27 Best Go-to-Market Strategy Freelancers For Hire In California

Check out Go-to-Market Strategy Freelancers in California with the skills you need for your next job.

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$83 hourly
- 5.0/5
- (56 jobs)
𝗘𝗫𝗣𝗘𝗥𝗧 𝗩𝗘𝗧𝗧𝗘𝗗 𝗦𝗧𝗔𝗧𝗨𝗦: Ranked In 𝗧𝗢𝗣 𝟭% of ALL Upwork Freelancers (out of over 18M) A 10 year veteran as a strategic leader with a track record of driving 8-9 figure growth across diverse industries. I guarantee your success without sacrificing your sanity. Leveraging neuroscience and psychology, my team of Doctors with Ph.d's and I meticulously analyze your target audience's subconscious motivations, construct compelling offers using emotional triggers and unique selling points, and validate effectiveness using neuromarketing techniques, to create offers that are not just appealing, but truly irresistible. '𝗟𝗼𝘃𝗲 𝗶𝘁 𝗼𝗿 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗽𝗮𝘆' - 𝟭𝟬𝟬% 𝗺𝗼𝗻𝗲𝘆 𝗯𝗮𝗰𝗸 𝗴𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲... Your Fractional CMO/Media Buyer + Full Service Done-For-You Agency, Athens Ramseyer of Sciential - 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲𝗱 𝗯𝘆 𝗜𝗻𝗰 𝟱𝟬𝟬 & 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗶𝗻 𝗙𝗼𝗿𝗯𝗲𝘀 All In. Committed. A part of the Tribe. Neuromarketing Agency: Sciential.agency *steadily landing larger clients - price is subject to raise at any moment to suit my experience* Proven Financial Engineering With over a decade of deep expertise in financial engineering, I have a strong track record of transforming businesses from modest 7-figure revenues to robust 9-figure earnings. My approach goes beyond traditional tactics, focusing on optimizing profit margins and cash flows through strategic restructuring of internal and external teams. My creative strategic initiatives are designed to streamline operations and maximize financial efficiency, propelling businesses toward unprecedented growth and scalability. Partner with me to harness the full potential of your enterprise. ***ANY DIRECT CONSULTATION PRIOR TO CONTRACT IN PLACE IS PROHIBITED*** ***2k MINIMUM BUY-IN FOR PROJECTS*** ***5K-7.5k MINIMUM MONTHLY RETAINERS*** ***7-9+FIGURE COMPANIES ONLY*** *** GTM REQUIRED*** ***NO HOURLY CONTRACTS*** ***MONTHLY RETAINERS ONLY*** ***NO MARKETING AGENCIES*** ***SINGLE 30 MIN COMPLIMENTARY CALL BEFORE CONTRACT IS IN PLACE*** ***MUST SEND MONTHLY REV AND URL PRIOR TO CALL*** ***CEO/FOUNDER MUST BE ON CALL*** ***WEEK WAIT TIME TO BEGIN NEW PROJECTS***

Go-to-Market Strategy
Real Estate Marketing
Neuroscience
Viral Marketing
Video Editing & Production
Content Creation
Content Strategy
Lead Generation
Landing Page
Sales Optimization
Marketing Strategy
Video Strategy
Media Buying
Sales & Marketing
$70 hourly
- 5.0/5
- (27 jobs)
*** I have generated my clients more than 23.26 million dollars in revenue and have spent more than 5.69 million dollars advertising on Facebook/Meta/socials *** (Upwork Top Rated PLUS, 100% Success Score) Let's be honest. The real reason we are all in business is to make money. And it turns out that digital marketing will help you do that at a much faster pace. I have been advertising 5+ years and have worked with brands ranging from Fortune 500 companies to awesome VC funded start-ups. My specialities are with eCommerce, info-courses, lead generation, and business growth, and my experience working with Facebook/Meta has allowed me to produce unparalleled ROI through social advertising. I am in the top 1% of advertisers/media buyers in the world, and the results for my previous clients speak for themselves. *** Scroll down to my portfolio section to see the millions I have made my clients, their awesome video testimonials, and their insane results *** WHAT I SPECIALIZE IN: ✔️Facebook/Instagram Advertising: •Campaign set up •Creation, design, and optimization of ads •Campaign A/B split testing •Audience management and research •Facebook (and it’s network) retargeting •Look-a-like audiences •Campaign optimization •Monthly performance reporting •Funnel/landing page optimization ✔️Copywriting: •Email marketing campaigns •Creating effective copy for ads, websites, products •Producing creative product names and branding ✔️Pinterest Advertising, Snapchat Advertising, TikTok Advertising, LinkedIn Advertising You've got enough on your plate to worry about. You can spend years trying learn the digital world, or you can just ask me. *** Because my clients and I always share the same goal: maximizing ROI *** Living in Los Angeles, I have also made connections at Mens Health, Yahoo Finance, NASDAQ, Entrepreneur.com, etc, so I can get your project major press attention as a potential avenue for your marketing and public relations strategy. This month, I am currently looking to work with one or two more brands that I can provide sexy results for. Spots fill up fast, so I would love to chat if you: ✔️Are excited about marketing your brand and want to grow efficiently and profitably ✔️Have an already proven business model and want to scale to at least 10k+ per month in ad spend *** Here's what to do next: *** Send me a note with a bit about your company, track record, and your project with the URL website link. If I know I can deliver outstanding results for you and your business, then we'll schedule a chat ASAP. "The best time to plant a tree was 20 years ago. The second best time is now."

