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🚀 Marketing & Brand Strategy Expert | Fractional CMO | Top 1% Upwork Freelancer 🌟 Top 1% Expert-Vetted Freelancer | PhD in Marketing, Analytics & Strategy | 100% Success Rate🌟 Specialist in healthcare, B2B & premium DTC 💡 About Me:Fractional CMO and senior marketing strategist with 25+ years of experience and a PhD in Marketing, specializing in analytics, statistics, consumer behavior, brand strategy, go-to-market planning, and Marketing Mix Modeling (MMM). I help companies make smarter marketing decisions through Marketing Mix Modeling (MMM), rigorous analytics, and senior-level fractional CMO leadership — combining executive strategy with the kind of data discipline most marketing consultants cannot offer. My work combines executive-level strategy with rigorous analysis. I do not just recommend tactics. I help clients determine what is working, what is not, where the next dollar should go, and how to build a more scalable and accountable marketing system. 📊 My strengths include marketing strategy, brand positioning, market research, customer insight, conversion analysis, go-to-market planning, and Marketing Mix Modeling (MMM). I am especially strong when a company has meaningful potential but needs clearer direction, stronger prioritization, tighter execution, or more analytical decision-making. Over the course of 25+ years, I have worked across healthcare, B2B, premium DTC, and complex growth environments where messaging, performance, customer insight, and budget allocation all need to work together. Clients bring me in when they need senior-level strategic thinking backed by real data, not guesswork. What I Help Clients Do 🚀 Fractional CMO Leadership Strategic direction, growth planning, team oversight, channel prioritization, and executive-level decision support 📈 Marketing Strategy & Go-to-Market Planning Growth strategy, launch planning, audience targeting, competitive positioning, and full-funnel planning 🧠 Brand Positioning & Messaging Clearer differentiation, stronger messaging, sharper offers, and more effective brand architecture 📊 Analytics, MMM & Marketing Efficiency Marketing Mix Modeling, media mix attribution, KPI development, budget allocation, forecasting, performance analysis, and decision support 🔍 Market Research & Customer Insight Segmentation, customer interviews, competitive analysis, survey design, and insight development 💰 Paid Media Oversight & Funnel Improvement Channel strategy, conversion analysis, ad performance review, and identifying where spend is being wasted Selected Accomplishments 🏆 Analytics & Performance Built MMM frameworks that reduced ad spend by 35% while maintaining or improving revenue performance Improved ROI by 96%+ through tighter funnel analysis, better conversion tracking, and stronger message-market fit Lowered cost-per-sale by 10x and reduced spend-per-unit by 300% through performance-based campaign restructuring Managed high-7-figure ad budgets across Google, Meta, Amazon, and LinkedIn with measurable efficiency gains Built MMM and predictive forecasting models to optimize budget allocation and eliminate wasted spend across multi-channel programs 🏆 Strategy & Positioning Developed brand positioning and messaging strategies that improved conversion, clarity, and differentiation Led go-to-market planning and rebranding for businesses at inflection points, resulting in measurable gains in engagement and acquisition efficiency Built audience segmentation models that reduced CPA and improved targeting precision across paid channels Designed competitive positioning frameworks that sharpened market entry and accelerated growth 🏆 Executive-Level Marketing Leadership Served as a strategic marketing leader for healthcare, B2B, & premium consumer brands Helped founders and leadership teams prioritize the right channels, investments, and growth opportunities Brought analytical rigor to decisions that were previously based on assumptions or fragmented reporting Why Clients Hire Me 🔥 25+ years of marketing experience across strategy, analytics, positioning, and growth 🔥 PhD-level expertise in marketing, statistics, and consumer behavior 🔥 Senior-level fractional CMO leadership, not just tactical execution 🔥 Deep specialization in MMM, media mix attribution, and data-driven budget optimization 🔥 Strong ability to connect brand, performance, analytics, and customer insight into one clear growth plan Tools & Platforms: GA4 · Google Ads · Meta Ads · LinkedIn Ads · Amazon Seller Central · Tableau · Looker · SPSS · HubSpot · Salesforce · Mailchimp · MMM Good Fit: Healthcare, B2B, premium DTC, funded startups, and established companies that want senior-level strategic marketing leadership with real analytical depth. Not a Fit: Paid survey projects, unfunded startups, or speculative industries. 📩 Need a fractional CMO with 25+ years of experience, a PhD in Marketing, and deep strength in MMM, attribution, analytics, & positioning? Let's talk.

