Hire the Best Go-to-Market Strategy Freelancers
in the United States

🎰 I BEAT THE HOUSE | Ex-CPO & 3X Founder | I Can Build & I Can Sell Ex-CPO & 3× SaaS founder — I do the critical thinking work that others hand off to AI. Like Danny Ocean in Ocean’s 11, I'm drawn to impossible problems — beating the house always seemed more interesting than playing it safe. Most consultants optimize for vanity metrics; I uncover the true drivers that compound into growth. The stuff that you need to know to beat the house. (The house being the algorithms, brands with damn near unlimited funding, competitors jockeying your every move.) THREE THINGS YOU SHOULD KNOW 1. I'm a 3x founder — I've started companies from scratch, raised capital, and lived the zero-to-one grind. But I've also been Lead PM and CPO at venture-backed startups (HOFr - $15M raise, myKaarma - $1.1B+ payments, RepairSmith - Daimler-backed). I know what it's like to build with someone else's money and my own. 2. At RepairSmith, we burned $100K/month on ads getting 20-21 leads but only 1-2 converted. I didn't optimize the ads. I rebuilt the funnel, the CRM, and the entire customer journey. Long story short -- they went from dumpster fire to successful acquisition. 3. Neuroscience degree from USC. When I design a flow, I'm asking: Does this click trigger dopamine or decision fatigue? Does this copy reduce loss aversion or amplify it? Most designers are guessing. I'm not. HERE'S WHAT I KNOW ABOUT YOU You're spending money on something that's not working. Maybe it's ads that don't convert. Maybe it's a product users don't stick with. Maybe it's a funnel that leaks at every step. Maybe you're a pre-revenue company with no clue how to position or story-tell going into fundraise. You've tried fixing it. You've hired people. You've read the articles. And you're still here, on Upwork, looking for someone who actually gets it. I get how stressful it is. I've hired on Upwork before — mid-project, my contractor got kicked off the platform. I never got the deliverable. That sucked. I had to tell my client, and I saw the disappointment in their eyes. They questioned whether this platform was worth using at all. I've been on that side, which is why I care more about doing a great job than collecting a check. I'm building my Upwork profile right now, so you're getting CPO-level thinking at freelancer pricing. If I can help you solve your problem and make your stress vanish — let's talk.

Hi, I’m Francis, Founder of Yventure Brand Strategy Partners. I help consumer brands go-to-market, win retail, and scale high-performing DTC systems that actually convert. I bring 20+ years of experience leading growth inside $400M to $3.5B companies, with a track record of launching 200+ products and driving 100K+ retail placements across Walmart, Costco, Whole Foods, and Amazon. I’ve built brands from the inside, not just advised from the outside. 🚀 Results Led go-to-market strategy for Clubtails, scaling to #3 RTD brand in the U.S. with 90,000+ stores and the #1 canned margarita Launched Clubtails Crushers from concept to shelf, securing 15,000+ placements pre-launch Grew Godshall’s into the #3 turkey bacon brand with 400% growth in 18 months and 23,000+ stores Scaled Quick N Eat to the #1 frozen burger patty in the U.S. Improved DTC conversion rates by 19%+, increased revenue per visitor by 13%, and lifted AOV by 20% through CRO and A/B testing Helped win Walmart Vendor of the Year (2×) and Instacart Best in Class 💡 What I Do Go-to-market strategy from concept through launch and revenue growth Retail sell-in strategy, buyer decks, and category positioning Brand positioning, messaging, and packaging that drives conversion DTC growth across Shopify, Meta, Google, and Klaviyo Conversion rate optimization (CRO), landing pages, and A/B testing Amazon and omnichannel growth systems ⚙️ How I Work I don’t just advise. I own the go-to-market and build the system around it. Most brands don’t have a traffic problem or a retail problem—they have a system problem across positioning, sell-in, and conversion. I define positioning, build the GTM plan, align retail and DTC, then either lead or plug directly into your team to execute. Every decision is grounded in real performance data across retail and digital, with a strong focus on conversion and revenue. For many clients, this evolves into a long-term partnership where I lead growth across the business. 🏆 Why Clients Hire Me Proven track record building #1 and #3 brands in competitive categories Deep experience across Walmart, Whole Foods, Costco, Amazon, and more Strong balance of strategy, execution, and measurable results 📩 Let’s Connect If you want to pressure-test your go-to-market, retail strategy, or conversion funnel, send me a message and I’ll give you direct, actionable feedback on where your biggest growth opportunity is. I work with a limited number of brands at a time to stay deeply involved in both strategy and execution.

