I build practical AI automation systems that save businesses time, capture missed revenue, and reduce manual work.
My focus is simple: find the workflow costing you money, then build the smallest reliable system that fixes it.
I build AI workflows, dashboards, and automations using Python, FastAPI, Claude/OpenAI APIs, n8n, Make, Zapier, Twilio, Airtable, Slack, HubSpot, Google Workspace, Notion, and Shopify.
Common projects I can help with:
AI lead qualification chatbots
Missed-call text-back and lead capture systems
Claude / ChatGPT knowledge bases
AI content workflow dashboards
CRM syncs and reporting automations
Review response and customer follow-up workflows
Python/FastAPI internal dashboards
n8n, Make, and Zapier workflow repair or buildout
My process is practical: I identify what is wasting time or leaking revenue, build the smallest working version, test it with real data, and document it so you are not dependent on me forever.
I work best with founders, agencies, consultants, home service businesses, SaaS teams, and operators who want automation that actually runs.
If a workflow is eating your time, I can help turn it into a working system.
Lead Generation
AI App Development
AI Chatbot
AI Agent Development
Automated Workflow
n8n
Make.com
Zapier
Python
API Integration
OpenAI API
Chatbot Development
Business Process Automation
FastAPI
Web Scraping
Ilya B.
Henderson, Nevada
$120/hr
4.9
816 jobs
What sets me apart from the big marketing agencies? It's simple: I prioritize your long-term success, not just my upfront profits. I've spent the last 15 years working within the industry, gaining a deep understanding of online marketing from the ground up. I've been in the trenches, doing everything from Content Marketing to Advanced PPC. I've seen how the industry operates and know what frustrates clients.
I even left a six-figure job at one of the biggest and most well-known marketing firms in Los Angeles. Why? Because I grew tired of seeing clients treated as just another revenue stream. At those large agencies, the focus is often on the initial sale, the hefty setup fees, and then moving on to the next client. The ongoing management becomes an afterthought, with clients lucky to get even 1-2 hours per month of mediocre campaign attention. I knew there was a better way.
That's why I started working directly with my own clients as a freelancer. It's not a large corporation; it's just me and my wife working from our home office. This allows us to provide a level of dedicated, personalized service that those big firms simply can't match. We can dedicate the necessary time – at least 2-3 hours per week – to manage and optimize your paid campaigns. We're not just setting them up and forgetting about them; we're actively involved in their performance.
We believe in open communication and accessibility. We are always available to answer any questions, talk on the phone or via Zoom, screen share to explain strategies, or send detailed progress reports to keep you informed every step of the way. We consider ourselves your partners, working with you on every aspect of your campaigns.
Ultimately, the most important goal is to keep your CPA (cost-per-acquisition) low, ensuring that your paid campaigns are profitable and sustainable. We understand that this is often easier said than done. You have a company to run, and you need to trust someone to invest your marketing dollars wisely. We take that responsibility seriously, striving to get you the highest possible ROAS (Return on Ad Spend).
Here's how we achieve that:
Google & Microsoft Ads:
Marketing Strategy Development: We don't just jump into tactics; we develop a comprehensive marketing strategy aligned with your business objectives.
Campaign Setup and Optimization: We meticulously set up your campaigns for optimal targeting and performance, and we continuously optimize them based on data and insights.
Ad Copy Creative and Split Testing: We craft compelling ad copy that resonates with your target audience, and we use split testing to identify the most effective messaging.
Conversion Implementation: We ensure accurate conversion tracking is in place, so we can measure the success of your campaigns and optimize for results.
Analytics Setup: We set up and utilize robust analytics to gain a deep understanding of user behavior and campaign performance.
Keyword Research: We conduct thorough keyword research to identify the most relevant and high-performing search terms.
Advanced Geo Targeting: We utilize advanced geo-targeting to reach the right audience in the right location.
Bid Management: We implement effective bid management strategies to maximize efficiency and ROI.
Conversion and ROAS Optimization: We constantly optimize your campaigns to improve conversion rates and maximize your return on ad spend.
Display Ads Creative and Split Testing: We create engaging display ads and use split testing to optimize their performance.
Remarketing Setup and Optimization: We implement and optimize remarketing campaigns to re-engage potential customers and drive conversions.
Mobile Adjustment and Optimization: We ensure your campaigns are fully optimized for mobile devices.
Advanced Scheduling: We utilize advanced scheduling to show your ads at the most effective times.
Extensions Optimization: We optimize ad extensions to enhance your ads and improve their visibility.
YouTube Video Marketing (Video Ads Production excluded): We help you leverage the power of YouTube advertising (excluding video production).
Meta Ads (Facebook and Instagram):
Sponsored Ads and Updates Creative and Split Testing: We create engaging sponsored ads and updates, and we use split testing to optimize their performance.
Advanced Audience Targeting: We utilize advanced audience targeting to reach the right people on Facebook and Instagram.
A/B Test Management: We manage A/B tests to optimize your ad campaigns.
