Hire the Best Facebook & Meta Ads Specialists
in the United States

⭐ Top Rated Plus | Top 3% of Talent on Upwork 🚀 8+ Years of Performance Marketing Experience 📈 600+ Ad Accounts Managed across Meta (Facebook & Instagram), Google, TikTok & YouTube Ads 🎯 Lead Generation Specialist helping businesses generate more qualified leads at the lowest possible CPL. 🇺🇸 Available during US Business Hours Proven Results ✅ Generated 650,000+ Qualified Leads across 40+ industries ✅ Delivered ROI up to 21x for service-based businesses ✅ Reduced Cost Per Lead by up to 68% ✅ Managed advertising budgets from $1K to $1M+ per month ✅ Expert in GA4, Google Tag Manager, Meta Pixel & Conversion API ✅ Transparent reporting with weekly optimization and clear communication Industries I've Helped Scale 🏡 Home Services (Roofing, HVAC, Plumbing, Solar, Remodeling, Landscaping) ⚖️ Law Firms & Legal Services 🏥 Medical, Dental & Med Spas 🏠 Real Estate & Mortgage 💰 Finance & Insurance 🛍️ Ecommerce & DTC Brands 💻 SaaS & Online Businesses …and many more. What I Can Help You With ✔ Meta (Facebook & Instagram) Ads ✔ Google Ads (Search, Display & Performance Max) ✔ Lead Generation Funnels ✔ Conversion Tracking (GA4, GTM, Pixel, CAPI) ✔ Landing Page Optimization ✔ Retargeting & Scaling ✔ A/B Testing ✔ Performance Audits My Process Analyze → Strategize → Launch → Optimize → Scale Every campaign is built around one goal: Generate more qualified leads while maximizing your return on ad spend. No guesswork. No vanity metrics. Only measurable business growth. Why Clients Hire Me ⭐ Performance-driven approach ⭐ Fast communication ⭐ Transparent reporting ⭐ Long-term partnership mindset ⭐ Data-backed optimization ⭐ Proven experience across 40+ industries Portfolio & Case Studies I can share real campaign results, funnels, dashboards, and detailed case studies during our discussion.

Do you need help with Meta Ads? Still trying to figure out Andromeda? If so, then I can help! Hi, my name is Glenn, and I've been running successful Facebook Ad campaigns for more than 10 years. I offer a done for you service or done with you for anyone who wants to learn how to run campaigns on their own! I can help with: set up | research | targeting | creatives | funnels | scheduling | optimization I am currently running campaigns in the following industries: - Contractors - Healthcare - Mortgage - Legal - Home Services If you are looking for more clients, then I can help!

I worked at Facebook for a year, and I am a paid media consultant who helps businesses optimize their Shopify e-commerce revenue and lead generation efforts with Facebook Advertising, Pay-Per-Click Advertising (PPC) and Social Media Marketing. I have deep experience with Facebook Ads Manager and Instagram Ads, experience with Google Ads, Twitter Ads and TikTok Ads, as well as a broad organic social media content development and strategy background, and deep experience with generative AI for content creation. In the past, I’ve run 10-12x ROAS Facebook and Instagram advertising campaigns for global sports brands (I led social media for the Boston Celtics and UFC) and have run digital ad campaigns for clients across multiple industries like live event tickets (hockey tournaments, conventions, etc.), DTC/e-commerce, luxury soap, premium pet food (Purina) and pet products, baby furniture, women’s designer clothing, book releases, real estate, designer chocolate, and more. I also have a background in lead generation campaigns and helping marketers understand what their cost per lead should look like on Facebook and Instagram. My work in-house at Facebook provided me with insider insight into effective ads strategies on the platform. I’ve also worked in the paid media space for a pharmaceutical company and the retail media space for Fortune 500 CPGs. I’ve managed monthly budgets of up to $1 million on Facebook, and I can work with any business, including start-ups, wedding photographers, real estate agents, small businesses, restaurants, and e-commerce/Shopify stores, as well as local services businesses (cleaning companies, etc.) who need help with lead generation. Whether you need help with Facebook pixel installation, organizing Facebook Business Manager, lead gen and landing page optimization, or lookalikes and audience retargeting, I can help optimize your ad spend and enhance your tactics. If you just need an extra set of eyes on your account for some pointers, or you need a full-on account audit, I’m your guy. I can also help with Wordpress, Shopify and GoHighLevel integrations with your Meta Ads. I have deep experience with event marketing through Facebook Ads, including professional sports ticket sales, networking, conferences and conventions marketing via Eventbrite, and webinar marketing via Zoom and other platforms. I manage Meta Ads for multiple clients and can manage yours as well. I can also help you design ad creative with generative AI tools for rapid creative testing and iteration, including Gemini, NanoBanana, Claude and more. If you need help in these areas of your social media marketing, Facebook Ads or Instagram marketing, let’s chat.

