Hire the Best Go-to-Market Strategy Freelancers in New York

I am a Harvard MBA and expert management consultant with over 20 years of experience, including time at top global consultancy Bain & Company. I specialize in market research and analysis, market sizing and segmentation, competitive analysis and benchmarking as well as commercial due diligence to help founders, owners, investors, and enterprise leaders make high-stakes business decisions and develop winning strategies. I leverage world-class research resources (New York City Library Network, Harvard University Libraries) as well as subscriptions to business databases to source hard-to-find data (beyond the reach of AI). Ultimately, I synthesize and triangulate messy data into executive-ready deliverables. I help businesses compile polished investor documents, sales presentations, pitch decks, and board presentations that clearly communicate value and drive strategic action. CORE EXPERTISE: -High-Stakes Research & Strategy: In-depth market research and assessment, competitive intelligence, commercial due diligence, go-to-market strategy and growth strategy for investors, executives, and owners. -AI Validation & Executive Coaching: Validation, verification, and pressure testing of AI-generated research to ensure accuracy. Executive coaching on how to build AI-powered go-to-market workflows and intelligently integrate AI into go-to-market motions and commercial operations. REPRESENTATIVE PROJECTS: -GTM & Growth Strategy: Advised North America's leading HVAC manufacturer on a comprehensive go-to-market and growth strategy to capture market share within the rapidly expanding hyperscale and colocation data center industry. -Investment Strategy: Conducted on-the-ground primary customer research that informed a prominent hedge fund's decision to reduce its investment position in Peloton (PTON). -M&A Commercial Diligence: Advised a $3B specialty vehicle and outdoor lifestyle manufacturer on commercial diligence, supporting the $250M acquisition of a prominent boat company. To work with me, you can set up a 30-minute consultation using the "Book a consultation" button below. Alternatively, send me a message and let's align on next steps. Industry Expertise & Skills: Strategy & Consulting: Management Consulting, Business Strategy, Go-to-Market (GTM) Strategy, Growth Strategy, Commercial Due Diligence, Market Research, Market Assessment, Market Intelligence, TAM/SAM/SOM, Market Segmentation, New Market Entry, Competitive Analysis, Business Analysis, Board Advisory, PMO. Operations & AI Integration: AI Strategy, AI Transformation, AI Implementation, AI Workflows, Claude Cowork, Claude Code, Anthropic, ChatGPT, OpenAI, Gemini, Antigravity, Generative AI, LLM Prompt Engineering, AI Automation. Industries: Automotive, Mobility, CPG, SaaS, Technology, Retail, E-commerce, Real Estate, Manufacturing, Healthcare, Dental, B2B, B2C, Business Services.

I bring 10 years of SaaS startup marketing experience across 11 startups, each with a different market, growth challenge, and customer pain point. My specialty is building 0–1 go-to-market systems for early-stage companies. I work directly with founders and growing marketing teams to create a marketing engine that is strategic, measurable, and eventually self-sufficient. AI is part of the workflow, but it is not the strategy. The strategy comes from understanding the market, the customer, the positioning, and the revenue gaps. My experience includes: Early employee at Logikcull during its growth from $0 to $10M ARR in 19 months. Generated $1M+ in pipeline within 90 days at eDiscovery AI. Built a pre-launch funnel that produced 150 qualified leads in 60 days. Drove a 5x conversion lift and 220% increase in units sold for a luxury consumer brand within three weeks of joining. The goal is always the same: build the foundation for stronger inbound marketing, lower CAC, higher brand equity, deeper trust with the target audience, and a marketing function that operates as a profit center instead of a cost center. The road is not always clear at the beginning. That is where I come in. If you have a growth pain point, I can help identify the gap, build the strategy, and create the system to solve it. I do not work on a commission-only basis, but I am open to discussing an hourly structure based on the scope of work.

