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🎰 I BEAT THE HOUSE | Ex-CPO & 3X Founder | I Can Build & I Can Sell Ex-CPO & 3× SaaS founder — I do the critical thinking work that others hand off to AI. Like Danny Ocean in Ocean’s 11, I'm drawn to impossible problems — beating the house always seemed more interesting than playing it safe. Most consultants optimize for vanity metrics; I uncover the true drivers that compound into growth. The stuff that you need to know to beat the house. (The house being the algorithms, brands with damn near unlimited funding, competitors jockeying your every move.) THREE THINGS YOU SHOULD KNOW 1. I'm a 3x founder — I've started companies from scratch, raised capital, and lived the zero-to-one grind. But I've also been Lead PM and CPO at venture-backed startups (HOFr - $15M raise, myKaarma - $1.1B+ payments, RepairSmith - Daimler-backed). I know what it's like to build with someone else's money and my own. 2. At RepairSmith, we burned $100K/month on ads getting 20-21 leads but only 1-2 converted. I didn't optimize the ads. I rebuilt the funnel, the CRM, and the entire customer journey. Long story short -- they went from dumpster fire to successful acquisition. 3. Neuroscience degree from USC. When I design a flow, I'm asking: Does this click trigger dopamine or decision fatigue? Does this copy reduce loss aversion or amplify it? Most designers are guessing. I'm not. HERE'S WHAT I KNOW ABOUT YOU You're spending money on something that's not working. Maybe it's ads that don't convert. Maybe it's a product users don't stick with. Maybe it's a funnel that leaks at every step. Maybe you're a pre-revenue company with no clue how to position or story-tell going into fundraise. You've tried fixing it. You've hired people. You've read the articles. And you're still here, on Upwork, looking for someone who actually gets it. I get how stressful it is. I've hired on Upwork before — mid-project, my contractor got kicked off the platform. I never got the deliverable. That sucked. I had to tell my client, and I saw the disappointment in their eyes. They questioned whether this platform was worth using at all. I've been on that side, which is why I care more about doing a great job than collecting a check. I'm building my Upwork profile right now, so you're getting CPO-level thinking at freelancer pricing. If I can help you solve your problem and make your stress vanish — let's talk.

Hi, I’m Francis, Founder of Yventure Brand Strategy Partners. I help consumer brands go-to-market, win retail, and scale high-performing DTC systems that actually convert. I bring 20+ years of experience leading growth inside $400M to $3.5B companies, with a track record of launching 200+ products and driving 100K+ retail placements across Walmart, Costco, Whole Foods, and Amazon. I’ve built brands from the inside, not just advised from the outside. 🚀 Results Led go-to-market strategy for Clubtails, scaling to #3 RTD brand in the U.S. with 90,000+ stores and the #1 canned margarita Launched Clubtails Crushers from concept to shelf, securing 15,000+ placements pre-launch Grew Godshall’s into the #3 turkey bacon brand with 400% growth in 18 months and 23,000+ stores Scaled Quick N Eat to the #1 frozen burger patty in the U.S. Improved DTC conversion rates by 19%+, increased revenue per visitor by 13%, and lifted AOV by 20% through CRO and A/B testing Helped win Walmart Vendor of the Year (2×) and Instacart Best in Class 💡 What I Do Go-to-market strategy from concept through launch and revenue growth Retail sell-in strategy, buyer decks, and category positioning Brand positioning, messaging, and packaging that drives conversion DTC growth across Shopify, Meta, Google, and Klaviyo Conversion rate optimization (CRO), landing pages, and A/B testing Amazon and omnichannel growth systems ⚙️ How I Work I don’t just advise. I own the go-to-market and build the system around it. Most brands don’t have a traffic problem or a retail problem—they have a system problem across positioning, sell-in, and conversion. I define positioning, build the GTM plan, align retail and DTC, then either lead or plug directly into your team to execute. Every decision is grounded in real performance data across retail and digital, with a strong focus on conversion and revenue. For many clients, this evolves into a long-term partnership where I lead growth across the business. 🏆 Why Clients Hire Me Proven track record building #1 and #3 brands in competitive categories Deep experience across Walmart, Whole Foods, Costco, Amazon, and more Strong balance of strategy, execution, and measurable results 📩 Let’s Connect If you want to pressure-test your go-to-market, retail strategy, or conversion funnel, send me a message and I’ll give you direct, actionable feedback on where your biggest growth opportunity is. I work with a limited number of brands at a time to stay deeply involved in both strategy and execution.