Go-to-Market Strategy
TikTok Marketing
Content Creation
Digital Marketing
Marketing Strategy
Social Media Strategy
Copywriting
Facebook Advertising
Media Buying
$100 hourly
- 5.0/5
- (27 jobs)
I'm a data-driven B2B / SaaS and AI technology marketing professional with over 2 decades of experience driving digital marketing and go-to-market programs. My deep technical skill set allows me to independently build and manage all components of highly effective digital marketing campaigns, including: - Keyword research and persona targeting - Messaging and positioning, ad and landing page copy - Campaign build-out and optimization across all channels (Google Ads, Linkedin Ads, Facebook Ads, Twitter Ads, retargeting) - Market research & competitive analysis - Sales and marketing collateral content production and design - Display and landing page design - Funnel management - Conversion rate optimization (A/B testing) - Hubspot email automation, workflows, and performance dashboards - Spend, KPI and pipeline reporting with automated dashboards (Databox) - ABM Targeting I know and love the Adobe Creative Suite (Photoshop, Indesign and XD), but typically now advise only on design direction and performance. CLIENT HISTORY: - data.ai - Saviynt.com - Dataknox.io - SigmaComputing.com - SoftbankRobotics.com - NavisCRM.com - Parsable.com - Versapay.com What can I do for you? 🔄 Drive growth with 20 years of experience: I offer proven, repeatable marketing strategies based on years of rigorous testing and optimization. I consistently craft and implement go-to-market and digital marketing strategies that drive growth through understanding target personas and product-market fit, and building engaging messaging, content, offers, and creatives. 🎯 Run your campaigns: I’ve managed (hands-on) millions of dollars in digital marketing lead generation ad spend for ALL paid search, paid social and retargeting channels, producing funnels that drive qualified leads, opportunities and ARR. 🌟 Generate sales and marketing collateral: I thoroughly enjoy being a brand builder. I’ve developed a proficiency in devising thoughtful, differentiating, and succinct brand messaging and positioning statements, landing pages, sales decks, and marketing collateral to complement digital marketing campaigns. 🚀 Offer guidance on long-term strategy: My distinct mix of Executive experience and hands-on technical skills in all paid media channels set me apart from other consultants on this platform. I’ve had the honor of assisting marketing for startups to Fortune 500 giants, marked by both significant victories and formidable obstacles. This comprehensive background enriches my strategic guidance, merging innovative approaches with proven strategies.

Go-to-Market Strategy
Customer Acquisition Strategy
Content Marketing Strategy
Digital Marketing Strategy
Lead Generation Strategy
Brand Strategy
Growth Hacking
Digital Strategy
Growth Strategy
Paid Media
LinkedIn Marketing
Marketing Strategy
PPC Campaign Setup & Management
Digital Marketing
Google Ads
$125 hourly
- 5.0/5
- (18 jobs)
✅ EXPERT-VETTED Upwork status (top 1%) Marketing Talent; 100% Success Rating from Clients ✅ B2B brand, marketing, and content strategist with over 25 years of B2B marketing experience with an emphasis on technology, healthcare, and professional services. I work closely with business, sales, and marketing leaders to develop highly targeted brand and marketing strategies, messages, and content that fuels sales growth. Positioning and messaging for complex B2B product and solution sales is my one of my superpowers. Business leaders look to me to generate and win more sales opportunities by simplifying complexity for buyers and speaking to their business needs. I help sellers sell, by helping buyers buy. If you are looking to define or refine your brand and marketing strategies, you have found an expert that will help you win business. I improve the go-to-market approach for B2B companies large and small and help B2B teams leverage market research, Artificial Intelligence, OpenAI, ChatGPT, data analysis, and marketing automation strategies.

Go-to-Market Strategy
LinkedIn
AI Content Writing
Artificial Intelligence
ChatGPT
Sales Enablement
Audience Segmentation
Content Development
Content Strategy
Messaging Framework
Brand Positioning
Brand Development
Brand Strategy
Marketing Strategy
B2B Marketing
$125 hourly
- 4.9/5
- (6 jobs)
I help CEOs of B2B SaaS companies build sales systems to grow their businesses. Unlike most Business Development experts here on UpWork, I have 12+ years experience working directly with the founders of startups in the SaaS + Digital space. My approach is straightforward, collaborative, and efficient. It’s a methodology I’ve refined through years of crafting B2B Go-To-Market strategies, Sales Teams, and Business Development funnels for nimble tech startups. Exciting results and experiences that I now use to help my clients: 1. Developed and led Sales and Marketing program for Mobile App agency in Chicago, exceeding 2 yr revenue goal by more than 200%. Rapid growth and scalable process resulted in Inc 1000 ranking as North America’s fastest growing mobile app agency five years in a row 2. Took over Business Development and rebrand of a $500k SaaS startup in 2016 and left 2 years later when it was at $6 million and sold to a global Software company. 3. Led U.S. Go-To-Market strategy for a Japanese Digital Analytics company that grew 3 fold in the 15 months I led Business Development efforts 4. Chosen to participate in Groupon’s Inside Sales Accelerator program as the only Intern while still attending Columbia College in Chicago 5. Worked with SaaS companies, Digital Marketing, UX, and other B2B digital-oriented companies 6. Successfully marketed, prospected, and secured relationships with Fortune 500 brands like Coca-Cola, North Face, Unilever, Harley-Davidson, Levi’s, Whirlpool, and many more I’ve always had a passion for building from the ground up, and I’m looking to work with like-minded folks who want to grow their business. With limited availability, I’m interested in the following types of projects: - Branding, Go-To-Market, Sales - B2B SaaS or Digital - Must have a value differentiator that is truly unique from other offerings in your space - Project that needs building or strategizing from the ground up—not interested in executing a concrete vision, there are plenty of others on UpWork who can do that : ) I provide upfront costs and manage actions on a project board of your choice, so all participants have complete visibility of the project. If you fit the criteria listed above, I’d love to discuss your project. Let me know if you have an interest in connecting. Thanks for reading. Gio

