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I worked at Facebook for a year, and I am a paid media consultant who helps businesses optimize their Shopify e-commerce revenue and lead generation efforts with Facebook Advertising, Pay-Per-Click Advertising (PPC) and Social Media Marketing. I have deep experience with Facebook Ads Manager and Instagram Ads, experience with Google Ads, Twitter Ads and TikTok Ads, as well as a broad organic social media content development and strategy background, and deep experience with generative AI for content creation. In the past, I’ve run 10-12x ROAS Facebook and Instagram advertising campaigns for global sports brands (I led social media for the Boston Celtics and UFC) and have run digital ad campaigns for clients across multiple industries like live event tickets (hockey tournaments, conventions, etc.), DTC/e-commerce, luxury soap, premium pet food (Purina) and pet products, baby furniture, women’s designer clothing, book releases, real estate, designer chocolate, and more. I also have a background in lead generation campaigns and helping marketers understand what their cost per lead should look like on Facebook and Instagram. My work in-house at Facebook provided me with insider insight into effective ads strategies on the platform. I’ve also worked in the paid media space for a pharmaceutical company and the retail media space for Fortune 500 CPGs. I’ve managed monthly budgets of up to $1 million on Facebook, and I can work with any business, including start-ups, wedding photographers, real estate agents, small businesses, restaurants, and e-commerce/Shopify stores, as well as local services businesses (cleaning companies, etc.) who need help with lead generation. Whether you need help with Facebook pixel installation, organizing Facebook Business Manager, lead gen and landing page optimization, or lookalikes and audience retargeting, I can help optimize your ad spend and enhance your tactics. If you just need an extra set of eyes on your account for some pointers, or you need a full-on account audit, I’m your guy. I can also help with Wordpress, Shopify and GoHighLevel integrations with your Meta Ads. I have deep experience with event marketing through Facebook Ads, including professional sports ticket sales, networking, conferences and conventions marketing via Eventbrite, and webinar marketing via Zoom and other platforms. I manage Meta Ads for multiple clients and can manage yours as well. I can also help you design ad creative with generative AI tools for rapid creative testing and iteration, including Gemini, NanoBanana, Claude and more. If you need help in these areas of your social media marketing, Facebook Ads or Instagram marketing, let’s chat.

Fractional CMO for CEOs done with disconnected marketing. Your ads, funnel, and strategy should work together — not against each other. I fix the system and scale what works. $100M+ revenue. 11:1 ROAS. Yeah, really. (Check the case study.) I'm ready when you are. If you want to take the jump to the next level for your business, keep reading... Strategy says one thing, ads say another, and your funnel leaks everywhere. You've hired specialists who optimize their piece but no one owns the whole picture. That's what a Fractional CMO solves. I step in as your marketing leader — owning strategy, execution, and results. 📈 What I've Delivered as a Fractional CMO: → $12.3M revenue added for a supplement brand (scaled from $500/day to $10K/day ad spend) → 11.1x ROAS for pet tech e-commerce — took them from negative ROAS to $100K/week in ad spend → $30M+ in ad spend managed across Meta, Google, and YouTube → $100M+ in total client revenue generated 🔧 My Fractional CMO Services: ✅ Marketing strategy & positioning — clarify your message, offer, and audience ✅ Full-funnel paid media — Meta Ads, Google Ads, YouTube ✅ Direct response copywriting — ads, landing pages, emails that convert ✅ Funnel & landing page optimization — fix the leaks, increase conversion ✅ Marketing audits & roadmaps — find what's broken, prioritize what matters ✅ Team leadership & vendor management — run your marketing like a real CMO 🎯 Best For: DTC / E-commerce brands ready to scale past $50K/month Local service businesses (solar, home services, contractors) Supplement & fitness companies Businesses ready for Fractional CMO leadership without the $250K+ full-time hire ⭐ What Clients Say: "He will make you a lot of money." — Facebook Advertising Client "He is worth every penny. I trust him with my money, with my business. He is a God-send." — Dr. Susan Swartz "As a Fractional CMO, he brought structure, clarity, and high-level strategic thinking." — Marketing Transition Consulting 🏆 I'm Expert Vetted (Top 1% on Upwork), Top Rated Plus, with a 100% Job Success Score across 99 projects. If you're ready for a Fractional CMO who owns the outcome — not just the strategy deck — message me. Let's see if we're a fit.