...do you have a have a startup idea that you need to validate & build? ...or an existing business that you need to fine tune with research & development, to be Go To Market Ready? Hello I'm Elissa & thank you for visiting my profile! I am a 5★ UpWork Expert Vetted All-In-One startup and business consultant from Arizona, United States, and in the past 15+ years, I've have partnered with over 250+ founders around the world to achieve startup success in various stages of development: DISCOVER, PLAN, LAUNCH & GROW STAGES. No matter where you are in your startup journey, I provide all resources from A-Z. ***Let's set up a free (15-min) call to discuss your needs, and set up a game plan*** MY EXPERTISE AT A GLANCE: ★ Market Research & Feasibility Analysis: Actionable insights to validate and refine your business ideas. ★ Startup MVP Development: From concepting to wireframing, ensuring your product meets market needs. ★ Strategic Business Planning: End-to-end business plans, financial modeling, and investor-ready pitch deck presentations. ★ Branding & Positioning: Unique strategies that make your brand stand out in competitive markets. ★ Go-to-Market Strategy: Execution plans tailored to target demographics, including customer journey optimization. HIGHLIGHTS OF SUCCESS: ★ $10M+ investor funding unlocked for various clients with market-ready business plans. ★ Led 250+ startups to success, including SaaS, tech, healthcare, and consumer brands. ★ Empowered WIN Energy Drink to refine its buyer personas, optimize feasibility studies, and craft an investor-winning pitch deck. ★ Partnered with LocalFarmOK to build a robust urban farm event business plan, attracting new markets and investors. CLIENT FEEDBACK SPEAKS VOLUMES: “Her business plan and market insights transformed our pitch deck into a winning tool. Within months, we secured our first round of funding!” – Local Farm OK, Founder “Elissa's guidance on scaling our MVP saved us six months of trial and error. A game-changer for our operations.” – WIN Energy Drink, CEO WHY CHOOSE ME? ★ Over 15 years of startup experience and entrepreneurial excellence ★ Expert Vetted by UpWork, having coached over 250+ startups worldwide ★ "Quality and professional" work is the core standard for all deliverables ★ Proven ability to drive long-term growth while mitigating risks ★ Transparent, collaborative, and committed to your success HOW CAN WE START? Book a free (15-min) consultation call today to discuss your business goals. Together, let’s: ★ Solve your most pressing challenges. ★ Align your vision with a data-backed strategy. ★ Create results that make your startup thrive. Ready to elevate your business? Let’s start now.

