Hire the Best Brand Positioning & Messaging Strategy Freelancers in California

I'm a career freelancer that's been Upwork Top Rated since 2017. I have over 20 years of Marketing experience and have worked with a wide variety of industries and businesses - small and large, B2C, B2B, product and service. Over the years I’ve been hands-on in nearly every aspect of Marketing. This functional experience combined with my degree in Sociology, gives me a unique perspective of how to frame your business so you can find, and effectively communicate with, your customers. When you work with me you can expect: Direct, honest communication and no frills. I value efficiency and like to start projects by determining goals so I can spend my time where it's needed most. You're the expert on your business and your industry, I'm the expert in branding and marketing - it's when we work together that great things happen! As a person, I'm self-motivated, innately organized, good natured and an effective communicator. I enjoy outdoor activities like surfing and swimming. I also maintain a regular yoga practice and enjoy cooking and spending time with my husband, son and my Boxer-mix rescue dog. Invite me to your project, or send me a message - I'm always happy to find time for a quick chat to see if we're a good fit to work together. Or, if you've got some specific questions and you'd like to dive right in you can purchase a consultation below.

I've built Amazon brands from scratch—and scaled established ones to 8 figures. For ten years, I co-founded and entirely operated an Amazon-native baby brand—nights and weekends while working full-time. That means I handled everything myself: PPC strategy and daily management, listing optimization, A+ content, inventory planning, profitability tracking, pricing strategy, influencer collaborations, Brand Store builds, and Prime Day execution. The brand reached $800K/year and $6M in lifetime revenue without outside capital, agencies, or a team. I know what it's like to watch every dollar of ad spend, make tough calls on inventory with your own money on the line, and optimize listings at 11pm because that's when you have time. I also spent three years as Digital Marketing Director at Jakks Pacific, a publicly traded toy company, where I led their Amazon advertising strategy and helped shape the broader channel approach — introducing advanced keyword research, A/B testing, listing optimization, and a complete overhaul of their image stack and infographic storytelling, none of which existed before I arrived. U.S. Amazon revenue grew from $33M to $54M, with $13M of that growth directly attributed to advertising I managed, while overseeing up to $875K in annual ad spend across licensed properties including Disney, Super Mario, and Harry Potter. I also ran PPC across their international Amazon marketplaces — UK, Germany, France, Italy, and Spain — bringing total Amazon revenue to $60M. Today my freelance clients include Pets + People, where I work as an Amazon copywriter and keyword researcher for some of the most recognized brands in American households — Arm & Hammer, Clorox, Burt's Bees for Pets, Glad, Milk-Bone, Jif, and Dole for Pets. Before digital marketing, I spent nearly a decade as a designer and art director. For larger brands with creative teams already in place, this means I speak that language fluently — I can give meaningful feedback on main images and A+ content, spot what's not converting and why, and work seamlessly alongside your creative team in a way most Amazon strategists can't. For smaller brands and startups, I can do it all myself: keyword research, listing copy, main images, A+ content, infographics, Brand Store builds, and PPC — everything you need to launch and grow without hiring multiple specialists. If you want someone who's done this work at every level — bootstrapped solo founder, corporate advertising director, enterprise CPG freelancer — and who will treat your brand like it matters because I've run one myself, let's talk.

Hi, I’m Tatiana, a senior brand strategist and naming expert trusted by global brands and ambitious startups. As a Top Rated Plus freelancer on Upwork, I’m part of the top 3% on the platform with a 100% success score. My work has been featured in Forbes, Yahoo Finance, Thrive Global, and Entrepreneur, where I contribute as a VIP Leadership Network writer. Over the past decade, I’ve partnered with more than 200 companies, from emerging innovators to Fortune 100 leaders like Johnson & Johnson, Procter & Gamble, BD Medical, and The Motley Fool. My specialty is crafting strategic brand names that give founders instant credibility, strengthen investor confidence, and position their companies for global scale from day one. A powerful name isn’t chosen by taste, it’s built on strategy. I combine market context, linguistic insight, brand positioning, and competitive differentiation to create names that are memorable, legally viable, and uniquely ownable. Each option includes strategic rationale, domain availability review, and a preliminary trademark screening so you can move forward with confidence. For clients looking to launch with a cohesive brand presence, I also support visual identity and messaging development to ensure every touchpoint reinforces the brand’s momentum and story. If you’re preparing to launch, rebrand, or pitch for investment and you want the brand clarity your growth deserves, I’d love to be your strategic partner in getting it right from the start. Let’s build the brand you can scale. - Tatiana