Go-to-Market Strategy
Sales Leadership
Business Consulting
Sales Presentation
Sales Consulting
Sales Copywriting
Sales
Sales Development
Sales Strategy
Business Development
Startup Company
Startup Consulting
SaaS
Business Planning & Strategy
Lead Generation Strategy
$150 hourly
- 4.6/5
- (53 jobs)
Consultant to Fortune 500 clients Campaigns reaching over 100 million views lifetime Over 500 clients consulted Specialty in technology and finance Selling has always been exciting for me, ever since I was tasked with selling chocolate bars for Little League when I was 10 years old. It was like a game, and the rush of getting a YES after so many rejections was fuel to knock on the next door. As I moved into adulthood, I started my first official sales job selling cell phones in a mall kiosk. Having potential customers walking past was a much easier endeavor than knocking on doors. I eventually graduated to selling more advanced products, such as wind turbines, education services, and marketing data. Sales was always enjoyable, and I consistently performed at the #1 position on my teams. However, I saw the limiting nature of sales, as you could only try to sell to a restricted number of people in a day (between 10-100, depending on the type of sale and quality of conversation). The obvious evolution of any salespersons career is marketing, and I knew the transition needed to happen. When transitioning to marketing, I knew the learning curve was going to be much higher than in sales. With 6 years of sales experience under my belt, understanding buyer psychology and buyer experience was a huge advantage. However, learning technical distribution and marketing funnels was more complicated than I had expected. As with everything in life, the more complicated it is, the more I want to master it, and dedicated myself to learning as much as possible, as quickly as possible. Within the first year of transitioning to marketing, I had serviced all of 2 clients but had spent over 4,000 hours learning the tools of the trade. Going into year 2, I already had an intermediate understanding of marketing. I was able to land my first major client, which was in the cryptocurrency space in the summer of 2017. I was able to help this company raise $14 million USD in extra funds during my tenure which allowed me to grow my knowledge and skills as a marketer. I continued to work with blockchain companies for several years, although my desire shifted towards emerging technology companies. In year 3, I opened a marketing firm to service blockchain-specific companies with an emphasis on digital marketing services and PR. At this point, I had reached well over 10,000 hours of experience, making me an expert in marketing. I was able to work with many great companies across multiple industries, giving me insight into the diversity of technology companies, the missions of CEOs from different countries, and the desire to gain users and spread messages across the web. In year 4, I decided to partner with two others to start a fintech company dedicated to the development of fractional ownership of high-value assets. While starting with good intentions, issues with the lead investor led to the eventual failure and closure of this company. This pushed back my advancement with my marketing firm, which I had shut down to focus solely on this venture. In year 5, it made sense to learn from past mistakes to develop a marketing firm that works well for clients, allows for scalability and focuses on a combination of excellent creatives distributed with advanced marketing technology. I focused on servicing clients in a consulting capacity only while I worked out all issues with the deployment of my new marketing firm. In year 6, I began to focus on partnering with companies here on Upwork as well as through my own networking. My focus was honed into specifically partnering with early-stage tech companies, especially those in fintech, edtech, medtech and SaaS. Most of my services shifted primarily to marketing strategy and business development. Year 7 continued where year 6 left off, with a growth focus on partnering with companies based on their budgets. This included a higher emphasis on consultation and increased investor relations for companies looking to fundraise. Year 8 saw a shift in the way I partner with companies. Not only was I working for cash, but also equity deals to work with companies. This includes consultation, advisory and exploring board positions. The shift towards equity allows for a personal stake in the business and a further insurance of success. Going into year 9, I am continuing with my focus on partnering with early-stage tech companies for marketing strategy, investor-focused services, business development, buyers journey mapping, sales development, fractional services, campaign deployment, marketing team growth, and revenue generation. I am extremely comprehensive in my approach and ensure that all bases are covered. I am also working on several projects outside of my work with clients, including a mobile application and a platform for early-stage companies. I love working with people who are building great pieces of technology and are passionate about what they do. Let’s

