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I am a digital marketing professional that helps clients successfully develop and execute direct response paid media strategies. My current responsibilities include search engine marketing (SEM, PPC), display advertising, conversion rate optimization (CRO), product listing ads (PLA). In addition, I have experience in marketplaces, site analytics and social media. My goal is to provide 100% satisfaction to every one of my clients, which is the exact reason I will not request to be hired until I have read, understood and fully discussed the matter of the project.  I would love to handle your project and implement my ideas to show to you what it is exactly that I can do for you. Please feel free to invite me for an interview. I look forward to working with you.

What sets me apart from the big marketing agencies? It's simple: I prioritize your long-term success, not just my upfront profits. I've spent the last 15 years working within the industry, gaining a deep understanding of online marketing from the ground up. I've been in the trenches, doing everything from Content Marketing to Advanced PPC. I've seen how the industry operates and know what frustrates clients. I even left a six-figure job at one of the biggest and most well-known marketing firms in Los Angeles. Why? Because I grew tired of seeing clients treated as just another revenue stream. At those large agencies, the focus is often on the initial sale, the hefty setup fees, and then moving on to the next client. The ongoing management becomes an afterthought, with clients lucky to get even 1-2 hours per month of mediocre campaign attention. I knew there was a better way. That's why I started working directly with my own clients as a freelancer. It's not a large corporation; it's just me and my wife working from our home office. This allows us to provide a level of dedicated, personalized service that those big firms simply can't match. We can dedicate the necessary time – at least 2-3 hours per week – to manage and optimize your paid campaigns. We're not just setting them up and forgetting about them; we're actively involved in their performance. We believe in open communication and accessibility. We are always available to answer any questions, talk on the phone or via Zoom, screen share to explain strategies, or send detailed progress reports to keep you informed every step of the way. We consider ourselves your partners, working with you on every aspect of your campaigns. Ultimately, the most important goal is to keep your CPA (cost-per-acquisition) low, ensuring that your paid campaigns are profitable and sustainable. We understand that this is often easier said than done. You have a company to run, and you need to trust someone to invest your marketing dollars wisely. We take that responsibility seriously, striving to get you the highest possible ROAS (Return on Ad Spend). Here's how we achieve that: Google & Microsoft Ads: Marketing Strategy Development: We don't just jump into tactics; we develop a comprehensive marketing strategy aligned with your business objectives. Campaign Setup and Optimization: We meticulously set up your campaigns for optimal targeting and performance, and we continuously optimize them based on data and insights. Ad Copy Creative and Split Testing: We craft compelling ad copy that resonates with your target audience, and we use split testing to identify the most effective messaging. Conversion Implementation: We ensure accurate conversion tracking is in place, so we can measure the success of your campaigns and optimize for results. Analytics Setup: We set up and utilize robust analytics to gain a deep understanding of user behavior and campaign performance. Keyword Research: We conduct thorough keyword research to identify the most relevant and high-performing search terms. Advanced Geo Targeting: We utilize advanced geo-targeting to reach the right audience in the right location. Bid Management: We implement effective bid management strategies to maximize efficiency and ROI. Conversion and ROAS Optimization: We constantly optimize your campaigns to improve conversion rates and maximize your return on ad spend. Display Ads Creative and Split Testing: We create engaging display ads and use split testing to optimize their performance. Remarketing Setup and Optimization: We implement and optimize remarketing campaigns to re-engage potential customers and drive conversions. Mobile Adjustment and Optimization: We ensure your campaigns are fully optimized for mobile devices. Advanced Scheduling: We utilize advanced scheduling to show your ads at the most effective times. Extensions Optimization: We optimize ad extensions to enhance your ads and improve their visibility. YouTube Video Marketing (Video Ads Production excluded): We help you leverage the power of YouTube advertising (excluding video production). Meta Ads (Facebook and Instagram): Sponsored Ads and Updates Creative and Split Testing: We create engaging sponsored ads and updates, and we use split testing to optimize their performance. Advanced Audience Targeting: We utilize advanced audience targeting to reach the right people on Facebook and Instagram. A/B Test Management: We manage A/B tests to optimize your ad campaigns. Ad Copy design and optimization: We craft compelling ad copy designed to maximize engagement and conversions. Thank you for your consideration. I look forward to the opportunity to help your business thrive.

