Hire the Best Brand Managers in New York

Fashion Design professional with over 15 years of experience in Sweater/Knitwear & Textile design. I can guide you through the entire Design Development and Production process: Services include: -Concept development -Sketching flats -Creating colored CADs -Designing pattern artwork layouts -Creating tech packs for sampling & production -Technical Design -Grading different sizes -Consulting on selecting the right materials -Virtual fittings and sample correction comments -Production approvals Focus on Technical Design and Product Development (tech packs). Strong knowledge of working with sweater factories as well as hand-knitting production.

✴ Upwork Top 1% Talent - Expert Vetted With 15+ years of building premium brands across the US, LATAM, and Europe, I deliver structured Brand Positioning and Identity engagements for B2B, B2C, lifestyle, fintech, and CPG brands. Each project includes competitive analysis, SWOT, audience and positioning frameworks, brand architecture, archetype definition, and a complete visual identity system (logo, color, typography, photography direction, Figma prototype, and social visual framework). The result is a comprehensive brand guidelines document designed to support long-term consistency, clarity, and growth. Awards and Recognition • New York Festivals Award • TikTok Award – Best Financial Channel Strategy • Wall Street Online Marketing Award • Asociación Argentina de Marketing Award • National Costume Museum Honoree – Founder and Creative Director of MIIST, featured in Harper’s Bazaar, Vanidades, and Buenos Aires Fashion Week Jury Roles • Grand Juror, New York Festivals Awards • Juror, Shorty Impact Awards • Juror, A’ Design Awards

I have been building brand strategy for 10+ years. From scratch, I’ve built a digital (web/social/OTT) and in-person community positioned around social impact and leadership development to 10,000 loyal subscribers and a branded content partner program to 20+, including Bank of America and United Way. I'm deliberately building my freelance portfolio right now, which means you get 10 years of senior-level brand and operations experience at rates that reflect where I am on Upwork, not what I'd charge a full-time employer. Here is what I can do for you: ✅ Brand Strategy: Help you figure out what your brand stands for and how to talk about it consistently ✅ Content Strategy: Build out your content across email, social, video, and web so it actually grows something ✅ Go-to-Market Strategy: Help you launch something new without winging it ✅ Marketing Operations: Set up the workflows and tools so your team can do more without burning out I've worked with B2B and B2C companies across diverse industries, social enterprise, banking, education, healthcare and legal. I'd love to connect and find ways I can elevate your brand and make your work life easier. SKILLS: Brand strategy, content strategy, paid media, editorial direction, branded content, go-to-market strategy, content operations, marketing operations TOOLS: Monday, Meta Ads Manager, Vimeo OTT, Mailchimp, Canva, Claude/AI workflows, Slack

Brand, Growth & Digital Strategy Consultant Helping brands look premium, grow faster, and scale with intention. I’m a brand and growth consultant with a proven track record of building, repositioning, and scaling businesses across luxury, wellness, ecommerce, manufacturing, and creator-led brands. I don’t just make things look good — I align strategy, messaging, visuals, and execution so brands grow with clarity and consistency. I’ve worked hands-on with startups, established companies, and multimillion-dollar brands, often coming in at critical moments: launches, rebrands, growth plateaus, or expansion phases. What I Do Best -Brand positioning & identity (from the ground up or full refresh) -Go-to-market strategy for products, services, and studios -Website strategy & copy direction (conversion-focused, not generic) -Social media growth & content direction (especially short-form video) -Launch strategy & campaign planning -Ongoing brand consulting & creative direction -Packaging, offers, and customer experience alignment Industries I Specialize In -Luxury home & construction -Wellness, fitness & Pilates studios -Ecommerce & product-based brands -Fragrance, beauty & lifestyle -Creator-led and personal brands How I Work I’m not a “do one task and disappear” freelancer. I work as a strategic partner, making sure every piece of your brand — from visuals to messaging to content — tells the same story and supports real growth. Clients hire me when they want: -A brand that feels elevated and intentional -Clear direction instead of scattered ideas -Strategy that actually translates into execution -Someone who understands both creative + business Why Clients Choose Me -Strong eye for luxury and editorial aesthetics -Deep understanding of consumer psychology & brand perception -Hands-on experience building brands from zero to scale -Clear communication, structure, and follow-through -I treat your business like it’s my own If you’re looking for a consultant who can see the big picture, refine the details, and help you execute with confidence, you’re in the right place. Let’s build something that lasts.

I’m a brand and marketing lead with 10+ years of experience bringing campaigns to life across strategy, paid and organic channels, partnerships, and experiential. Most of my work has sat at the intersection of brand and performance, thinking through how a campaign comes together end-to-end, from the initial idea all the way through execution and results. I’ve worked across industries including travel, tech, finance, and CPG, supporting brands like JetBlue, Apple, Visa, and Goldman Sachs. I’m especially strong at connecting the dots—aligning creative, media, and partners, and helping teams move from ideas into campaigns that actually launch and perform. I can support with things like: - Go-to-market strategy and campaign planning - Paid + organic marketing strategy - Creative direction and messaging - Partnerships, sponsorships, and influencer marketing - Campaign management across cross-functional teams - Experiential and event-based marketing I’m not just focused on one channel—I look at how everything works together to build a cohesive, effective campaign. Happy to jump in as a strategic partner, or to help lead and execute a campaign alongside your team.

I’m a marketer, a writer, a social strategist, a content creator, and a brand manager. I have an M.A. in advertising from the top communications school in the U.S. and a B.A. in English. In summary, I’m a storyteller. I've worked in-house, at agencies, at consultancies, and freelanced for all kinds of clients: small businesses, non-profits, B2B, and CPGs included. I have written and edited press releases, blog posts, emails, newsletters, mailings, social media content, feature stories, and more. I'm an experienced proofreader comfortable with MLA and AP styles should you need some extra polish, and I'm happy to adapt to the tech stack that you prefer. I’m a born-and-raised New Yorker who briefly found herself in the Midwest but never slowed down. My personal portfolio with full resume and writing samples: lauriedonohue.com