Hire the Best Brand Managers in New York

I’m a brand and marketing lead with 10+ years of experience bringing campaigns to life across strategy, paid and organic channels, partnerships, and experiential. Most of my work has sat at the intersection of brand and performance, thinking through how a campaign comes together end-to-end, from the initial idea all the way through execution and results. I’ve worked across industries including travel, tech, finance, and CPG, supporting brands like JetBlue, Apple, Visa, and Goldman Sachs. I’m especially strong at connecting the dots—aligning creative, media, and partners, and helping teams move from ideas into campaigns that actually launch and perform. I can support with things like: - Go-to-market strategy and campaign planning - Paid + organic marketing strategy - Creative direction and messaging - Partnerships, sponsorships, and influencer marketing - Campaign management across cross-functional teams - Experiential and event-based marketing I’m not just focused on one channel—I look at how everything works together to build a cohesive, effective campaign. Happy to jump in as a strategic partner, or to help lead and execute a campaign alongside your team.

I'm a researcher who specializes in community and housing analysis, renewable energy, and immigration policy. My research approach combines policy expertise with rigorous analytical methods. As a policy analyst, I leverage data-driven insights to deliver actionable recommendations and evidence-based solutions for public sector and social impact organizations.

Brand, Growth & Digital Strategy Consultant Helping brands look premium, grow faster, and scale with intention. I’m a brand and growth consultant with a proven track record of building, repositioning, and scaling businesses across luxury, wellness, ecommerce, manufacturing, and creator-led brands. I don’t just make things look good — I align strategy, messaging, visuals, and execution so brands grow with clarity and consistency. I’ve worked hands-on with startups, established companies, and multimillion-dollar brands, often coming in at critical moments: launches, rebrands, growth plateaus, or expansion phases. What I Do Best -Brand positioning & identity (from the ground up or full refresh) -Go-to-market strategy for products, services, and studios -Website strategy & copy direction (conversion-focused, not generic) -Social media growth & content direction (especially short-form video) -Launch strategy & campaign planning -Ongoing brand consulting & creative direction -Packaging, offers, and customer experience alignment Industries I Specialize In -Luxury home & construction -Wellness, fitness & Pilates studios -Ecommerce & product-based brands -Fragrance, beauty & lifestyle -Creator-led and personal brands How I Work I’m not a “do one task and disappear” freelancer. I work as a strategic partner, making sure every piece of your brand — from visuals to messaging to content — tells the same story and supports real growth. Clients hire me when they want: -A brand that feels elevated and intentional -Clear direction instead of scattered ideas -Strategy that actually translates into execution -Someone who understands both creative + business Why Clients Choose Me -Strong eye for luxury and editorial aesthetics -Deep understanding of consumer psychology & brand perception -Hands-on experience building brands from zero to scale -Clear communication, structure, and follow-through -I treat your business like it’s my own If you’re looking for a consultant who can see the big picture, refine the details, and help you execute with confidence, you’re in the right place. Let’s build something that lasts.

I’m a marketer, a writer, a social strategist, a content creator, and a brand manager. I have an M.A. in advertising from the top communications school in the U.S. and a B.A. in English. In summary, I’m a storyteller. I've worked in-house, at agencies, at consultancies, and freelanced for all kinds of clients: small businesses, non-profits, B2B, and CPGs included. I have written and edited press releases, blog posts, emails, newsletters, mailings, social media content, feature stories, and more. I'm an experienced proofreader comfortable with MLA and AP styles should you need some extra polish, and I'm happy to adapt to the tech stack that you prefer. I’m a born-and-raised New Yorker who briefly found herself in the Midwest but never slowed down. My personal portfolio with full resume and writing samples: lauriedonohue.com

I have an MBA in Marketing from J. L. Kellogg School of Management at Northwestern University. I'm an award-winnng marketer with 25 years of experience working with small firms and established Fortune 500 companies including AT&T, Ryder, Sprint, Cablevision, Military Channel and others. I work closely with clients to get the job done on schedule and efficiently, never losing focus on your business goals. Client satisfaction and quality work are my top priorities. Our services include a full range of brand management services, creation and implementation of marketing plans, logo design, copywriting and content creation for blogs and social media, public relations strategy, website design and development of WordPress and eCommerce websites, advertising, SEO, SEM, SMM, presentations, flyers, brochures and marketing collateral. • Brand and Product Management at Procter & Gamble, Revlon, Optimum Online, Amazon, Military Channel, Maxus Technologies, Ecycling. • Launched #1 makeup Revlon Colorstay featuring Cindy Crawford as spokesperson, generating over $200 million in annual revenue. • Launched #1 cell phone and services e-commence store at Amazon.com. • Launched Military Channel featuring Heroes, History and Hardware programming on both cable and satellite. • Created new pricing and promotional plan at P&G that led to Secret Brand attaining #1 market share. • Launched new products and services in US and internationally including Latin America, the UK, India and Singapore. • Expert in startup and new product launches in technology, packaged goods, financial services, software. health and beauty, Cable TV, wireless, wellness, health and medical services. • Extensive PR expertise with appearances on CNN, CBS, BBC, MSNBC, CBS, CNBC. • Bestselling author and photographer with photographs in museum collections.

Creative marketing and brand building professional with the quantitative skill set and collaborative nature necessary to take food/ beverage brands and other consumer products companies to the next level. With a strong background in the consumer goods industry, an extensive knowledge of the grocery retail, mass, drug, and DTC channels, and a passion for bringing consumers innovative, high-quality products, I am eager to lead a marketing team that will drive high growth and sustainable long-term success.