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BRAND IDENTITY ARCHITECT| Elevating Brands into Unrivaled Icons | THE PHILOSOPHY | Pre-Design Logic Conception begins with the development of core brand essence. Before I design, I define. Establishing this internal logic and psychological architecture is essential in creating inevitable brands. I study how color, pattern, texture, and structure shape human response to ensure your brand resonates at an instinctive level that signals belonging. | PEDIGREE | Global Instinct Refinement comes from calibration. My visual instinct is innate, reinforced by years of solo travel and immersion in elevated environments. I create from lived experience, not imitation, translating that discipline into systems designed to command presence. I do not decorate; I deliver authority. | DELIVERABLE | Editorial Precision Whether building for a startup or reinventing an established player, my work aligns you with the marketplace of tomorrow. Every identity stems from strategic logic and design precision, spanning visual and verbal identity with a singular focus on conversion. | BRAND IDENTITY ARCHITECT | Elevating Brands into Unrivaled Icons & The intersection of truth, where premium strategy and editorial identity collide. At this tier, brand identity is not about taste ... it is about authority. This is Creative Artistry at its finest. | THE ART OF COHESION | My clients don't ask how to keep up; they ask how far we can push. I build brands through a fusion of distilled intuition, psychological insight, and a life steeped in global aesthetics. This is brand identity at the level of a doctorate: architectural, strategic, and engineered for commercial force. My work is built on strategy. Every choice is deliberate, tied to psychology, and designed to convert. BEFORE I DESIGN, I DEFINE. I build identities that hold weight, command presence, and endure. This is brand identity design at the level of a doctorate: architectural, strategic, premium. I do not decorate; I deliver systems that drive commercial force. → PREMIUM IDENTITY SYSTEMS → HIGH-CONVERSION FRAMEWORKS → BRAND BIBLES ENGINEERED TO ENDURE Strategy is fundamental. Without it, you are on quicksand. Let’s build something with weight. ──────────────────────────────── ｜IN THE SPOTLIGHT｜ "Lisa is incredible with brand strategy and developing brands that stand out and disrupt the marketplace. She’s been paramount in developing and launching our wellness brand; I can’t praise her enough." "A remarkably talented and creative professional who truly understood my brand from the start. Working with Lisa is an absolute pleasure; her creativity not only shines through but also inspires and stimulates my own." "Lisa is a seasoned professional with a complete vision of branding, negotiation, and communication. I highly recommend her." "A great eye for creative ideas and a marketing mindset to develop strategic brand messaging. A true professional who was always ready to help." ──────────────────────────────── | THE CLIENTS | BooHoo | Art of Skincare | Olive Tree People | Dope Skin | Maison Kin | Suisselle | Sherak | Hotel Starlino | 5 Hour Energy | Parlay | HighKey Era | FREDM | GoMicroFresh | Peach Love California | Fantastic Fawn | iPark | Immobel | AMARA | Body Alchemy | FullyVital | T BLOKE | Bonjour Delilah | AccuTech | LUV by Jules

𝗧𝗮𝗽 𝗶𝗻𝘁𝗼 𝗼𝘃𝗲𝗿 𝟮𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗛𝗥 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲! Hi, I'm Lillian — a results-oriented HR and Change Management Outsourcing (HRCO) Specialist with over two decades of HR leadership experience and a proven track record in effectively managing agency resources and budgets. Though my background includes collaborating with cross-state and multi-divisional corporations like UPS, I also excel at leading teams without formal hierarchical power, fostering collaboration across functions, and engaging seamlessly with senior executives. 𝖨 𝖼𝖺𝗇 help your business with: ✅Establishing HR Infrastructure: From procedures to performance management systems, I create tailored frameworks to support business growth. ✅Documentation and Policy Creation: Crafting comprehensive employee handbooks, policies, and procedures manuals to ensure clarity, consistency, and compliance across the organization. ✅Recruitment and Talent Acquisition: Leveraging my expertise in sourcing, screening, and hiring top talent, I help entrepreneurs build high-performing teams. ✅Compliance and Employment Law: Ensuring adherence to legal requirements, I mitigate risks and safeguard businesses from regulatory challenges. I’m familiar with multi state compliance and heavy compliance states such as California, Colorado & New York. ✅Employee Relations and Engagement: Fostering positive workplace cultures, I promote employee satisfaction, retention, and productivity. ✅Training and Development: Designing training programs and career pathways, I empower teams for continuous growth and success. ✅Benefits Administration: Developing competitive benefits packages, including healthcare, retirement plans, and wellness initiatives, to attract and retain top talent. ✅Diversity and Inclusion Initiatives: Implementing strategies to foster diversity, equity, and inclusion within the workplace, driving innovation and employee engagement. ✅Payroll Administration: Full ownership & processing of your payroll on platforms such as ADP, Gusto, Rippling, iSolved, QB Payroll, Paychex. 𝑳𝒆𝒕 𝒎𝒆 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒃𝒖𝒊𝒍𝒅 𝒚𝒐𝒖𝒓 𝑯𝑹 𝒅𝒆𝒑𝒂𝒓𝒕𝒎𝒆𝒏𝒕 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝒈𝒓𝒐𝒖𝒏𝒅 𝒖𝒑!

