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I worked at Facebook for a year, and I am a paid media consultant who helps businesses optimize their Shopify e-commerce revenue and lead generation efforts with Facebook Advertising, Pay-Per-Click Advertising (PPC) and Social Media Marketing. I have deep experience with Facebook Ads Manager and Instagram Ads, experience with Google Ads, Twitter Ads and TikTok Ads, as well as a broad organic social media content development and strategy background, and deep experience with generative AI for content creation. In the past, I’ve run 10-12x ROAS Facebook and Instagram advertising campaigns for global sports brands (I led social media for the Boston Celtics and UFC) and have run digital ad campaigns for clients across multiple industries like live event tickets (hockey tournaments, conventions, etc.), DTC/e-commerce, luxury soap, premium pet food (Purina) and pet products, baby furniture, women’s designer clothing, book releases, real estate, designer chocolate, and more. I also have a background in lead generation campaigns and helping marketers understand what their cost per lead should look like on Facebook and Instagram. My work in-house at Facebook provided me with insider insight into effective ads strategies on the platform. I’ve also worked in the paid media space for a pharmaceutical company and the retail media space for Fortune 500 CPGs. I’ve managed monthly budgets of up to $1 million on Facebook, and I can work with any business, including start-ups, wedding photographers, real estate agents, small businesses, restaurants, and e-commerce/Shopify stores, as well as local services businesses (cleaning companies, etc.) who need help with lead generation. Whether you need help with Facebook pixel installation, organizing Facebook Business Manager, lead gen and landing page optimization, or lookalikes and audience retargeting, I can help optimize your ad spend and enhance your tactics. If you just need an extra set of eyes on your account for some pointers, or you need a full-on account audit, I’m your guy. I can also help with Wordpress, Shopify and GoHighLevel integrations with your Meta Ads. I have deep experience with event marketing through Facebook Ads, including professional sports ticket sales, networking, conferences and conventions marketing via Eventbrite, and webinar marketing via Zoom and other platforms. I manage Meta Ads for multiple clients and can manage yours as well. I can also help you design ad creative with generative AI tools for rapid creative testing and iteration, including Gemini, NanoBanana, Claude and more. If you need help in these areas of your social media marketing, Facebook Ads or Instagram marketing, let’s chat.

Most brands have a creative problem right now: rising CPA, unstable results, creative fatigue, and scaling that stalls. The difference is that the fix is no longer “better targeting.” It is creative, diversity and conversion signals. With Andromeda and other updates, Meta’s delivery system is increasingly AI led. It decides who to show your ads to based on creative, copy, and conversion signals, not the old “interest stack” playbook. That is why many businesses feel performance is unpredictable even when they are spending. I help you build campaigns that work with the system, not against it, so you can grow profitably with a focus on MER, contribution margin, CAC payback, and scalable acquisition not just platform ROAS. ✅ What I do Creative strategy that becomes your targeting: hooks, angles, offers, UGC scripts, briefs, creative testing plan, iterations Meta Ads management: Facebook Ads and Instagram Ads, prospecting, retargeting, Advantage campaigns, scaling and optimisation Tracking and measurement: Pixel, Conversions API, GA4, UTMs, reporting that ties spend to real business outcomes ✅ What you get A clear creative roadmap and testing strategy A simplified account structure you can trust Decisions based on blended performance and MER, not vanity metrics 🎖️ Certifications Meta Certified Media Buying Professional Meta Certified Discovery Commerce Specialist Meta Certified Creative Strategy Professional Google Ads Certifications If you share your website, AOV, margins, and current results, I will reply with the first 3 tests I would run to lift MER.

Most paid media problems aren't a traffic problem. They're a visibility problem. You can't see which spend is actually driving revenue and which is just making noise. That's the part I fix, and what makes Neves Digital Expert-Vetted and top 1% in our field on Upwork. I'm American, from Seattle, and I've been in Ho Chi Minh City, Vietnam, since 2018. Twenty years in programmatic and media buying across major US agencies (Razorfish, Publicis) and tech (Microsoft, Rocket Fuel, acquired by Amazon) before I went all-in on strategy consulting. I buy across Meta, Google, DV360, The Trade Desk, Amazon DSP, StackAdapt, Xandr, AdRoll, and LinkedIn Ads every day. The measurement stack runs on GA4, GTM, Looker, and custom BI. I know these platforms cold, and I know how to make them talk to each other. I've also managed campaigns through Meta's Special Ad Categories and Google's financial products policy for investment migration, wealth management, and real estate. Most buyers avoid regulated verticals entirely. I've already cleared the compliance. A standard media buy stops at the platform dashboard. I don't. What I actually care about is whether the work moves your business. Not just marketing KPIs, but the outcomes that determine whether the company grows and whether the people running it hit the goals they're accountable for. The layer I build underneath the media is the part that proves it: first-party tracking and attribution across the full funnel, scoring whatever matters (leads, users, purchase paths), CRM- and revenue-connected reporting, and BI dashboards that tie spend to the numbers your business actually runs on. I've done it in finance, travel, fashion, automotive, D2C, B2B, and high-ticket advisory. A few examples: InvestMigrate (investment migration advisory): $37K in paid media test drove $170K in commissions and $800K in capital raised. 4.6x commission ROAS, measured against closed investments, not form fills. AMOCC (D2C furniture eCommerce): a full acquisition engine built from zero first-party data. $1M+ Year-1 revenue, $10 ROAS sustained ($14 peak), 291% ROI at a 50% margin assumption. Royal Caribbean (enterprise travel/cruise): led CRM reporting and programmatic media strategy through Covid, protecting future bookings when the present ones vanished, run through a Vietnam-based team that cut their Miami cost. The companies that need real attribution most, the SMBs and startups and growing brands, are usually the ones flying blindest. That's why Neves Digital exists. I do my best work with people who are done guessing. Scaling a D2C brand, running high-ticket lead gen, sorting out travel and booking demand, or building a paid acquisition engine from scratch. If you want to know exactly what your money is producing, let's talk.