What sets me apart from the big marketing agencies? It's simple: I prioritize your long-term success, not just my upfront profits. I've spent the last 15 years working within the industry, gaining a deep understanding of online marketing from the ground up. I've been in the trenches, doing everything from Content Marketing to Advanced PPC. I've seen how the industry operates and know what frustrates clients. I even left a six-figure job at one of the biggest and most well-known marketing firms in Los Angeles. Why? Because I grew tired of seeing clients treated as just another revenue stream. At those large agencies, the focus is often on the initial sale, the hefty setup fees, and then moving on to the next client. The ongoing management becomes an afterthought, with clients lucky to get even 1-2 hours per month of mediocre campaign attention. I knew there was a better way. That's why I started working directly with my own clients as a freelancer. It's not a large corporation; it's just me and my wife working from our home office. This allows us to provide a level of dedicated, personalized service that those big firms simply can't match. We can dedicate the necessary time – at least 2-3 hours per week – to manage and optimize your paid campaigns. We're not just setting them up and forgetting about them; we're actively involved in their performance. We believe in open communication and accessibility. We are always available to answer any questions, talk on the phone or via Zoom, screen share to explain strategies, or send detailed progress reports to keep you informed every step of the way. We consider ourselves your partners, working with you on every aspect of your campaigns. Ultimately, the most important goal is to keep your CPA (cost-per-acquisition) low, ensuring that your paid campaigns are profitable and sustainable. We understand that this is often easier said than done. You have a company to run, and you need to trust someone to invest your marketing dollars wisely. We take that responsibility seriously, striving to get you the highest possible ROAS (Return on Ad Spend). Here's how we achieve that: Google & Microsoft Ads: Marketing Strategy Development: We don't just jump into tactics; we develop a comprehensive marketing strategy aligned with your business objectives. Campaign Setup and Optimization: We meticulously set up your campaigns for optimal targeting and performance, and we continuously optimize them based on data and insights. Ad Copy Creative and Split Testing: We craft compelling ad copy that resonates with your target audience, and we use split testing to identify the most effective messaging. Conversion Implementation: We ensure accurate conversion tracking is in place, so we can measure the success of your campaigns and optimize for results. Analytics Setup: We set up and utilize robust analytics to gain a deep understanding of user behavior and campaign performance. Keyword Research: We conduct thorough keyword research to identify the most relevant and high-performing search terms. Advanced Geo Targeting: We utilize advanced geo-targeting to reach the right audience in the right location. Bid Management: We implement effective bid management strategies to maximize efficiency and ROI. Conversion and ROAS Optimization: We constantly optimize your campaigns to improve conversion rates and maximize your return on ad spend. Display Ads Creative and Split Testing: We create engaging display ads and use split testing to optimize their performance. Remarketing Setup and Optimization: We implement and optimize remarketing campaigns to re-engage potential customers and drive conversions. Mobile Adjustment and Optimization: We ensure your campaigns are fully optimized for mobile devices. Advanced Scheduling: We utilize advanced scheduling to show your ads at the most effective times. Extensions Optimization: We optimize ad extensions to enhance your ads and improve their visibility. YouTube Video Marketing (Video Ads Production excluded): We help you leverage the power of YouTube advertising (excluding video production). Meta Ads (Facebook and Instagram): Sponsored Ads and Updates Creative and Split Testing: We create engaging sponsored ads and updates, and we use split testing to optimize their performance. Advanced Audience Targeting: We utilize advanced audience targeting to reach the right people on Facebook and Instagram. A/B Test Management: We manage A/B tests to optimize your ad campaigns. Ad Copy design and optimization: We craft compelling ad copy designed to maximize engagement and conversions. Thank you for your consideration. I look forward to the opportunity to help your business thrive.