Ad Copy design and optimization: We craft compelling ad copy designed to maximize engagement and conversions.
Thank you for your consideration. I look forward to the opportunity to help your business thrive.
YouTube Marketing
Bing Ads
Google Ads
Search Engine Marketing
Facebook Ads Manager
Google Analytics
Internet Marketing
Marketing Strategy
Social Media Marketing
TikTok Ad
LinkedIn Campaign Manager
Pay Per Click Advertising
LinkedIn Marketing
TikTok Marketing
LinkedIn Lead Generation
Diane S.
Reno, Nevada
$35/hr
5.0
24 jobs
I help busy professionals connect with new clients through thoughtful outreach, telemarketing, and strong follow-up. With a background in sales, telemarketing, and administrative support, I help businesses connect with prospects, generate leads, and stay organized behind the scenes. I specialize in outreach, cold calling, lead generation, and virtual assistant support, ensuring consistent follow-up and clear communication. I’m dependable, detail-oriented, and known for my professionalism, integrity, and excellent customer service. You can count on me to meet deadlines and represent your business with care.
Lead Generation
Telemarketing
Sales
Account Management
Outbound Sales
Customer Relationship Management
Administrative Support
Customer Service
Jennifer B.
Reno, Nevada
$75/hr
4.8
787 jobs
I help businesses increase revenue by improving customer acquisition, conversion rates, and retention.
I look across the full customer journey to determine whether performance is being limited by the traffic, creative, offer positioning, messaging, funnel, follow-up, tracking, or a combination of factors. From there, I create an integrated strategy focused on improving revenue and scalability.
I have 14+ years of experience in email marketing and automation, CRM optimization, paid advertising, sales and lead-generation funnels, conversion rate optimization, and customer acquisition strategy.
My work has helped clients:
✅ Grow email marketing to account for more than 35% of total revenue
✅ Consistently generate open rates of 35% to as high as 65%
✅ Achieve CTR of 3% to as high as 12% (not including free downloads CTAs)
✅ Increase opt-in rates by 10% to more than double in some cases
✅ Improve sales funnel conversion rates to as high as 12%
✅ Reduce wasted ad spend by identifying tracking, targeting, and conversion issues
✅ Consistently achieve 3X+ ROAS on ad campaigns
✅ Build more cohesive acquisition and retention systems across multiple channels
𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻
I help businesses build highly profitable email marketing systems that support the complete customer lifecycle.
I handle email strategy, segmentation, flow mapping, copywriting, design, implementation, campaign planning, A/B split testing, and optimization.
For eCommerce that may include:
- Welcome series
- Abandonment/recovery flows (browser, cart, checkout)
- Post-purchase, replenishment, cross-sell, upsell, and winback flows
- Subscription reactivation flows
- Transactional flows
- Campaign management
For service-based businesses and B2B that may include:
- Lead nurturing flows
- Call booking reminders and post-call flows
- Webinar reminders and post-webinar flows
- Customer onboarding flows
- Campaign management
I also build B2B outbound systems, including list development, sequencing, deliverability, domain authentication, and CRM integration.
⭐ “Jen gave us great advice each month on how to improve our emails, copy, and revenue. She was also incredibly detail-oriented.” – Elaine K., Alight Health Formulas
Technology Expertise: Klaviyo, ActiveCampaign, Brevo, MailChimp, Constant Contact, GetResponse, HubSpot, GoHighLevel, Pipedrive, Apollo, Lemlist, Instantly, Dripify, Expandi
𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴
I help businesses identify which audiences, messages, offers, and creative concepts are delivering the strongest returns, enabling them to allocate more budget to proven combinations and scale campaigns more quickly while maintaining profitability.
I specialize in Meta ads (Facebook & Instagram), handling:
- Campaign strategy
- Buyer persona (customer avatar)
- Competitor research
- Audience research
- Creative direction
- Ad copywriting/editing
- Campaign setup
- Bid, budget, and keyword optimization
- Tracking (pixel installation, CAPI setup, event deduplication)
- Ad management and optimization (ongoing)
- Testing (targeting, ad types, hooks, offers, creatives/copy, A/B split testing, etc.)
⭐ “Jennifer and her team helped me scale significantly and outperformed every agency and individual I had worked with before.” – Michael H., Orange Burps
𝗙𝘂𝗻𝗻𝗲𝗹𝘀, 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
I help clients create a clear customer journey that answers the right questions, builds trust, reduces friction, and gives the visitor a compelling reason to buy.
I handle strategy, copywriting, design, buildout, analytics, and A/B split testing to increase opt-in rates and conversion rates.
I've created: lead-generation funnels, sales pages, webinar funnels, quiz funnels, call-booking funnels, case-study funnels, product funnels, and multi-step funnels with upsells and downsells.
⭐ “Jen really knew her stuff and took my business to the next level.” – Joshua D., JTDODD
Technology Expertise: GoHighLevel, WordPress, Shopify, ClickFunnels, LeadPages, InstaPage, Squarespace, Wix, Kajabi, Thinkific, Teachable, Zapier, Make
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝘁𝘀 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
Not seeing the kind of ROI you’d like to see from your marketing efforts?