🚀 Marketing & Brand Strategy Expert | Fractional CMO | Top 1% Upwork Freelancer 🌟 Top 1% Expert-Vetted Freelancer | PhD in Marketing, Analytics & Strategy | 100% Success Rate🌟 Specialist in healthcare, B2B & premium DTC 💡 About Me:Fractional CMO and senior marketing strategist with 25+ years of experience and a PhD in Marketing, specializing in analytics, statistics, consumer behavior, brand strategy, go-to-market planning, and Marketing Mix Modeling (MMM). I help companies make smarter marketing decisions through Marketing Mix Modeling (MMM), rigorous analytics, and senior-level fractional CMO leadership — combining executive strategy with the kind of data discipline most marketing consultants cannot offer. My work combines executive-level strategy with rigorous analysis. I do not just recommend tactics. I help clients determine what is working, what is not, where the next dollar should go, and how to build a more scalable and accountable marketing system. 📊 My strengths include marketing strategy, brand positioning, market research, customer insight, conversion analysis, go-to-market planning, and Marketing Mix Modeling (MMM). I am especially strong when a company has meaningful potential but needs clearer direction, stronger prioritization, tighter execution, or more analytical decision-making. Over the course of 25+ years, I have worked across healthcare, B2B, premium DTC, and complex growth environments where messaging, performance, customer insight, and budget allocation all need to work together. Clients bring me in when they need senior-level strategic thinking backed by real data, not guesswork. What I Help Clients Do 🚀 Fractional CMO Leadership Strategic direction, growth planning, team oversight, channel prioritization, and executive-level decision support 📈 Marketing Strategy & Go-to-Market Planning Growth strategy, launch planning, audience targeting, competitive positioning, and full-funnel planning 🧠 Brand Positioning & Messaging Clearer differentiation, stronger messaging, sharper offers, and more effective brand architecture 📊 Analytics, MMM & Marketing Efficiency Marketing Mix Modeling, media mix attribution, KPI development, budget allocation, forecasting, performance analysis, and decision support 🔍 Market Research & Customer Insight Segmentation, customer interviews, competitive analysis, survey design, and insight development 💰 Paid Media Oversight & Funnel Improvement Channel strategy, conversion analysis, ad performance review, and identifying where spend is being wasted Selected Accomplishments 🏆 Analytics & Performance Built MMM frameworks that reduced ad spend by 35% while maintaining or improving revenue performance Improved ROI by 96%+ through tighter funnel analysis, better conversion tracking, and stronger message-market fit Lowered cost-per-sale by 10x and reduced spend-per-unit by 300% through performance-based campaign restructuring Managed high-7-figure ad budgets across Google, Meta, Amazon, and LinkedIn with measurable efficiency gains Built MMM and predictive forecasting models to optimize budget allocation and eliminate wasted spend across multi-channel programs 🏆 Strategy & Positioning Developed brand positioning and messaging strategies that improved conversion, clarity, and differentiation Led go-to-market planning and rebranding for businesses at inflection points, resulting in measurable gains in engagement and acquisition efficiency Built audience segmentation models that reduced CPA and improved targeting precision across paid channels Designed competitive positioning frameworks that sharpened market entry and accelerated growth 🏆 Executive-Level Marketing Leadership Served as a strategic marketing leader for healthcare, B2B, & premium consumer brands Helped founders and leadership teams prioritize the right channels, investments, and growth opportunities Brought analytical rigor to decisions that were previously based on assumptions or fragmented reporting Why Clients Hire Me 🔥 25+ years of marketing experience across strategy, analytics, positioning, and growth 🔥 PhD-level expertise in marketing, statistics, and consumer behavior 🔥 Senior-level fractional CMO leadership, not just tactical execution 🔥 Deep specialization in MMM, media mix attribution, and data-driven budget optimization 🔥 Strong ability to connect brand, performance, analytics, and customer insight into one clear growth plan Tools & Platforms: GA4 · Google Ads · Meta Ads · LinkedIn Ads · Amazon Seller Central · Tableau · Looker · SPSS · HubSpot · Salesforce · Mailchimp · MMM Good Fit: Healthcare, B2B, premium DTC, funded startups, and established companies that want senior-level strategic marketing leadership with real analytical depth. Not a Fit: Paid survey projects, unfunded startups, or speculative industries. 📩 Need a fractional CMO with 25+ years of experience, a PhD in Marketing, and deep strength in MMM, attribution, analytics, & positioning? Let's talk.

