Your packaging is more than just a box or label it's your product's first impression and one of the most powerful marketing tools your business owns. Before customers experience what's inside, they've already formed an opinion based on your packaging, branding, and presentation. Exceptional packaging captures attention, communicates quality, builds trust, and influences purchasing decisions whether your products are displayed on retail shelves, shipped through ecommerce, or sold on Amazon and Shopify.
With over 10 years of experience in packaging design, I create impactful packaging for startups, established brands, manufacturers, and ecommerce businesses that enhances brand identity, increases product appeal, and is fully prepared for professional printing and production.
As a Packaging Designer specializing in Product Packaging Design, Product Labels, Packaging Dielines, Print-Ready Artwork, and 3D Packaging Mockups, I help businesses transform ideas into packaging that not only looks exceptional but is fully prepared for professional printing and manufacturing. My focus is creating packaging that combines creativity with functionality, ensuring every design strengthens your brand while meeting real-world production standards.
Whether you're launching your first product, expanding an existing product line, or refreshing outdated packaging, I take the time to understand your brand, target audience, competitors, and business goals before creating a single concept. Every packaging solution is designed with purpose, helping your products stand out in competitive markets while creating a memorable customer experience from the first glance to the final unboxing.
I've worked with startups, private-label brands, manufacturers, ecommerce businesses, Amazon FBA sellers, and established companies across a wide range of industries. From cosmetics and skincare to food, beverages, coffee, supplements, pet products, luxury goods, and consumer packaged goods (CPG), I create packaging that reflects each brand's identity while maintaining technical accuracy for commercial production.
📦 My expertise includes:
• Product Packaging Design
• Product Label Design
• Packaging Dielines
• Print-Ready Artwork
• Packaging Artwork & Graphics
• Folding Cartons & Retail Boxes
• Flexible Pouch Packaging
• Bottle, Jar & Tube Labels
• Cosmetic & Skincare Packaging
• Food & Beverage Packaging
• Coffee & Supplement Packaging
• Amazon FBA & Shopify Packaging
• Packaging Systems for Product Lines
• High-Quality 3D Packaging Mockups
Every project is approached with equal attention to creativity, detail, and production readiness, ensuring your packaging not only captures attention but also performs flawlessly throughout the manufacturing process.
✨ Why Work With Me?
Successful packaging combines creativity, strategy, and production expertise. I create packaging that not only looks professional but also strengthens your brand, increases product value, and helps your products stand out in competitive retail stores and ecommerce marketplaces. Every project begins with understanding your product, target audience, competitors, and business goals so every design serves a clear purpose.
I believe great communication leads to great results. From concept development to final delivery, I maintain a collaborative workflow, provide regular updates, and deliver organized production ready files that help simplify the printing and manufacturing process.
My experience includes designing packaging for cosmetics, skincare, beauty, food and beverage, coffee, supplements, wellness products, pet products, household goods, luxury brands, consumer packaged goods (CPG), fast moving consumer goods (FMCG), and private label businesses. Whether you need packaging for a single product or an entire product line, every design is tailored to your brand, industry, and customers.
Technical accuracy is just as important as creative design. Every project is delivered with professional print standards including custom packaging dielines, CMYK and Pantone color setup, bleed and safe margins, editable Adobe Illustrator files, high resolution PDFs, and print ready artwork that manufacturers can confidently produce.
🚀 Whether you're launching a new brand, growing your ecommerce business, or expanding an established product line, I create packaging that captures attention, builds trust, and delivers a memorable customer experience.
If you're looking for a Packaging Designer specializing in Product Packaging, Product Labels, Packaging Dielines, Print Ready Artwork, Packaging Graphics, 3D Mockups, Amazon FBA Packaging, Shopify Packaging, Retail Packaging, and commercial manufacturing, I'd love to help bring your ideas to life.
Let's create packaging that not only protects your product but also elevates your brand, builds customer confidence, and leaves a lasting impression.
Packaging Design
Label & Packaging Design
Product Label
Packaging Dieline
Display Product Packaging
Package Graphics
Graphic Design
Branding
Brand Identity & Guidelines
Print Design
Print Production
3D Mockup
Adobe Illustrator
Adobe Photoshop
Food Packaging
Logo Design
Brand Identity
Brand Identity Design
Design Mockup
Ecommerce
Jon D.
New York City, New York
$60/hr
4.7
244 jobs
I create brands from the ground up and help established businesses refine, extend, and apply their identities across every customer touchpoint.
I’m a brand and graphic designer with 15+ years of experience across visual identity, packaging, print, editorial and marketing collateral. My work includes new brand creation, rebrands, logo systems, brand guidelines, packaging, brochures, sales materials, campaign assets, signage, menus and launch collateral.
Alongside my design background, I hold an MBA in Marketing and co-founded OVO Vodka, where I led the development and commercial rollout of the brand across identity, packaging, campaigns, sales materials and retail activation. That experience means I understand design from both sides: how it should look and how it needs to work for the business.
