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⭐ 8+ Yrs Marketing/Tech ⭐ Google Certified ⭐ MBA ILSTU ⭐ Expert Vetted SPECIALTIES --- Google, Bing & Amazon PPC --- Goal/Conversion Tracking --- Optimization/Analytics -- Reporting If you are looking for a data-driven, no-nonsense professional that will help you save money and/or grow cost efficiently, you have come to the right person. I was a PPC consultant for 3 years for a media agency and have ran a PPC agency for 4 years and am a digital marketing expert. I now work with small, medium sized businesses, after working with large ones! ================= RATES AND VALUE : ================= I am not a broker -- I do everything myself to ensure the highest quality work. I am happy to drop my rates for long term clients. The bulk of my work comes from larger clients (ad spend of $20k - $900k / month) and agencies which are trying to be more efficient. I am 100% focused on your satisfaction -- My reviews show why I am a top rated freelancer! ================= WAYS TO SAVE : ================= Account Audits: ------------------------------ With a detailed 120 min audit, I can provide about 20 to 50 actionable insights so you save significantly in Adwords. Almost all clients see a payback within a month. You can work with me to make the updates, or even do them yourself (and save $$). New Accounts: ------------------------------ Ask yourself this? Does it make sense to try to save a few dollars setting up your account (maybe 5-10% of your total yearly cost), when that purported "savings" could cost you 25%, 50%, or more in the end through higher ad spend? Account Optimization: ------------------------------ Many people think the best option is using Google's Automated Bidding strategies. But it ignores many of the other ways that an account can be optimized. Others think that they can get the best with automated software (eg. Wordstream or Optimyzr). I can't tell you how many accounts I have seen which have major problems and use these tools. Many of the problems are actually with data being collected poorly. I can help you with easy ways for keyword quality scores, keywords bid adjustments; Ads (rotation type, link extensions, etc); Time, Day of week (scheduling and bid adjustments); Platform, demographics (genders, incomes, ages) and of course locations / geofencing. ============= CLIENT TYPES : ============= I have literally seen and analyzed 100s of accounts and 1,000s of campaigns. I have worked with clients of all sizes and types ($500/month to $900,000 / month). My specialties ------------------------------ ★ Accounts with larger budgets (more than $100k / month) ★ Companies scaling from small to large budgets ★ Multi Locations ( eg. Apartment managers, assisted living, trade groups, retailers) ★ Tech Companies ★ Agencies looking to improve the performance of their teams Lead Generation ------------------------------- ★ Home Builders, Apartments, Senior Centers ★ Home services (energy, home inspection, remodeling, pest control) ★ B2B (Commercial crane rental, SaaS / Technology, Restaurant supply, Energy markets) ★ B2C Medical Services (pain, plastic, rehab, hearing, dentists, orthodontics) ★ B2C Services (Interior designers, Fishing Charters, Debt consolidation / credit repair) ★E Commerce