Expert-Vetted Brand Strategist, Fractional CMO for global leaders, & Market Consultant-400% Revenue Growth for Series B/C, & high-growth ventures who don't follow markets — they reimagine them. Whirlpool. Neil Patel Digital. Will You Be Next? Brands live or die in a single moment — the 8.25 seconds before your next best customer decides whether you're worth their attention. I engineer the Branding, Marketing, & Go-To-Market Strategies, transforming that moment into a continuous conversation between you and your audiences –converging strategy, psychology, and the right words to profoundly redefine markets and dominate categories. | Proven Impact | ⚫️ Brand-Driven Growth | Data-Backed Positioning, Psychology-Driven Messaging, & High-Conversion Marketing, increased Revenue Growth by 𝟒𝟎𝟎%+, Conversions by 𝟐𝟐%+, and Brand Authority by 𝟖𝟎%+. ⚫️ ROAS & LTV Optimization| Scaled business ROAA by 𝟓𝐱 and increased Customer Lifetime Value (CLTV) by 60–80%. ⚫️ Efficiency at Scale | Reduced Customer Acquisition Cost (CAC) by 𝟐𝟓% while increasing volume 100-fold through process automation. ⚫️Market Share Capture | Sustained AGR (Annual Growth Rate) of 𝟖𝟎%+ by aligning brand messaging with high-intent audience segments. ⚫️Strategic Authority | As an Expert-Vetted Fractional CMO & Brand Strategist, I represent the Top 1% in my field, partnering with Fortune 500 companies, multinational conglomerates, and internationally recognized agencies across virtually every industry and continent. 📍Portfolio Includes: Whirlpool, Neil Patel Digital, Distillerie Morand, Amnis Treasury, Louisiana Travel, Thinkific, Workforce Solutions, Kerala Ayurveda, What.Digital, Divio, Cerebrum DAO, & more. | What I Do | 📊 Brand & Market Intelligence | Gain absolute clarity on your market position, audience psychology, and competitive landscape — transforming complex data into the strategic certainty that drives decisive action and measurable growth. Marketing Audits · Brand Audits · Consumer Insights & Profiling · Target Market Research · Market Research · Competitive Differentiation & Analysis · Brand Research · Market & Competitor Strategy · SWOTs · Business Consulting · Strategic Planning 💻 Brand Positioning & Identity | Hone in on who you truly are, your why, and what you do — articulating it with actionable Positioning backed by data and built for CRO and Brand Authority. Brand Positioning · Messaging Frameworks · Unique Selling Propositions (USPs) · Corporate Brand Identity · Brand Voice & Tone Development & Guidelines · Brand & Content Guidelines · Compelling Storytelling & Narratives · Brand Consulting · Brand Workshops 🎯 Growth Strategy & GTM Execution | Engineers comprehensive, holistic strategies built for rapid momentum, scalable customer acquisition, category dominance, and high-velocity revenue growth — from Brand Positioning to Market Leadership. Marketing Strategy · Brand Strategy · Go-To-Market Strategy · Growth Strategy · Customer Acquisition Strategy · Content Strategy · Campaign Strategy · Brand-Led Growth · Experiential Brand Activations · Domestic & Global Product Launches · User Experience Strategy · AI Enhanced Research & Analytics 🗺️ User Experience & Strategic Planning | Interprets even the most complex communications challenges (from technically dense industries like Fintech & SaaS to ancient cultural traditions) making them legible and resonate. Brand Clarity and Revenue Performance aren’t parallel verticals. They’re symbiotic. UX Strategy · IXD Content Strategy · Wireframing · Website Transformation & Optimization · User Experience Strategy · Brand-Led Revenue Strategy · Conversion Rate Optimization · SEO & AEO Strategy · Brand Asset Direction, Creation, & Consulting 🖋️Fractional CMO & Executive Leadership | Delivers the strategic weight of a C-suite w/ the agility and ingenuity of a global CMO minus the enterprise friction. Fractional CMO Services · Executive Marketing Leadership · Cross-Functional Team Building & Management · Remote & On-Site Team Leadership · Marketing Department Development & Structure · C-Suite Partnership & Consulting · Brand-Led Organizational Strategy · Series B/C Growth Strategy · Enterprise Marketing Consulting If you’re ready to stop competing and start redefining your space entirely, you’ve found a collaborator as fearless and tenacious in my resolve to give your vision life as you are. We may be partnering on your business, but THIS is mine -and I take the greatest pride in producing nothing short of prolific. So, if your Brand is ready to make its mark - Message me now and we'll get to work! -Hannah WritingWit .com ➡ "Hannah is a 'for-lifer.' The impact her genius has had on our organization has had a domino effect for the entire community. We would not be where we are now if it weren't for her ability to show organizations the yellow brick road to branding." — Bianca, CMO | Largest Workforce Development Nonprofit in the US

