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Top 1% Expert Vetted on Upwork! Original Director of Pricing at Chewy.com, positioning it to be one of the largest e-commerce acquisitions of all time. Executive Level Pricing professional with proven track record and over 18 years of full time pricing strategy in e-commerce, retail, brick & mortar, SaaS,AI SaaS, services, and energy industries working for both start-ups and fortune 500 companies. Specialized in transformative growth through pricing for organizational objectives ranging from sustainability to exit strategies. Passionate about applying pricing economics, data analytics, and consumer behavior psychology to find creative ways to optimize product/service price, leading to increased conversion and revenue for your business. Created and led Pricing Strategy and Pricing Operations teams from ground up that aided my last start-up e-commerce retail company, chewy.com to grow from $200 million to $2.2 Billion in annual net sales in less than 3.5 years. Committed to staying up to date with best practices across multiple industries via continuing education through seminars, conferences, courses, and networking. Expert in Pricing Strategy and Operations for full life cycle pricing for your entire assortment/service offering: - Private Label - National Brands - Clearance Price - Promotional Price - MAP Price - List Price - Competitor Identification - Customer Segmentation - Competitive Analysis - Price Testing Led development and was the visionary behind internal pricing software & implementation for full assortment pricing including: - Price Optimization - Price Matching - Private Label Pricing - Web Scraping - Product Matching - Promotion Execution - Margin Strategies - Opportunity Identification - Data Analytics - Competitive Analysis As a leader in the pricing industry, I am confident that I can help your company become more profitable and/or gain market share via pricing strategy and operations Additional recommendations on LinkedIn I am proud to be among a small group of professionals who were chosen to be featured at Upwork’s 2023 Work Without Limits Executive Summit, an invitation-only event for Upwork’s enterprise customers.

Coffee Business Consultant | Café, Roastery & Brand Launches | Exited Founder Most coffee businesses fail from avoidable mistakes — wrong equipment, bad lease, underpriced menu, broken supply chain. I help founders, operators, and investors skip those mistakes, because I spent 13 years making and fixing them in my own company. My track record: Founded Blue Sail Coffee, scaled it for 11 years, exited in 2025 Launched 3 cafés — one ranked Top 100 in the world, twice Built a national roasting operation and closed deals with Walmart, Kroger, and Whole Foods Built two multi-million dollar brands from scratch Consulted for 40+ coffee brands worldwide — startups, roasters, exporters, private label What clients hire me for: Café & roastery launches (feasibility, equipment, layout, menu, SOPs) Buying a coffee business — due diligence and turnaround plans Equipment sourcing that saves thousands Wholesale program setup and B2B sales strategy DTC, Shopify, and subscription launches Private label, co-packing, and fulfillment Profitability audits for existing coffee shops After my exit, I founded The Coffee Operators, a consulting firm helping people launch, buy, and scale coffee businesses. I'm not a business coach — I'm an operator who's done every job in the coffee chain, green sourcing to retail shelf, and I give direct, specific answers, fast. If you're launching, buying, scaling, or fixing a coffee business, message me with where you are and where you're stuck. I'll tell you on the first call whether I can help and exactly what it will take.

