Hi there! My name is Kimberly Mathews and I'm a creative and results-driven marketing and advertising professional with a passion for helping businesses grow. With years of experience in digital marketing, I have honed my skills in a variety of areas including social media management, content creation, email marketing, market research, and branding.
In addition to my extensive marketing knowledge, I am also skilled in a variety of advertising platforms including Google Ads, Facebook Ads, and Instagram Ads. With my expertise in these areas, I have been able to successfully work with a range of clients including small businesses, startups, and large corporations to develop and implement marketing campaigns that have increased brand awareness, generated leads, and boosted sales.
But it's not just my skills that set me apart as a freelancer. I am highly organized, detail-oriented, and possess excellent communication skills, which enable me to effectively collaborate with clients and team members. I am excited to bring my unique blend of creativity and efficiency to Upwork and help businesses achieve their marketing and advertising goals.
Facebook Ad Campaign
Advertising
Copywriting
TikTok Ad
Marketing
Ad Copy
Blog Content
Business
Business Planning & Strategy
Facebook Ads Manager
Google Ad Manager
Instagram Ad Campaign
Insurance
Freelance Marketing
ClickFunnels
CESAR OSWALDO S.
Sunnyside, New York
$20/hr
4.9
27 jobs
⭐ Top Rated Plus | Top 3% of Talent on Upwork
🚀 8+ Years of Performance Marketing Experience
📈 600+ Ad Accounts Managed across Meta (Facebook & Instagram), Google, TikTok & YouTube Ads
🎯 Lead Generation Specialist helping businesses generate more qualified leads at the lowest possible CPL.
🇺🇸 Available during US Business Hours
Proven Results
✅ Generated 650,000+ Qualified Leads across 40+ industries
✅ Delivered ROI up to 21x for service-based businesses
✅ Reduced Cost Per Lead by up to 68%
✅ Managed advertising budgets from $1K to $1M+ per month
✅ Expert in GA4, Google Tag Manager, Meta Pixel & Conversion API
✅ Transparent reporting with weekly optimization and clear communication
Industries I've Helped Scale
🏡 Home Services (Roofing, HVAC, Plumbing, Solar, Remodeling, Landscaping)
⚖️ Law Firms & Legal Services
🏥 Medical, Dental & Med Spas
🏠 Real Estate & Mortgage
💰 Finance & Insurance
🛍️ Ecommerce & DTC Brands
💻 SaaS & Online Businesses
…and many more.
What I Can Help You With
✔ Meta (Facebook & Instagram) Ads
✔ Google Ads (Search, Display & Performance Max)
✔ Lead Generation Funnels
✔ Conversion Tracking (GA4, GTM, Pixel, CAPI)
✔ Landing Page Optimization
✔ Retargeting & Scaling
✔ A/B Testing
✔ Performance Audits
My Process
Analyze → Strategize → Launch → Optimize → Scale
Every campaign is built around one goal:
Generate more qualified leads while maximizing your return on ad spend.
No guesswork.
No vanity metrics.
Only measurable business growth.
Why Clients Hire Me
⭐ Performance-driven approach
⭐ Fast communication
⭐ Transparent reporting
⭐ Long-term partnership mindset
⭐ Data-backed optimization
⭐ Proven experience across 40+ industries
Portfolio & Case Studies
I can share real campaign results, funnels, dashboards, and detailed case studies during our discussion.
Facebook Ad Campaign
Facebook Advertising
Facebook
Marketing Strategy
Facebook Ads Manager
Social Media Advertising
Lead Generation
Marketing Audit
Social Media Lead Generation
Instagram Ad Campaign
Social Media Ad Campaign
Social Media Audit
Facebook Marketing
B2B Lead Generation
Real Estate Lead Generation
Glenn D.
Union, New Jersey
$97/hr
4.9
293 jobs
Do you need help with Meta Ads? Still trying to figure out Andromeda?
If so, then I can help!
Hi, my name is Glenn, and I've been running successful Facebook Ad campaigns for more than 10 years.
I offer a done for you service or done with you for anyone who wants to learn how to run campaigns on their own!
I can help with:
set up | research | targeting | creatives | funnels | scheduling | optimization
I am currently running campaigns in the following industries:
- Contractors
- Healthcare
- Mortgage
- Legal
- Home Services
If you are looking for more clients, then I can help!
Facebook Advertising
Facebook Ads Manager
Lead Generation
Facebook Marketing
Social Media Management
Peter S.
Clearwater, Florida
$289/hr
5.0
563 jobs
I worked at Facebook for a year, and I am a paid media consultant who helps businesses optimize their Shopify e-commerce revenue and lead generation efforts with Facebook Advertising, Pay-Per-Click Advertising (PPC) and Social Media Marketing. I have deep experience with Facebook Ads Manager and Instagram Ads, experience with Google Ads, Twitter Ads and TikTok Ads, as well as a broad organic social media content development and strategy background, and deep experience with generative AI for content creation.
