Hire the Best Programmatic Campaigns Freelancers
in the United States

Marketing professional with demonstrated history working in the programmatic advertising space (display, video, audio, OTT/CTV, and dOOH). Skilled in programmatic, DSPs, marketing strategy, analytics, and optimizing. Previous achievements include Excellence in Online Advertising Retail/E-Commerce 2022 Winner for L.L.Bean by Mediahub. Taking corporate experience and applying to small businesses to help further their initiatives!

Most paid media problems aren't a traffic problem. They're a visibility problem. You can't see which spend is actually driving revenue and which is just making noise. That's the part I fix, and what makes Neves Digital Expert-Vetted and top 1% in our field on Upwork. I'm American, from Seattle, and I've been in Ho Chi Minh City, Vietnam, since 2018. Twenty years in programmatic and media buying across major US agencies (Razorfish, Publicis) and tech (Microsoft, Rocket Fuel, acquired by Amazon) before I went all-in on strategy consulting. I buy across Meta, Google, DV360, The Trade Desk, Amazon DSP, StackAdapt, Xandr, AdRoll, and LinkedIn Ads every day. The measurement stack runs on GA4, GTM, Looker, and custom BI. I know these platforms cold, and I know how to make them talk to each other. I've also managed campaigns through Meta's Special Ad Categories and Google's financial products policy for investment migration, wealth management, and real estate. Most buyers avoid regulated verticals entirely. I've already cleared the compliance. A standard media buy stops at the platform dashboard. I don't. What I actually care about is whether the work moves your business. Not just marketing KPIs, but the outcomes that determine whether the company grows and whether the people running it hit the goals they're accountable for. The layer I build underneath the media is the part that proves it: first-party tracking and attribution across the full funnel, scoring whatever matters (leads, users, purchase paths), CRM- and revenue-connected reporting, and BI dashboards that tie spend to the numbers your business actually runs on. I've done it in finance, travel, fashion, automotive, D2C, B2B, and high-ticket advisory. A few examples: InvestMigrate (investment migration advisory): $37K in paid media test drove $170K in commissions and $800K in capital raised. 4.6x commission ROAS, measured against closed investments, not form fills. AMOCC (D2C furniture eCommerce): a full acquisition engine built from zero first-party data. $1M+ Year-1 revenue, $10 ROAS sustained ($14 peak), 291% ROI at a 50% margin assumption. Royal Caribbean (enterprise travel/cruise): led CRM reporting and programmatic media strategy through Covid, protecting future bookings when the present ones vanished, run through a Vietnam-based team that cut their Miami cost. The companies that need real attribution most, the SMBs and startups and growing brands, are usually the ones flying blindest. That's why Neves Digital exists. I do my best work with people who are done guessing. Scaling a D2C brand, running high-ticket lead gen, sorting out travel and booking demand, or building a paid acquisition engine from scratch. If you want to know exactly what your money is producing, let's talk.

As a seasoned digital media strategist, I possess a proven track record in driving impactful campaigns across diverse channels, including linear TV, OTT, display, programmatic, paid social, audio, and paid search. With a deep understanding of the digital landscape, I have successfully managed and optimized multi-million dollar campaigns, delivering exceptional ROI for clients. My expertise in paid search is complemented by a strong foundation in campaign management, utilizing advanced tools and strategies to maximize performance. I thrive in a data-driven environment, leveraging analytics to inform decision-making and optimize campaigns for continuous improvement. I am a strategic thinker with a strong ability to collaborate with cross-functional teams to achieve shared goals. My passion for digital marketing, combined with my leadership skills, makes me a valuable asset to any project.

Ex-Meta performance marketer who scaled an early-stage adtech company across programmatic and paid media. I help brands test, optimize, and scale Meta ads with a focus on profitable growth (CPA/ROAS).

Best job fit: High volume AdOps or Media Buying for an ad agency or adtech company Get a digital advertising expert with ~20 years experience on your team! I'm working magic behind the scenes to bring you the best in the advertising industry for the least amount of budget possible. I've done media buying and AdOps in-house on the brand-side, agency-side, and in AdTech companies on both the buy and supply sides (DSP/SSP/Social). I've done this work myself directly and have also managed large teams responsible for media buying, ad operations, data operations, and troubleshooting for brands like Amazon, Google, Microsoft, Walmart, CVS, Toyota, Nike, Home Depot, Verizon Wireless, Ford, Autotrader.com, FOREX.com, E*TRADE, Bank of America, and many more. At some point in my career, I've been responsible for either setting up or troubleshooting a digital ad campaign for almost every Fortune 500 brand on a plethora of different media platforms and AdTech tools. In short, just call me AdTech Emily! ADOPS ✅ Google Campaign Manager (Agency/Advertiser side) ✅ Google Ad Manager (Publisher side) ✅ Google Tag Manager SOCIAL ✅ Meta ✅ TikTok ✅ LinkedIn ✅ Pinterest ✅ SnapChat PROGRAMMATIC ✅ Google AdX (Publisher side) ✅ Nexxen (Previously known as Tremor and Turn) ✅ The Trade desk ✅ Amazon DSP ✅ Google DV 360 ✅ Media Math ✅ Centro ✅ ONE by AOL (Previously AdapTV) ✅ Xander (Previously App Nexus) SEARCH ✅ Google Ads ✅ Bing RETAIL MEDIA NETWORK (RMN) ✅ Walmart Connect ✅ Kroger Precision Marketing ✅ Amazon Ads ✅ CMX by CVS ANALYTICS ✅ Google Analytics ✅ Omniture (by Oracle) ✅ Custom Reporting ✅ Datarama ✅ SQL ✅ Tableau DATA ✅ LiveRamp ✅ Turn DMP ✅ Taxonomy updates ✅ Data onboarding

Is your conversion data actually accurate? I help brands and agencies eliminate tracking discrepancies across programmatic, search, and social. From GTM debugging to complex CAPI integrations, I ensure your ad spend is backed by clean, actionable data.