Hire the Best Facebook Ad Campaign Freelancers
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I’m Jason, and I’m new to Upwork - but I’m not new to digital marketing. While I don’t have Upwork projects or reviews yet, I bring more than 20 years of hands-on experience managing paid media, e-commerce, lead generation, websites, analytics, and conversion strategy. If you need a seasoned professional who can quickly understand your business, identify what is limiting performance, and take ownership from strategy through execution, I can help. My core specialty is paid acquisition, particularly Google Ads and Meta Ads. However, I do not view advertising in isolation. Strong performance depends on the complete customer journey: targeting the right audience, presenting the right offer, sending traffic to an effective landing page, tracking conversions accurately, evaluating lead or customer quality, and connecting marketing activity to actual revenue. Throughout my career, I have worked in-house, agency-side, and independently as a digital marketing contractor, consultant, and freelancer. I have helped dozens of organizations across higher education, healthcare, retail, fashion, consumer electronics, financial services, transportation, wellness, and other industries. My engagements have ranged from focused audits and second opinions to complete campaign builds, ongoing account management, website optimization, and fractional marketing leadership. My experience includes: • Serving as Senior Marketing Director at Weboganic, where I develop digital strategies focused on lead generation, enrollment growth, paid search, paid social, websites, landing pages, SEO, analytics, and attribution. • Founding Launchpad Marketing, through which I have spent more than a decade helping companies assess, plan, launch, manage, optimize, and scale their digital marketing programs. • Managing e-commerce marketing for Healthy Lifestyle Brands and Dr. Andrew Weil’s consumer health brands, including Vitamin Advisor. I managed revenue and campaigns across paid search, social, affiliate, display, video, and email for custom supplements and vitamins. • Leading online marketing for Abacus24-7, including PPC, shopping feeds, affiliate marketing, email, SEO, social media, website redesign, and marketplace relationships with Amazon, Buy, and Overstock. I contributed to the company’s growth into an Inc. 500 and Inc. 5000 business. • Beginning my paid-media career at Spiegel, where I managed PPC campaigns for the Spiegel and Newport News websites, along with affiliate, Amazon, shopping, sales, and performance reporting. I can help your business with: • Google Ads and Meta Ads audits • New account and campaign setup • Account restructuring and performance recovery • Paid search, paid social, display, video, and remarketing • Keyword, audience, bidding, budget, and creative strategy • Ad copy and offer development • Landing-page design and conversion optimization • Conversion tracking, analytics, attribution, and reporting • E-commerce revenue and customer-acquisition strategy • Lead-generation and enrollment marketing • Ongoing campaign management and fractional marketing support I am equally comfortable advising an owner or executive, collaborating with an internal marketing team, or working behind the scenes as an experienced contractor. You will work directly with me - not a junior account manager - and I will communicate clearly about what is working, what is not, and what should happen next. I care more about business outcomes than vanity metrics. Clicks and impressions matter only when they contribute to qualified leads, customers, enrollments, or profitable revenue. My approach is analytical, practical, and transparent: understand the data, question assumptions, test intelligently, eliminate wasted spend, and continuously improve the customer journey. Whether you need an expert audit, a campaign built from the ground up, help rescuing an underperforming account, additional capacity for your team, or a long-term partner to manage and grow your digital marketing, I would be glad to discuss your goals.