🎯 Marketing Strategy That Works—Simple, Actionable, Proven Many small business owners are overwhelmed by how complicated it is to market their business. They just want an easier way to connect with their audience and sell with confidence. I help make that happen. With 17 years of experience and over 120 clients served across SaaS, nonprofits, startups, and service-based small businesses, I specialize in turning complex marketing challenges into clear, doable strategies. 𝗪𝗵𝗮𝘁 𝗜 𝗢𝗳𝗳𝗲𝗿 Whether you're just starting out or scaling up, I offer: ✅ Marketing Consultations – Get expert insight and next steps. ✅ Marketing Audits – Identify gaps and quick wins across messaging, content, and funnels. ✅ Marketing Strategy Development – A full roadmap tailored to your goals, audience, and offers. ✅ Campaign Planning – Launch with confidence, knowing your content and strategy are aligned. ✅ Message Clarity Sessions – Craft a core brand message that resonates and converts. 𝗠𝘆 𝗦𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝟯-𝗦𝘁𝗲𝗽 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 Most of my clients start with a proven system I’ve refined over the past 17 years: Clarify Your Message We’ll create a brand message that connects with your audience and builds trust. Activate Your Message You’ll get a strategy that shows how to use your content at every stage of the buyer journey—from awareness to conversion. Get Your Marketing Playbook A step-by-step custom strategy covering content, SEO, funnels, email, and more. 𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 I love helping all kinds of small businesses—but I specialize in: 📌SaaS & Tech Startups 📌Nonprofits & Cause-Based Brands 📌Health & Medtech 📌Small Businesses 𝗟𝗲𝘁'𝘀 𝗧𝗮𝗹𝗸 If you’re ready to stop spinning your wheels and finally market your business with clarity and confidence, let’s talk. Message me to book your free 20-minute consultation and let's map out the next steps for your business.

Building a brand is my specialty. I'm a skilled copywriter and content strategist with nearly 20 years of experience. Clients include Adobe, Indeed, Glassdoor, Johnson & Johnson, Amex, NPR, Automattic, P&G, Twitter & Nestle. **EXPERT VETTED BY UPWORK** Top 1% of copywriters and marketers Top 10 Upwork Writers in NY Featured Speaker at Upwork’s Work Without Limits Summit 2020 I am a highly experienced, highly motivated content/marketing writer and branding/brand development professional with more than 20 years of experience in the media industry. I have worked at some of the largest magazine/media companies in the U.S., including Better Homes & Gardens, Women's Wear Daily (WWD), Every Day with Rachael Ray, Time Out New York, The Week, Home and many more. In my multi-faceted role, I performed a variety of tasks from developing powerhouse brand identities and go-to-market strategies as well as integrated marketing initiatives for leading companies/brands, spanning copy writing, digital content creation, social media outreach, email marketing, direct response and more. As a freelancer I have developed content and brand strategy for some of the leading Fortune 500 companies in the world, as well as a host of innovative brands and high velocity startups. Much of my work has been published on major global outlets including Harvard Business Review, WSJ.com, Entrepreneur, MarketingProfs, SocialMedia Times and Forbes. In addition to my professional experience, I have an MBA in Marketing & Media Mgmt/Communication and an MS in Consumer Behavior. Through this coursework I gained valuable exposure across all aspects of business administration, and further honed my capabilities within these essential categories. I look forward to bringing my insights and expertise to your content development project!

Brand, Growth & Digital Strategy Consultant Helping brands look premium, grow faster, and scale with intention. I’m a brand and growth consultant with a proven track record of building, repositioning, and scaling businesses across luxury, wellness, ecommerce, manufacturing, and creator-led brands. I don’t just make things look good — I align strategy, messaging, visuals, and execution so brands grow with clarity and consistency. I’ve worked hands-on with startups, established companies, and multimillion-dollar brands, often coming in at critical moments: launches, rebrands, growth plateaus, or expansion phases. What I Do Best -Brand positioning & identity (from the ground up or full refresh) -Go-to-market strategy for products, services, and studios -Website strategy & copy direction (conversion-focused, not generic) -Social media growth & content direction (especially short-form video) -Launch strategy & campaign planning -Ongoing brand consulting & creative direction -Packaging, offers, and customer experience alignment Industries I Specialize In -Luxury home & construction -Wellness, fitness & Pilates studios -Ecommerce & product-based brands -Fragrance, beauty & lifestyle -Creator-led and personal brands How I Work I’m not a “do one task and disappear” freelancer. I work as a strategic partner, making sure every piece of your brand — from visuals to messaging to content — tells the same story and supports real growth. Clients hire me when they want: -A brand that feels elevated and intentional -Clear direction instead of scattered ideas -Strategy that actually translates into execution -Someone who understands both creative + business Why Clients Choose Me -Strong eye for luxury and editorial aesthetics -Deep understanding of consumer psychology & brand perception -Hands-on experience building brands from zero to scale -Clear communication, structure, and follow-through -I treat your business like it’s my own If you’re looking for a consultant who can see the big picture, refine the details, and help you execute with confidence, you’re in the right place. Let’s build something that lasts.