Go-to-Market Strategy
Business Planning & Strategy
Corporate Brand Identity
Marketing Advertising
Marketing
Product Marketing
Marketing Automation Strategy
Marketing Strategy
Growth Strategy
Search Engine Marketing Strategy
Startup Consulting
Content Marketing Strategy
Content Strategy
Digital Marketing Strategy
Social Media Marketing Strategy
$50 hourly
- 5.0/5
- (3 jobs)
I'm new to Upwork. I'm a sought-after digital strategist who specializes in helping businesses build brands online. I'm the Chief Strategist of Digital Delane, founder of the Digital Branding Institute, and former Sr. Digital Brand Manager for the University of Southern California. I have worked with many brands across various industries such as Coca-Cola, Sony, Verizon, NBCUniversal, Paramount Pictures and many others. I am noted as a Top Social Media Influencer in several publications and have spoken around the country teaching businesses how to build powerful digital brands. If not on stage, you can catch me at the gym, flying private planes, or scuba diving off the coast. Feel free to Google my name to get a sense of my credibility: Juntae DeLane

Go-to-Market Strategy
Branding
SEO Strategy
Influencer Marketing
Web Design
Paid Social
Paid Media
Social Media Marketing
Marketing Strategy
Digital Marketing
Analytics
Strategy
Marketing Plugin
AR & VR
Brand Strategy
$150 hourly
- 5.0/5
- (3 jobs)
Are you ready to revolutionize your Go To Market motion and catapult your business to unprecedented heights of success? As a seasoned consultant, I have a proven track record in architecting sales operations and implementing CRM solutions tailored to the unique needs of B2B SaaS, retail, and biotech industries. I bring [over 8 years of extensive experience in driving transformative change and facilitating business growth across diverse sectors. In my career, I've had the privilege of working closely with companies spanning B2B SaaS, retail, and biotech industries, enabling me to develop a deep understanding of the distinct challenges and opportunities inherent to each sector. Here's how my expertise can empower your organization Industry-Tailored Solutions: Having worked extensively in B2B, retail, and biotech sectors, I recognize the nuances and intricacies of each industry. Whether you're navigating complex supply chains, optimizing omnichannel retail strategies, or adhering to stringent regulatory requirements in biotech, I possess the industry-specific knowledge and expertise to architect tailored solutions that drive results. Optimized Sales Processes: Whether it's streamlining procurement workflows in B2B settings, optimizing sales funnels in retail environments, or orchestrating complex sales cycles in the biotech sector, by leveraging automation, standardizing workflows, and integrating disparate systems, as well as leveraging data-driven insights and best practices to drive measurable improvements. Customized Sales Strategy: I understand that every business is unique, which is why I take a personalized approach to develop sales strategies that align with your specific goals, market dynamics, and customer needs. Whether it's optimizing lead generation, refining sales pipelines, or enhancing customer engagement, I leverage data-driven insights to drive tangible results. CRM Implementation And Development: Implementing the right CRM system (or developing an existing one) is crucial for enhancing productivity, optimizing workflows, and maximizing ROI. Drawing upon my expertise in various CRM platforms, including Salesforce, HubSpot, and Zoho, I can guide you through every stage of the implementation process – from requirements gathering and customization to user training and ongoing support. Data Management: In today's data-driven business landscape, effective data management is paramount. I possess expertise in implementing data governance frameworks, establishing data quality standards, and leveraging advanced analytics to extract actionable insights from vast datasets. Whether it's cleansing and enriching customer data, or implementing data-driven segmentation strategies, I ensure that your organization's data assets are optimized for maximum impact. Compensation Design: Designing a compensation structure that aligns with business objectives, motivates sales teams, and fosters a culture of performance excellence requires careful planning and strategic insight. Drawing upon my experience in designing and implementing incentive compensation programs, I can help you develop tailored compensation plans that drive desired behaviors, reward top performers, and drive sustainable revenue growth. Sales Target Setting: Setting ambitious yet achievable sales targets is essential for driving performance and motivating sales teams. With a keen understanding of market dynamics, competitive landscape, and internal capabilities, I collaborate closely with key stakeholders to set realistic yet aspirational sales targets that inspire accountability, foster teamwork, and drive results. Sales Forecasting: Accurate sales forecasting is crucial for informed decision-making and resource allocation. Leveraging advanced analytical tools and industry benchmarks, I specialize in developing robust forecasting models that provide actionable insights into future sales performance, enabling your organization to anticipate market trends and capitalize on emerging opportunities. Other Sales Operations Skill Sets: In addition to the aforementioned areas, I bring expertise in a wide range of sales operations skill sets, including territory management, sales enablement, and performance analytics, lead management flow. Whether it's redesigning sales territories to optimize coverage and minimize overlap, implementing sales enablement tools to empower frontline sales teams, or conducting in-depth performance analysis to identify areas for improvement, I offer comprehensive support across the entire spectrum of sales operations.

Go-to-Market Strategy
Salesforce CPQ
Sales Forecasting Software
Data Management
Forecasting
CRM Development
Sales Operations
Sales Strategy
Sales Analytics
CRM Software
Salesforce
Marketing Operations & Workflow
Compensation
Salesforce CRM
$60 hourly
- 5.0/5
- (2 jobs)
Having worked at a startup that exited and in various stages of venture capital, I excel at helping early-stage founders and individuals looking to start companies with: - Fundraising: crafting pitch decks that VCs love and making quality introductions to folks in my network - Finding product-market fit: analyzing customer interviews to find pain points, developing a product roadmap - Crafting business plans: formulating a plan from the ground up including financial modeling, competitive analysis, and market research I've provided these services and more to 20+ founders as part of my career, and continue to do so as a member of several Advisory Boards. I'm someone who goes above and beyond regardless of what the task is, overcommunicates, and thinks outside the box to drive meaningful results.

