Hire the Best HootSuite Specialists in Maryland

Professional Summary Resourceful and driven professional with over 12 years of experience in brand development, talent acquisition, human resources, administrative operations, and customer service. Skilled in the design of logos, creating and updating branding guides, streamlining recruitment processes, enhancing candidate experience, leading training initiatives, and managing cross-functional office support. Recognized for high-impact problem-solving, innovative and creative thinking, and a commitment to excellence in fast-paced, team-oriented environments.

Marketing strategist and consultant with experience leading multi-channel programs that drive measurable growth for B2B and service-based organizations. I combine strategy and execution across demand generation, brand, content, digital marketing, and CRM optimization. Known for improving clarity, strengthening marketing systems, and leading initiatives that directly support sales and revenue.

I've managed over $30M in paid social across Facebook, Instagram, TikTok, YouTube, Pinterest, SnapChat, and Reddit - spanning Super Bowl campaigns, DTC scale-ups, and full-funnel rebuilds for hospitality, CPG, and e-commerce brands. What that experience taught me is that most performance problems aren't ad problems. They're system problems, and the fix is building the right structure before scaling spend. Whether you're launching on TikTok, growing on Facebook and Instagram, or trying to turn TikTok Shop into a real revenue channel, I come in as a strategic partner who can both build the plan and execute it. Recent Results: - Busch Super Bowl activation → 12.3M views + record engagement - StockX → +32% purchases, −41% CPC after funnel rebuild - Urban Trivia → +148% TikTok Shop growth in under 60 days - Busch Light & Natty Light → $0.15 CPL, 85% below benchmark What I Bring - Full-funnel strategy across TikTok, Facebook, and Instagram - Audience segmentation and structured testing frameworks - Creative iteration built around what's actually converting - Retargeting systems that close the gap between interest and purchase - Campaign architecture designed for long-term scale, not short-term spikes - Attribution and tracking so you always know what's driving revenue How I Work - Account audit covering creative, audiences, tracking, and the full consumer journey - Strategy built around your revenue and profitability goals - Structured testing with a defined learning budget - Scale what wins, cut what doesn't - Ongoing optimization with clear monthly reporting Tools Facebook Ads Manager, Instagram Ads, TikTok Ads Manager, GA4, Shopify, Klaviyo, Google Ads, Looker Studio, Go High Level, Notion, Asana, Figma, Sprout Social, Hubspot, Hootsuite. Everything needed to run strategy, media buying, creative iteration, and performance tracking end to end. This is a fit if: - You're launching paid ads and want the foundation built right - Your campaigns are running, but results are inconsistent - You want one person who owns strategy, execution, and reporting

Thank you for taking the time to review my profile. I am a seasoned Workflow and Automation Specialist and Certified Hubspot Implementation Expert dedicated to revolutionizing the way businesses operate. With a keen eye for detail and a passion for efficiency, I specialize in leveraging cutting-edge tools and platforms, like Hubspot, and Zapier, to streamline workflows and optimize your productivity. My expertise lies in designing customized solutions that seamlessly integrate these systems, enabling businesses to harness the power of automation effectively. I have certifications for all the Hubspot Hubs and have worked on implementations for over 50 accounts. I firmly believe that setting up the right system with automation is the cornerstone of modern business success. By automating repetitive tasks and streamlining processes, you can reclaim valuable time that can be redirected towards fostering meaningful face-to-face interactions with clients and driving revenue and conversions. Through my tailored approach, I can empower you to unlock your businesses full potential by maximizing efficiency and minimizing time-consuming manual efforts. Let me help you transform your operations and propel your business towards unparalleled success. Below is a list of software and applications with which I have extensive experience and knowledge. If you use a software or application that is not listed below, I am able to learn it with minimal to no training. Software with an asterisk denotes a certification: Airtable Basecamp Buffer Calendly Canva Circle ClickUp** Close Constant Contact Copper Docusend Docusign DropBox Fireflies Freshbooks Google Suite Hootsuite Hubspot** MailChimp Microsoft Office Miro Monday Notion Nuclino Openphone Otter PicMonkey Pipedrive Quickbooks Salsa Slack Squarespace Trello Typeform Wix Wordpress Zapier** Zoom

Helping brands build the right strategy first, then bring it to life through content and social people (and AI) actually engage with. I'm a senior digital marketing strategist with 12+ years of experience and Expert-Vetted status on Upwork (the top 1%). Over 2,500 hours and $100K+ delivered here, with a 4.8+ average across SEO, content, and social engagements. What I do, and how it fits together: Strategy. This is where the work actually starts: an audit of what's already been tried, a look at competitors and available resources, and a read on the data to see what's genuinely working versus what just looks good. I weigh that against the client's goals, budget, and timeline to land on the right mix of services, and make sure their brand's USP, voice, and target audience are locked in before any of it goes live. Social content and management. Full strategy, content, and day-to-day management, not just a posting calendar. I've run ongoing social programs for clients across vineyards, medical devices, and B2B, with reviews calling out reliable output and strong design. AEO-friendly content and blogs. Content built to show up in traditional search and get pulled into AI answers (ChatGPT, Perplexity, Gemini, Google AI Overviews), using structured data, llms.txt, entity optimization, and answer-ready formatting. Recent work spans enterprise localization, financial services, and B2B SaaS. One engagement here was 260 SEO-mapped blog posts delivered in under four months, all five stars. The thread through all of it: strategy comes first, then the content and channels execute it, so nothing's guesswork. I'm direct, responsive, and easy to hand a messy problem to. If you're weighing a project, book a quick consultation below or send a message with what you're trying to move. I'll tell you straight whether it's a fit. ------------------------------------------------------------------------------------------------ =================== ADDITIONAL CLIENT TESTIMONIALS: =================== ★★★★★ "A true expert in SEO and local marketing! The results speak for themselves—more traffic, more calls, and more sales." - Brian Werner, BKW Servicing ★★★★★ "Kerri and her team are great to work with, she is always looking out for our best interest and knows her industry very well! we will refer this company to other businesses for sure." - Cynthia Smyth, FanCDesigns ★★★★★ "Kerri and team are smart, creative, have incredible expertise...Great personal, communication skills as well." - Heidi L. Smith ------------------------------------------------------------------------------------------------ ================ WHAT'S NEXT: ================ Click Invite and tell me what problem you’re trying to solve. I'm happy to provide a 30-minute free consult and a strategy that will work.

I am a digital marketing specialist with 10+ years of experience helping brands turn data and consumer insights into marketing strategies that drive real growth. I combine creativity with a strategic mindset to develop and implement campaigns that elevate your brand through social media, email marketing, and website design. My goal is to build thoughtful, data-informed strategies that strengthen your brand recognition, attract your ideal customers, and boost engagement. What I Do -Content Strategy & SEO - Optimizing your content to improve visibility and organic engagement -Social Media Strategy & Content Creation - Developing and managing creative campaigns that build authentic community engagement -Email Marketing - Developing targeted campaigns that turn subscribers into loyal customers -Website Design & Development - Creating visually appealing and user-friendly websites with clear messaging -Analytics & Optimization - Using data insights to refine campaigns for stronger performance -Accessibility Compliance - Ensuring your digital presence is inclusive and easy to navigate for all users Why Work with Me I take the time to listen and understand each client’s goals, turning them into clear, actionable strategies that are easy to execute and deliver measurable impact. My approach blends your business objectives with proven marketing tactics and current trends to create meaningful engagement with your ideal audience. If you’re looking for a digital marketing specialist who brings experience, creativity, and a strategic approach to every project, let’s connect and bring your vision to life.