I have worked with 50+ clients, and have over 10 years of hands-on marketing experience across all channels including over Marketing Strategy, SEM Ads, Paid Social Ads, Influencer Marketing, Organic Social, Print, Events, and more. I have recently returned back to Upwork after several years working through network referrals. There is no one-size-fits-all approach to marketing. The digital landscape is constantly changing, and staying ahead of that landscape is how I've been successful in my career. I take the time to get to know my clients and your goals before we decide together on which path forward makes the most sense for you and your goals.

🥇 Expert-Vetted | Top 1% on Upwork | 18+ Years of SEM Experience With over 18 years in SEM, $20M+ in annual ad spend, and $700K+ earned on Upwork, this isn’t just my specialty, it’s the benchmark I’m hired for. I offer account management, live screen-share sessions for audits, training, and one-off fixes. From problems to solutions, in real time. Training & Consultation • 1-on-1 or Team Training – Learn while we optimize your account together via screen share. • Short Calls for Quick Fixes – Book 20-minute sessions for fast support. • Recorded Sessions – Downloadable, customized walk-throughs for future reference. Managed SEM Services • Live Audits & Strategy Reviews – Pinpoint structural issues, targeting gaps, & scaling opportunities. • Performance-Driven Management – Focused on revenue, not vanity metrics. • Direct Operation – No outsourcing. I personally handle every account, every time. Builds & Audits On Your Schedule • Most campaign builds completed in an hour. • Account audits are live with Q&A, done in an hour, and include a screen recording with notes. • Book calls as needed – No contracts, just execution. • Review attached case studies for real-world performance data. Elite Team Support Available • Travis is my senior marketing architect and analyst who identifies structural issues, analyzes funnel and audience performance, and provides high-level strategic solutions to resolve campaign failures and scale results. • Brian is my senior developer and tracking analyst who builds complete data environments, including cross-domain tracking, CRM integration, server-side tagging, and multi-touch attribution to ensure full visibility into campaign performance. Credentials • 18+ Years of Experience • Expert-Vetted & Top Rated Plus • 100% Job Success • Google, Microsoft, & Meta Ads Certified • $20M+ Managed Annual Ad Spend • $600K+ Earned on Upwork • BA in Marketing & Advertising • AS in Multimedia & Graphic Design • U.S.-Based Available Platforms • Google & Microsoft Ads • Facebook & Instagram Ads • Amazon Ads • TikTok Ads • Shopping Ads (PLA) • Display & YouTube Ads • Google Analytics • LinkedIn Ads • Programmatic - Verified UpWork Testimonials- "I was very pleased with Elise's help. Her communication skills are amazing. I rehired her for next week right at the end of the call due to the quality of her help and her ability to pass that knowledge on to me. She was very patient and accommodating to my questions. She has great online marketing knowledge and pedagogy skills." "She was extremely knowledgeable and was able to target exactly my keyword goals and help me optimize my marketing. Excellent experience and would highly recommend her." "Elise is a wonderful SEM consultant well-versed in advanced search engine marketing and remarketing strategies and tactics. Elise was not only highly technically skilled, she was always immediately available, quick to respond to our needs, and a positive communicator. Elise helped us achieve our SEM goals AND helped educate us on how a best practice B2B search ads program should be implemented and managed. I highly recommend Elise for your SEM needs." "I've hired lots of freelancers over the years and Elise is a rare find. She really knows her stuff. I hired her to help me with a YouTube campaign and I was impressed with her knowledge. She gave me a lot of value in a short amount of time." "Elise is a YouTube rock star. She offered a lot of valuable information and helped me get a campaign set up in an hour. Great experience!" "Therapy Space increased leads 4x while spending less money after we went from doing Ads internally to hiring Elise. She's awesome. The only reason to not hire Elise would be if you hate money." "I hired Elise to answer some questions that I had about a YouTube campaign I was running. She offered great insight and helped me get a campaign set up in a couple of hours. I would definitely hire her again!" "Awesome. Answered all my questions about PLAs/Google Shopping/Google Shopping Actions."