Go-to-Market Strategy
Microsoft Excel
Business Plan
Business Coaching
Due Diligence
Venture Capital Consulting
Fundraising
Product Management
$50 hourly
- 5.0/5
- (1 job)
I'm a jack of all trades who just completed my MBA at University of Michigan (#10 in US News and World Report's Full-Time Rankings). I have a proven track record of achieving success in Sales, Marketing, Customer Success, and Product with companies focused on bringing emerging technologies to market. Whether you're trying to implement new sales processes, create new go to market strategies, or develop marketing materials, I can help! - Technical skills: PPT, Excel, G-Suite, Figma, Miro, Notion, and Confluence - I am self-sufficient and can handle a brief from start to finish - Happy to provide updates on progress and iterate where required

Go-to-Market Strategy
Microsoft PowerPoint
Sales Consulting
Tableau
Jira
Sales Copywriting
Product Development
Google Workspace
Business Presentation
Wireframing
Figma
Account Management
Sales Copy Review
Sales & Marketing
Microsoft Excel
$40 hourly
- 5.0/5
- (2 jobs)
I am a founding member of Uber Freight's Sales Strategy & Operations team. I have helped scale Uber Freight from 50 employees to over 3000 employees. My skillsets involve building and scaling sales organizations and providing analytical support such as tableau and salesforce dash building

Go-to-Market Strategy
Analytics
Sales Presentation
Sales Funnel Implementation
Sales Operations
Tableau
Sales Lead Lists
Acquisitions
Microsoft Office
Sales Consulting
Salesforce
Business Presentation
Sales
Salesforce CRM
Outbound Sales
$50 hourly
- 5.0/5
- (1 job)
Experienced Naval Officer with a demonstrated history working in the Defense and Energy industries. Skilled in Nuclear Operations, Nuclear Safety, Computer Science, Business Operations, and General Management. Strong background in military Nuclear Power Generation with a Master of Engineering focused in Computer Engineering.

Go-to-Market Strategy
Product Strategy
Business Process Management
Military & Defense
Technology Management Solutions SIMS
Business Strategy
Data Analysis
$170 hourly
- 5.0/5
- (16 jobs)
MARKETING, GTM STRATEGY & DIGITAL TRANSFORMATION STRATEGY Results-driven B2B marketing professional with a proven track record in driving customer acquisition and top-line revenue growth. - Marketing director in hi-tech companies, with 15+ years of experience in B2B sales, marketing, commercial & GTM strategies, demand-generation campaigns, and product and ecosystem partnerships across customer segments & industry verticals. - Management consulting experience from Big 4 consulting firm. Help large enterprises develop and implement business, GTM and commercial strategies, and digital and cloud transformation plans. - A proven track record in driving top-line revenue growth, strategic monetization, messaging & positioning, lead-gen campaigns, channel marketing and customer acquisition. - led product marketing teams in large enterprises and in startups and achieved 1M new users and $80M incremental revenue in 1 year, and a $400M P&L. - Successfully led multiple new business innovations and digital transformation initiatives for large Fortune 500 clients, working closely with C-level executives. - Managed the positioning, messaging, content creation and digital marketing, new product launch and many led thought-leadership campaigns. - Expert in building user scenarios, use cases, value propositions and sales assets for multiple industry segments, particularly BFSI, TMT, that enhance the MQL funnel and lead conversion. I'll help you from strategy to execution of marketing and sales to achieve real measurable results.

Go-to-Market Strategy
Content Creation
Market Segmentation Research
Product Launch
Research & Strategy
Public Relations Strategy
SaaS
Marketing Plan
Marketing Campaign Setup & Implementation
Business Consulting
Messaging Framework
Brand Positioning
Sales & Marketing Collateral
Product Marketing
Customer Acquisition
$225 hourly
- 5.0/5
- (2 jobs)
⭐️ Top 3% of talent on Upwork ⭐️ I help companies from startups to Fortune 500s grow sustainably through more strategic marketing. I'm an integrated marketing leader with 15 years of experience in insights-driven product marketing and brand strategy. I've held marketing leadership roles at Capital One, BNY Mellon and Edelman. My specialties include: --Product marketing: persona development, product positioning, messaging and go-to-market strategies to help mid-size and large businesses drive product adoption with consumers --Marketing innovation: identifying strategic opportunities to advance marketing, including with new tools and technologies like AI, to supercharge growth and differentiation --Fractional CMO leadership: executive marketing leadership and experience without the full-time commitment where I act as an extension of your internal team to set and deploy strategies, and structure your team for success. I work with companies in highly regulated industries (e.g., financial services, health) and those that have a positive, healthy impact (e.g., wellness, sustainability, consumer apps, social impact and outdoor recreation/lifestyle/golf).

Go-to-Market Strategy
Marketing Audit
Marketing Plan
Messaging Framework
Brand Positioning
Freelance Marketing
Marketing
Marketing Consulting
Marketing Strategy
B2C Marketing
Product Marketing
Digital Marketing Strategy
Content Marketing Strategy
Content Marketing
$125 hourly
- 5.0/5
- (1 job)
Highly introspective, pragmatic, and adventure-driven. Thrive in fast-paced environments that require strategic/creative problem solving. Focus on consumer and business insights & solutions and market landscapes in Healthcare, Consumer Technology, and Agriculture/Sustainability.