I help businesses increase revenue by improving customer acquisition, conversion rates, and retention. I look across the full customer journey to determine whether performance is being limited by the traffic, creative, offer positioning, messaging, funnel, follow-up, tracking, or a combination of factors. From there, I create an integrated strategy focused on improving revenue and scalability. I have 14+ years of experience in email marketing and automation, CRM optimization, paid advertising, sales and lead-generation funnels, conversion rate optimization, and customer acquisition strategy. My work has helped clients: ✅ Grow email marketing to account for more than 35% of total revenue ✅ Consistently generate open rates of 35% to as high as 65% ✅ Achieve CTR of 3% to as high as 12% (not including free downloads CTAs) ✅ Increase opt-in rates by 10% to more than double in some cases ✅ Improve sales funnel conversion rates to as high as 12% ✅ Reduce wasted ad spend by identifying tracking, targeting, and conversion issues ✅ Consistently achieve 3X+ ROAS on ad campaigns ✅ Build more cohesive acquisition and retention systems across multiple channels 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 I help businesses build highly profitable email marketing systems that support the complete customer lifecycle. I handle email strategy, segmentation, flow mapping, copywriting, design, implementation, campaign planning, A/B split testing, and optimization. For eCommerce that may include: - Welcome series - Abandonment/recovery flows (browser, cart, checkout) - Post-purchase, replenishment, cross-sell, upsell, and winback flows - Subscription reactivation flows - Transactional flows - Campaign management For service-based businesses and B2B that may include: - Lead nurturing flows - Call booking reminders and post-call flows - Webinar reminders and post-webinar flows - Customer onboarding flows - Campaign management I also build B2B outbound systems, including list development, sequencing, deliverability, domain authentication, and CRM integration. ⭐ “Jen gave us great advice each month on how to improve our emails, copy, and revenue. She was also incredibly detail-oriented.” – Elaine K., Alight Health Formulas Technology Expertise: Klaviyo, ActiveCampaign, Brevo, MailChimp, Constant Contact, GetResponse, HubSpot, GoHighLevel, Pipedrive, Apollo, Lemlist, Instantly, Dripify, Expandi 𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 I help businesses identify which audiences, messages, offers, and creative concepts are delivering the strongest returns, enabling them to allocate more budget to proven combinations and scale campaigns more quickly while maintaining profitability. I specialize in Meta ads (Facebook & Instagram), handling: - Campaign strategy - Buyer persona (customer avatar) - Competitor research - Audience research - Creative direction - Ad copywriting/editing - Campaign setup - Bid, budget, and keyword optimization - Tracking (pixel installation, CAPI setup, event deduplication) - Ad management and optimization (ongoing) - Testing (targeting, ad types, hooks, offers, creatives/copy, A/B split testing, etc.) ⭐ “Jennifer and her team helped me scale significantly and outperformed every agency and individual I had worked with before.” – Michael H., Orange Burps 𝗙𝘂𝗻𝗻𝗲𝗹𝘀, 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 I help clients create a clear customer journey that answers the right questions, builds trust, reduces friction, and gives the visitor a compelling reason to buy. I handle strategy, copywriting, design, buildout, analytics, and A/B split testing to increase opt-in rates and conversion rates. I've created: lead-generation funnels, sales pages, webinar funnels, quiz funnels, call-booking funnels, case-study funnels, product funnels, and multi-step funnels with upsells and downsells. ⭐ “Jen really knew her stuff and took my business to the next level.” – Joshua D., JTDODD Technology Expertise: GoHighLevel, WordPress, Shopify, ClickFunnels, LeadPages, InstaPage, Squarespace, Wix, Kajabi, Thinkific, Teachable, Zapier, Make 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝘁𝘀 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Not seeing the kind of ROI you’d like to see from your marketing efforts? I provide comprehensive marketing audits designed to answer four questions: ✅ What is working? ✅ What is underperforming? ✅ Why is it happening? ✅ What should be prioritized next? I provide a detailed report and a Loom video walkthrough covering all my recommendations. ⭐ “Jennifer’s audit exposed the gaps across my entire system—the good, the bad, and the ugly. It was exceptional.” – Linda S., iRemember, LLC 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲? Message me on Upwork today.

I’m an expert digital marketer with over 7 years of helping local and online businesses generate leads and ecommerce brands sell more of their products while achieving their target ROAS. I've managed over $10 Million in ad spend across Facebook and Instagram. I have extensive experience in setting up systems to help local businesses turn the leads that I generate for them into real people walking into their store or booking a consultation. I can help you with every aspect of the social media marketing process including: • Audience and competitor research • Copywriting • Creation of image and video ads • Targeting your ideal customers • Automating lead follow up • Daily account management and optimization I’d love to chat with you to find out more about how I can help you and your business with digital marketing!