Your story is POWERFUL. Your copy isn't carrying it yet. ⭐⭐⭐⭐⭐ "Anne is an incredibly talented writer and editor and takes seriously the intent of the copy, not what any certain type of copy is supposed to sound like. Her willingness to listen and connect to my goals is such an asset ... !" Halley, Therapist 🚨 You know what you offer is valuable. You've tried to write it down, and something gets lost every time. Not quite right. Not quite you. Not quite what makes the right person stop and say, "This is exactly what I've been looking for." So you rewrite it. The version you have now is better, but you still wouldn't send a dream client there without a knot in your stomach. You're tired of copy that's technically fine but doesn’t move anyone. You're done handing your story to someone who treats it like just another writing project. Content that connects is written for a specific human in the middle of a specific struggle who needed to feel understood before they could feel convinced. 🎯 I'm a Narrative Intelligence Strategist. I bring the psychology, the audience research, and the strategic thinking that happens before the writing. So your ideal client arrives at your page uncertain, guarded, and then finds themselves thinking, "They actually get it." Audience and ideal client research so your messaging meets the right person where they are. Brand positioning and story development so everything you publish sounds like one coherent, trustworthy voice. Copy editing and story editing rooted in emotional intelligence so the draft that's almost right becomes the version you're proud to send anywhere. Three months from now, your website works while you sleep. Your launch lands with people who were ready to say yes before they finished reading. That's the work. 🚀 ⭐⭐⭐⭐⭐ "It wasn't generic filler; it was thoughtful, strategic writing that actually represented who we are." Denzil, EconomyAI WORK WINS 📈 Real estate listings. 78% sold in UNDER 10 DAYS. 100% sold within 30. Listing copy built around buyer identity, not property features. 📣 Local business feature. One story, written for the right reader. One weekend later, the owner felt it in his business. ⚡ Pre-launch service pages. Figma copy reviewed, restructured, and sharpened for conversion before launch. Positioning anchored to ideal client research. 🏆 Invited by The Daily Meal to join its Culinary Content Network. Based on the quality and consistency of published blog content. 🎯 Therapist website copy. Existing pages refined for clarity, emotional resonance, and audience fit. The kind of copy that makes the right client feel found. ⭐⭐⭐⭐⭐ "Anne is exactly what I need to write my memoir! Her style of writing is compelling and excellent." Jenna IS THIS YOU? ▶️ You're a therapist, founder, service professional, or someone with a story that deserves to be told, and you know your messaging hasn’t found its full impact yet. ▶️ You're willing to answer a few questions about your audience, your goals, and what you're trying to accomplish. ❌ You need high-volume content output on a tight turnaround with no discovery process. The discovery that shapes the work is brief, but it's non-negotiable. ⭐⭐⭐⭐⭐ "Anne is one of the best copywriters I've worked with given her attention to detail and thoughtfulness. She really tries to understand your business, tone, and online persona. I've already rehired her for another project." Farah, Real Estate Client WHAT WORKING TOGETHER LOOKS LIKE 🔍 Your website sounds like you wrote it for Google instead of for the person you want to help. I research your audience, map their emotional journey, and rebuild your messaging around what they need to feel before they trust you enough to reach out. ✍️ You have a draft, maybe several, and none of them feel right. I edit for structure, clarity, and emotional pull so the final version sounds unmistakably like you while resonating with your audience. 🎯 Your launch is fast approaching, and your positioning doesn’t feel solid yet. I do the audience research so the people you most want to serve feel seen from the first line. 📖 You have a story that needs to be told in your voice. Narrative content and memoir ghostwriting rooted in deep listening, careful voice-matching, and the patience to get it right. 🧠 Your brand sounds like everyone else who does what you do. I develop the voice, the language, and the positioning that makes yours the one people remember. ⭐⭐⭐⭐⭐ "Anne is emotionally intelligent, perceptive, and highly skilled. Her feedback was thoughtful, clear, and incredibly helpful." Kyla, KC & Co If any of this felt like someone finally put words to what you've been trying to solve, the next step is a conversation. Tell me what you're working on and where you feel stuck. 💬 Send me a message and let's chat. ⭐⭐⭐⭐⭐ "A top-tier freelancer I would strongly recommend." Rafael, Aon Data 🛡️Not sure yet? Start with my 2-hour money-back guaranteed trial. Zero risk.