Are you struggling to make confident, data-driven business decisions? My name is Michael, a former Delloite Consulting LLP. market researcher with over 10 years of experience, trusted by companies like Amazon and Meta. I have helped startups raise over $10M and supported Fortune 500 clients in launching products and features that have generated $50M in revenue, delivering high-quality, Big 4-level insights quickly and cost-effectively. 𝐇𝐎𝐖 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔 • 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐢𝐧𝐠 & 𝐓𝐀𝐌 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Precise estimation of Total Addressable Market (TAM), Serviceable Available Market (SAM), and realistic market share to support data-driven expansion and revenue planning. • 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐒𝐖𝐎𝐓 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Comprehensive competitor benchmarking, market positioning analysis, and structured SWOT assessments to identify opportunities and risks. • 𝐆𝐨-𝐓𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: End-to-end GTM planning including positioning, pricing insights, channel strategy, and customer acquisition frameworks tailored to your target market. • 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐞𝐫𝐬𝐨𝐧𝐚 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Data-backed segmentation of target audiences and development of detailed buyer personas to improve targeting, messaging, and product fit. • 𝐃𝐮𝐞 𝐃𝐢𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Rigorous market and industry research to support venture capital, private equity, and M&A decisions. MY CLIETS’ FEEDBACK • "Michael is a gem! He handled the job exceptionally well and exceeded my expectations in every way. He delivered the work on time, communicated clearly throughout the process, and showed great professionalism and attention to detail. I highly recommend Michael for your next project-you won’t be disappointed!" -Brenda. • "Michael was prompt, helpful and professional. He delivered on time and exactly as promised. The information was well presented and thorough. We highly recommend Michael, and we look forward to working with him again in the future." – Bryce C. • "Michael was an absolute professional and did a great job supporting our business needs. Highly recommend." – Gregory. • "Michael conducted his research quickly and efficiently. We are very pleased with the outcome. He is excellent and thorough at his work." – Oliver M. 𝗟𝗘𝗧’𝗦 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 Ready to strengthen your decision-making with high-quality, Big 4-level market research? 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 𝘁𝗼𝗱𝗮𝘆 to discuss your project and explore tailored insights for your business goals. I respond promptly and focus on clear, structured, and collaborative communication throughout every engagement. 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐓𝐨𝐨𝐥𝐬 • Demographics Pro • Qualtrics 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 • Survey Design • Competitive Analysis • Qualitative Research • Quantitative Research • Market Sizing (TAM/SAM/SOM) 𝐃𝐚𝐭𝐚 Analysis & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 • Excel • PowerPoint • Tableau • Canva Presentation • Investor Pitch Deck • Figma 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 • B2B SaaS & AI • E-commerce & Consumer Brands • Fintech & Financial Services • Healthcare & Pharma 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 • Hubspot Inbound Certification • Big 4 Research Methodologies • Due Diligence (VC & PE) Market Research, Competitive Intelligence, Market Sizing, Go-To-Market Strategy, Customer Segmentation, Due Diligence, B2B, SaaS Research, Quantitative Research, Qualitative Research, Industry Trend Forecasting

Brand Positioning | Competitive Messaging | Product Marketing | Go-to-Market Strategy | B2B If your B2B product or service is better than the competition but your messaging does not show it, that is exactly the problem I solve. I help B2B solution founders, CMOs, and product marketing leads get crystal clear on what makes them different, then build the messaging, content, and strategy that turns that clarity into buyer action. With 125+ positioning projects delivered, 47 five-star Upwork reviews, and a book on the subject (Differentiate or Diminish), I bring a proven, structured method, not guesswork. What I do: 1. Brand Positioning & Competitive Messaging Clarify your value proposition, map your differentiation against competitors, and build a messaging framework your sales, marketing, and product teams can actually use. 2. Product Marketing & Go-to-Market Strategy Sharpen your ICP, build structured launch narratives, and develop GTM messaging that aligns marketing with revenue goals. 3. Website Content & Conversion Copy Transform your homepage and product pages from vague to value-driven, copy that moves B2B buyers through the funnel. 4. Sales Enablement & Pitch Development Pitch decks, sales collateral, and product messaging that make your offer impossible to ignore in competitive markets. 5. Market Research & Competitor Analysis Competitor audits, whitespace mapping, and actionable insights that sharpen your positioning before you go to market. 6. Fractional CMO Leadership Strategy, positioning, content direction, and team coaching, without the cost of a full-time hire. What clients say: "Clarity where we had noise." "Kevin simplified our complicated offering into a crisp message our team actually uses." "His messaging became the backbone of our sales materials and investor pitch." "Faster and better than any agency we've hired." Expert-Vetted (top 1% on Upwork) | 100% Job Success | $200K+ earned | Former VP Marketing & Fractional CMO If you are a B2B company that needs sharper positioning, message me and let's get started.