I work best with founders, growing companies and established teams that need:
• A new visual identity or thoughtful rebrand
• Logo systems, typography, color and visual direction
• Packaging, labels and production-ready artwork
• Practical brand guidelines and visual systems
• Brochures, editorial design and marketing collateral
• Campaign, launch and sales materials
• An experienced creative partner for ongoing brand rollout
My approach is collaborative, strategic and hands-on. I can build the visual foundation from scratch, refine an existing creative direction or help an established brand become more consistent across its packaging, print and marketing materials.
I’ve completed more than 200 projects on Upwork, earned over $100K, and maintain a 100% Job Success Score.
Packaging Design
Print Design
Graphic Design
Logo Design
Corporate Brand Identity
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Branding
Brand Identity
Brand Identity Design
Brand Identity & Guidelines
Pitchbook
Infographic
Presentation Design
AI Image Editing
Gerald O.
Plano, Texas
$45/hr
5.0
1 jobs
Senior Packaging and Brand Identity Designer with 30+ years of international experience developing packaging, labels, and visual identity systems for consumer products.
I specialize in creating packaging that works both visually and technically — from concept and shelf impact to production-ready files for manufacturing. My work combines European design precision with practical production knowledge for the U.S. market.
Packaging expertise includes:
• Beverage cans, bottles, cartons, and retail packaging
• Label design and packaging layout systems
• Dieline development and packaging architecture
• Flexographic and commercial print production
• Production-ready files for manufacturers
I help brands create packaging that is clear, distinctive, and ready for production — not just visually appealing but technically correct for printing and manufacturing.
Tools & Skills:
- Adobe Illustrator, Photoshop, InDesign
- Packaging design systems
- Typography, layout, and color strategy
- Brand identity development
- Print production and packaging preparation
Clients appreciate my attention to detail, reliability, and collaborative approach. Whether you're launching a new product or refining an existing brand, I bring structure, experience, and creative clarity to every stage of the design process.
If you are looking for a designer who understands both branding and packaging production, I would be happy to support your project.
Packaging Design
Label & Packaging Design
Package Graphics
Graphic Design
Print Design
Print Production
Logo Design
Informational Infographic
Branding
Icon Design
Vector Graphic
Instruction Manual
Visual Identity
Brand Guidelines
Typography
Design Thinking
Project Management
Olivia E.
Las Vegas, Nevada
$95/hr
4.9
185 jobs
Packaging for multicultural and export-ready brands entering the U.S. market.
I design retail-ready packaging for food, beverage, and beauty brands that need to win the shelf at home and scale on Amazon — with a specialty in international and immigrant-founded brands navigating U.S. retail and compliance for the first time.
Over 20+ years in CPG, my work has been placed in Whole Foods, Target, Walmart, Kroger, and national distribution — not just designed, but built for real-world production. I speak both languages of this business: the founder telling a cultural story, and the retail buyer who needs a clean dieline and an FDA-compliant panel.
Where I'm different:
Brands entering the U.S. from abroad hit a wall — FDA and CFIA labeling, bilingual panels, Nutrition Facts placement, certification marks, multi-SKU consistency. I've cleared that wall for brands from markets around the world, and I turn compliance into a shelf advantage instead of a headache.
What I do
•Packaging & label design — food (FDA-compliant), beverage, skincare/cosmetic, supplements
•Brand identity & product-line architecture — naming, logo, multi-SKU systems
•Production-ready files — dielines, CMYK/bleed/Pantone, UPC/EAN, Nutrition Facts
•Amazon & DTC — listing-optimized packaging, 3D mockups, conversion-aligned visual systems
•Export & compliance — FDA/CFIA labeling, bilingual (EN/FR) packaging, certification marks
How I work
Positioning → Design → Systemization → Production.
I define how your product shows up on shelf, design with clear hierarchy, lock consistency across every SKU and format, and hand your manufacturer print-ready files they can run immediately.
Ready to move? Send a message with your product and target retailer, and let's map the shelf.
Packaging Design
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Print Design
Web Design
Visualization
Label & Packaging Design
Graphic Design
Squarespace
Brand Consulting
Creative Writing
Package Graphics
Concept Design
Brand Positioning
Axel B.
Brooklyn, New York
$250/hr
5.0
279 jobs
🔸 Expert-Vetted | Top 1% on Upwork
🔸 Published in Vogue, Elle, WWD, Teen Vogue
🔸 Adobe Featured | Hand-picked among the best in their field
🔸 Upwork Skill Certified in Brand Identity
I don’t do branding. I do propaganda.
Most founders come to me at one of two moments: right before launch, when everything is riding on first impressions, or after realizing the brand they built in year one is holding them back in year three. Either way, the problem is the same. A logo isn't a brand. A name isn't a strategy. And a business without a cohesive brand identity doesn't just look unfinished, it leaves money, credibility, and opportunity on the table.