CFO＋𝗦𝘂𝗽𝗲𝗿 𝗣𝗼𝘄𝗲𝗿𝘀! 💪 𝗧𝗼𝗽 𝟭%; 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 ✅ 500 + Million raised by my models | $300k+ earned on Upwork | Most models delivered in 1 week My models are built to withstand investor diligence. 🛠𝗙𝗶𝘅 𝗬𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗶𝗻𝗴. 𝗖𝗹𝗮𝗿𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗠𝗼𝗱𝗲𝗹. 𝗥𝗮𝗶𝘀𝗲 𝗙𝘂𝗻𝗱𝘀 𝗪𝗶𝘁𝗵 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲.💰 Im a CFO who helps SaaS and AI startups optimize their business model by designing pricing, packaging, and revenue models that actually scale. 🔥Invite me to your job and book a 𝗙𝗥𝗘𝗘 20 min 💸𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝘾𝙖𝙡𝙡📞 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗻𝘀𝘄𝗲𝗿: • What should we charge? • How do we structure tiers or usage pricing? • Will this be profitable at scale? • What numbers do investors expect to see? • How do we translate strategy into a real financial model? ✨ I specialize in monetization, pricing, and revenue architecture, the decisions that directly impact ARR, margins, and valuation for: • SaaS / B2B software • AI tools & platforms • Marketplaces • Subscription businesses • Fintech • Health tech • Vertical SaaS companies.✨ ✅ Typical outcomes my clients get ✔ Clear pricing & packaging strategy ✔ Higher ARPU and better margins ✔ Investor-ready financial model ✔ Faster fundraising ✔ Shorter sales cycles ✔ Confident launch plan Many clients see 𝟭𝟬𝘅–𝟯𝟱𝘅 𝗥𝗢𝗜 from pricing & revenue improvements alone. 🥇 𝗪𝗵𝘆 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗵𝗶𝗿𝗲 𝗺𝗲 • Top Rated Plus & Expert Vetted (Top 1% on Upwork) • Featured on Forbes, Nasdaq, CEO Weekly • Advised 150+ tech startups • Helped clients raise $500M+ • MBA (Finance), MS Economics, 15+ years operating experience But more importantly: I explain finance clearly and turn complex strategy into practical decisions founders can act on immediately. 💼 𝗛𝗼𝘄 𝘄𝗲 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸 ? 𝘀𝗶𝗺𝗽𝗹𝗲 𝗳𝗶𝘅𝗲𝗱 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀 Clients need a clear outcome, So I offer structured sprints: ✅ 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗦𝗽𝗿𝗶𝗻𝘁 (𝟭-𝟮 𝘄𝗲𝗲𝗸) • Pricing tiers + packaging • Subscription/usage strategy • Discount & sales guardrails • Enterprise level pricing framework • Competitor benchmark • ICP & value positioning check • Action plan memo ✅𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗿𝗲𝗮𝗱𝘆 𝗣𝗮𝗰𝗸𝗮𝗴𝗲 (𝟮 𝘄𝗲𝗲𝗸𝘀) • Financial model & forecast • Unit economics & break-even • Investor-ready projections ✅ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 (𝗺𝗼𝗻𝘁𝗵𝗹𝘆) • Pricing experiments • New feature/add-on pricing • Deal support & custom pricing • Board/investor metrics • Continuous optimization • Async Slack/email access 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲? 𝙁𝙤𝙪𝙣𝙙𝙚𝙧 𝘾𝙀𝙊( 𝙎𝙚𝙚𝙙 𝙍𝙤𝙪𝙣𝙙 𝙎𝙩𝙖𝙧𝙩𝙪𝙥) 𝟱 𝗼𝘂𝘁 𝗼𝗳 𝟱 ⭐⭐⭐⭐⭐ ““The financial expert for non-financial founders. Zahra helped us build our pricing and financial model and made our fundraising dramatically easier. Worth every dollar.” 📞 𝗡𝗲𝘅𝘁 𝘀𝘁𝗲𝗽 Invite me to your job and we’ll start with a quick call to understand your goals and see if there’s a fit. If I’m not the right person, I’ll tell you directly.

As a highly accomplished strategy consultant with experience at Mars & Co. (BCG spinoff), I bring a track record of delivering exceptional results and driving business growth for companies across various industries. With a specialization in corporate development, new market innovation, and strategic partnerships, I have consistently made a significant impact on organizations' bottom lines. I have successfully led and executed strategic initiatives, such as mergers, acquisitions, and partnerships, that have resulted in substantial business growth and market expansion. Through my in-depth market research, financial evaluations, and competitor analysis, I have identified lucrative investment opportunities and provided insightful recommendations to drive profitability and market share. One of my key strengths lies in my ability to develop and implement effective new market entry strategies. By leveraging cross-functional teams and harnessing market insights, I have orchestrated successful market launches, driving significant revenue growth and establishing a strong foothold in competitive markets. My expertise extends beyond strategic execution to fostering innovation and driving collaborative efforts. I have actively fostered strategic alliances and leveraged partnerships to fuel innovation, gain a competitive edge, and deliver cutting-edge solutions to clients. By staying abreast of market trends, customer needs, and technological advancements, I have consistently developed innovative strategies that have reshaped industries and generated sustainable value for businesses. Throughout my career, I have demonstrated exceptional leadership, communication, and project management skills, ensuring the alignment of goals and objectives across organizations. I thrive in fast-paced, dynamic environments and excel at delivering measurable results that exceed client expectations. If you are seeking a seasoned consultant who can deliver transformative outcomes and provide strategic guidance for your business, I am confident in my ability to bring significant value to your organization. I am eager to contribute my expertise and partner with you in achieving your business objectives.