I have worked with 50+ clients, and have over 10 years of hands-on marketing experience across all channels including over Marketing Strategy, SEM Ads, Paid Social Ads, Influencer Marketing, Organic Social, Print, Events, and more. I have recently returned back to Upwork after several years working through network referrals. There is no one-size-fits-all approach to marketing. The digital landscape is constantly changing, and staying ahead of that landscape is how I've been successful in my career. I take the time to get to know my clients and your goals before we decide together on which path forward makes the most sense for you and your goals.

🇺🇸 𝗨𝗦 𝗘𝗰𝗼𝗺 & 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗙𝗼𝗰𝘂𝘀 🎯 𝗥𝗢𝗜 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻 (𝗮𝘃𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝗥𝗢𝗔𝗦 𝗼𝗳 𝟱𝟬-𝟱𝟬𝟬%+) 📊 $𝟯𝟭𝗠+ 𝘁𝗼𝘁𝗮𝗹 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 💪 𝟮𝟯𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗲𝗿𝘃𝗲𝗱 🕺 𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀 𝗺𝗮𝗱𝗲 🧠 𝟵+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Clear, concise, no-nonsense communicator. 🤝 I believe a great Google Ads manager relationship between you and me is built around excellent PPC ROI and exceptional communication. As a Google Ads certified specialist, I focus on supporting US-based eCommerce and service business owners making 15-500K+ a month to scale their Google Ad account, and consistently 2-3x+ their Google Ads profit. 📈 — 📞 Invite me to your project on Upwork, or send me a direct message, and we can review and audit your Google Ads account together at no cost. ⬆️ You can expect the Google Ads optimization help you receive on our consultation to be earnestly valuable regardless of whether you choose to work with me. — Average Ranges of Google Ads Results I Generate: 🎯 Google Ads Qualified Leads Increased 2x - 10x+ 🎯 Google Ads Return On Ad Spend - ROAS - Increased 50% - 500%+ 🎯 Google Ads Total Profit Increased 200% - 300%+ — ❝ I cannot recommend Will and his team highly enough. If you’re looking for a strategic partner to elevate your online presence and drive tangible results, look no further! This team is truly a game-changer in the world of digital advertising. ❞ 🗣 Chris Hansen - Founder - Life Skills Advocate (Executive Function Coaching) — Here’s why you’ll love my Google Ads management and PPC lead generation: 🔹 My communication skills are a priority. Expect to get a message back within 5-10 minutes. (Almost 24/7). 🔹 I’ve done this 100’s of times. If you can’t reasonably scale your Google Ads, I’ll tell you upfront and let you know why. 🔹 I deliver in-person reporting so you can ask questions and be fully aware of what you’re paying to Google Ads in ad spend, what you’re paying me and what exact measurable and quantitative result you get for every dollar you put in. I’m the right Google Ads optimization specialist for you if… ✅ You have a product or service that people cannot stop talking about ✅ Your business makes enough money that your mother might think you deal drugs (15K+/month minimum) ✅ You don’t enjoy being personally hands-on with your Google Ads account ✅ You have had a poor experience with another Google Ads manager or agency (let’s fix that) Examples of common client niches served include: 🔸 eCommerce Stores - Shopify - WooCommerce - Opencart - Magento - All Other Major eCommerce Platforms - Pet Industries & More 🔸 Service Based Businesses Of All Kinds - Doctors - Dentists - Psychologists - Coaches & Coaching - Accountants - Lawyers & Family Law Practitioners - eLearning 🔸 SaaS - B2B & B2C - Manufacturers - Fashion - Engineering - Architecture - AI & More 🔸 Real Estate - Health & Wellness - Healthcare - Jewelry - Mortgages Examples of the types of work I commonly deliver includes: 🛠 Google Ads - Google Ads Setup - Google Ads Ongoing Campaign Management & Optimization - Google Ads Audits - Google Ads PPC - Google Ads Campaign Setup - Google Ads Media Buyer - Google Ads Banners - Google Ads Consultant Projects - Google Ads Coach Projects - Google Ads Design - Google Ads Keyword Research - Local Google Ads - Google Ads Marketing - Google Ads Writer - Google Ads SEO - Google Ads Training 🛠 Google Ads Grant Projects - Google Ads For Nonprofits 🛠 Google Ads Landing Pages 🛠 All Google Ads Networks Including: Google Ads Search Campaigns - Google Ads Display Campaigns - Google Ads Remarketing & Retargeting Campaigns - YouTube Ads - YouTube Google Ads 🛠 Anything a Google Ads Manager or Google Ads Specialist Could Help With! 🛠 Google Ads Shopping Ads - Google Merchant Center - PLA Campaigns 🛠 Google Ads Lead Generation 🛠 Google Ads Conversion Tracking Setup - Google Analytics - GA4 - Google Tag Manager - GTM - Google Ads Tracking 🛠 Google Ads Performance Max - PMAX - & ROAS Focused Campaigns 🛠 Search Engine Marketing Strategy 🛠 Google Ads Suspension Support 🛠 Pay Per Click Advertising - PPC Campaign Setup & Management 🛠 Google AdWords - Hubspot 🛠 Certified Google Ads Partner If your project is related to Google Ads, digital marketing, PPC, SEO or Facebook Ads. I’ve got your back. 🙏 Thank you for learning about me. If you're ready to take your Google Ads to the next level, invite me to your job and let’s rock and roll. 🎸 William Arnett — ❝ Great communication, cared for me and my business needs, would highly recommend to anyone looking for a trusted expert to help them with their business! ❞ 🗣 Josef Visinski - Owner - Allagash Antlers

Running ads on Google and not seeing results? Are your costs increasing and conversions dropping? Are your competitors outbidding you? I can help. Freelancer at PayPerClix.com. I've been helping businesses win over their competition since 2008, and have overseen more than a billion in sales funneling from millions of ads I've created and managed. My area of expertise is in the Google Ads and Microsoft Ads (a near copy of Google Ads) platforms. I'm completely focused on these two advertising channels. These platforms include search, video (YouTube), display, retargeting efforts, shopping, and more. I love assisting businesses dramatically improve their return on investment with existing marketing accounts or setting up successful campaigns for the first time, performing the research to find the right angle to help them gain the most business for the least cost per click. Return on investment for my clients is my passion. Google Ads Search Certification Google Ads Shopping Certification Google Ads Video Certification Google Ads Display Certification

I love working in the Home Services industry with a focus on HVAC, Electrical, Plumbing, Roofing Companies generating between $5-$50M in Revenue. I am an Expert Vetted, Google-Certified Expert specializing in Google Ads Management in Nashville, TN. I help Enterprise & Mid Market Google Ads and Microsoft Ads Accounts deliver the absolute maximum Return On Ad Spend they can. If you have an account that has drastically changed performance and you don't know why, I am the guy that can figure it out. 3 Step Process to work with me: 1. Analyze Your Accounts & Give My Expert Strategic Opinion (One Time Fee $350-1500, 3-5 day turn around) 2. Implement Recommend Changes & Begin Account Rebuild ($500-$5,000, 3-5 day turn around) 3. Google Ads Account Management (On-Going Fee, Minimum $1500/month Service Fee, Best Results with average of 8X ROAS for clients) Google Ads has evolved. Are you making the most of it? I offer advanced budget and account control products like NinjaCat, Shape.io, Fluency, & Skai.io to make the most of every dollar and then further protect ad spend with spam swatting products like Cheq Essentials or ClickCease to save you thousands in ad spend. Would you like to know more? Scale Your Google Ads ROI by 3X-20X with my Google Ads Expertise 🚀 $24M / Year Ad Spent Managed with Top Clients & Lead Generations Agencies. 