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I worked at Facebook for a year, and I am a paid media consultant who helps businesses optimize their Shopify e-commerce revenue and lead generation efforts with Facebook Advertising, Pay-Per-Click Advertising (PPC) and Social Media Marketing. I have deep experience with Facebook Ads Manager and Instagram Ads, experience with Google Ads, Twitter Ads and TikTok Ads, as well as a broad organic social media content development and strategy background, and deep experience with generative AI for content creation. In the past, I’ve run 10-12x ROAS Facebook and Instagram advertising campaigns for global sports brands (I led social media for the Boston Celtics and UFC) and have run digital ad campaigns for clients across multiple industries like live event tickets (hockey tournaments, conventions, etc.), DTC/e-commerce, luxury soap, premium pet food (Purina) and pet products, baby furniture, women’s designer clothing, book releases, real estate, designer chocolate, and more. I also have a background in lead generation campaigns and helping marketers understand what their cost per lead should look like on Facebook and Instagram. My work in-house at Facebook provided me with insider insight into effective ads strategies on the platform. I’ve also worked in the paid media space for a pharmaceutical company and the retail media space for Fortune 500 CPGs. I’ve managed monthly budgets of up to $1 million on Facebook, and I can work with any business, including start-ups, wedding photographers, real estate agents, small businesses, restaurants, and e-commerce/Shopify stores, as well as local services businesses (cleaning companies, etc.) who need help with lead generation. Whether you need help with Facebook pixel installation, organizing Facebook Business Manager, lead gen and landing page optimization, or lookalikes and audience retargeting, I can help optimize your ad spend and enhance your tactics. If you just need an extra set of eyes on your account for some pointers, or you need a full-on account audit, I’m your guy. I can also help with Wordpress, Shopify and GoHighLevel integrations with your Meta Ads. I have deep experience with event marketing through Facebook Ads, including professional sports ticket sales, networking, conferences and conventions marketing via Eventbrite, and webinar marketing via Zoom and other platforms. I manage Meta Ads for multiple clients and can manage yours as well. I can also help you design ad creative with generative AI tools for rapid creative testing and iteration, including Gemini, NanoBanana, Claude and more. If you need help in these areas of your social media marketing, Facebook Ads or Instagram marketing, let’s chat.

Most brands have a creative problem right now: rising CPA, unstable results, creative fatigue, and scaling that stalls. The difference is that the fix is no longer “better targeting.” It is creative, diversity and conversion signals. With Andromeda and other updates, Meta’s delivery system is increasingly AI led. It decides who to show your ads to based on creative, copy, and conversion signals, not the old “interest stack” playbook. That is why many businesses feel performance is unpredictable even when they are spending. I help you build campaigns that work with the system, not against it, so you can grow profitably with a focus on MER, contribution margin, CAC payback, and scalable acquisition not just platform ROAS. ✅ What I do Creative strategy that becomes your targeting: hooks, angles, offers, UGC scripts, briefs, creative testing plan, iterations Meta Ads management: Facebook Ads and Instagram Ads, prospecting, retargeting, Advantage campaigns, scaling and optimisation Tracking and measurement: Pixel, Conversions API, GA4, UTMs, reporting that ties spend to real business outcomes ✅ What you get A clear creative roadmap and testing strategy A simplified account structure you can trust Decisions based on blended performance and MER, not vanity metrics 🎖️ Certifications Meta Certified Media Buying Professional Meta Certified Discovery Commerce Specialist Meta Certified Creative Strategy Professional Google Ads Certifications If you share your website, AOV, margins, and current results, I will reply with the first 3 tests I would run to lift MER.

Hi there! I’ve specialized in digital marketing for 11 years, adapting to where your business needs support. Whether it's serving as a fractional CMO or focusing on lead generation, ads, or social media/branding, I'm here to help. Let me know if you’d like a quick intro call or a tailored proposal. I run GPS Marketing and focus on partnerships, not just transactional work. While I specialize in social media, paid ads (Google & Meta), funnels, and strategy, I provide long-term support, treating your brand like my own. My marketing journey started at 16, driven by necessity. My family was escaping an abusive household, and I used my first startup income to help us start over and fund my education. This sparked my passion, leading to the founding of Peace Over Pieces, a nonprofit supporting domestic abuse survivors. Every project I take on has meaning behind it. I earned my degree in marketing, entrepreneurship, and computer science from Westminster College and then launched Ground Plan Studio, a boutique firm focused on strategy, transparency, and sustainable growth for brands I truly believe in. Today, I lead a small but talented team, including a former Meta & Google ads strategist and a creative designer. When you work with us, you get high-level strategy, impactful creative, and reliable support, not just outsourced work. Here’s what working with me looks like... -Full-Service Marketing & Ads: Tailored content creation, paid ads, engagement, and community growth for your brand -Ad Strategy + Execution: Performance-driven campaigns across social and search platforms -Analytics & Reporting: Clear monthly reports to inform better decisions -Dedicated Marketing Partner: Direct access to me for strategy, feedback, and brainstorming -Complimentary VA Support: A real human (not a bot) engages daily to grow your audience and build meaningful connections. This VA will handle tasks like following, engaging, and posting in groups, based on our strategy. Other Credentials: -Featured in Forbes -Named a Top 100 Marketing & Advertising Leader by MADCon USA -Nominated Business Woman of the Year -Led campaigns for startups to 7-figure brands -Partnered with a former Meta & Google strategist for advanced performance insights If it sounds like we’d be a good fit, I’d love to offer a complimentary strategy presentation. Let me know if you’d prefer that before or after our call. Either way, we’ll start with research and a roadmap to align your budget, goals, and growth. Looking forward to hearing more about your vision!