Hi, I’m Francis, Founder of Yventure Brand Strategy Partners. I help consumer brands go-to-market, win retail, and scale high-performing DTC systems that actually convert. I bring 20+ years of experience leading growth inside $400M to $3.5B companies, with a track record of launching 200+ products and driving 100K+ retail placements across Walmart, Costco, Whole Foods, and Amazon. I’ve built brands from the inside, not just advised from the outside. 🚀 Results Led go-to-market strategy for Clubtails, scaling to #3 RTD brand in the U.S. with 90,000+ stores and the #1 canned margarita Launched Clubtails Crushers from concept to shelf, securing 15,000+ placements pre-launch Grew Godshall’s into the #3 turkey bacon brand with 400% growth in 18 months and 23,000+ stores Scaled Quick N Eat to the #1 frozen burger patty in the U.S. Improved DTC conversion rates by 19%+, increased revenue per visitor by 13%, and lifted AOV by 20% through CRO and A/B testing Helped win Walmart Vendor of the Year (2×) and Instacart Best in Class 💡 What I Do Go-to-market strategy from concept through launch and revenue growth Retail sell-in strategy, buyer decks, and category positioning Brand positioning, messaging, and packaging that drives conversion DTC growth across Shopify, Meta, Google, and Klaviyo Conversion rate optimization (CRO), landing pages, and A/B testing Amazon and omnichannel growth systems ⚙️ How I Work I don’t just advise. I own the go-to-market and build the system around it. Most brands don’t have a traffic problem or a retail problem—they have a system problem across positioning, sell-in, and conversion. I define positioning, build the GTM plan, align retail and DTC, then either lead or plug directly into your team to execute. Every decision is grounded in real performance data across retail and digital, with a strong focus on conversion and revenue. For many clients, this evolves into a long-term partnership where I lead growth across the business. 🏆 Why Clients Hire Me Proven track record building #1 and #3 brands in competitive categories Deep experience across Walmart, Whole Foods, Costco, Amazon, and more Strong balance of strategy, execution, and measurable results 📩 Let’s Connect If you want to pressure-test your go-to-market, retail strategy, or conversion funnel, send me a message and I’ll give you direct, actionable feedback on where your biggest growth opportunity is. I work with a limited number of brands at a time to stay deeply involved in both strategy and execution.

Brand, Growth & Digital Strategy Consultant Helping brands look premium, grow faster, and scale with intention. I’m a brand and growth consultant with a proven track record of building, repositioning, and scaling businesses across luxury, wellness, ecommerce, manufacturing, and creator-led brands. I don’t just make things look good — I align strategy, messaging, visuals, and execution so brands grow with clarity and consistency. I’ve worked hands-on with startups, established companies, and multimillion-dollar brands, often coming in at critical moments: launches, rebrands, growth plateaus, or expansion phases. What I Do Best -Brand positioning & identity (from the ground up or full refresh) -Go-to-market strategy for products, services, and studios -Website strategy & copy direction (conversion-focused, not generic) -Social media growth & content direction (especially short-form video) -Launch strategy & campaign planning -Ongoing brand consulting & creative direction -Packaging, offers, and customer experience alignment Industries I Specialize In -Luxury home & construction -Wellness, fitness & Pilates studios -Ecommerce & product-based brands -Fragrance, beauty & lifestyle -Creator-led and personal brands How I Work I’m not a “do one task and disappear” freelancer. I work as a strategic partner, making sure every piece of your brand — from visuals to messaging to content — tells the same story and supports real growth. Clients hire me when they want: -A brand that feels elevated and intentional -Clear direction instead of scattered ideas -Strategy that actually translates into execution -Someone who understands both creative + business Why Clients Choose Me -Strong eye for luxury and editorial aesthetics -Deep understanding of consumer psychology & brand perception -Hands-on experience building brands from zero to scale -Clear communication, structure, and follow-through -I treat your business like it’s my own If you’re looking for a consultant who can see the big picture, refine the details, and help you execute with confidence, you’re in the right place. Let’s build something that lasts.

