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🔸 Expert-Vetted | Top 1% on Upwork 🔸 Published in Vogue, Elle, WWD, Teen Vogue 🔸 Adobe Featured | Hand-picked among the best in their field 🔸 Upwork Skill Certified in Brand Identity I don’t do branding. I do propaganda. Most founders come to me at one of two moments: right before launch, when everything is riding on first impressions, or after realizing the brand they built in year one is holding them back in year three. Either way, the problem is the same. A logo isn't a brand. A name isn't a strategy. And a business without a cohesive brand identity doesn't just look unfinished, it leaves money, credibility, and opportunity on the table. I'm Axel, a brand identity designer and naming expert with 20+ years of experience building brands that transform a founder's vision into lasting market value. I specialize in strategy-based brand identity for ambitious startups and scaling companies with their sights set on the top tier of their market, across lifestyle, hospitality, fashion, beauty, finance, food & beverage, health & wellness, and tech. ◼️ What working with me looks like: Before we make any creative decisions, we align on strategy. Who you are, who you're for, and what makes you impossible to ignore. Then we build: naming, verbal identity, visual identity, brand guidelines, everything your team needs to show up consistently, whether that's on packaging, a pitch deck, or a homepage. Founders who work with me walk away with a brand system built to grow with the business, one that commands the attention, credibility, and investment their work deserves. ◼️ Built for founders who are serious: My background includes brand identity work for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, Elizabeth Arden, and Sur La Table, in addition to the startups and early-stage brands I'm most energized by on Upwork. If you're launching, fundraising, rebranding, or scaling, your brand is either building your business or costing it. Let's make sure it's doing the former. Send me a message to start the conversation. ◼️ WHAT I BUILD ▪️ Brand Naming & Naming Strategy ▪️ Brand Strategy & Positioning ▪️ Visual Identity & Logo Design ▪️ Verbal Identity & Brand Voice ▪️ Brand Identity Design & Systems ▪️ Rebranding & Brand Identity Refresh ▪️ Creative Direction ◼️ HOW WE WORK TOGETHER ▪️ Every project starts with strategy. If you want someone to execute a brief, I may not be the right fit. If you want someone to help you think through what your brand should stand for and then bring it to life, we should talk. ▪️ I work on fixed-rate contracts for most brand projects. My hourly rate applies to consulting and advisory engagements. ▪️ A free 15-minute discovery call is recommended. This ensures we're the right fit before either of us commits. ▪️ I don't offer unlimited revisions. I follow a proven methodology designed to get it right. ▪️ The best outcomes come from founders who trust the process and bring their vision openly. The brand becomes yours, we build it together.

⭐ TOP RATED Brand Identity Designer | Logos, Visual Systems & Brand Guidelines. 💡 No AI design used here. All 100% original graphics. Your brand is the first thing people see: I make sure it earns their trust. I’m a brand identity specialist with 12+ years helping startups and growing businesses build visual identities that are distinctive, consistent, and built to last. 100% original, human-made design. No AI, no templates, no shortcuts. What I help you with: ✔️ Logo design & brand marks ✔️ Visual identity systems ✔️ Brand guidelines & style guides ✔️ Color, typography & brand language ✔️ Brand refresh & repositioning Whether you’re building a brand from scratch or cleaning up an inconsistent look, I’ll create something that feels intentional, professional, and unmistakably yours. Tools: Adobe Illustrator, Photoshop, InDesign. Let’s build something you’re proud to put your name on. Send me a message to get started.

Hi there! My name is Stephanie and I’m a multidisciplinary designer and creative leader with a background spanning brand design, product design, UI/UX, web, graphic design, marketing, and environmental/experience design. My work sits at the intersection of storytelling, systems thinking, and user experience. Through a collaborative and research-driven process, I translate your vision, values, and audience into a cohesive brand system that feels both distinctive and intentional. Whether you’re launching something new or evolving your identity, I'll help your designs feel true to your brand and stand out!