I specialize in operations oversight and systems optimization for growing businesses that are ready to scale but feel operational strain behind the scenes. With over 20 years of executive-level experience leading departments and overseeing operations in Corporate America and 3+ years specializing in HighLevel (GoHighLevel) systems architecture, I assess, analyze, and restructure business operations to eliminate gaps, increase efficiency, and improve execution. If your workflows feel scattered, your team lacks clarity, or your CRM isn’t producing measurable results, I help you identify why and fix it. Core Areas of Expertise Operations & Systems Audits Comprehensive assessments to identify breakdowns in workflow, role clarity, automation gaps, and execution bottlenecks. CRM Architecture & Optimization (HighLevel Specialist) Agency and sub-account structuring, pipeline design, automation workflows, funnel builds, integrations, and scalability planning. Process Improvement & Documentation SOP creation, workflow mapping, task breakdown structures, and operational playbooks designed for delegation and scale. Team Oversight & Quality Control Task management frameworks, accountability systems, performance structure, and execution supervision. Reporting & Operational Visibility Dashboard setup, KPI tracking, executive summaries, and performance analysis to support data-driven decisions. What Makes Me Different Strategic, Not Task-Based I don’t just “complete assignments.” I evaluate how everything connects and improve the system as a whole. Gap Identification Expert Most businesses don’t struggle because of effort. They struggle because of structural blind spots. I uncover them. Execution-Focused Recommendations are practical, prioritized, and built for real implementation, not theory. High-Level Thinking with Hands-On Capability I can design strategy and step in to build, document, or supervise execution when needed. If you're looking for someone to simply input data, I may not be the best fit. If you're looking for someone to analyze your operations, streamline your systems, and help you scale with structure and clarity, let’s connect. I take on a limited number of projects to ensure depth, quality, and measurable results.

LIVE AVAILABILITY FOR JUNE 2026! If you’re looking for a digital marketing partner who knows how to turn clicks into clients, I’d love to help. My name’s Dylan, and my business partner and I have 8+ years of marketing experience, with most of our clients coming through social media and referrals. We’ve achieved results such as a 33x ROI for clients and are currently managing over $100k per month in ad spend. I’m new to UpWork, but far from new to delivering results. I’ve worked with B2B, e-commerce, coaches and local brands to grow their visibility, generate consistent leads, and drive real revenue. I can help you implement a complete marketing system that works: 1. Crafting engaging content that captures attention and converts 2. Running high performing paid ad campaigns across Meta, Google, and TikTok to maximize ROI 3. Building lead nurturing funnels to turn interest into sales 4. Analyzing performance and optimizing for consistent growth Case studies include: 🚀 Working with big brands such as LEGO, Lindsay Lohan 6126 clothing brand, San Lorenzo Bikinis, London Westend, and VR Distribution. 🚀 Achieving a 33x ROI for one of our clients within the first month of working with us. 🚀 Achieving a 36x ROI with an investment of $121.86. 🚀 Achieving a 28x ROI with an investment of $1,216.60. 🚀 Generating 80 Highly qualified leads for a local service provider in a single month. 🚀 Generating 149 students paying $1,799 for an online coach. 🚀 Generating 100+ conversions within 2 weeks for a luxury E-commerce brand. I don’t use cookie cutter strategies. Every business is different, so I take the time to understand your brand, audience, and goals before building a tailored growth plan. Got questions? Let’s set up a quick 15-20 minute call to talk about your goals and build a successful strategy. Drop me a message, I’d be happy to help! - Dylan

Top Rated Plus paid media manager. I run Google Ads + Meta Ads for SMBs and lead-gen businesses: setup, ongoing optimization, real tracking. $11M+ in ad spend across 200+ accounts: law firms, HVAC, home services, universities, hotels, SaaS, ecom. 8+ years on Google + Meta. Most freelancers can't actually verify what their ads do. I can. Server-side GTM, Stape, offline conversion uploads, custom listeners: whatever it takes to make Google and Meta optimize toward your real revenue, not form fills. Recent work: • HVAC company, first time running ads. $114 CPL on Meta in month one, first install booked at $12,500 revenue. • B2B service on $1.5k/mo Meta. 67 leads at $67 CPL after killing dead creatives; top ad scaled to $49 CPL. • Law firm burning $25k/mo on Google Ads — three "experts" couldn't fix their broken form tracking. I diagnosed it in a single GTM Preview session and shipped the fix that afternoon. • 12 cleaning companies on Google Ads, $98k+ total spend. Built a repeatable playbook that dropped CPA from $88 → $29 across the portfolio. • Healthcare brand spending $88k/mo on Meta with a "0.21% conversion rate." Found Audience Network eating 92% of their clicks. Saved them ~$16k/mo and a misdiagnosis. How I work: fixed price for setup + audit, monthly retainer for ongoing management, hourly for deeper strategy. I run software that monitors accounts so issues get caught fast. Spending money on ads and want to know what's actually working? Let's talk.