Packaging for multicultural and export-ready brands entering the U.S. market. I design retail-ready packaging for food, beverage, and beauty brands that need to win the shelf at home and scale on Amazon — with a specialty in international and immigrant-founded brands navigating U.S. retail and compliance for the first time. Over 20+ years in CPG, my work has been placed in Whole Foods, Target, Walmart, Kroger, and national distribution — not just designed, but built for real-world production. I speak both languages of this business: the founder telling a cultural story, and the retail buyer who needs a clean dieline and an FDA-compliant panel. Where I'm different: Brands entering the U.S. from abroad hit a wall — FDA and CFIA labeling, bilingual panels, Nutrition Facts placement, certification marks, multi-SKU consistency. I've cleared that wall for brands from markets around the world, and I turn compliance into a shelf advantage instead of a headache. What I do •Packaging & label design — food (FDA-compliant), beverage, skincare/cosmetic, supplements •Brand identity & product-line architecture — naming, logo, multi-SKU systems •Production-ready files — dielines, CMYK/bleed/Pantone, UPC/EAN, Nutrition Facts •Amazon & DTC — listing-optimized packaging, 3D mockups, conversion-aligned visual systems •Export & compliance — FDA/CFIA labeling, bilingual (EN/FR) packaging, certification marks How I work Positioning → Design → Systemization → Production. I define how your product shows up on shelf, design with clear hierarchy, lock consistency across every SKU and format, and hand your manufacturer print-ready files they can run immediately. Ready to move? Send a message with your product and target retailer, and let's map the shelf.

I transform blurry graphics, rough sketches, and AI-generated concepts into pristine, scalable, production-ready artwork. If you need a logo meticulously rebuilt, complex file conversions, or technical vectors ready for manufacturing, I deliver precise results without losing your original vision. All of my work is 100% manually crafted using Adobe Illustrator, ensuring clean paths, consistent stroke weights, and flawless scalability for web, print, engraving & CNC routing. Core Capabilities & Solutions: • Vectorization & Digitization: Transforming low-res images, AI art, and sketches into crisp vectors. • Technical File Conversions: PSD to SVG, EPS to DST, and complete web/social/video asset pack generation. • Manufacturing Ready: Blueprinting, packaging die lines, engravable vectors for CO2/diode lasers, and stroke vectors for CNC routers. • Niche Brand Development: Comprehensive visual strategy, consulting, and identity design specifically tailored for the cannabis, mushroom, and wellness industries. My background in Computer Aided Drafting means I don't just make things look good; I engineer files to work perfectly for their intended physical or digital application. ✅ My Top-Rated Guarantee: I am committed to a 100% Job Success Rate. You receive unlimited revisions until the final deliverables meet your exact specifications. Let’s bring your project to life with precision. Send me a message or schedule a Zoom call to discuss your assets today!

✅ Strategy, Branding & Marketing Expert 🌟 Trusted & Recommended by Upwork 🏆 Top 1% Talent on Upwork 🚀 High-Impact Brands That Stand Out ✅ Availability: Yes Creative visionary with a passion for creating unforgettable brand identities and experiences. I transform marketing strategies into high-impact systems, where positioning, design, and storytelling align to set brands apart and raise the bar. My areas of expertise include: ⭐️ Brand Visibility • Design • Guidelines ⭐️ Identity • Positioning • Execution ⭐️ Engagement & Audience Growth ⭐️ Content Systems + Strategy + Design ⭐️ AI-enhanced Workflows ⭐️ Creative AI Expert ⭐️ Social Media Marketing ⭐️ Digital Advertising ⭐️ Sales & Marketing Pipelines ⭐️ Project Management ⭐️ Graphic Design (Social Media, E-Books, Deck Presentations, Webinars, Training Courses, Infographics, Email Campaigns, Landing Page Design) - and so much more! Let's build your story together! 😄 Message me to get started.

I do 3 things very well: 1️⃣ I design websites 2️⃣ I design brands 3️⃣ I design graphics 🏢 I worked with companies as big as $45 million in annual revenue / 250 employees. I worked on projects for: ☑️ Facebook [Top 10 Largest Company in the World] ☑️ CCSD [Top 4 Largest School District in the US] ☑️ JSE [Top 40 Largest MEP Engineering Firm in the US] I am an award winning designer 🏆 1st Place, Logo Design Competition, Facebook 🏆 2nd Place, Marketing Case Competition, Vitaminwater 💥 I have 10+ years of experience My favorite client quotes (check out my portfolio below): ⭐️⭐️⭐️⭐️⭐️ "Our not-so secret marketing weapon, we love working with them!" - Marketing Manager at MEP Engineering Firm ⭐️⭐️⭐️⭐️⭐️ "No matter what we’ve asked for they’ve exceeded our expectations, repeatedly and consistently." - Director of Business Development at Structural Engineering Firm ⭐️⭐️⭐️⭐️⭐️ "Kevin proved to be a master of graphic design and a phenomenal communicator." - Solutions Architect at Marketing Company My skillsets include: Graphic Design Adobe Photoshop Adobe Illustrator Presentation Design Microsoft PowerPoint Print Design Adobe InDesign Illustration Logo Design Web Design Layout Design Presentations Canva Social Media Marketing Image Editing Infographic Photo Editing Figma Brand Identity & Guidelines Business Presentation Creative Direction