On a mission to help brands build and transform their online brand presence and strategically launch their products/services into the marketplace. Qualifications and Expertise: • Top-Rated Plus on Upwork: Recognized for exceptional client satisfaction and project success. • Master’s Degree in Corporate and Marketing Communications from IE Business School: Advanced academic background in marketing and branding. • Creative direction: Turning brand strategy into a scalable content system—message architecture, audience-led creative angles, narrative frameworks, and a cohesive visual identity that improves performance across awareness → trust → conversion. • Branding & Social Media Strategist: Expertise in building and transforming online brand presence, developing brand identities and creating content strategies for social platforms and managing them. • Content Creator and Graphic Design: Proficient in crafting engaging video and graphic content tailored to target audiences. Experienced in creating comprehensive branding guidelines and brand kits. Skilled at producing marketing and informational materials, including brochures, retractable banners, market research reports, and pitch deck presentations. • Creative Consultant & Creative Direction: Experienced in leading creative direction from concept to execution. I develop strategic creative briefs, translate brand goals into actionable ideas, and oversee the execution of cohesive, high-impact content campaigns across email, social, and web. • 7 Digital Marketing Certifications: Specialized in content marketing, copywriting, email marketing, customer acquisition, social and community management and digital strategy. • Leadership Experience: Former Head of Quality Control and Senior Copywriter at a digital marketing agency. Head of Marketing for VC Firm, led marketing strategies for 30 portfolio companies, including go-to-market strategies, content calendars, and design initiatives. Consulted for over a dozen clients and startups in the B2C space and managed content creation/marketing initiatives.

Hi, I'm Carly! I'm a brand expert with niche expertise in B2B, tech, and professional services. If you're looking for a lean & efficient team with deep expertise on all topics brand, I'd love to help. ❇️ 𝐇𝐢𝐭 𝐭𝐡𝐞 "𝐌𝐞𝐬𝐬𝐚𝐠𝐞" 𝐛𝐮𝐭𝐭𝐨𝐧 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐟𝐫𝐞𝐞 𝟑𝟎-𝐦𝐢𝐧𝐮𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧. ❇️ As a Top 1% Expert Vetted Upworker with a 100% Job Success Score, I've helped 180+ brands create high-performance platforms for growth. I've worked with clients like HP, Atlassian, the European Union, Johnson & Johnson, Conservation International, and Dartmouth College to help them develop distinct and compelling go-to-market strategies. My services include: ➕LOGOS + VISUAL IDENTITY DESIGN // Logos, color palettes, and typography systems that command attention. Graphic design for packaging and marketing assets ensure cohesion and impact at every touchpoint. ➕BRAND MESSAGING & POSITIONING STRATEGY // Define your target audience with precision, chart your own unique market territory, and solidify your messaging architecture. This work leads to resonant, distinct, and human website copy, brand taglines, and campaign concepts. ➕BRANDED WEBSITES & UI/UX DESIGN // Deliver striking & conversion optimized digital experiences. Specialized in Framer and Webflow. ➕MARKET RESEARCH & COMPETITIVE INTELLIGENCE // Gain a 20/20 vision of your market opportunity through surveys, focus groups, and research interviews. Put a finger on the pulse of emerging market trends. Zero in on new segments or flag competitive gaps. ➕BRAND NAMING // Receive distinct and memorable brand names that inspire prospects of what’s possible with you. ➕ BRANDED MOBILE APPS // Build an iOS and Android app with the brand built in from the first screen, including naming, identity, UI design, and a store page written to convert. ⭐️ WHAT OTHERS HAVE TO SAY ⭐️ Here’s what others are saying about working with me as a Top 1% Upworker.👇🏻 → “This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly.” → "Carly is one of the very best contractors I have worked with. She worked as a true collaborator who took my business's needs on board and delivered outstanding work product. Throughout the project, she was highly insightful, flexible, and communicative." → “I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft....she was responsive, delivered according to tight deadlines and the end result was superb.” → "Carly is a remarkably talented marketing consultant. It was an absolute pleasure working with her, from discussing her innovative approach to receiving the final product, which felt like a gift. Over the years, I have hired many consultants, but none have achieved the level of precision and excellence that Carly has. She's the real deal!" → “In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented.” → “Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough.” +Keywords for Upwork search: brand strategy, brand kit, branding, brand identity design, brand visuals, brand logo design, brand colors, brand typography, brand system, corporate branding, brand naming, brand messaging, brand positioning, taglines, slogans, website design, market research, competitive intelligence, competitor analysis, sales enablement, conversion optimization, website design, brand UX, brand UI, go-to-market strategy, product branding, product naming, creative director, art director, visual identity design, brand agency, app branding, app naming, app store optimization, app UI design, mobile app branding, consumer app, mobile app design, mobile app development

I help individuals, organizations, companies and brands create and improve credible profiles across various Wiki-based platforms. I am a professional US-based Wiki consultant and expert in Wiki-based platforms with extensive experience helping clients assess notability, review available references, and understand the requirements for creating valid Wiki profiles. With a strong understanding of Wiki policies and guidelines across various Wiki platforms, I provide expert guidance on research, drafting Wiki content, editing, and navigating platform requirements. To get started, send me the project name, your official website for verification, and any relevant source material you already have. I’ll review the details and provide a clear recommended plan and next steps.