Dietary supplement industry professional specializing in regulatory and scientific affairs. Master's degree in Nutrition, 26 years industry experience, very familiar with FDA and FTC regulations and compliance. Dietary supplement labels and labeling are my specific areas of expertise. Let me help you with: • Dietary Supplement Label Compliance Review • Dietary Supplement Custom Formulation • Dietary Supplement Claims Substantiation • FDA and FTC Advertising Copy Review • Dietary Supplement Standard Operating Procedures (SOPs) for cGMPs • Outsourced Regulatory Affairs and Quality Control

Most paid media problems aren't a traffic problem. They're a visibility problem. You can't see which spend is actually driving revenue and which is just making noise. That's the part I fix, and what makes Neves Digital Expert-Vetted and top 1% in our field on Upwork. I'm American, from Seattle, and I've been in Ho Chi Minh City, Vietnam, since 2018. Twenty years in programmatic and media buying across major US agencies (Razorfish, Publicis) and tech (Microsoft, Rocket Fuel, acquired by Amazon) before I went all-in on strategy consulting. I buy across Meta, Google, DV360, The Trade Desk, Amazon DSP, StackAdapt, Xandr, AdRoll, and LinkedIn Ads every day. The measurement stack runs on GA4, GTM, Looker, and custom BI. I know these platforms cold, and I know how to make them talk to each other. I've also managed campaigns through Meta's Special Ad Categories and Google's financial products policy for investment migration, wealth management, and real estate. Most buyers avoid regulated verticals entirely. I've already cleared the compliance. A standard media buy stops at the platform dashboard. I don't. What I actually care about is whether the work moves your business. Not just marketing KPIs, but the outcomes that determine whether the company grows and whether the people running it hit the goals they're accountable for. The layer I build underneath the media is the part that proves it: first-party tracking and attribution across the full funnel, scoring whatever matters (leads, users, purchase paths), CRM- and revenue-connected reporting, and BI dashboards that tie spend to the numbers your business actually runs on. I've done it in finance, travel, fashion, automotive, D2C, B2B, and high-ticket advisory. A few examples: InvestMigrate (investment migration advisory): $37K in paid media test drove $170K in commissions and $800K in capital raised. 4.6x commission ROAS, measured against closed investments, not form fills. AMOCC (D2C furniture eCommerce): a full acquisition engine built from zero first-party data. $1M+ Year-1 revenue, $10 ROAS sustained ($14 peak), 291% ROI at a 50% margin assumption. Royal Caribbean (enterprise travel/cruise): led CRM reporting and programmatic media strategy through Covid, protecting future bookings when the present ones vanished, run through a Vietnam-based team that cut their Miami cost. The companies that need real attribution most, the SMBs and startups and growing brands, are usually the ones flying blindest. That's why Neves Digital exists. I do my best work with people who are done guessing. Scaling a D2C brand, running high-ticket lead gen, sorting out travel and booking demand, or building a paid acquisition engine from scratch. If you want to know exactly what your money is producing, let's talk.

Fractional CMO for CEOs done with disconnected marketing. Your ads, funnel, and strategy should work together — not against each other. I fix the system and scale what works. $100M+ revenue. 11:1 ROAS. Yeah, really. (Check the case study.) I'm ready when you are. If you want to take the jump to the next level for your business, keep reading... Strategy says one thing, ads say another, and your funnel leaks everywhere. You've hired specialists who optimize their piece but no one owns the whole picture. That's what a Fractional CMO solves. I step in as your marketing leader — owning strategy, execution, and results. 📈 What I've Delivered as a Fractional CMO: → $12.3M revenue added for a supplement brand (scaled from $500/day to $10K/day ad spend) → 11.1x ROAS for pet tech e-commerce — took them from negative ROAS to $100K/week in ad spend → $30M+ in ad spend managed across Meta, Google, and YouTube → $100M+ in total client revenue generated 🔧 My Fractional CMO Services: ✅ Marketing strategy & positioning — clarify your message, offer, and audience ✅ Full-funnel paid media — Meta Ads, Google Ads, YouTube ✅ Direct response copywriting — ads, landing pages, emails that convert ✅ Funnel & landing page optimization — fix the leaks, increase conversion ✅ Marketing audits & roadmaps — find what's broken, prioritize what matters ✅ Team leadership & vendor management — run your marketing like a real CMO 🎯 Best For: DTC / E-commerce brands ready to scale past $50K/month Local service businesses (solar, home services, contractors) Supplement & fitness companies Businesses ready for Fractional CMO leadership without the $250K+ full-time hire ⭐ What Clients Say: "He will make you a lot of money." — Facebook Advertising Client "He is worth every penny. I trust him with my money, with my business. He is a God-send." — Dr. Susan Swartz "As a Fractional CMO, he brought structure, clarity, and high-level strategic thinking." — Marketing Transition Consulting 🏆 I'm Expert Vetted (Top 1% on Upwork), Top Rated Plus, with a 100% Job Success Score across 99 projects. If you're ready for a Fractional CMO who owns the outcome — not just the strategy deck — message me. Let's see if we're a fit.