Go-to-Market Strategy
Insights Summary
Market Research
Strategy
$155 hourly
- 5.0/5
- (5 jobs)
I am a go-to-market specialist experienced in product marketing, product management, and business development. I have worked with clients to launch new businesses and optimize existing ones.

Go-to-Market Strategy
Program Management
Programmatic Campaign
Product Marketing
Strategy
Contract Negotiation
Product Strategy
Financial Modeling
Freelance Marketing
Marketing
Business Management
Management Skills
Product Management
Marketing Strategy
$195 hourly
- 5.0/5
- (8 jobs)
I help people and small businesses overcome complex challenges, often but not always at the intersection of law and business. *Management Coaching: Hiring, firing, and leading others *Growth Strategy: Analyzing markets, amplifying early successes, and increasing share & margin *Stakeholder & Public Policy Strategy: Winning supporters and isolating opponents so your business can succeed *Small Tasks, Big Impacts: Research, writing, and data analysis on critical questions (incl. market/operating and financial models)

Go-to-Market Strategy
Public Policy
Data Analysis
Business Coaching
Executive Coaching
Legal
Strategy
$110 hourly
- 5.0/5
- (1 job)
Problem solver. Mentor. Go-getter. The individual who loves leveling up others as much as leveling up himself. 15+ years of experience in the Software industry across all cycles of SDLC. Passionate about Engg Leadership. Investor. Facilitator.

Go-to-Market Strategy
Code Refactoring
Database Design Consultation
Microservice
Venture Capital Consulting
Technical Documentation
Minimum Viable Product
Rapid Prototyping
Leadership Skills
Startup Consulting
Startup Company
Engineering & Architecture
$100 hourly
- 5.0/5
- (0 jobs)
*Please note: I have a 3-hour minimum for any project. For 15+ years, I've led ToFu, MoFu, and BoFu content for brand, product, web, inbound (organic and paid), and corporate content. I also apply my 10+ years as a consultative seller (iHeart, CBS, Gannett) to lead sales and partner enablement. The content I've led/delivered has resulted in quantified, triple digit growth results for startups, to SMBs, to enterprise in B2B, B2C, DTC, and nonprofit. Industry content expertise in: - Automotive - Edu - Energy, Oil & Gas - Fashion & Apparel - FinServ/FinTech - Healthcare / Health & Beauty - Home & Furniture - Manufacturing - Media & Entertainment - Municipal - Non-profit - Sports & Outdoors - Transportation - Travel & Hospitality Technical content expertise for: - AI/ML - AR/VR/MR/XR - Cloud - Crypto / Web3 - Data (including actionable insights ecosystems) - Design UX - DXP - Ecommerce (Open SaaS, Composable, Headless) International content localization expertise for: - North America - EMEA / DACH / NORDIC / Benelux - APAC - LATAM Companies I've led strategy, planning, communications, messaging, content, and copy for include: Clear Channel Radio/IHeartRadio, CBS TV, Gannett/USA Today, BMW, Lexus, McDonald's, BJ's, Quench USA, Goodwill, United Way, Dexcom, Workday, Worldpay, Good Tech (Blackberry), Google, AWS, Microsoft/Azure, Salesforce, Sitecore, Highspot, Bynder, SoftServe, BigCommerce, Semrush, and more. I've also ghostwritten best selling non-fiction featured in Times Square and Barnes & Noble, as well as Executive brand building thought leadership for enterprise executive employers and clients. I'm a credentialed journalist, a multi-published author in fiction and non fiction, and a WGA registered screenwriter. Most of my work was done as a W2 employee or is under NDA, but you can see examples on my LinkedIn profile under Featured.

Go-to-Market Strategy
Email Copywriting
Campaign Copywriting
Website Copywriting
Sales Copywriting
Copywriting
Ghostwriting
Corporate Communications
Web Content Strategy
Sales & Marketing
Thought Leadership Content
Sales Enablement
Content Marketing
Product Marketing
Brand Marketing
$60 hourly
- 4.6/5
- (2 jobs)
Seasoned Product Marketing manager with 8+ years of work experience, specializing in SaaS, AI, tech, and E-commerce landscapes. Adept at leveraging data-driven strategies and cross-functional team dynamics to drive revenue and global go-to-market initiatives. Proven record in client success and leadership, with 3+ years of international exposure in Asia. Proficient in CRM, analytics, and creative content strategy. Passionate about emerging trends in generative AI, data analytics, and digital media.

