⭐ TOP RATED Brand Identity Designer | Logos, Visual Systems & Brand Guidelines.
💡 No AI design used here. All 100% original graphics.
Your brand is the first thing people see: I make sure it earns their trust.
I’m a brand identity specialist with 12+ years helping startups and growing businesses build visual identities that are distinctive, consistent, and built to last.
100% original, human-made design. No AI, no templates, no shortcuts.
What I help you with:
✔️ Logo design & brand marks
✔️ Visual identity systems
✔️ Brand guidelines & style guides
✔️ Color, typography & brand language
✔️ Brand refresh & repositioning
Whether you’re building a brand from scratch or cleaning up an inconsistent look, I’ll create something that feels intentional, professional, and unmistakably yours.
Tools: Adobe Illustrator, Photoshop, InDesign.
Let’s build something you’re proud to put your name on. Send me a message to get started.
Logo Design
Branding
Graphic Design
Brand Identity & Guidelines
Brand Identity Design
Packaging Design
Web Design
Print Design
Advertising
Content Creation
Social Media Design
Marketing
Visual Identity
Brand Guidelines
Digital Design
Carly C.
St. Petersburg, Florida
$100/hr
5.0
198 jobs
Hi, I'm Carly! I'm a brand expert with niche expertise in B2B, tech, and professional services. If you're looking for a lean & efficient team with deep expertise on all topics brand, I'd love to help.
❇️ 𝐇𝐢𝐭 𝐭𝐡𝐞 "𝐌𝐞𝐬𝐬𝐚𝐠𝐞" 𝐛𝐮𝐭𝐭𝐨𝐧 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐟𝐫𝐞𝐞 𝟑𝟎-𝐦𝐢𝐧𝐮𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧. ❇️
As a Top 1% Expert Vetted Upworker with a 100% Job Success Score, I've helped 180+ brands create high-performance platforms for growth. I've worked with clients like HP, Atlassian, the European Union, Johnson & Johnson, Conservation International, and Dartmouth College to help them develop distinct and compelling go-to-market strategies. My services include:
➕LOGOS + VISUAL IDENTITY DESIGN // Logos, color palettes, and typography systems that command attention. Graphic design for packaging and marketing assets ensure cohesion and impact at every touchpoint.
➕BRAND MESSAGING & POSITIONING STRATEGY // Define your target audience with precision, chart your own unique market territory, and solidify your messaging architecture. This work leads to resonant, distinct, and human website copy, brand taglines, and campaign concepts.
➕BRANDED WEBSITES & UI/UX DESIGN // Deliver striking & conversion optimized digital experiences. Specialized in Framer and Webflow.
➕MARKET RESEARCH & COMPETITIVE INTELLIGENCE // Gain a 20/20 vision of your market opportunity through surveys, focus groups, and research interviews. Put a finger on the pulse of emerging market trends. Zero in on new segments or flag competitive gaps.
➕BRAND NAMING // Receive distinct and memorable brand names that inspire prospects of what’s possible with you.
➕ BRANDED MOBILE APPS // Build an iOS and Android app with the brand built in from the first screen, including naming, identity, UI design, and a store page written to convert.
⭐️ WHAT OTHERS HAVE TO SAY ⭐️
Here’s what others are saying about working with me as a Top 1% Upworker.👇🏻
→ “This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly.”
→ "Carly is one of the very best contractors I have worked with. She worked as a true collaborator who took my business's needs on board and delivered outstanding work product. Throughout the project, she was highly insightful, flexible, and communicative."
→ “I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft....she was responsive, delivered according to tight deadlines and the end result was superb.”
→ "Carly is a remarkably talented marketing consultant. It was an absolute pleasure working with her, from discussing her innovative approach to receiving the final product, which felt like a gift. Over the years, I have hired many consultants, but none have achieved the level of precision and excellence that Carly has. She's the real deal!"
→ “In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented.”
→ “Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough.”
