Former Facebook (Meta) Lead Generation Specialist and Andromeda AI Specialist. 1,000,000+ leads generated across 14+ years and $1B+ in career Meta ad spend. I also serve as sales, marketing and digital marketing advisor to one of North America's largest tourist attractions. Expert-Vetted and Top Rated Plus — among the top 0.5% of Upwork talent.
If your Facebook advertising has become expensive, unpredictable or opaque, that’s the problem I’ve spent the past 14+ years solving—first working on complex, high-budget Facebook lead generation accounts, and now as an independent Meta lead generation specialist with more than 1,000 campaigns delivered across high-value industries.
A recent engagement, so you can judge the standard: I took over an account stuck at ~$12K/day with a $36–40 cost per lead. I halved the CPL while scaling to ~$55K/day and ~2,700 leads per day — delivering a 25,000-lead requirement in 10 days against a 40-day target. Roughly $200K saved in the first 10 days; seven figures across the engagement.
That's what senior judgment looks like in numbers.
Why established businesses hire me over other Meta specialists
Most Meta advertising problems aren’t advertising problems. They’re commercial problems wearing an advertising costume — the wrong offer, poor qualification logic, weak messaging, flawed measurement or outdated account architecture. Anyone can switch ads on. My job is to diagnose what’s really limiting performance, build the right Meta lead generation system around your business, then execute it with the discipline required to deliver measurable commercial results. That’s how budgets are protected, lead quality improves, and businesses scale profitably.
My earlier career includes Virgin, Coca-Cola, Ford, Ferrari, Aston Martin and British Airways, alongside hundreds of established mid-market businesses. I'm a British senior consultant, Top Rated Plus, and Meta lead generation is my full-time profession — not one service among many.
Results, specifically
- Wealth management: cost per lead reduced from $75 to $35 while lead quality improved — 260+ monthly leads with $500K+ in assets
- Business lending: 30% lead-to-submission, 69% submission-to-offer, 34% offer-to-funded
- Scale: accounts grown from $2K/day to $100K/day with cost-per-lead discipline maintained
- Stability: six-figure daily spend managed with full compliance and control
What working with me looks like
- Every engagement starts with a strategic audit — I diagnose before I spend
- Structured onboarding: access, tracking and baselines agreed before launch
- Regular reporting against commercial outcomes, not platform metrics
- Direct communication with the decision-maker — no account-manager layer
- Built for long-term partnership; my best client relationships run in years, not months
Who this works for
Established businesses with real operations — teams, revenue, and a product that already sells. If you want structured scale and qualified demand rather than vanity metrics, we'll work well together. If you're testing an early-stage idea, I'm the wrong hire, and I'll tell you so.
Scope
Meta (Facebook and Instagram) lead generation only. Account architecture and customer acquisition strategy. Messaging aligned to buyer intent. Creative direction and testing frameworks — I brief creatives, I don't design. Lead qualification architecture. Tracking tied to commercial outcomes, not dashboard theatre.
Background
I grew up inside an entrepreneurial family whose business scaled and sold for over $20M, then spent two decades in serious business and marketing education before joining Facebook to work on high-budget accounts. That combination — commercial grounding plus platform-level execution — is why my work starts with your business economics and ends with Meta advertising, rather than the other way round.
A Note on Creative Production
I personally manage your Meta advertising strategy and execution. I do not personally design graphics or edit videos, because those are specialist professions in their own right. My role is to develop the creative strategy, write detailed briefs, provide direction and feedback, and work closely with your graphic designer, video editor or creative team to ensure every asset is built to achieve the commercial objective. If you don’t already have creative resources, I’m happy to point you in the right direction.
You're paying for experience and correct execution, not hours. If you want a senior Meta lead generation specialist building reliable, qualified demand while protecting your budget — send me a message.
Retargeting
Lead Generation
Digital Marketing
Digital Strategy
Facebook
Lead Generation Strategy
Facebook Advertising
Facebook Ads Manager
Facebook Ad Campaign
Instagram Marketing
Marketing Strategy
Advertising Strategy
Digital Marketing Strategy
Instagram Ad Campaign
Ecommerce Marketing
Jacob R.
Nashville, Tennessee
$97/hr
5.0
230 jobs
I’m an expert digital marketer with over 7 years of helping local and online businesses generate leads and ecommerce brands sell more of their products while achieving their target ROAS. I've managed over $10 Million in ad spend across Facebook and Instagram.