In the past, I’ve run 10-12x ROAS Facebook and Instagram advertising campaigns for global sports brands (I led social media for the Boston Celtics and UFC) and have run digital ad campaigns for clients across multiple industries like live event tickets (hockey tournaments, conventions, etc.), DTC/e-commerce, luxury soap, premium pet food (Purina) and pet products, baby furniture, women’s designer clothing, book releases, real estate, designer chocolate, and more. I also have a background in lead generation campaigns and helping marketers understand what their cost per lead should look like on Facebook and Instagram.
My work in-house at Facebook provided me with insider insight into effective ads strategies on the platform. I’ve also worked in the paid media space for a pharmaceutical company and the retail media space for Fortune 500 CPGs.
I’ve managed monthly budgets of up to $1 million on Facebook, and I can work with any business, including start-ups, wedding photographers, real estate agents, small businesses, restaurants, and e-commerce/Shopify stores, as well as local services businesses (cleaning companies, etc.) who need help with lead generation.
Whether you need help with Facebook pixel installation, organizing Facebook Business Manager, lead gen and landing page optimization, or lookalikes and audience retargeting, I can help optimize your ad spend and enhance your tactics. If you just need an extra set of eyes on your account for some pointers, or you need a full-on account audit, I’m your guy. I can also help with Wordpress, Shopify and GoHighLevel integrations with your Meta Ads.
I have deep experience with event marketing through Facebook Ads, including professional sports ticket sales, networking, conferences and conventions marketing via Eventbrite, and webinar marketing via Zoom and other platforms.
I manage Meta Ads for multiple clients and can manage yours as well. I can also help you design ad creative with generative AI tools for rapid creative testing and iteration, including Gemini, NanoBanana, Claude and more.
If you need help in these areas of your social media marketing, Facebook Ads or Instagram marketing, let’s chat.
Facebook Ad Campaign
Facebook Advertising
Facebook
Paid Media
Advertising
Facebook Ads Manager
Social Media Advertising
Google Analytics
Shopify
Digital Marketing
Pay Per Click Advertising
PPC Campaign Setup & Management
Google Ads Audit
Digital Marketing Management
Instagram Ad Campaign
Facebook Marketing
Google Ads
Media Buying
Lead Generation
Retargeting
Pamela V.
Axton, Virginia
$50/hr
5.0
5 jobs
Hi:
I am an experienced marketing freelancer based in Axton, VA, specializing in lead and appointment generation marketing including web design, email marketing, SMS Marketing, Google PPC, Facebook Ads, and Search Engine Optimization for clients who want to grow their business and get a real ROI. I can absolutely help you with all of your marketing needs.
My services deliver ROI and help increase leads appointments and sales. I work with most businesses in any industry and any niche.
I do not offer generic strategies or plans. I am a legit marketer that gets you real results and an outstanding return on your investment. I am your total marketing solution that increases brand visibility, customers, and revenue.
Facebook Ad Campaign
Facebook Advertising
Digital Marketing
Lead Generation
Social Media Lead Generation
Digital Marketing Strategy
Reputation Management
Text Ad
Google Ads
Review or Feedback Collection
Marketing
Local SEO
Email Marketing
Cold Calling
Cold Email
Marketing Strategy
Marketing Audit
Marketing Analytics
Marketing Advertising
Facebook Marketing
David C.
Placentia, California
$75/hr
5.0
1 jobs
I'm a performance marketing consultant for companies within the tech and ecommerce space. My experience entails being responsible and directly managing campaigns across paid search, paid social, display, streaming, radio, podcast, affiliates, and more.
I've worked at companies such as Allstate, Ziprecruiter, Hot Topic, Torrid, and Bambee with a main responsibility of driving effective growth. This includes strategy development, campaign execution and optimizations, and providing a data driven narrative on results.
I am now a freelancer working with brands to effectively grow their performance marketing strategy. This includes helping brands with:
1) Account audits
2) Strategy recommendations
3) Performance analysis
4) Campaign management and optimizations
Common questions and areas that I can help answer:
- How is your ad spend doing?
- Are your digital marketing channels set up to maximize results?
- How should you budget campaigns and marketing channels?
- What are new marketing campaigns you should test out?
If you're looking for a marketing partner that can help grow your business, improve clarity into your ad spend, and improve results then let's chat.
Facebook Ad Campaign
Facebook Advertising
Google Ads
Google Ad Manager
Google Ads Audit
Google Ads Account Management
Facebook Ads Manager
SEM Audit
SEM Account Setup
SEM Campaign Setup
SEM Keyword Research
SEM Optimization
Digital Marketing Strategy
Digital Marketing
Digital Marketing Management
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Kinetic Investments
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Summa Linguae
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