+Keywords for Upwork search: brand strategy, brand kit, branding, brand identity design, brand visuals, brand logo design, brand colors, brand typography, brand system, corporate branding, brand naming, brand messaging, brand positioning, taglines, slogans, website design, market research, competitive intelligence, competitor analysis, sales enablement, conversion optimization, website design, brand UX, brand UI, go-to-market strategy, product branding, product naming, creative director, art director, visual identity design, brand agency, app branding, app naming, app store optimization, app UI design, mobile app branding, consumer app, mobile app design, mobile app development
Brand Identity
Brand Consulting
Competitive Analysis
Brand Research
Branded Website
Brand Identity & Guidelines
Persona Development
Brand Development
Brand Strategy
Corporate Branding
Brand Positioning
Brand Naming
B2B Marketing
Anita L.
Orlando, Florida
$125/hr
5.0
31 jobs
Your marketing should do more than look active. It should show what is working, what is wasting money, and where your next growth opportunity actually is.
I help business owners, founders, and leadership teams turn scattered marketing, unclear positioning, and stalled growth into a practical strategy they can execute.
I bring 25+ years of marketing, business growth, and leadership experience across agency, brand-side, and consulting roles. I have worked with B2B and B2C companies ranging from entrepreneurs and startups to larger organizations, helping them clarify their strategy, improve their marketing, and make better growth decisions.
My work sits at the intersection of marketing strategy, business advisory, audits, positioning, planning, and execution support.
What I can help with:
✔ Marketing audits and opportunity assessments
✔ Business growth strategy and advisory
✔ Positioning, messaging, and offer clarity
✔ Customer journey, ideal customer profile, and lead generation strategy
✔ Website, email, content, and campaign reviews
✔ Marketing operations, workflows, and implementation planning
✔ Budget, KPI, and ROI review
✔ Strategic planning for founders and small teams
Where I am especially useful:
You have marketing activity happening, but no clear strategy.
You are getting leads, but not the right leads.
Your offer or messaging is hard to explain.
You need an outside expert to review what's working, what's not working, and what to fix first.
You have ideas, but need help turning them into a focused plan.
You need someone senior enough to connect marketing, operations, numbers, and business goals.
My background includes building and leading marketing teams, managing multi-million-dollar campaigns, creating brand and marketing strategies, developing SOPs and workflows, conducting business and marketing audits, and advising entrepreneurs and SMBs on growth, positioning, planning, financial clarity, operations, and leadership.
Clients usually come to me when they don't need another random marketing tactic. They need clarity, strategy, prioritization, and a practical path forward.
I am a good fit for:
✔ Founders and small business owners who need strategic direction
✔ Companies that need a marketing audit before hiring, rebranding, rebuilding, or spending more
✔ Teams that need a fractional marketing or business advisor
✔ Businesses that need sharper positioning, clearer offers, or a better growth plan
✔ Agencies or consultants who need senior-level strategy support for client work
I am probably not the best fit if you are only looking for low-cost task execution, daily social media posting, or someone to simply follow a checklist without questioning whether the checklist makes sense.
If you want a practical, experienced strategist who can look at the full business, not just one marketing channel, I can help you identify what to fix, what to prioritize, and how to move forward with more confidence.
Brand Consulting
Brand Positioning
Marketing Strategy
Digital Marketing
Digital Strategy
Content Strategy
Business Coaching
B2B Marketing
B2C Marketing
Marketing Consulting
Marketing Audit
Business Consulting
Business Strategy
Marketing Plan
Website Audit
Messaging System
Marketing Analytics
Lead Generation Strategy
Messaging Framework
Email Marketing Strategy
Media Planning
Social Media Website
Business Services
Michael B.
Winter Garden, Florida
$95/hr
5.0
5 jobs
Hello.
Great to meet you!
I'm Mike Bednar, an award-winning branding/creative consultant recognized for launching and repositioning brands, developing inspiring creative strategies, building multi-platform content campaigns, and merging technology with creativity.
As a true collaborator, I thrive on inspiration and teamwork, creating an open space where ideas flourish, diverse perspectives blend, passion fuels every project, and communication brings everyone together.
On my career journey so far, I’ve had the opportunity to guide brand development–building dynamic brand voices, designing unique brand platforms, and generating ideas that stand apart. To me, it's about creating messages that move audiences to act. All while moving ROI needles.
