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On a mission to help brands build and transform their online brand presence and strategically launch their products/services into the marketplace. Qualifications and Expertise: • Top-Rated Plus on Upwork: Recognized for exceptional client satisfaction and project success. • Master’s Degree in Corporate and Marketing Communications from IE Business School: Advanced academic background in marketing and branding. • Creative direction: Turning brand strategy into a scalable content system—message architecture, audience-led creative angles, narrative frameworks, and a cohesive visual identity that improves performance across awareness → trust → conversion. • Branding & Social Media Strategist: Expertise in building and transforming online brand presence, developing brand identities and creating content strategies for social platforms and managing them. • Content Creator and Graphic Design: Proficient in crafting engaging video and graphic content tailored to target audiences. Experienced in creating comprehensive branding guidelines and brand kits. Skilled at producing marketing and informational materials, including brochures, retractable banners, market research reports, and pitch deck presentations. • Creative Consultant & Creative Direction: Experienced in leading creative direction from concept to execution. I develop strategic creative briefs, translate brand goals into actionable ideas, and oversee the execution of cohesive, high-impact content campaigns across email, social, and web. • 7 Digital Marketing Certifications: Specialized in content marketing, copywriting, email marketing, customer acquisition, social and community management and digital strategy. • Leadership Experience: Former Head of Quality Control and Senior Copywriter at a digital marketing agency. Head of Marketing for VC Firm, led marketing strategies for 30 portfolio companies, including go-to-market strategies, content calendars, and design initiatives. Consulted for over a dozen clients and startups in the B2C space and managed content creation/marketing initiatives.

⭐ TOP RATED Brand Identity Designer | Logos, Visual Systems & Brand Guidelines. 💡 No AI design used here. All 100% original graphics. Your brand is the first thing people see: I make sure it earns their trust. I’m a brand identity specialist with 12+ years helping startups and growing businesses build visual identities that are distinctive, consistent, and built to last. 100% original, human-made design. No AI, no templates, no shortcuts. What I help you with: ✔️ Logo design & brand marks ✔️ Visual identity systems ✔️ Brand guidelines & style guides ✔️ Color, typography & brand language ✔️ Brand refresh & repositioning Whether you’re building a brand from scratch or cleaning up an inconsistent look, I’ll create something that feels intentional, professional, and unmistakably yours. Tools: Adobe Illustrator, Photoshop, InDesign. Let’s build something you’re proud to put your name on. Send me a message to get started.

** Creative by Nature. Strategic by Design. Trend-Obsessed by Choice. ** With over a decade of digital marketing experience spanning corporate, agency, and freelance realms, I’ve seen trends come, go, and come back ironically rebranded. I’m a passionate creative who thrives on bringing fresh ideas to life that tells a great story. From Fortune 500 boardrooms to fast-moving startup Slack channels, I’ve built marketing strategies and creative assets that not only look great but work hard. I believe in the magic that happens when timeless marketing principles meet modern tactics and I’m always chasing that next big idea to push the boundaries of what’s possible. If you’re looking for someone who brings bold ideas, proven strategy, and an unhealthy obsession with analytics dashboards, let’s talk. I’m always ready to roll up my sleeves and make something remarkable.

✴ Upwork Top 1% Talent - Expert Vetted With 15+ years of building premium brands across the US, LATAM, and Europe, I deliver structured Brand Positioning and Identity engagements for B2B, B2C, lifestyle, fintech, and CPG brands. Each project includes competitive analysis, SWOT, audience and positioning frameworks, brand architecture, archetype definition, and a complete visual identity system (logo, color, typography, photography direction, Figma prototype, and social visual framework). The result is a comprehensive brand guidelines document designed to support long-term consistency, clarity, and growth. Awards and Recognition • New York Festivals Award • TikTok Award – Best Financial Channel Strategy • Wall Street Online Marketing Award • Asociación Argentina de Marketing Award • National Costume Museum Honoree – Founder and Creative Director of MIIST, featured in Harper’s Bazaar, Vanidades, and Buenos Aires Fashion Week Jury Roles • Grand Juror, New York Festivals Awards • Juror, Shorty Impact Awards • Juror, A’ Design Awards

Hi there! My name is Stephanie and I’m a multidisciplinary designer and creative leader with a background spanning brand design, product design, UI/UX, web, and environmental/experience design. My work sits at the intersection of storytelling, systems thinking, and user experience. Through a collaborative and research-driven process, I translate your vision, values, and audience into a cohesive brand system that feels both distinctive and intentional. Whether you’re launching something new or evolving your identity, I'll help you build a brand that feels true and stands out.

🔸 Expert-Vetted | Top 1% on Upwork 🔸 Published in Vogue, Elle, WWD, Teen Vogue 🔸 Adobe Featured | Hand-picked among the best in their field 🔸 Upwork Skill Certified in Brand Identity I don’t do branding. I do propaganda. Most founders come to me at one of two moments: right before launch, when everything is riding on first impressions, or after realizing the brand they built in year one is holding them back in year three. Either way, the problem is the same. A logo isn't a brand. A name isn't a strategy. And a business without a cohesive brand identity doesn't just look unfinished, it leaves money, credibility, and opportunity on the table. I'm Axel, a brand identity designer and naming expert with 20+ years of experience building brands that transform a founder's vision into lasting market value. I specialize in strategy-based brand identity for ambitious startups and scaling companies with their sights set on the top tier of their market, across lifestyle, hospitality, fashion, beauty, finance, food & beverage, health & wellness, and tech. ◼️ What working with me looks like: Before we make any creative decisions, we align on strategy. Who you are, who you're for, and what makes you impossible to ignore. Then we build: naming, verbal identity, visual identity, brand guidelines, everything your team needs to show up consistently, whether that's on packaging, a pitch deck, or a homepage. Founders who work with me walk away with a brand system built to grow with the business, one that commands the attention, credibility, and investment their work deserves. ◼️ Built for founders who are serious: My background includes brand identity work for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, Elizabeth Arden, and Sur La Table, in addition to the startups and early-stage brands I'm most energized by on Upwork. If you're launching, fundraising, rebranding, or scaling, your brand is either building your business or costing it. Let's make sure it's doing the former. Send me a message to start the conversation. ◼️ WHAT I BUILD ▪️ Brand Naming & Naming Strategy ▪️ Brand Strategy & Positioning ▪️ Visual Identity & Logo Design ▪️ Verbal Identity & Brand Voice ▪️ Brand Identity Guidelines & Design Systems ▪️ Rebranding & Brand Identity Refresh ▪️ Creative Direction ◼️ HOW WE WORK TOGETHER ▪️ Every project starts with strategy. If you want someone to execute a brief, I may not be the right fit. If you want someone to help you think through what your brand should stand for and then bring it to life, we should talk. ▪️ I work on fixed-rate contracts for most brand projects. My hourly rate applies to consulting and advisory engagements. ▪️ A free 15-minute discovery call is recommended. This ensures we're the right fit before either of us commits. ▪️ I don't offer unlimited revisions. I follow a proven methodology designed to get it right. ▪️ The best outcomes come from founders who trust the process and bring their vision openly. The brand becomes yours, we build it together.