Go-to-Market Strategy
Media & Entertainment
Generative AI Prompt Engineering
Generative AI
Market Planning
Market Analysis
Research & Strategy
Public Relations
Strategy
Marketing
Branding & Marketing
Artificial Intelligence
Brand Strategy
Brand Development
$125 hourly
- 5.0/5
- (3 jobs)
I am a 3-time entrepreneur and seasoned start-up operator with over two decades of experience spanning digital marketplaces, mobile, fintech, and AI. I was on the founding team and led business development at Classifieds2000 (acquired by Excite), one of the first 2-sided marketplaces on the web. Nearly a decade later, I co-founded Soundflavor (acquired by Ricall), an early AI-powered music recommendation engine. In 2016, I founded Hundy, a mobile-only, P2P micro-lender, with the goal of making an affordable financial cushion available to anyone who is creditworthy. I have a rich background in tech and a passion for mentoring and nurturing pre product-market-fit startups. Some of the areas I can help with are: - Assistance with refining your business model, developing strategy, and shaping your long-term vision. - Identify potential markets, devise customer acquisition strategies, and guide your customer & product development processes. - Offer advice and guidance in raising capital including helping you prepare for investor pitches, understanding your startup's valuation, and effectively managing discussions with investors. In addition, I also enjoy working as an individual contributor wearing many hats to help get the business off the ground. The website, customer service, operations, HR and accounting are all areas I'm accustomed to covering. I can also help hire the team to take over these roles as the company grows. I love working with early stage startups and always keep the following in mind: all great businesses started small.. and business is all about momentum.

Go-to-Market Strategy
Underwriting
Organic Traffic Growth
FinTech Consulting
Persona Development
Strategic Planning
Mobile App Development
Product Management
Business Operations
Business Development
Fundraising
Customer Development
Startup Consulting
Digital Marketing
Lead Generation
$185 hourly
- 5.0/5
- (2 jobs)
Executive experienced in Product Management, Marketing Strategy, GTM, Digital Transformation and Business/Sales Operations. A growth focused leader with more than 16 years of innovation experience, Derek is a deep product thinker motivated by building cohesive teams, and driving impactful product creation that change users’ lives. He has a passion for leading GTM strategies, leaning on his keen desire to build products that are aligned with business growth and success. Starting his career in media and ad tech in the early 2000’s, it is no surprise Derek’s core methodology is a data intensive approach to product management; ensuring decisions are always being made with a quantifiable lens and measurable. In 2018 Derek was brought onto the team at Monster.com into one of the most strategic roles at the company: heading up product for the candidate product portfolio. Derek was responsible for rebuilding and turning around the consumer product that had not been overhauled in 15 years. Derek led the charge on a gut renovation of the global candidate suite, subsequently increasing the MAU by 12% and creating a brand new and more impactful marketplace experience for candidates, talent professionals, and businesses. Derek joined Axiom Law in 2021, hitting the ground running by launching Axiom’s digital talent marketplace, Access Legal Talent in 5 countries. The impact was a 600% YOY revenue growth in Axiom’s digital platform the first year.. Derek leads a matrixed team of product managers, marketers, UX designers, and sales professionals to continue scaling out Axiom’s digital business, aiming to transform the corporate legal service industry through a digital marketplace. Derek’s approach to building teams and products throughout his career is through being a growth focused executive that is biased towards action, with the innate desire to win. He will continue to seek out the most mission driven organizations that are consistently focused on growth and innovation.

Go-to-Market Strategy
Journey Mapping
Lead Generation
Customer Acquisition Strategy
Conversion Rate Optimization
Management Skills
Business Management
Business Operations
Sales Operations
Sales & Marketing
Agile Software Development
Product Roadmap
Growth Strategy
Product Management
$75 hourly
- 5.0/5
- (1 job)
As a COO and an Executive Recruiter for a boutique agency, I've partnered with high-growth SaaS startup companies and their executive leadership teams to understand, anticipate, and drive GTM recruiting efforts and talent-related strategies across including Sales, Marketing, Operations, PreSales, Customer Success, Product, and other G&A functions. Industries include Martech, Adtech, Automotive, EdTech, Benefits Admin/Payroll, GovTech, LegalTech, HR, HealthTech, Insurance, CREtech, Medtech and much more... What I can provide: - Hiring/Interview Process Consultation to support hiring timelines and navigating an employer market - Talent Acquisition Strategy and GTM recruitment expertise - Uplevel your recruiters with Training + Development - Implement Progressive Recruiting Strategies utilizing the latest tools and technology to elevate client brands and attract the RIGHT talent fast - Working with a sense of urgency as if projects needed to be wrapped up... like yesterday! - Advocate for putting the human element back into recruiting

Go-to-Market Strategy
LinkedIn Recruiting
Resume Writing
Applicant Tracking Systems
HR & Recruiting Software
Recruiting Process Consulting
Boolean Search
Career Coaching
Training & Development
CRM Software
Staff Recruitment & Management
Hiring Strategy
Interview Preparation
Interview Training
Recruiting
$85 hourly
- 5.0/5
- (134 jobs)
I've demonstrated success driving profitable growth at small startups, mid-market companies, and global corporations (including Upwork!) I am now 100% focused on helping startups, marketplaces, non-profits, and cause-focused businesses fulfill their missions through world-class marketing. I am an excellent fit for organizations looking to create a go-to-market strategy, brand positioning, messaging, or marketing channel prioritization. In many cases, I am comfortable executing the strategies I recommend; in other words, you don't need to hire me as a strategist and then someone else to execute.