I worked at Facebook as a Digital Marketing Manager from 2021 to 2022, running Facebook and Instagram advertising for the company's global "Good Ideas Deserve to Be Found" brand campaign at roughly $1 million a month. Today I'm a paid media consultant helping Shopify stores, ecommerce brands and lead generation businesses grow revenue with Facebook and Instagram ads, Google Ads (PPC), TikTok Ads and social media marketing. I've been running Facebook ads since 2016, when I was VP of Digital Media for the Boston Celtics, and later led global social media for the UFC. Along the way I've run 10-12x ROAS Facebook and Instagram campaigns for global sports brands and managed more than $100 million in ad spend across Facebook, Google, TikTok, native, programmatic/CTV and retail media. Clients have included live event tickets (hockey tournaments, conventions), DTC and ecommerce, luxury soap, premium pet food and pet products, baby furniture, women's designer clothing, swimwear, jewelry, book releases, real estate, designer chocolate and more. On the enterprise side, I led multimillion-dollar retail media programs for Purina and Mars Wrigley across Walmart Connect, Target Roundel, Kroger, CVS/Walgreens and Home Depot, and managed paid search, social, programmatic and CTV for Takeda Pharmaceuticals. I also work with smaller businesses: startups, restaurants, real estate agents, wedding photographers, and local service companies like cleaners who need a steady flow of leads. A lot of that work starts with helping owners understand what their cost per lead should look like on Facebook and Instagram, then building the campaigns, landing pages and retargeting to get there. Event marketing is a specialty. I've sold professional sports tickets through Facebook ads, promoted conferences and conventions through Eventbrite, marketed webinars on Zoom, and I market and host my own tech networking events in Tampa, Orlando, Atlanta and Nashville. On the technical side, I install and troubleshoot Facebook pixels and the Conversions API, organize Business Manager accounts, and set up GA4 and Google Tag Manager. I connect WordPress, Shopify, GoHighLevel, HubSpot, Kajabi and Jobber to your ad accounts, and I build custom tools on the Anthropic (Claude) and OpenAI APIs, including unified dashboards that pull your ad, store and CRM data into one view. For creative, I use generative AI tools like Gemini, Nano Banana, Veo3 and Claude for rapid ad creative testing and iteration, backed by years of organic social content and strategy work. Tools I work in: Ad platforms: Meta Ads Manager, Google Ads (Search, Shopping, PMax, YouTube), TikTok Ads, X (Twitter) Ads, Taboola, Walmart Connect, Target Roundel Tracking and analytics: Meta Pixel, Conversions API, GA4, Google Tag Manager, offline conversion imports, Tableau, DOMO Ecommerce, CRM, events and booking: Shopify and Shopify Plus, WooCommerce, WordPress, Klaviyo, HubSpot, GoHighLevel, Kajabi, Eventbrite, Zoom, Jobber Messaging: Twilio, Quo (OpenPhone) AI and development: Anthropic API, OpenAI API, Claude Code, Gemini, Nano Banana, Veo3, PHP/MySQL I manage Facebook ads for multiple clients and can manage yours too. If you need ongoing management, or a second set of eyes on your account through a consultation, let's chat.

Anyone can run ads. Not everyone can tell you why yours are failing and fix it the same day. Luxury Jewelry: Scaled to $200K+ monthly revenue at 6.8x ROAS. Healthcare: Grew monthly revenue from $10K to $315K+. DTC: Generated 1,527 purchases with ROAS reaching 11.85x through disciplined targeting, creative testing, and tracking. I manage Meta Ads and Google Ads for Shopify and DTC brands as a dedicated media buyer and CRO specialist audit first, strategy second, execution third. Always in that order. My starting point is always the same. Find what is costing the most money first and fix that before touching a dollar of spend. Usually it is broken tracking. Sometimes it is targeting. Occasionally it is the offer itself. Meta Ads & Facebook Ads Management Full account management across campaign strategy, audience targeting, creative testing, retargeting, scaling, and daily optimization. Meta ad account audits and Facebook Ads management for brands that have outgrown their first agency or freelancer and need a paid media manager who actually moves numbers. Google Ads Management Search, Shopping, and Performance Max keyword strategy, account audits, PPC campaign optimization, and Google Ads consulting for accounts that need real media buying decisions, not a manager who checks in once a week. Shopify Marketing & CRO Conversion rate optimization, landing page fixes, checkout flow improvements, A/B testing, and BFCM campaign execution the work that actually shifts a store's revenue, not surface-level changes that look busy but do nothing. Tracking & Analytics Meta Pixel, Conversions API, Google Tag Manager, and GA4 conversion tracking. If the data going into the platform is wrong, every decision built on top of it is wrong. It is always the first thing I audit. Ecommerce & DTC Growth Media buying, customer acquisition strategy, CAC and LTV analysis, and Facebook advertising for luxury ecommerce and high-end wellness brands not general small-business marketing with general small-business results. Who I Work With Established Shopify or DTC brands spending $10K or more per month on ads. Luxury ecommerce and high-end wellness products. Stalled or underperforming Meta or Google Ads accounts. Agencies needing senior paid media management executed hands-on. Founders who need a clear paid media audit and diagnosis before committing to full management. Send me your primary KPI, your monthly ad spend, and your biggest constraint I will tell you exactly where I would start.