I provide comprehensive marketing audits designed to answer four questions:
✅ What is working?
✅ What is underperforming?
✅ Why is it happening?
✅ What should be prioritized next?
I provide a detailed report and a Loom video walkthrough covering all my recommendations.
⭐ “Jennifer’s audit exposed the gaps across my entire system—the good, the bad, and the ugly. It was exceptional.” – Linda S., iRemember, LLC
𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲? Message me on Upwork today.
Lead Generation
Email Marketing
Facebook Advertising
Social Media Advertising
Marketing Automation
Marketing Strategy
Email Copywriting
Klaviyo
ActiveCampaign
Copywriting
Campaign Management
Social Media Marketing
Internet Marketing
Facebook
Meta Pixel
Landing Page
Email Campaign Setup
WordPress
Sales Funnel
Facebook Ads Manager
Cathy L.
Las Vegas, Nevada
$40/hr
5.0
4 jobs
I’m new to Upwork, but not new to marketing. I have 20 years of hands-on experience helping businesses grow through marketing strategy, website design and development, SEO, graphic and logo design, branding, paid media, content, lead generation, and analytics. I’ve worked with startups, healthcare organizations, law firms, professional service businesses, technology companies, hospitality brands, and established national brands.
I can help you with:
+ Marketing strategy and growth planning
+ Website strategy, UX and conversion optimization
+ SEO, Local SEO, AEO and GEO
+ Branding, Logo Design & Graphic Design
+ Google Business Profile and local search visibility
+ Google Ads and Meta Ads strategy
+ Lead generation and customer acquisition
+ Brand positioning and messaging
+ Fractional marketing leadership and campaign strategy
A few results from my work:
+ Increased organic traffic by 200% while reducing customer acquisition cost by 52%
+ Increased organic search visibility by 76%
+ Helped a healthcare organization grow website users by 200% year over year
+ Built a marketing ecosystem that generated 300% client growth and increased revenue by 150% within 12 months
+ Helped businesses achieve #1 Google rankings for competitive searches
+ Worked on digital campaigns and marketing projects involving Wix, Yahoo, the U.S. Army, healthcare organizations, technology companies, law firms, and hospitality brands
I'm relatively new to Upwork, but not new to marketing. I've spent two decades helping organizations determine what is and isn't working, prioritize the right opportunities, and turn marketing into measurable business growth.
You don't need to know exactly what marketing service you need before contacting me. If you're getting traffic but not enough leads, struggling with Google visibility, rebuilding a website, spending money without knowing what's working, or simply need an experienced marketer to evaluate your current strategy, I can help identify where the biggest opportunities are.
I'm available for both focused projects and ongoing marketing support.
Lead Generation
Social Media Lead Generation
Digital Marketing
Digital Marketing Strategy
Marketing
Branding
Branding & Marketing
Printing Press
Direct Mail
Email & Newsletter
Strategy
Google Ads
Website
Local SEO
Digital Marketing Materials
SEO Audit
SEO-Based Website
Nina B.
Las Vegas, Nevada
$60/hr
4.8
30 jobs
✅ Strategy, Branding & Full-Funnel Lead Generation Marketing Expert
🌟 Trusted & Recommended by Upwork
🏆 Top 1% Talent on Upwork
🚀 High-Impact Brands That Stand Out
✅ Availability: Yes
Creative visionary with a passion for creating unforgettable brand identities and experiences. I transform marketing strategies into high-impact systems, where positioning, design, and storytelling align to set brands apart and raise the bar.
My areas of expertise include:
⭐️ Brand Visibility • Design • Guidelines
⭐️ Identity • Positioning • Execution
⭐️ Automation Systems + Strategy + Design
⭐️ AI-enhanced Workflows + AI Content Creatives
⭐️ Digital & Direct Advertising
⭐️ Sales & Marketing Pipelines
⭐️ Lead Generation + Customer Acquisition
⭐️ Engagement & Audience Growth
⭐️ Project Management
⭐️ Social Media, Email, Ringless Voicemail, SMS, Direct Marketing
⭐️ Google Business + LSA + Ads, Meta (FB & IG), TikTok, YouTube, Pinterest, LinkedIn
⭐️ Graphic Design: Landing Page Design, Social Media, E-Books, Deck Presentations, Webinars, Training Courses, Infographics, Email Campaigns
- and so much more!
Message me to get started 😄.
Branding
Marketing
Project Management
Brand Identity
Brand Identity & Guidelines
Brand Strategy
Rebranding
Branding & Marketing
Brand Development
Brand Positioning
Brand Style Guide
Brand Guidelines
Brand Design
Marketing Strategy
Creative Direction
Content Creation
Advertising Design
Marketing Management
Social Media Marketing
Social Media Content
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Kinetic Investments
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Summa Linguae
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