🇺🇸 𝗨𝗦 𝗘𝗰𝗼𝗺 & 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗙𝗼𝗰𝘂𝘀 🎯 𝗥𝗢𝗜 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻 (𝗮𝘃𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝗥𝗢𝗔𝗦 𝗼𝗳 𝟱𝟬-𝟱𝟬𝟬%+) 📊 $𝟯𝟭𝗠+ 𝘁𝗼𝘁𝗮𝗹 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 💪 𝟮𝟯𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗲𝗿𝘃𝗲𝗱 🕺 𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀 𝗺𝗮𝗱𝗲 🧠 𝟵+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Clear, concise, no-nonsense communicator. 🤝 I believe a great Google Ads manager relationship between you and me is built around excellent PPC ROI and exceptional communication. As a Google Ads certified specialist, I focus on supporting US-based eCommerce and service business owners making 15-500K+ a month to scale their Google Ad account, and consistently 2-3x+ their Google Ads profit. 📈 — 📞 Invite me to your project on Upwork, or send me a direct message, and we can review and audit your Google Ads account together at no cost. ⬆️ You can expect the Google Ads optimization help you receive on our consultation to be earnestly valuable regardless of whether you choose to work with me. — Average Ranges of Google Ads Results I Generate: 🎯 Google Ads Qualified Leads Increased 2x - 10x+ 🎯 Google Ads Return On Ad Spend - ROAS - Increased 50% - 500%+ 🎯 Google Ads Total Profit Increased 200% - 300%+ — ❝ I cannot recommend Will and his team highly enough. If you’re looking for a strategic partner to elevate your online presence and drive tangible results, look no further! This team is truly a game-changer in the world of digital advertising. ❞ 🗣 Chris Hansen - Founder - Life Skills Advocate (Executive Function Coaching) — Here’s why you’ll love my Google Ads management and PPC lead generation: 🔹 My communication skills are a priority. Expect to get a message back within 5-10 minutes. (Almost 24/7). 🔹 I’ve done this 100’s of times. If you can’t reasonably scale your Google Ads, I’ll tell you upfront and let you know why. 🔹 I deliver in-person reporting so you can ask questions and be fully aware of what you’re paying to Google Ads in ad spend, what you’re paying me and what exact measurable and quantitative result you get for every dollar you put in. I’m the right Google Ads optimization specialist for you if… ✅ You have a product or service that people cannot stop talking about ✅ Your business makes enough money that your mother might think you deal drugs (15K+/month minimum) ✅ You don’t enjoy being personally hands-on with your Google Ads account ✅ You have had a poor experience with another Google Ads manager or agency (let’s fix that) Examples of common client niches served include: 🔸 eCommerce Stores - Shopify - WooCommerce - Opencart - Magento - All Other Major eCommerce Platforms - Pet Industries & More 🔸 Service Based Businesses Of All Kinds - Doctors - Dentists - Psychologists - Coaches & Coaching - Accountants - Lawyers & Family Law Practitioners - eLearning 🔸 SaaS - B2B & B2C - Manufacturers - Fashion - Engineering - Architecture - AI & More 🔸 Real Estate - Health & Wellness - Healthcare - Jewelry - Mortgages Examples of the types of work I commonly deliver includes: 🛠 Google Ads - Google Ads Setup - Google Ads Ongoing Campaign Management & Optimization - Google Ads Audits - Google Ads PPC - Google Ads Campaign Setup - Google Ads Media Buyer - Google Ads Banners - Google Ads Consultant Projects - Google Ads Coach Projects - Google Ads Design - Google Ads Keyword Research - Local Google Ads - Google Ads Marketing - Google Ads Writer - Google Ads SEO - Google Ads Training 🛠 Google Ads Grant Projects - Google Ads For Nonprofits 🛠 Google Ads Landing Pages 🛠 All Google Ads Networks Including: Google Ads Search Campaigns - Google Ads Display Campaigns - Google Ads Remarketing & Retargeting Campaigns - YouTube Ads - YouTube Google Ads 🛠 Anything a Google Ads Manager or Google Ads Specialist Could Help With! 🛠 Google Ads Shopping Ads - Google Merchant Center - PLA Campaigns 🛠 Google Ads Lead Generation 🛠 Google Ads Conversion Tracking Setup - Google Analytics - GA4 - Google Tag Manager - GTM - Google Ads Tracking 🛠 Google Ads Performance Max - PMAX - & ROAS Focused Campaigns 🛠 Search Engine Marketing Strategy 🛠 Google Ads Suspension Support 🛠 Pay Per Click Advertising - PPC Campaign Setup & Management 🛠 Google AdWords - Hubspot 🛠 Certified Google Ads Partner If your project is related to Google Ads, digital marketing, PPC, SEO or Facebook Ads. I’ve got your back. 