifted my focus to the world of hi-tech startups. Since that time, I have worked exclusively for emerging companies as a consultant, employee, advisor, board member or founder. I am an adjunct college professor, teaching start-up skills to would-be entrepreneurs. I hold multiple granted patents, with additional patents pending, and am a published author whose work has appeared in preeminent publications such as PC Magazine, U.S. News & World Report, PC Computing and Digital Signage Magazine.

I help startups and growing businesses clarify their message, understand their audience, and create marketing strategies that attract the right customers. With 200+ completed projects and $50K+ earned on Upwork, I bring years of experience in SEO content, business research, audience analysis, and strategic communication. My background started with helping businesses communicate their ideas through: • SEO content and blog strategies • Website messaging and copywriting • Business research and market analysis • Long-form content and thought leadership Over time, this experience has developed into a broader marketing strategy approach where I help businesses: ✓ Research competitors and identify market opportunities ✓ Understand customer needs through audience research ✓ Develop clear brand positioning and messaging ✓ Create content strategies aligned with business goals ✓ Build practical marketing plans that can be executed My services include: 📌 Content Marketing Strategy • Content audits • SEO content planning • Keyword and competitor research • Content calendars and growth strategies 📌 Brand Messaging & Positioning • Audience research • Value proposition development • Messaging frameworks • Website and marketing copy direction 📌 Market Research & Business Strategy • Competitor analysis • Industry research • Customer insights • Business growth recommendations I combine research, writing expertise, and strategic thinking to help businesses turn ideas into clear messages customers understand. If you need someone who understands your business, researches your market, and translates insights into practical marketing direction, I would be happy to help.

I'm a career freelancer that's been Upwork Top Rated since 2017. I have over 20 years of Marketing experience and have worked with a wide variety of industries and businesses - small and large, B2C, B2B, product and service. Over the years I’ve been hands-on in nearly every aspect of Marketing. This functional experience combined with my degree in Sociology, gives me a unique perspective of how to frame your business so you can find, and effectively communicate with, your customers. When you work with me you can expect: Direct, honest communication and no frills. I value efficiency and like to start projects by determining goals so I can spend my time where it's needed most. You're the expert on your business and your industry, I'm the expert in branding and marketing - it's when we work together that great things happen! As a person, I'm self-motivated, innately organized, good natured and an effective communicator. I enjoy outdoor activities like surfing and swimming. I also maintain a regular yoga practice and enjoy cooking and spending time with my husband, son and my Boxer-mix rescue dog. Invite me to your project, or send me a message - I'm always happy to find time for a quick chat to see if we're a good fit to work together. Or, if you've got some specific questions and you'd like to dive right in you can purchase a consultation below.

Creative & Marketing Strategist with experience spanning global agencies (Leo Burnett, Wunderman Thompson) and fast-growing startups. I help companies understand their audience, uncover actionable insights, define positioning, and turn strategy into marketing that people actually notice and respond to. My work sits at the intersection of market research, consumer psychology, marketing strategy, communication planning, content strategy, and creative development. Startups bring me in when they need to turn an early-stage idea into a clear market proposition and a repeatable growth system. I help them validate audiences, sharpen positioning, build messaging and acquisition funnels, run growth experiments, and connect strategy with hands-on execution - from customer research to campaigns and content. Marketing teams bring me in when they need someone who can connect research with execution - whether that's finding an overlooked customer insight, developing a GTM strategy, building messaging, creating content pillars, generating creative angles for ads, or facilitating strategic brainstorming sessions. 🟨 Selected achievements • Built the GTM strategy and marketing funnel for Conocicon, a LATAM EdTech startup, growing lead generation from zero to 20+ qualified leads per week within four months. • Led marketing for Human+Tech Week, coordinating a team across four countries and overseeing PR, digital advertising, and social media. Generated 300 ticket sales at a $1.56 CPC and $184,160 in overall ROI. • Won an AstraZeneca tender after conducting rapid qualitative research with asthma patients and pulmonologists, uncovering an insight that shaped the winning strategy. • Developed the annual PR campaign strategy and 2025 brand voice for Aperol Spritz. 🟨 Research & Strategy Toolkit Similarweb • Google Trends • Galileo • Data Friend • Sprout Social • Mention • Google Analytics • Meta Ad Library • Google Ads • AI research workflows