Most ad accounts don't fail because of the algorithm. They fail because the system that makes scaling possible was never built. Not enough creative in market, not enough real variety in what's being tested, a campaign structure that can't hold budget, and cost controls that aren't doing any work. Spend goes up. Results don't. That's what I build. Five years doing it at top DTC agencies, across $20M+ in Meta spend. Running ads is the easy part. What separates an account that scales from one that tanks the moment you push spend is whether that system is in place, and whether someone knows which move to make and when. I'm Steve. Meta media buyer and growth strategist for DTC ecommerce, previously at Common Thread Collective. 📈 A few accounts I've worked on: → Medical supplies brand: nearly doubled monthly revenue from $130K to $253K in six months while more than doubling spend, holding blended ROAS above their 4x target → Lip balm brand: inherited an unprofitable account at 0.36 ROAS, got it profitable, then scaled spend from $493 to $16.7K per month in three months with in-platform ROAS climbing to 2.20 → Craft and laser supply brand with no prior Meta presence: built the channel from scratch to $70K in monthly tracked revenue by month three Two brands doing the same revenue with the same kind of product can have completely different problems, and the fastest way to burn your budget is to start changing things before you know which one you're dealing with. So I don't walk in with a fix already picked out. 🔍 How I Diagnose an Account → Account structure first. Campaign architecture, budget distribution, and where spend has actually been concentrated. → Creative volume. How much is genuinely live and testing versus how much is technically active. → Creative strategy. What's running, and more importantly what nobody has tried running yet. → Budgets and bid strategies. These come last on purpose. Adjusting them before the structure is sound just moves the problem somewhere else. → Measurement. Whether Meta's numbers match what the business actually banked. A lot of accounts I inherit are double-counting purchases, and every decision built on that number was built on bad information. Then I tell you where the bottleneck is and what I'd do about it, with the reasoning behind it. 🔧 What I Do Once We're Working ✅ Build and restructure campaigns that can hold budget without falling apart, and scale at a pace that survives a bad week ✅ Direct creative strategy: angles, hooks, briefs, and testing structure. I don't design or edit, but I'll decide what gets made and brief whoever produces it ✅ Fix tracking before trusting it. Pixel and Conversion API setup, and reconciling what Meta reports against what the business actually banked I hold accounts to blended efficiency and contribution margin rather than platform-reported ROAS, because an account can look healthy in Ads Manager while the business loses money. If I think the economics underneath the ads are the real problem, I'll tell you early instead of spending three months trying to buy around it. 🎯 Good Fit If You're a DTC brand with products already selling and a Meta account with enough history to actually read. You want someone who explains their reasoning, not just someone who makes changes. 🚫 Wrong Fit If You want the cheapest freelancer you can find, or you want someone to push buttons and not ask questions about the business. I'm not a black box. You'll know what I changed and why, you'll get a straight answer when something isn't working, and I won't change six things at once and then take credit for whichever one moved. Send me your ad account or your store and I'll come back with the highest-leverage thing I'd fix first. No pitch, just where I think the money is going.