🙏 Thank you for learning about me. If you're ready to take your Google Ads to the next level, invite me to your job and let’s rock and roll. 🎸 William Arnett — ❝ Great communication, cared for me and my business needs, would highly recommend to anyone looking for a trusted expert to help them with their business! ❞ 🗣 Josef Visinski - Owner - Allagash Antlers

Highly experienced and certified SEM/PPC/Google Ads lead generation professional with 8+ years of experience and $17+ million in aggregate managed ad spend across 75+ accounts in 20+ industries. 🚀 Hourly rate or monthly retainer - whichever works best for you. 100% Job Success and “Top Rated Plus”, meaning I am in the 10% of PPC professional on this platform. My forte is in: ✅ scalable lead generation ✅ conversion and event tracking ✅ keyword research ✅ data analytics ✅ campaign structure ✅ conversion rate optimization ✅ client-side reporting ✅ growth marketing 📈Experience in the following industries: HVAC, plumbing, med spas, chiropractors, tree care services, pain management, cosmetic dentistry, physical therapy, backyard remodeling, concrete finishing, landscaping, bathroom/kitchen showrooms, stone countertops, health and wellness clinics, massage spas, dog training/boarding, pest control, mental health/therapy, automotive wraps and tinting, windshield replacement/repair, and many more! Hands-on and applicable experience in the following platforms/channels: - Search Ads - Display Ads - YouTube Ads - Performance Max - Demand Gen - Remarketing - Google Tag Manager - Google Analytics (GA4) - CallRail - Looker Studio - Zapier - WordPress - Elementor - Meta Ads - LinkedIn Ads - Nextdoor ❗️Why You Should Choose Me Over Others❗️ ✅ Responsiveness: PPC management is a highly dynamic realm, so responsiveness, not only to client needs/wants, but also to ever-shifting platforms is a must. ✅ Over-Deliver: I aim to deliver results that go above and beyond expectations. I give it my all. ✅ Skin-in-the-Game Tenacity: Each and every account is my responsibility in its full extent, so I attach myself to the success of an account. ✅ Growth Mindset: Effective and efficient scalability within client and market-defined parameters is what I do and how I think. ✅ Passion: PPC management is an art and science that few find much interest in. I live for it. It's dynamic, a place where analytics, psychology and creative elements intertwine, and a proven tool of value. 📚Education: Bachelors in Business Management, MBA with a minor in Spanish and International Business, Cum Laude 🗣️ Ready to partner with a skilled, experienced, and communicative PPC professional? Reach out today!

🎯 Google Ads Specialist | $1M+ Ad Spend Managed | Certified Google Ads Partner If your Google Ads are spending money but not bringing back profit, the problem is usually not the budget it is the structure, the tracking, or the targeting. I am a Google Ads specialist focused on the two business types where paid ads pay off fastest: ecommerce stores and local service businesses. I have managed over $1M in ad spend, and my clients typically see 300–600% ROAS, lower cost per acquisition, and ad budgets that finally turn into sales and booked jobs instead of wasted clicks. 