Hire the Best Programmatic Campaigns Freelancers
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🥇 Expert-Vetted | Top 1% on Upwork | 18+ Years of SEM Experience With over 18 years in SEM, $20M+ in annual ad spend, and $700K+ earned on Upwork, this isn’t just my specialty, it’s the benchmark I’m hired for. I offer account management, live screen-share sessions for audits, training, and one-off fixes. From problems to solutions, in real time. Training & Consultation • 1-on-1 or Team Training – Learn while we optimize your account together via screen share. • Short Calls for Quick Fixes – Book 20-minute sessions for fast support. • Recorded Sessions – Downloadable, customized walk-throughs for future reference. Managed SEM Services • Live Audits & Strategy Reviews – Pinpoint structural issues, targeting gaps, & scaling opportunities. • Performance-Driven Management – Focused on revenue, not vanity metrics. • Direct Operation – No outsourcing. I personally handle every account, every time. Builds & Audits On Your Schedule • Most campaign builds completed in an hour. • Account audits are live with Q&A, done in an hour, and include a screen recording with notes. • Book calls as needed – No contracts, just execution. • Review attached case studies for real-world performance data. Elite Team Support Available • Travis is my senior marketing architect and analyst who identifies structural issues, analyzes funnel and audience performance, and provides high-level strategic solutions to resolve campaign failures and scale results. • Brian is my senior developer and tracking analyst who builds complete data environments, including cross-domain tracking, CRM integration, server-side tagging, and multi-touch attribution to ensure full visibility into campaign performance. Credentials • 18+ Years of Experience • Expert-Vetted & Top Rated Plus • 100% Job Success • Google, Microsoft, & Meta Ads Certified • $20M+ Managed Annual Ad Spend • $600K+ Earned on Upwork • BA in Marketing & Advertising • AS in Multimedia & Graphic Design • U.S.-Based Available Platforms • Google & Microsoft Ads • Facebook & Instagram Ads • Amazon Ads • TikTok Ads • Shopping Ads (PLA) • Display & YouTube Ads • Google Analytics • LinkedIn Ads • Programmatic - Verified UpWork Testimonials- "I was very pleased with Elise's help. Her communication skills are amazing. I rehired her for next week right at the end of the call due to the quality of her help and her ability to pass that knowledge on to me. She was very patient and accommodating to my questions. She has great online marketing knowledge and pedagogy skills." "She was extremely knowledgeable and was able to target exactly my keyword goals and help me optimize my marketing. Excellent experience and would highly recommend her." "Elise is a wonderful SEM consultant well-versed in advanced search engine marketing and remarketing strategies and tactics. Elise was not only highly technically skilled, she was always immediately available, quick to respond to our needs, and a positive communicator. Elise helped us achieve our SEM goals AND helped educate us on how a best practice B2B search ads program should be implemented and managed. I highly recommend Elise for your SEM needs." "I've hired lots of freelancers over the years and Elise is a rare find. She really knows her stuff. I hired her to help me with a YouTube campaign and I was impressed with her knowledge. She gave me a lot of value in a short amount of time." "Elise is a YouTube rock star. She offered a lot of valuable information and helped me get a campaign set up in an hour. Great experience!" "Therapy Space increased leads 4x while spending less money after we went from doing Ads internally to hiring Elise. She's awesome. The only reason to not hire Elise would be if you hate money." "I hired Elise to answer some questions that I had about a YouTube campaign I was running. She offered great insight and helped me get a campaign set up in a couple of hours. I would definitely hire her again!" "Awesome. Answered all my questions about PLAs/Google Shopping/Google Shopping Actions."

As a 17-Year PPC Veteran with 250+ 5-Star client reviews, I specialize in creating, optimizing, and scaling high-performance campaigns that drive qualified leads and real revenue. ⭐ Certified Google Partner, Microsoft Ads & StackAdapt Accredited ⭐ Proven record of generating strong ROAS and reducing wasted ad spend ⭐ Honesty, transparency, and a results-driven strategy - no sugarcoating, no wasted time, no hidden agendas ⭐ 17 Years PPC Experience | 25+ Years in Marketing ⭐ Expert-Vetted (Top 1% of Talent on Upwork) 🧰 Services Offered: ◦ Google Ads, Audits & Coaching ◦ Microsoft Ads (Bing/Yahoo/AOL) ◦ OpenAI Ads ◦ Local & National Holistic SEO, GEO & AEO ◦ Google Maps Optimization (Map Stacking) ◦ Programmatic Display, Audio, CTV & Geo-Fencing 💬 My Approach: You deserve more than vague promises. I take a consultative, hands-on approach, giving you: ◦ Transparent guidance (no sugarcoating) ◦ Clear strategy & honest expectations ◦ Freedom from daily campaign management ◦ Empowerment through reporting and education I build marketing strategies that attract the right leads and maximize your ad dollars. Let’s talk about how I can help scale your client acquisition through smart, data-driven PPC, SEO and Programmatic Advertising. Click “Invite to Job” or schedule a consultation to start the conversation today.