EXPERT-VETTED OUTSOURCED CMO & ONE OF UPWORK TOP 1% OF TALENT Cynthia is an award-winning strategist and marketing thought-leader that has been launching successful brands for over two decades. She has developed strategy and content for some of the most iconic brands of our time including IBM, Dell Software, Botox, Johnson & Johnson, Neutrogena, Verizon, AT&T, GSK, Novartis, Trafalgar, Wells Fargo, JP Morgan Chase and Pfizer. Cynthia has brought over 10 startups to life, serving as the strategic lead for launching Peace Out, DwellBeing, GigUp, AltroSmart and PeaPod. Her wealth of knowledge in successfully launching brands has led her to a mentor position at Make In LA, a hardware-focused incubator. As a digital marketing and branding expert, she has spoken at Digital Marketing LA, The Authentic Marketing Conference, 2018 CEMA Summit, and the 2018 Video Marketing Conference to help marketers learn how to grow their business through digital marketing. In addition, Cynthia was a featured expert contributor to the book Digital Marketing Tactics and has won over ten industry awards for her content and strategy. If you need help with marketing that moves the needle, creating breakthrough branding, and figuring out how to truly connect with your audience, you came to the right place.

A Creative Director for Entertainment, Sports & Media who works as a trusted Creative Partner to help ambitious, audience-facing brands tell stories that matter. Great ideas deserve to be seen, understood, and remembered. As a Creative Director, I partner with brands, creators, and organizations to transform ideas into compelling presentations, media kits, websites, and promotional experiences that captivate audiences and inspire confidence—helping you attract audiences, investors, sponsors, and new opportunities. My work spans film, television, sports, music, live events, and other audience-facing brands, with projects ranging from film and television pitch decks to investor presentations, media kits, sponsorship decks, and promotional websites. Combining strategic thinking, design, copywriting and AI-enhanced creative tools, I help clients shape stories that elevate brands, engage audiences, and stand out in competitive markets. I believe the best creative work happens through partnership. That's why many of my clients view me as a Creative Partner rather than a traditional freelancer—someone they trust to shape the story, elevate the brand, and guide the creative process from concept to completion. My approach is simple: the 3D Creative Process—Discovery, Development, and Delivery. 1 • DISCOVERY Understand your vision, audience, and goals. 2 • DEVELOPMENT Shape the story, messaging, and visual experience. 3 • DELIVERY Refine every detail and prepare materials that are ready to impress. SELECTED HIGHLIGHTS: • Created a feature film pitch deck that helped attract a Martin Scorsese attachment for a project now in post-production • Developed a TV pitch deck that led to an in-person Netflix meeting • Branded and built a survivor's online platform—creating the identity, website, and content strategy that transformed a deeply personal story into a movement, leading to a TEDx Talk, a feature in People Magazine, and a devoted community of followers sharing similar experiences. • Developed a personal brand and media kit for a Major League Baseball All-Star pitcher that continues to support sponsorship opportunities and brand growth • Experience includes projects for: National Hockey League, NFL, Sports Illustrated Kids, Nike, Hasbro, FAO Schwarz, Comedy Central, TNT, USA Networks, Hulu, Warner Bros., Google, American Express, and Coca-Cola. SPECIALTIES • Film & TV Pitch Decks • Investor Presentations • Media & Press Kits • Sponsorship Decks • Promotional Websites • Branding • Brand Storytelling SELECT TOOLS • Adobe Creative Suite • Keynote • PowerPoint • WordPress/Divi • Midjourney • ChatGPT

I help founders and senior leaders build companies and careers that are strategically sharp and personally sustainable through brand advisory, strategic leadership support, and executive coaching. My work combines coaching, consulting, and serving as a fractional brand executive to help leadership teams clarify market positioning, make higher-quality decisions, and align brand and narrative with business reality. My work sits at the intersection of strategy, brand, and executive judgment. Clients bring me in when: • Strategy feels reactive, fragmented, or incomplete • Messaging no longer reflects the business • Leadership alignment is breaking down • Activity choices are not aligned with core values • Leadership requires a thought partner to challenge assumptions and help them to define the path forward Whether you need a senior strategic partner for your business, an embedded brand leader, or a dedicated thinking partner for yourself, each engagement is structured to deliver clarity, impact, and real forward movement. Services include: ​ • Executive coaching for founders and senior leaders navigating high-stakes decisions, transitions, or growth • Strategic advisory on positioning, brand narrative, and go-to-market clarity • Fractional CMO/brand officer support for companies that need senior marketing leadership without a full-time hire • Leadership alignment workshops to resolve internal positioning or marketing confusion and sharpen strategic direction​ Engagements are EQ-driven, reflective, and built around your specific situation, not a framework applied from the outside. My background includes senior roles at The Walt Disney Company, advisory work for global organizations including MARS Corp., and building a profitable independent consulting practice. I hold an MBA from UCLA Anderson and have over a decade of experience advising leadership teams across B2B, B2C, and venture-backed companies. If you’re looking for senior judgment, clarity, and a trusted external perspective, I’m likely a good fit.