🌟 𝙒𝙝𝙖𝙩 𝙄 𝙝𝙖𝙫𝙚 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙚𝙙 𝙛𝙤𝙧 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙀𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙚 Organic honey brand | 7.6x ROAS 920 conversions and $26K revenue from $3.4K spend in one month after a Performance Max migration Wellness supplements store | 3x+ ROAS with a 25% CTR lift after fixing Merchant Center disapprovals and rebuilding the product feed Supplements Shopify store | 68 of 75 products approved with zero disapprovals after a full Merchant Center feed rebuild 𝙇𝙤𝙘𝙖𝙡 Multi-location TRT clinics | 3,070 qualified conversions in one month, cost per call cut from $170 to $84 HVAC business | 14 conversions and 21 calls from just $398 spend in the first 10 days, launched from scratch Local service business | 138+ qualified leads in 8 weeks at 2.3x ROAS through tight ZIP targeting and call tracking Every account starts with a profit goal and is judged on whether it hits that goal. 🛒 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙈𝙖𝙭 & 𝙎𝙝𝙤𝙥𝙥𝙞𝙣𝙜 𝘾𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 Performance Max and Shopping campaigns, Google Merchant Center feed optimization, product listing ads, and ROAS-focused bidding for Shopify and WooCommerce stores. 📍 𝙇𝙤𝙘𝙖𝙡 𝙇𝙚𝙖𝙙 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣 𝘼𝙙𝙨 Local Search and Performance Max campaigns built to bring in calls, form fills, and booked jobs geo-targeted, with budget focused on the areas that actually convert. 📊 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 & 𝙎𝙚𝙩𝙪𝙥 GA4 and Google Tag Manager setup, conversion tracking, enhanced conversions, and attribution so every dollar is measured and you can see what is working. 🔧 𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘼𝙪𝙙𝙞𝙩𝙨 & 𝙍𝙚𝙨𝙘𝙪𝙚 Full account audits and restructuring, keyword and competitor research, ad copy testing, and bid strategy fixes for campaigns that are bleeding budget. 📈 𝙒𝙝𝙖𝙩 𝙢𝙖𝙠𝙚𝙨 𝙢𝙮 𝙬𝙤𝙧𝙠 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 A lot of PPC managers report clicks and impressions and call it a win. I care about profit. What did each lead cost. Did it turn into a sale. Is the account scaling without the cost per result climbing. If Google Ads is not the right fit for your business, I will tell you that early instead of spending your money to find out. 𝙒𝙝𝙤 𝙩𝙝𝙞𝙨 𝙬𝙤𝙧𝙠𝙨 𝙗𝙚𝙨𝙩 𝙛𝙤𝙧 You run a Shopify or WooCommerce store and want ad spend that turns into sales. You are a local service business and need a steady flow of calls and booked jobs. You have multiple locations and need each one bringing in its own leads. Your current campaigns are spending budget without clear profit. You have been let down by a previous PPC manager or agency. You want a Google Ads manager in your timezone who is easy to reach during US business hours. You spend, or are ready to spend, at least $1K a month and want to scale it profitably. 𝙏𝙤𝙤𝙡𝙨 𝙄 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 Google Ads, Performance Max, Google Merchant Center, GA4, Google Tag Manager, Google Analytics, Looker Studio 𝙒𝙝𝙮 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 𝙢𝙚 I do the work myself setup, optimization, tracking, and reporting. Not a junior team. You get weekly reports showing spend, ROAS, and cost per result in plain numbers. I fix underperforming accounts, not just build new ones. If I see budget being wasted, I flag it early, not at the end of the month. I would rather be honest about what is realistic than over-promise to win the job. 🟢 𝘼𝙫𝙖𝙞𝙡𝙖𝙗𝙡𝙚 𝙛𝙤𝙧 𝙣𝙚𝙬 𝙥𝙧𝙤𝙟𝙚𝙘𝙩𝙨 📩 Send me your Google Ads account or store URL. Before any paid work, I will audit your account, show you exactly where budget is being lost, and map out a plan to improve your return. You can find me on Upwork by searching: Google Ads, PPC, Performance Max, PMax, Google Shopping Ads, Product Listing Ads, Ecommerce PPC, Shopping Campaigns, Local Lead Generation, Local Services Ads, Google Merchant Center, Shopping Feed Optimization, GA4 Setup, Google Tag Manager, Conversion Tracking, Search Ads, Display Ads, YouTube Ads, Remarketing, PPC Audit, and Google Ads Management.