✅ With 15 years of professional experience in the online advertising space, I have in-depth knowledge of all things digital advertising. ☆Google Ad Manager (GAM/DFP) Ad server implementation, ad unit hierarchy, ad trafficking, campaign management, ads.txt set up, reporting/analysis, direct and programmatic monetization. Integration of ad serving on websites, native apps, progressive web apps, mobile websites and within video players. ☆Google ADX/Adsense Ad unit set up including text/display ads, in-feed ads, in-page ads, auto ads and auto ads for amp. In-depth optimization of ad unit type and placement on site with a goal of increasing revenue. -- 50% average revenue increase for publishers -- ☆Programmatic In-depth knowledge of every major DSP/SSP through usage of each platform. Set up, management and optimization of ad selling integrations. Direct access to aggregated demand from Google Ad Exchange, Amazon, Magnite, OpenX, Pubmatic, Sharethrough, Index Exchange, RhythmOne, Nativo and others. ☆Header Bidding/Open Bidding Guidance and technical set up header bidding (Prebid.js/Amazon/AMP RTC) and Google Ad Exchange Open Bidding within Google Ad Manager. Line item set up, ad unit set up, site code integration. Plus overall yield management strategy and optimizations. Media buying services across Google Ads (Adwords), Bing Ads, Meta, Linkedin, DV 360, Trade Desk, Simplifi, StackAdapt, Criteo, Amazon DSP and other CTV / OTT / programmatic platforms available on request.

What is ad operations? Ad ops (short for ad operations) refers to the setup, input, targeting, serving, reporting, optimization and monetization of digital marketing efforts for advertisers and publishers. This includes the infrastructure architecture, governance and maintenance of the ad tech platforms used throughout the online media buying lifecycle. Prior to going out on my own in 2015, I worked both on the publisher end (AKA sell-side) and the advertiser end (AKA buy-side) of the digital media buying lifecycle. This gave me a unique perspective and part of what makes me an ad ops expert. Since 2015, some of the largest, well-known publishers and agencies have employed my expertise. Aside from being top-rated with a 100% job success score, I have earned almost $500k through Upwork. Feel free to review my work history and feedback. If you are reading this, there’s a good chance you need an ad operations consultant and found me. That’s great! Here’s what I can offer: Agencies DFA/DCM/Campaign Manager 360 (CM360) – Agencies like VMLY&R, Ptarmigan, Forward PMX, Plush Digital, PN Media, Apollo, Callahan (and many more) have white-labeled my services to supplement and/or manage their ad operations/trafficking. Why would an agency outsource this service rather than hire in-house? The answer to this is multi-faceted: • Less expensive than a full-time employee. • Training is limited to internal processes. • Expert services guarantee high-quality output. • No turnover. • Fast turnaround time. • Not subject to hiring freezes. • Responsive and responsible. As the buy-side of my managed-services has evolved, I realized that many agencies face the same issue – the revolving door of ad operations. I can quickly learn how the internal media buying team works and become part of the high-functioning team. I am aware of the time crunches that the buy-side ad operations often faces. I can pivot and fulfill last minute requests to ensure campaigns can launch in a timely manner. I’ve been setting up tags in DFA/DCM/CM360 for 10 years. I know all the shortcuts. Google Tag Manager – I have 10 years of tag implementation through GTM. I can help with FB pixels, CM360 Floodlight activities as well as GA4 events. Advertisers I have had the great opportunity of working with the Gary Sinise Foundation for the last seven years managing their AdGrants, AdWords (now Google Ads) and Bing search engine marketing (SEM) efforts. If you need help with SEM, I’m happy to provide a free consultation to discuss your project. Please send me a message. I have also used the following media buying platforms for prospecting and retargeting efforts – MediaMath, DV360, Turn, Facebook (and others). Publishers I started and fell in love with (yes, you read that right) ad operations while working on the publishing side of the industry. The sell-side of ad operations has changed since I started in 2009. I can help publishers with: • AdSense • AdX • AdTech • Header bidding (prebid) implementation/ad tech • Google Ad Manager (AKA DFP or GAM) implementation • Campaign management (for direct deals) I have helped hundreds of publishers monetize their site. Publishers come to me after working with one of the networks (you know who I’m talking about) because they feel like they are getting the short end of the stick. And they are! My motto is – own your setup; own your revenue. Large publishers come to me for managed services because the other options outsource the work which can be timely not to mention costly. Often times, I can complete the work in the same time it takes to fill out the work order. Additionally, publishers will supplement their current managed service agreements and contract with me because I can provide sound implementation and optimization advice that the other companies can't. Here are just some of the publishers I’ve had the pleasure of working with: The Motley Fool, Stack Overflow, Daily Wire, Power of Positivity, Urban Dictionary, Encyclopedia.com, MLBTradeRumors.com to name just a few. I have also established myself as the go-to expert in the healthcare industry by partnering with the Cleveland Clinic Journal of Medicine, National Psoriasis Foundation, National Eczema Association, ReachMD (USHealthConnect), YourCareEverywhere, JDDonline.com (recently acquired by WebMD), Psychiatrist.com and others. The healthcare space requires someone to be familiar with the setup. The advertisers want PLD in the form of NPI or DGID which often requires working with DMD/IQVIA/Lasso or Pulsepoint. I have helped CCJM and Psychiatrist.com implement via GAM and can help others with these hurdles. Please feel free to contact me to see how we can work together!