Most mid-sized companies treat content and performance marketing like two separate businesses. Your creative agency wants things to look pretty, your growth agency wants to run aggressive ads, and you are caught in the middle burning cash on content that doesn't actually sell anything. My job is to step in, cut through that friction, and build a unified growth engine where the content directly feeds the performance data. I bring 14 years of heavy-hitting marketing leadership down to agile, growing brands. I don't just hand over a strategy deck and walk away; I personally architect the full-funnel system, design the creative frameworks, and build the content engines that capture high-intent buyers. The Impact: • Content to Conversion Loops: Engineered a premium brand content series that sharpened paid acquisition feedback loops and drove a 40%+ surge in organic engagement. • Demand & Funnel Overhaul: Modernized fragmented marketing stacks and optimized lead architectures to drive a 50% increase in qualified demand and a 30% improvement in sales efficiency. • Capture Strategy: Re-engineered underperforming web platforms, skyrocketing search CTR from 2.3% to 6.1% to turn passive visitors into inbound quote requests. How I Help You Stop Wasting Marketing Spend: • Data-Driven Content Systems: I build content models designed specifically to lower your customer acquisition costs (CAC), replacing random social posts with repeatable, revenue-generating assets. • The Leaky Funnel Fix: I audit your entire digital footprint to find exactly where premium traffic and creative ad spend are currently falling through the cracks. • Full-Stack Execution & Leadership: I bridge the gap between creative storytelling and hard analytics, providing institutional-grade executive ownership without the $250k+ full-time C-suite overhead. I operate best with founders and multi-unit brands who are tired of disjointed marketing tactics and are ready to transition to a predictable, content-powered conversion machine. If your current marketing feels complicated and disconnected, let’s talk and build some clarity.

🚀 Marketing & Brand Strategy Expert | Fractional CMO | Top 1% Upwork Freelancer 🌟 Top 1% Expert-Vetted Freelancer | PhD in Marketing, Analytics & Strategy | 100% Success Rate🌟 Specialist in healthcare, B2B & premium DTC 💡 About Me:Fractional CMO and senior marketing strategist with 25+ years of experience and a PhD in Marketing, specializing in analytics, statistics, consumer behavior, brand strategy, go-to-market planning, and Marketing Mix Modeling (MMM). I help companies make smarter marketing decisions through Marketing Mix Modeling (MMM), rigorous analytics, and senior-level fractional CMO leadership — combining executive strategy with the kind of data discipline most marketing consultants cannot offer. My work combines executive-level strategy with rigorous analysis. I do not just recommend tactics. I help clients determine what is working, what is not, where the next dollar should go, and how to build a more scalable and accountable marketing system. 📊 My strengths include marketing strategy, brand positioning, market research, customer insight, conversion analysis, go-to-market planning, and Marketing Mix Modeling (MMM). I am especially strong when a company has meaningful potential but needs clearer direction, stronger prioritization, tighter execution, or more analytical decision-making. Over the course of 25+ years, I have worked across healthcare, B2B, premium DTC, and complex growth environments where messaging, performance, customer insight, and budget allocation all need to work together. Clients bring me in when they need senior-level strategic thinking backed by real data, not guesswork. What I Help Clients Do 🚀 Fractional CMO Leadership Strategic direction, growth planning, team oversight, channel prioritization, and executive-level decision support 📈 Marketing Strategy & Go-to-Market Planning Growth strategy, launch planning, audience targeting, competitive positioning, and full-funnel planning 🧠 Brand Positioning & Messaging Clearer differentiation, stronger messaging, sharper offers, and more effective brand architecture 📊 Analytics, MMM & Marketing Efficiency Marketing Mix Modeling, media mix attribution, KPI development, budget allocation, forecasting, performance analysis, and decision support 🔍 Market Research & Customer Insight Segmentation, customer interviews, competitive analysis, survey design, and insight development 💰 Paid Media Oversight & Funnel Improvement Channel strategy, conversion analysis, ad performance review, and identifying where spend is being wasted Selected Accomplishments 🏆 Analytics & Performance Built MMM frameworks that reduced ad spend by 35% while maintaining or improving revenue performance Improved ROI by 96%+ through tighter funnel analysis, better conversion tracking, and stronger message-market fit Lowered cost-per-sale by 10x and reduced spend-per-unit by 300% through performance-based campaign restructuring Managed high-7-figure ad budgets across Google, Meta, Amazon, and LinkedIn with measurable efficiency gains Built MMM and predictive forecasting models to optimize budget allocation and eliminate wasted spend across multi-channel programs 🏆 Strategy & Positioning Developed brand positioning and messaging strategies that improved conversion, clarity, and differentiation Led go-to-market planning and rebranding for businesses at inflection points, resulting in measurable gains in engagement and acquisition efficiency Built audience segmentation models that reduced CPA and improved targeting precision across paid channels Designed competitive positioning frameworks that sharpened market entry and accelerated growth 🏆 Executive-Level Marketing Leadership Served as a strategic marketing leader for healthcare, B2B, & premium consumer brands Helped founders and leadership teams prioritize the right channels, investments, and growth opportunities Brought analytical rigor to decisions that were previously based on assumptions or fragmented reporting Why Clients Hire Me 🔥 25+ years of marketing experience across strategy, analytics, positioning, and growth 🔥 PhD-level expertise in marketing, statistics, and consumer behavior 🔥 Senior-level fractional CMO leadership, not just tactical execution 🔥 Deep specialization in MMM, media mix attribution, and data-driven budget optimization 🔥 Strong ability to connect brand, performance, analytics, and customer insight into one clear growth plan Tools & Platforms: GA4 · Google Ads · Meta Ads · LinkedIn Ads · Amazon Seller Central · Tableau · Looker · SPSS · HubSpot · Salesforce · Mailchimp · MMM Good Fit: Healthcare, B2B, premium DTC, funded startups, and established companies that want senior-level strategic marketing leadership with real analytical depth. Not a Fit: Paid survey projects, unfunded startups, or speculative industries. 📩 Need a fractional CMO with 25+ years of experience, a PhD in Marketing, and deep strength in MMM, attribution, analytics, & positioning? Let's talk.