I have extensive experience in setting up systems to help local businesses turn the leads that I generate for them into real people walking into their store or booking a consultation.
I can help you with every aspect of the social media marketing process including:
• Audience and competitor research
• Copywriting
• Creation of image and video ads
• Targeting your ideal customers
• Automating lead follow up
• Daily account management and optimization
I’d love to chat with you to find out more about how I can help you and your business with digital marketing!
Retargeting
Facebook Advertising
Social Media Advertising
Lead Generation
Facebook Ads Manager
Instagram
Facebook
Digital Marketing Strategy
Copywriting
Social Media Content
Build Lookalike Audiences
Conor D.
Astoria, New York
$95/hr
4.9
393 jobs
.::Marketing Maverick::.
Top 1% on Upwork – Expert Vetted 🏆 | Real Results. No Fluff.
Driving real growth through smart strategy and hands-on execution.
I’m a full-stack marketer who knows how to get results. From paid ads to email flows, CRO to reporting, I’ve helped businesses grow by focusing on what actually moves the needle.
I’ve run Google Ads and Meta campaigns for both lead gen and eCommerce brands, managed full-funnel email & SMS marketing, optimized websites for conversion, and built out automation and CRM systems that keep everything running smoothly.
Here’s what I’m good at:
Paid search & social (Google, Meta, etc.)
Email & SMS (Klaviyo, ActiveCampaign, Mailchimp, ConvertKit, GoHighLevel, more)
CRO & site management (Shopify, WordPress, Squarespace, Webflow)
CRM and automation setup across industries
Design + creative direction (Adobe, Canva, Figma)
Reporting, testing, and optimization that actually leads to growth
I’ve worked as a CMO, a creative lead at NYC agencies, and now support brands as a hands-on marketing partner. I don’t just make things look good, I make them work.
Certified in Google Ads, GA4, and HubSpot. Partnered with Shopify, Klaviyo, and Sendlane. Always learning, testing, and pushing to help clients stay ahead.
Let’s talk if you’re looking for someone who can jump in, get aligned fast, and start driving results.
Retargeting
Email Marketing
Google Ads
Google Analytics
Web Design
Graphic Design
HubSpot
Email Campaign Setup
Klaviyo
Email
SMS
Web Development
Consultation Session
HighLevel
ConvertKit
Watkins-Wright I.
Rowlett, Texas
$25/hr
4.6
16 jobs
Performance Marketing Strategist | Google Ads & Meta Ads Expert | 2-14x ROAS for Ecommerce, DTC & B2B
See, one of the worst marketing mistakes you can make is passing up my profile.
☢Not for the Timid: If you're looking for someone who plays it safe, I'm not your guy.
Ever heard of turning social media into a buzzing hive without spending a dime on ads? I pulled off an organic Social Media Marketing miracle, growing an audience to 100k strong and amassing 50K+ Facebook fans. Yeah, it's like digital alchemy.
I've been in the trenches too, managing 1000+ campaigns, some with budgets that'd make your eyes pop. Google Ads, Meta Ads, Snapchat, TikTok, LinkedIn, Email Marketing, Marketing Automation, Funnels,—I've danced with them all. Google even gave me a virtual pat on the back with certifications in Search, Mobile, Video, Shopping, and Analytics.
💲Your success is my success. With a genuine concern for your goals and delivering outstanding results, I am dedicated to consistently providing my very best for you and your business!
Navigating through the list of freelancers to find someone genuinely invested in your business, providing substantial value, and demonstrating reliability and professionalism can be draining.
No need to search any longer! I build and optimize full-funnel marketing systems that turn your ad spend into profit. No fluff frameworks—rigorous audit, research, testing, conversion optimization, and scaling what works.
CORE EXPERTISE:
• Google Ads Specialist - Search, Shopping, YouTube, Performance Max campaigns with industry-leading CPA
• Facebook Ads & Meta Advertising - Direct response campaigns engineered for 2-14x ROAS
• Paid Social Advertising - TikTok Ads, Snapchat Ads, LinkedIn Ads optimized for conversion
• Conversion Rate Optimization (CRO) - Landing page optimization averaging 40% improvement
• Marketing Automation & Email Marketing - Klaviyo, Mailchimp sequences recovering 20-30% abandoned carts
• Ecommerce Marketing - Shopify, WooCommerce, DTC brand scaling
• Analytics & Tracking - GA4, GTM, server-side tracking, full attribution setup
• Funnel Development - ClickFunnels, landing pages, sales automation
📊 PROVEN RESULTS:
→ $10M+ in tracked revenue.