A few areas of expertise:
• Branding/Creative Strategies
• Brand Narratives and Storytelling
• Creative Leadership and Team Building
• Campaign and Content Creation
• Branded Entertainment
• Thought Leadership and Trends
• Managing Outside Partners and Agencies
• Remote and Distributed Team Experience
A few Highlights as Chief Creative & Strategy Officer at Jarfish:
• Built award-winning digital content practice exclusively focused creative strategies, content writing and execution of digital brand experiences.
• Led creative strategy/creative development in repositioning Central Ohio Transit Authority, transforming the company from a typical transit authority to a new-age mobility solutions provider.
• Won '23 Silver International Davey Award, '22 Gold International Davey Award and '21 Silver International Davey Award for Badcock Furniture digital content programs
A few Highlights while Strategist/Head of Creative at Revolocity:
• Led the Branded Entertainment start-up, Revolocity, merging it into The Shipyard, a digital/data-driven agency.
• Created and directed "Gardenieres" a retail-based content campaign for Scotts Miracle-Gro winning The Home Depot's Innovator of the Year Award.
• Strategically and creatively led the rebranding of AEP, the country's 6th largest power company, developing an inclusive brand voice reconnecting the company to its customers and communities.
Other Career Highlights:
• Transformed ZonePerfect Nutrition's traditional marketing plan into an immersive branded entertainment and digital/social customer experience, achieving 13% sales growth in a declining category.
• Received MediaWeek's Non-Traditional Campaign of the Year award for Airborne.
• Led global creative strategies for Bombardier (Ski-Doo, Sea-Doo, Can-Am), guiding each brand to #1 position within its category.
Select Account Experience:
Abbott Labs, GE Healthcare, Roche Pharma, ZonePerfect, ideobio, Airborne, GNC, Rexall-Sundown, American Electric Power, Wausau Insurance, Century Aluminum, SkillPointe, Nationwide Insurance, Hershey’s, Bird’s Eye, Coca Cola, Reddi-Wip, Scotts Company, Badcock Furniture, COTA, Corona Extra, Woodford Reserve, Van Gogh Vodka, NGK Spark Plugs, Monroe Shocks, Tenneco, Snap-On Tools, Sea-Doo, Ski-Doo, Evinrude, Can-Am, Logitech, Best Buy,
Johnson Controls, WD-40, Master Lock, Skil/Bosh, The Home Depot, Dremel, Chick-fil-A
See my portfolio in my profile; for additional background check out my LinkedIn
Branding
Brand Consulting
Creative Strategy
Creative Brief
Creative Direction
Creative Writing
Content Creation
Video Advertising
Brand Guidelines
Marketing Communications
Storytelling
Copywriting
Entertainment
Jessica Marie L.
Leesburg, Florida
$30/hr
5.0
2 jobs
Your packaging is more than just a box or label it's your product's first impression and one of the most powerful marketing tools your business owns. Before customers experience what's inside, they've already formed an opinion based on your packaging, branding, and presentation. Exceptional packaging captures attention, communicates quality, builds trust, and influences purchasing decisions whether your products are displayed on retail shelves, shipped through ecommerce, or sold on Amazon and Shopify.
With over 10 years of experience in packaging design, I create impactful packaging for startups, established brands, manufacturers, and ecommerce businesses that enhances brand identity, increases product appeal, and is fully prepared for professional printing and production.
As a Packaging Designer specializing in Product Packaging Design, Product Labels, Packaging Dielines, Print-Ready Artwork, and 3D Packaging Mockups, I help businesses transform ideas into packaging that not only looks exceptional but is fully prepared for professional printing and manufacturing. My focus is creating packaging that combines creativity with functionality, ensuring every design strengthens your brand while meeting real-world production standards.
Whether you're launching your first product, expanding an existing product line, or refreshing outdated packaging, I take the time to understand your brand, target audience, competitors, and business goals before creating a single concept. Every packaging solution is designed with purpose, helping your products stand out in competitive markets while creating a memorable customer experience from the first glance to the final unboxing.