Every strategic decision starts with asking the right questions. I work with businesses that need more than execution. They need someone who can research a market, organize information, identify opportunities, and communicate recommendations in a way that executives, investors, customers, and internal teams can immediately understand. My background combines market research, product marketing, business strategy, presentation design, writing, and operations. Rather than focusing on a single specialty, I connect these disciplines to create deliverables that support informed decision-making and move projects from ideas to implementation. Many clients come to me with scattered information. Customer interviews, spreadsheets, CRM exports, meeting notes, competitive research, survey results, product ideas, or unfinished presentations. My role is to organize the information, identify what matters most, and build professional deliverables that are clear, actionable, and visually polished. I've worked across healthcare, AI, SaaS, industrial manufacturing, education, government, retail, professional services, and nonprofit organizations. I enjoy learning new industries quickly and translating technical or complex topics into materials that are easy to understand without losing important details. Whether you're launching a product, evaluating a market, preparing for a board meeting, improving operations, or developing customer-facing content, I bring both strategic thinking and practical execution to every engagement. Research & Business Strategy • Customer, market, competitor, and industry research • Market opportunity analysis and growth strategies • Product discovery and roadmap planning • TAM, SAM, SOM, and market sizing analysis • Business plans, strategic planning, and implementation roadmaps • Executive summaries and research reports • Product marketing and go-to-market planning Presentations & Executive Communication • Executive, board, investor, sales, and training presentations • Presentation design and visual storytelling • Business reports and stakeholder communications • Infographics, process maps, workflows, and diagrams • Workshop materials and client-ready documentation • Data visualization and executive reporting Writing & Content Development • Business writing and professional documentation • Website copy and content strategy • Proposals, case studies, white papers, and reports • Product messaging and positioning • Marketing content and thought leadership • Editing, proofreading, and content organization Operations & Business Improvement • Project planning and cross-functional coordination • Business process documentation and SOP development • KPI dashboards and reporting frameworks • Excel and Google Sheets tools, calculators, and templates • CRM optimization and workflow design • AI-assisted research, documentation, and process improvement I enjoy partnering with organizations that value thoughtful research, organized execution, and clear communication. My goal is to deliver work that not only looks professional but also provides practical value long after the project is complete.

I have a history of high success in both the corporate and startup worlds: - Founded Hiperwall, grew it into a global multi-million-dollar business without investors - Managed Zetera global sales, marketing and manufacturing, helped raise over $20M - Part of the 4 person team that launched the Westinghouse line of LCD televisions - Oversaw a corporate turn-around at Premier mounts, restoring profitability and growth - Grew Canon computer sales by over 20% while increasing gross margin by 13% - Increased Compaq notebook sales by 50% to $500M annually in less than 1 year - Received a Silver Anvil from the Public Relations Society of America, their highest award I began my career as a software engineer, working for large enterprises like McDonnell Douglass and Xerox, as well as startup Dayflo, named software company of the year by PC Magazine. Over time, I transitioned to a technical marketing role, then through product management, brand management, strategic planning and eventually into general management. In 2000 I shifted my focus to the world of hi-tech startups. Since that time, I have worked exclusively for emerging companies as a consultant, employee, advisor, board member or founder. I am an adjunct college professor, teaching start-up skills to would-be entrepreneurs. I hold multiple granted patents, with additional patents pending, and am a published author whose work has appeared in preeminent publications such as PC Magazine, U.S. News & World Report, PC Computing and Digital Signage Magazine.