Most businesses make big decisions on thin evidence - which market to enter, how to price, who they're really competing with. I turn that guesswork into research they can act on with confidence. I'm Michael, a market research consultant and former Deloitte Consulting researcher with 10+ years of experience. I've helped startups raise $18M+ and supported Fortune 500 teams launching products that generated millions in revenue. I deliver Big 4-caliber insight faster and more affordably. My work holds a 100% Job Success Score and Top Rated Plus rating across 30+ projects: market sizing, competitive intelligence, go-to-market strategy, feasibility studies, and the research behind funding rounds. 𝐇𝐎𝐖 𝐈 𝐇𝐄𝐋𝐏 • 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐢𝐧𝐠 & 𝐓𝐀𝐌 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Precise estimation of Total Addressable Market (TAM), Serviceable Available Market (SAM), and realistic market share to support data-driven expansion and revenue planning. • 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐒𝐖𝐎𝐓 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Comprehensive competitor benchmarking, market positioning analysis, and structured SWOT assessments to identify opportunities and risks. • 𝐆𝐨-𝐓𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: End-to-end GTM planning including positioning, pricing insights, channel strategy, and customer acquisition frameworks tailored to your target market. • 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐞𝐫𝐬𝐨𝐧𝐚 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Data-backed segmentation of target audiences and development of detailed buyer personas to improve targeting, messaging, and product fit. • 𝐃𝐮𝐞 𝐃𝐢𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Rigorous market and industry research to support venture capital, private equity, and M&A decisions. MY CLIETS’ FEEDBACK • "Michael is a gem! He handled the job exceptionally well and exceeded my expectations in every way. He delivered the work on time, communicated clearly throughout the process, and showed great professionalism and attention to detail. I highly recommend Michael for your next project-you won’t be disappointed!" -Brenda. • "Michael was prompt, helpful and professional. He delivered on time and exactly as promised. The information was well presented and thorough. We highly recommend Michael, and we look forward to working with him again in the future." – Bryce C. • "Michael was an absolute professional and did a great job supporting our business needs. Highly recommend." – Gregory. • "Michael conducted his research quickly and efficiently. We are very pleased with the outcome. He is excellent and thorough at his work." – Oliver M. 𝗟𝗘𝗧’𝗦 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 Ready to strengthen your decision-making with high-quality, Big 4-level market research? 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 𝘁𝗼𝗱𝗮𝘆 to discuss your project and explore tailored insights for your business goals. I respond promptly and focus on clear, structured, and collaborative communication throughout every engagement. 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐓𝐨𝐨𝐥𝐬 • Demographics Pro • Qualtrics 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 • Survey Design • Competitive Analysis • Qualitative Research • Quantitative Research • Market Sizing (TAM/SAM/SOM) 𝐃𝐚𝐭𝐚 Analysis & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 • Excel • PowerPoint • Tableau • Canva Presentation • Investor Pitch Deck • Figma 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 • B2B SaaS & AI • E-commerce & Consumer Brands • Fintech & Financial Services • Healthcare, Life Sciences, & Pharma 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 • Hubspot Inbound Certification • Big 4 Research Methodologies • Due Diligence (VC & PE) Market Research, Competitive Intelligence, Market Sizing, Go-To-Market Strategy, Customer Segmentation, Due Diligence, B2B, SaaS Research, Quantitative Research, Qualitative Research, Industry Trend Forecasting 𝐓𝐎𝐎𝐋𝐒 & 𝐂𝐎𝐕𝐄𝐑𝐀𝐆𝐄 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐌𝐞𝐭𝐡𝐨𝐝𝐬: TAM/SAM/SOM market sizing • competitive analysis • survey design • qualitative & quantitative research 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬: B2B SaaS • Fintech & Financial Services • Healthcare & Life Sciences • E-commerce & Consumer Brands

Customer lifetime value (CLV/LTV) modeling is my specialty. Using probability models (BG/NBD, Pareto/NBD, Gamma-Gamma), retention curves, and RFM segmentation, I tell you who your most valuable customers are, what they are worth, and how to acquire more of them. Around that core I bring the full marketing-analytics toolkit - marketing mix modeling (MMM), multi-touch attribution, pricing, and forecasting - in Python and R, for CPG, DTC, media, fintech, and B2B clients. Over 30 years I have directed more than $70M in combined consumer-insights and analytics spend - $20M+ client-side (Bacardi Global Brands) and $50M+ agency-side (GfK, Millward Brown/Kantar) - so I read these models the way a CMO does, not just a data scientist. I translate model output into the decision, the deck, and the board-ready story. What I deliver: - Customer lifetime value (CLV/LTV): BG/NBD and Pareto/NBD + Gamma-Gamma probability models, retention curves, cohort and RFM segmentation; forecast customer value and surface your most valuable acquisition cohorts for DTC and subscription brands. - Marketing mix modeling & media ROI: ARIMAX, Bayesian/hierarchical, and regression models with adstock and saturation; in a recent engagement I identified a channel-reallocation opportunity worth roughly a 185% gain in marketing efficiency. Build from scratch, or finalize, validate, deploy, and maintain existing models (Python or R). - Attribution & measurement: reconciling Meta / Google / GA4 platform reporting against actual business outcomes; blended CAC and single-source-of-truth frameworks. - Pricing & forecasting: conjoint / willingness-to-pay studies and supervised-ML pricing models (random forest, gradient boosting) deployed as interactive calculators. - Data engineering & viz: BigQuery warehousing, dashboards (Power BI, Tableau, Looker Studio), and clear recommendations leadership can act on. Credentials: Wharton MBA (Marketing), Brown B.A. in Applied Mathematics. Top Rated on Upwork with 100% Job Success across 8 engagements. Stack: Python, R, SQL, SAS, Azure, AWS, GCP/BigQuery, Power BI, Tableau, GA4, Looker Studio. Fluent in Spanish, working Portuguese - comfortable on global, multi-market engagements. I keep scope tight, communicate in business terms, and hit deadlines.