15+ Years of Digital Marketing Excellence 🥇 Google Partner & #1 on Upwork Worldwide. 🌟 The businesses I work with are competing at the highest level. This is how I help them crush it: 🏆 Achieved an average 450% ROAS improvement with Google Ads 🏆 Increased ad spend efficiency by 150% for top clients 🏆 Every dollar spent on campaigns creates a significant impact 🏆 Maximize Conversions & Minimize Cost / Conversion 🏆 Most of my clients say: “After burning through so much advertising budget, we finally found the real Google Ads expert.” Top Niches I've Recently Helped Generate Effective Results Through Google Ads: 🔧 Local Services (HVAC, plumbing, electricians, roofing, landscaping) 🛠️ Home Improvement and Renovation 🏠 Real Estate 🏥 Healthcare and Medical Services 🎓 Education and Online Learning 🏨 Travel and Hospitality 🚗 Automotive Sales and Services 💻 Technology and Software Solutions 🏋️‍♀️ Fitness and Wellness 📊 Professional Services (accounting, consulting) 🏛️ Legal Services 🛍️ E-commerce Hire me to ✅Audit your existing setup (SEM/SEO/Tag Manager/Analytics) ✅Cut your ad waste in half ✅More conversions ✅Lower Costs Per Lead (CPA) ✅Best practice landing page design consulting ✅Setup Call Tracking for Adwords/Analytics , Retargeting Audiences, Convert to GA4 & More ✅On-Going Account Optimization and Reporting Areas of Expertise: 🔹Google Ads (Google Search, Google Display, YouTube, Remarketing). 🔹Google Tag Manager 🔹Local Lead Generation (CallRail, BrightLocal, GMB Optimization) 🔹Meta Ads 🔹Conversion Rate Optimization 🔹Google Analytics (GA4) My Track Record: 🏆 Expert Vetted Freelancer on Upwork 🥇 Ranked in the Top 1% on Upwork among all service providers ⭐ 100%+ Job Success Rate with a 4.96/5.0 feedback rating 🕰️ Over 2,800 hours and 125+ successful projects completed 💸 Managing over $12M/year in Google Ad Spend 🎓 Google AdWords™ Certified Professional 🤝 Google AdWords™ Certified Partner Real World examples of different kinds of compensation agreements I am open to: 1. Working White-Label for an Agency handling 10-50 clients behind the scenes and working with an Account Manager. I am paid ~$500 per account per month for a $5,000- $25,000 monthly retainer. 2. Working Directly with a client spending between $25K- $250K per Month in Google Ads. My fee is 20% of the Ad account spend, which fluctuates between $25-250K month to month. My compensation is between $5k and $50K per month. . 3. Working as a Consultant, I monitor and provide verbal/written strategy recommendations to another agency's PPC implementation team. Without using time-tracking, I bill 5 hours per week through Upwork @ $100/hour for $500/per week, $2,000 per month for eyes-on consulting with no account optimization (lever pulling) or client interaction. What Else I Bring to the Table: ★ Excellent Communication ★ Exceptional Response Rate ★ Multiple Project Reporting Options ★ Cost Effective Compared to Large Agencies ★ Fast Turn Around on Audits and Account Updates ★ Available 5 Days a week on Email and Phone ★ Located in Nashville, TN Interested in moving forward? Here are the next steps: 1) Review my Upwork profile and feedback. 2) Send me an invitation to interview OR 2.5) Direct Message me with details about your business needs. 3) We'll schedule a brief 15-20 minute call on Upwork.