I'm Axel, a brand identity designer and naming expert with 20+ years of experience building brands that transform a founder's vision into lasting market value. I specialize in strategy-based brand identity for ambitious startups and scaling companies with their sights set on the top tier of their market, across lifestyle, hospitality, fashion, beauty, finance, food & beverage, health & wellness, and tech.
◼️ What working with me looks like:
Before we make any creative decisions, we align on strategy. Who you are, who you're for, and what makes you impossible to ignore. Then we build: naming, verbal identity, visual identity, brand guidelines, everything your team needs to show up consistently, whether that's on packaging, a pitch deck, or a homepage.
Founders who work with me walk away with a brand system built to grow with the business, one that commands the attention, credibility, and investment their work deserves.
◼️ Built for founders who are serious:
My background includes brand identity work for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, Elizabeth Arden, and Sur La Table, in addition to the startups and early-stage brands I'm most energized by on Upwork.
If you're launching, fundraising, rebranding, or scaling, your brand is either building your business or costing it. Let's make sure it's doing the former.
Send me a message to start the conversation.
◼️ WHAT I BUILD
▪️ Brand Naming & Naming Strategy
▪️ Brand Strategy & Positioning
▪️ Visual Identity & Logo Design
▪️ Verbal Identity & Brand Voice
▪️ Brand Identity Design & Systems
▪️ Rebranding & Brand Identity Refresh
▪️ Creative Direction
◼️ HOW WE WORK TOGETHER
▪️ Every project starts with strategy. If you want someone to execute a brief, I may not be the right fit. If you want someone to help you think through what your brand should stand for and then bring it to life, we should talk.
▪️ I work on fixed-rate contracts for most brand projects. My hourly rate applies to consulting and advisory engagements.
▪️ A free 15-minute discovery call is recommended. This ensures we're the right fit before either of us commits.
▪️ I don't offer unlimited revisions. I follow a proven methodology designed to get it right.
▪️ The best outcomes come from founders who trust the process and bring their vision openly. The brand becomes yours, we build it together.
Packaging Design
Branding
Logo Design
Brand Guidelines
Brand Naming
Brand Identity
Brand Identity & Guidelines
Graphic Design
Label & Packaging Design
Visual Identity
Brand Design
Brand Style Guide
Brand Book Design
Logo
Brand Development
Brand Positioning
Brand Identity Design
Brand Consulting
Adobe Illustrator
Corporate Brand Identity
Samreen Q.
Richmond, Texas
$25/hr
4.8
107 jobs
Top Rated Plus Graphic Designer with 10+ years of experience helping startups, agencies, and global brands turn ideas into standout Logo Design, Brand Identity, and Packaging Design. 81+ projects delivered, 100% on time, agency quality work at freelancer speed.
Graphic Design Services
Logo Design & Brand Identity Custom logos, visual identity systems, and brand guidelines built by a Graphic Designer who thinks in brand strategy, not just visuals.
Packaging & Label Design Product Packaging Design and Packaging Artwork, from concept to
print-ready files, that make your product stand out on shelf and online.
Print & Marketing Design Brochures, flyers, business cards, and Marketing Materials pixel perfect and print ready.
Social Media & Ad Creative Scroll stopping Social Media Design and ad creatives built to drive engagement and conversions.
Presentation & Pitch Deck Design Investor ready decks in PowerPoint, Google Slides, and Keynote.
Top Rated Plus Upwork's highest badge for proven excellence
81+ completed projects across branding, packaging, and print
10+ years of Graphic Design experience senior level strategy behind every pixel
100% on time delivery, fast communication, unlimited focus on getting it right
Fluent in Adobe Illustrator, Photoshop, InDesign, Figma, and Canva
Whether you need a single Logo Design or a full Brand Identity and Packaging Design system, I bring the design thinking of an agency with the speed and reliability of a dedicated freelance Graphic Designer.
Click Invite to Job let's build a brand your customers remember.
Packaging Design
Graphic Design
Logo Design
Branding
Brand Guidelines
Brand Identity Design
Corporate Brand Identity
Brand Positioning
Creative Direction
Label & Packaging Design
Product Design
Display Product Packaging
Social Media Design
Digital Marketing Materials
Infographic
Print Design
Layout Design
Typography
Adobe Illustrator
Adobe Photoshop
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Packaging Consultant in the United States on Upwork?
You can hire a Packaging Consultant in the United States on Upwork in four simple steps:
Create a job post tailored to your Packaging Consultant project scope. We'll walk you through the process step by step.
Browse top Packaging Consultant talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Packaging Consultant profiles and interview.
Hire the right Packaging Consultant for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Packaging Consultant?
Rates charged by Packaging Consultants on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Packaging Consultant in the United States on Upwork?
As the world's work marketplace, we connect highly-skilled freelance Packaging Consultants and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Packaging Consultant team you need to succeed.
Can I hire a Packaging Consultant in the United States within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Packaging Consultant proposals within 24 hours of posting a job description.
Find more freelancers
Top states for Packaging Consultants in the United States