I am a Digital Marketing Expert with over 10+ years of experience working with Startups and Small to Medium-sized businesses from around the world. I have acquired my MBA with a focus on Marketing along with studying International Business Strategy and Development at the prestigious École Supérieure de Commerce Et de Management in Paris. I will work closely with you to incorporate new ideas for online growth whether it’s marketing or advertising. My expertise is in digital strategy, lead generation, social media advertising, and data analysis. My background as a Panel Director for a market research company where I worked alongside Fortune 500 companies will prove very useful to you and your team when it comes to understanding customer behavior and segmentation. I led both qualitative and quantitative studies for companies like Proctor & Gamble, Humana, Yum! Brands, and GE. This position led me to a marketing agency. I'm now able to provide end-to-end marketing technology stacks and solutions for your digital marketing or advertising needs. I've continued to study marketing while building my real estate investment firm. I'm able to assist your business in a variety of areas and have worked with other industries outside of real estate, such as finance, healthcare, publishing, firearms, construction, accounting firms, dentistry, e-commerce, and even blockchain. I am focusing on Upwork to expand my reach outside my local markets. I'm very flexible in meeting your needs, so don't hesitate to reach out with any questions. The skillset you're able to utilize in your business would be lead generation, inside sales, outside sales, B2B or B2C digital marketing, web design, graphic design, email marketing, social media advertising, social media management, digital strategy, digital development, business consulting, real estate consulting, real estate advice, financial advice, data analysis, Google ads, Bing ads, Facebook ads, Instagram ads, TikTok ads, Linkedin ads, funnels, CRM creation, marketing automation, sms automation, business planning, marketing planning, and training. I am Google-certified in search, analytics, and ads.

I specialize in operations oversight and systems optimization for growing businesses that are ready to scale but feel operational strain behind the scenes. With over 20 years of executive-level experience leading departments and overseeing operations in Corporate America and 3+ years specializing in HighLevel (GoHighLevel) systems architecture, I assess, analyze, and restructure business operations to eliminate gaps, increase efficiency, and improve execution. If your workflows feel scattered, your team lacks clarity, or your CRM isn’t producing measurable results, I help you identify why and fix it. Core Areas of Expertise Operations & Systems Audits Comprehensive assessments to identify breakdowns in workflow, role clarity, automation gaps, and execution bottlenecks. CRM Architecture & Optimization (HighLevel Specialist) Agency and sub-account structuring, pipeline design, automation workflows, funnel builds, integrations, and scalability planning. Process Improvement & Documentation SOP creation, workflow mapping, task breakdown structures, and operational playbooks designed for delegation and scale. Team Oversight & Quality Control Task management frameworks, accountability systems, performance structure, and execution supervision. Reporting & Operational Visibility Dashboard setup, KPI tracking, executive summaries, and performance analysis to support data-driven decisions. What Makes Me Different Strategic, Not Task-Based I don’t just “complete assignments.” I evaluate how everything connects and improve the system as a whole. Gap Identification Expert Most businesses don’t struggle because of effort. They struggle because of structural blind spots. I uncover them. Execution-Focused Recommendations are practical, prioritized, and built for real implementation, not theory. High-Level Thinking with Hands-On Capability I can design strategy and step in to build, document, or supervise execution when needed. If you're looking for someone to simply input data, I may not be the best fit. If you're looking for someone to analyze your operations, streamline your systems, and help you scale with structure and clarity, let’s connect. I take on a limited number of projects to ensure depth, quality, and measurable results.