Best job fit: High volume AdOps or Media Buying for an ad agency or adtech company Get a digital advertising expert with ~20 years experience on your team! I'm working magic behind the scenes to bring you the best in the advertising industry for the least amount of budget possible. I've done media buying and AdOps in-house on the brand-side, agency-side, and in AdTech companies on both the buy and supply sides (DSP/SSP/Social). I've done this work myself directly and have also managed large teams responsible for media buying, ad operations, data operations, and troubleshooting for brands like Amazon, Google, Microsoft, Walmart, CVS, Toyota, Nike, Home Depot, Verizon Wireless, Ford, Autotrader.com, FOREX.com, E*TRADE, Bank of America, and many more. At some point in my career, I've been responsible for either setting up or troubleshooting a digital ad campaign for almost every Fortune 500 brand on a plethora of different media platforms and AdTech tools. In short, just call me AdTech Emily! ADOPS ✅ Google Campaign Manager (Agency/Advertiser side) ✅ Google Ad Manager (Publisher side) ✅ Google Tag Manager SOCIAL ✅ Meta ✅ TikTok ✅ LinkedIn ✅ Pinterest ✅ SnapChat PROGRAMMATIC ✅ Google AdX (Publisher side) ✅ Nexxen (Previously known as Tremor and Turn) ✅ The Trade desk ✅ Amazon DSP ✅ Google DV 360 ✅ Media Math ✅ Centro ✅ ONE by AOL (Previously AdapTV) ✅ Xander (Previously App Nexus) SEARCH ✅ Google Ads ✅ Bing RETAIL MEDIA NETWORK (RMN) ✅ Walmart Connect ✅ Kroger Precision Marketing ✅ Amazon Ads ✅ CMX by CVS ANALYTICS ✅ Google Analytics ✅ Omniture (by Oracle) ✅ Custom Reporting ✅ Datarama ✅ SQL ✅ Tableau DATA ✅ LiveRamp ✅ Turn DMP ✅ Taxonomy updates ✅ Data onboarding

I help businesses grow through paid media, creative strategy, and marketing systems built specifically for you and your clients. As a Director of Marketing at a multi-million dollar company, I grew revenue 22% year over year as the sole marketing hire, through a strategy I built from scratch. I’ve managed campaigns across Meta, Google, Programmatic, Pinterest, Microsoft, Twitter, TikTok, and CTV for multiple brand, handling everything from media buying and optimization to creative conceptions, video production, and copywriting. I’ve also helped a small independent client grow 180% in annual revenue through content strategy and SEO. What I do best: paid media strategy and execution, email automation, creative direction, content strategy, and campaign management across channels. If you need someone who can think at the strategic level and execute at the campaign level, let’s talk.