Go-to-Market Strategy
AI Consulting
AI Content Creation
AI Marketplace
Marketing Communications
Brand Strategy
Product Marketing
Brand Marketing
Marketing
Digital Marketing
Marketing Strategy
Advertising Strategy
Customer Acquisition Strategy
Business with 1-9 Employees
$145 hourly
- 4.6/5
- (11 jobs)
Hi Upwork world! About me - A forward-thinking, innovative & collaborative individual with 16 years’ experience in designing, launching, managing and transforming businesses. A deep understanding of market need, and a technology-minded background allows me to tackle challenges with a strategic, analytical mindset. Launched several, large-scale product design and development programs through a career as an executive in financial services. I am currently a Founder of a consultancy, a co-founder of an automotive start-up, as well as a fractional COO for a fitness and wellness start-up. I have helped achieve the goals of multiple projects for my clients, securing and managing multi-million dollar funding requests and growth programs. I have worked with multiple small to medium sized businesses across manufacturing, finance, real-estate, retail, construction, online web content businesses, leisure services and food and drink services. Whether your plan is to raise capital or to grow, I can help. I understand that each clients needs and requirements are different and I work fast to understand not only a clients product or service, but the client themselves. I offer a personalized, tailored approach to each client. I deliver work fast and with quality results, whether the budget is $2K or $2mm. I have a very detailed knowledge of how to not only write a business plan or market requirement plan, but also structure the content and ensure that the right amount of work is done upfront to give the plan the best chance of success. Anyone can write a plan, but the plan needs a core foundation and understanding of what it is trying to achieve. I have done large scale plans for top US firms from the problem statement and executive summary through customer analysis, market analysis, competitor analysis, sales and marketing planning, financial modeling, key risks and issues, a 'right to own' model, with a final focus on the GTM planning and how to track and manage the execution of the plan. I have helped achieve the goals of multiple projects, securing and managing multi-million dollar funding requests and growth programs. I have worked with multiple small to medium sized businesses across manufacturing, finance, real-estate, retail, construction, online web content businesses, leisure services and food and drink services. Whether your plan is to raise capital or to grow, I can help. I understand that each clients needs and requirements are different and I work fast to understand not only a clients product or service, but the client themselves. I offer a personalized, tailored approach to each client. I deliver work fast and with quality results, whether the budget is $2K or $2mm. My focus is on 4 core areas - • Global operations services; Process re-engineering, lean business process design and cost avoidance strategies, restructuring and business continuity and operational risk management. • Business planning for small to medium sized businesses – including executive summary planning, business modelling, market and competitor analysis and financial data modelling. • Financial and Investment planning services with a focus on small to medium sized business start-ups or growth strategies. • Consultancy services offered for ongoing product or project implementations. I hope we can speak further and learn more about your business needs and requirements.

Go-to-Market Strategy
Business Plan
Market Analysis
Corporate Strategy
Implementation Plan
FinTech Consulting
Pitchbook
Resume Writing
Sales Strategy
Management Skills
Growth Strategy
Sales
Strategy
Strategic Plan
Management Consulting
$90 hourly
- 0.0/5
- (1 job)
Experienced Marketing Director with a proven track record of driving impactful campaigns and strategic growth for diverse businesses. With over 15 years of expertise, I've transformed brands through data-driven insights, innovative strategies, and a deep understanding of market trends. My journey began as a Marketing Consultant in Moscow, where I collaborated with businesses across industries, crafting tailored solutions. I then moved to San Francisco, leading digital marketing efforts for a tech startup, Bright Pattern, driving a significant increase in online engagement and conversions. As an Entrepreneur, I've launched and managed ventures, acquiring firsthand insights into customer acquisition and retention. This hands-on experience has given me a unique perspective on the dynamic marketing landscape. In my role as a Marketing Director, I've demonstrated the ability to build, train, and lead highly effective marketing teams and departments, including sales divisions. By fostering a culture of collaboration, continuous learning, and innovation, I've propelled teams to achieve and exceed business goals. My true passion lies in digital marketing, where I thrive on devising innovative ways to connect brands with their target audience. By combining creativity with data-driven decisions, I've consistently achieved ROI growth and audience engagement. From hands-on experience in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Advertising (SMA), Social Media Management (SMM), App Store Optimization (ASO), Email Marketing, and Marketing Automation to driving brand growth through sales and customer service, I'm dedicated to finding fresh, effective ways to amplify brand presence in the digital sphere. My curiosity, adaptability, and unwavering commitment to driving growth fuel my approach. Let's connect and explore how my passion for digital marketing and expertise in team leadership can contribute to your team's success. I'm open to new opportunities and collaborations in the marketing world. Feel free to reach out to discuss how we can create meaningful impact together.

Go-to-Market Strategy
Marketing Automation
Business Development
Marketing
Content Strategy
Marketing Consulting
Business Strategy
Digital Marketing Strategy
Digital Marketing
Marketing Strategy
SEO Audit
Campaign Optimization
Search Engine Optimization
Search Engine Marketing
$150 hourly
- 0.0/5
- (0 jobs)
I'm a Marketer and Bioinformatician with deep technical expertise in genomics and proteomics data analysis and interpretation. I love taking complex biological ideas and translating to simple, compelling stories through science paper writing, application notes, data sheets, white papers, cartoons, and other marketing content to make science accessible.

Go-to-Market Strategy
Genomics
Writing
Genomic Data Analysis
Data Science
Writing Critique
Biotechnology
Content Marketing
Copy Editing
Grant Writing
Bioinformatics
Editing & Proofreading
Science
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