I help companies define, position, and communicate their brands in ways that drive measurable business results—whether that’s launching something new, clarifying complex offerings, or strengthening market perception. I bring 15+ years of experience as a brand strategist, messaging expert, and content leader, working with Fortune 500 companies, top-tier consultancies, and high-growth businesses. My clients include organizations like Johnson & Johnson, Canon, ADP, and UPS, as well as work with Deloitte and McKinsey. I’ve also partnered with leading agencies including McCann/FutureBrand, Ogilvy, and FCB to support brand transformation, product launches, and global marketing initiatives. What I Do I focus on the intersection of brand strategy, messaging, and execution for strategies that have a real-world impact in building your business reputation and revenue. Brand Strategy & Positioning: Clarifying what you stand for, how you differentiate, and where you win Messaging & Verbal Identity: Turning complex ideas into clear, compelling narratives that resonate with customers and stakeholders Naming & Brand Architecture: Developing names and systems that are strategically grounded and market-ready Content & Thought Leadership: Creating high-value content that builds authority, drives engagement, and supports sales Sales Enablement & Campaign Development: Equipping teams with the tools and messaging needed to convert opportunities into revenue How I Help Clients Clients typically bring me in when they need to: Launch a new brand, product, or initiative Reposition or modernize an existing brand Align internal teams around a clear, consistent story Translate technical or complex offerings into market-facing clarity Build thought leadership that supports growth and credibility Selected Experience Former Director, Brand Strategy at McCann’s FutureBrand consultancy Four years as brand strategist and copywriter for Johnson & Johnson's internal agency Marketing leadership roles in both startup and enterprise environments, including early-stage work with E Ink (technology behind the Amazon Kindle) Experience spanning industries including healthcare, technology, financial services, manufacturing, and consumer brands I’ve also taught digital marketing in the Columbia University EMBA program and hold certifications from the Search Engine Academy, eMarketing Institute, and HubSpot. Writing & Thought Leadership Contributor to major media outlets including NPR, CNN, BBC, and Forbes. Author of Merriam’s Guide to Naming and co-author of multiple books, including a New York Times bestseller. Engagement Approach I operate as a strategic partner—whether leading projects independently or collaborating with internal teams and agency partners. Typical engagements include: Brand positioning and messaging development Naming projects Brand and communications audits Thought leadership and content strategy Who I’m Best For: Fortune 500 and enterprise organizations navigating change or growth Mid-sized companies preparing to scale or reposition Founders and leadership teams who need clarity, alignment, and market impact

I have over 14 years in messaging, positioning, branding, copywriting, and content marketing, as well as ~5 years of end-to-end marketing program strategy and execution. I focus on translating complex, technical topics into clear, clean, and easy-to-digest marketing content. I also provide full marketing strategy, execution, and leadership, as I have built these systems for clients before, and acted as an internal Head of Marketing where I designed and executed a full multichannel marketing strategy from scratch. My clients have said: ——"A+ -- Highly responsive, great work, and most importantly actually understands what he is talking about." ——“Craig is a real talent, he doesn't just write, he does business development, asks useful questions and makes you think through your business strategy. He re-wrote our entire website, shaping our ideas and inspiring us to market new service packages. Craig is our go-to top gun from now on. Great work, couldn't be happier.” ——“You will not find a better writer, researcher and planner for whatever work you have in mind. This freelancer can do it all. If you need it done, hire him.” ——“Was great to work with. He always responded quickly and kept us regularly updated. All work was completed quickly to an excellent standard. Would not hesitate to recommend and would definitely rehire if we had another content writing project come along. Thanks!” ——"I recommend Craig to anyone who wants to move their content quality to the next level” If you feel we might be a good fit for each other, reach out, and we’ll chat about your project or ongoing needs." -Craig