I run Google Ads and Meta Ads for brands that want profitable growth, not vanity metrics. 10+ years of paid media, $50M+ in managed ad spend, and clients I've scaled from $50/day to $1,000/day in a single month at 5x ROAS. Most freelancers can launch a campaign. Very few can scale one profitably. Costs creep up, ROAS slips, the algorithm changes, and suddenly the channel that was printing money is bleeding it. That's usually when brands find me. REAL RESULTS FROM REAL CLIENTS ⭐ Pet & Home Co (Shopify): $1.68M gross sales, +475% YoY, 16,345 orders at $98.39 AOV ⭐ BHAKTA Spirits: grew the brand 200% in 6 months ⭐ Lillipad Desks: scaled from $50/day to $1,000/day in ad spend in 1 month, holding a 5x ROAS ⭐ SWAG Golf: scaled ad spend by 800% to meet demand ⭐ Regency Yacht Charters: from 1-2 six-figure bookings a month to 7-8 I've profitably run ads for spirits brands, golf brands, standing desks, swimwear, apparel, yacht charters, campgrounds, and just about every other DTC category you can think of. The niches change. The math doesn't. WHAT I HANDLE ✔ Google Ads: Search, Shopping, Performance Max, feed optimization, negative keyword strategy ✔ Meta Ads: Facebook and Instagram prospecting, retargeting, creative testing, whitelisting and influencer paid social ✔ Full-funnel strategy: tracking and attribution, landing page feedback, blended ROAS and TACoS analysis so you know what's actually profitable ✔ Clear reporting: you'll always know what I changed, why, and what it did to revenue CREDENTIALS 🏆 Top Rated Plus | 100% Job Success 🏆 Google Ads Certified | Google Partner 🏆 Meta Ads Certified | Meta Business Partner I work as your dedicated senior media buyer, not an agency account manager juggling 40 clients. You get the person with 10+ years of experience actually in your account every week. If you're spending on ads and not sure the numbers are working as hard as they sho

👋 You need a marketing expert who can deliver results? I got you. Looking for new customers, higher-converting funnels, and serious revenue growth? Click the ✅ Invite button and let’s talk about how I can help scale your business with precision and impact. 🏆 Quick background on my expertise: With 11+ years of experience and $10M+ in ad spend managed, I’ve helped clients generate over $100M in revenue through performance-driven marketing campaigns. Among the majority of my clients, the average ROAS ranges between 8–12, reflecting consistent profitability and strong campaign efficiency. Explore over 25 real case studies in my profile ↘ 📰 My work has been featured in Forbes, Entrepreneur, and Yahoo Finance, and I’ve partnered with brands like Lyft, Myomo, Elkay, That 1 Painter, Digney York, and Resibrands (100+ franchise locations)—as well as dozens of eCommerce, real estate, education, and home service businesses. 💼 𝗪𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝗺𝗲 𝗮𝗽𝗮𝗿𝘁? I don’t just run ads—I’ve built and sold my own service business here in Chicago from $0 to $5M, so I approach marketing with a founder’s mindset: focused on ROI, not vanity metrics. On top of paid ads, I help clients with offer creation, creative design, AI-generated videos, funnel strategy, automations, and back-end systems—essentially acting as your fractional CMO to drive measurable results. I also maintain direct connections with the Facebook and Google teams in San Francisco, giving me insider access to the latest platform updates. This allows me to be among the first to access and implement new features and strategies for my clients, ensuring they stay ahead of the competition. 🚀 My Expertise Covers: SOCIAL MEDIA PAID ADS: ✔️ Facebook Ads & Instagram Ads – Performance-focused campaign builds, creatives design & ongoing optimization ✔️ LinkedIn Ads – B2B lead generation and account-based targeting PPC SERVICES: ✔️ Google Ads (Search, Display, YouTube, Shopping) ✔️ Microsoft/Bing Ads ✔️ Full PPC Audits, Campaign Builds, & ROAS Scaling ✔️ Keyword Research, A/B Testing, GA4 & GTM setup GROWTH & AUTOMATION: ✔️ Funnel Strategy & CRO ✔️ CRM + Email & SMS Sequences ✔️ AI Bot Setup for lead qualification & chat automation ✔️ Offer positioning and backend automation ✔️ Full website builds & landing page optimization (via in-house team) FAQs Q1: How much money should I allocate for social media marketing? Max: Depends on your avg. CPL (Cost Per Lead) or CPC (Cost Per Purchase) and ambitions. In other words, if your CPL is $25 and you want to generate 5 leads per day, then your daily budget should be not less then $125. Q2: How to calculate the CPL? Max: If you've never tried to calcualte this metrics, let's have a short call to identify this together. 📞 Q3: How much time is needed to see the first results on paid campaigns? Max: My favorite question. It depends on a number of factors, such as an industry you operate in and the budget you're going to spend. But usually the first results are already visible 3-4 days after the launch of the campaign The fastest way for us to understand this is to have a short strategy call 📞 Q4: Do you handle creative design and content creation for ads? Max: Yes, absolutely. I have a full-time designer and video editor on my team, so we handle all aspects of creative production—from ad graphics and social media visuals to video editing and motion creatives. All assets are customized to match your brand and campaign goals.