I've worked with startups, private-label brands, manufacturers, ecommerce businesses, Amazon FBA sellers, and established companies across a wide range of industries. From cosmetics and skincare to food, beverages, coffee, supplements, pet products, luxury goods, and consumer packaged goods (CPG), I create packaging that reflects each brand's identity while maintaining technical accuracy for commercial production.
📦 My expertise includes:
• Product Packaging Design
• Product Label Design
• Packaging Dielines
• Print-Ready Artwork
• Packaging Artwork & Graphics
• Folding Cartons & Retail Boxes
• Flexible Pouch Packaging
• Bottle, Jar & Tube Labels
• Cosmetic & Skincare Packaging
• Food & Beverage Packaging
• Coffee & Supplement Packaging
• Amazon FBA & Shopify Packaging
• Packaging Systems for Product Lines
• High-Quality 3D Packaging Mockups
Every project is approached with equal attention to creativity, detail, and production readiness, ensuring your packaging not only captures attention but also performs flawlessly throughout the manufacturing process.
✨ Why Work With Me?
Successful packaging combines creativity, strategy, and production expertise. I create packaging that not only looks professional but also strengthens your brand, increases product value, and helps your products stand out in competitive retail stores and ecommerce marketplaces. Every project begins with understanding your product, target audience, competitors, and business goals so every design serves a clear purpose.
I believe great communication leads to great results. From concept development to final delivery, I maintain a collaborative workflow, provide regular updates, and deliver organized production ready files that help simplify the printing and manufacturing process.
My experience includes designing packaging for cosmetics, skincare, beauty, food and beverage, coffee, supplements, wellness products, pet products, household goods, luxury brands, consumer packaged goods (CPG), fast moving consumer goods (FMCG), and private label businesses. Whether you need packaging for a single product or an entire product line, every design is tailored to your brand, industry, and customers.
Technical accuracy is just as important as creative design. Every project is delivered with professional print standards including custom packaging dielines, CMYK and Pantone color setup, bleed and safe margins, editable Adobe Illustrator files, high resolution PDFs, and print ready artwork that manufacturers can confidently produce.
🚀 Whether you're launching a new brand, growing your ecommerce business, or expanding an established product line, I create packaging that captures attention, builds trust, and delivers a memorable customer experience.
If you're looking for a Packaging Designer specializing in Product Packaging, Product Labels, Packaging Dielines, Print Ready Artwork, Packaging Graphics, 3D Mockups, Amazon FBA Packaging, Shopify Packaging, Retail Packaging, and commercial manufacturing, I'd love to help bring your ideas to life.
Let's create packaging that not only protects your product but also elevates your brand, builds customer confidence, and leaves a lasting impression.
Logo Design
Branding
Brand Identity
Packaging Design
Label & Packaging Design
Product Label
Packaging Dieline
Display Product Packaging
Package Graphics
Graphic Design
Brand Identity & Guidelines
Print Design
Print Production
3D Mockup
Adobe Illustrator
Adobe Photoshop
Food Packaging
Brand Identity Design
Design Mockup
Ecommerce
Manoj A.
Winter Park, Florida
$175/hr
5.0
1 jobs
I help companies diagnose where growth is breaking down and build the strategy to restart it.
I’m a product and brand marketing strategist with 20+ years of experience across startups and global organizations including Pfizer, Microsoft, and AT&T. My work focuses on the intersection of brand, product, and growth—translating complex offerings into clear positioning, go-to-market strategy, and customer journeys that drive adoption.
I’ve led strategy for healthcare, financial services, education, and consumer technology brands, scaling startups and helping established organizations modernize how they connect with audiences.
Typical engagements include:
• Go-to-market strategy for new products
• Brand positioning and narrative development
• Growth diagnostics and marketing strategy
• Customer journey and engagement strategy
If your growth has stalled or you’re preparing for a major launch, I can help clarify the strategy and build the plan to move forward.
Brand Consulting
Branding & Marketing
Brand Strategy
Strategy
Marketing
Brand Development
Analytics
User Experience Strategy
Social Media Strategy
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