→ Scaled ecommerce brand from $80K to $470K/month (Google Shopping + Meta + Snapchat)
→ Reduced SaaS CPA by 67% while increasing lead quality scores
→ Built automated email workflow generating $15K/month passive revenue
→ Achieved 2-14x ROAS across 1000+ paid advertising campaigns
→ Grew organic social media to 100K+ followers (zero ad spend)
PLATFORMS & TOOLS I USE:
Google Ads, Facebook Ads Manager, Meta Business Suite, TikTok Ads, Snapchat Ads, LinkedIn Campaign Manager, Google Analytics 4, Tag Manager, Klaviyo, Mailchimp, HubSpot, GoHighLevel, Shopify, WooCommerce, WordPress, Wix, ClickFunnels, Zapier, N8N, Hotjar, Figma, Apollo, Zoho, Salesforce, Bitrix24, Canva, Adobe Express, Figma & Hotjar
💼 IDEAL CLIENTS:
✅ Ecommerce stores ready to scale profitably (DTC, Shopify, WooCommerce)
✅ B2B companies needing qualified lead generation systems
✅ Brands with proven offers struggling with high CAC or low conversion rates
✅ Businesses wanting complete marketing systems, not one-off campaigns
MY APPROACH:
I focus on profit, not vanity metrics. Every campaign is built on testing, iteration, and data. I'll tell you what's working, what's not, and what we should try next—even if it's uncomfortable. You'll get transparent reporting, strategic recommendations, and a partner focused on your bottom line.
NOT A FIT IF:
❌ Monthly budget under $1,000
❌ Unproven offer or product-market fit issues
❌ Looking for quick fixes instead of sustainable systems
IS A FIT IF:
✅ You have a product people want and proven unit economics
✅ You're ready to test, iterate, and scale what works
✅ You value profit over perfection and results over proprietary frameworks
LET'S TALK IF: You're ready to scale acquisition profitably with a marketing partner who prioritizes your ROAS over their ego.
Retargeting
Marketing Strategy
Social Media Marketing
Digital Marketing
Internet Marketing
Lead Generation
Facebook Advertising
Ecommerce Marketing
Google Ads
Facebook Ads Manager
Media Buying
Google Ad Manager
B2B Lead Generation
Google Tag Manager
Email Marketing
Marketing Automation
Google Analytics
Pay Per Click Advertising
Conversion Rate Optimization
Shopify
Chris N.
Plainfield, Illinois
$150/hr
5.0
111 jobs
Hello! My name's Chris. I'm a LinkedIn ads specialist & former LinkedIn employee, based out of Plainfield, Illinois.
I specialize in LinkedIn ads management, helping clients get leads, increase brand awareness, and maximize ROI, having now managed millions in total ad spend.
Recent wins:
- Increased SQLs (Sales Qualified Leads) for a B2B SaaS client by 40%, while lowering CPL (Cost Per Lead) by 35%.
- Scaled a LinkedIn ads campaign from $5K to $50K/month with a 3.5x ROI (Return on Investment).
If you're looking for complete, A-Z LinkedIn ads management, please feel free to send me a message any time!
LinkedIn Campaign Manager
LinkedIn
LinkedIn Profile Optimization
LinkedIn Lead Generation
LinkedIn Marketing
Peter S.
Clearwater, Florida
$289/hr
5.0
558 jobs
I worked at Facebook for a year, and I am a paid media consultant who helps businesses optimize their Shopify e-commerce revenue and lead generation efforts with Facebook Advertising, Pay-Per-Click Advertising (PPC) and Social Media Marketing. I have deep experience with Facebook Ads Manager and Instagram Ads, experience with Google Ads, Twitter Ads and TikTok Ads, as well as a broad organic social media content development and strategy background, and deep experience with generative AI for content creation.
In the past, I’ve run 10-12x ROAS Facebook and Instagram advertising campaigns for global sports brands (I led social media for the Boston Celtics and UFC) and have run digital ad campaigns for clients across multiple industries like live event tickets (hockey tournaments, conventions, etc.), DTC/e-commerce, luxury soap, premium pet food (Purina) and pet products, baby furniture, women’s designer clothing, book releases, real estate, designer chocolate, and more. I also have a background in lead generation campaigns and helping marketers understand what their cost per lead should look like on Facebook and Instagram.
My work in-house at Facebook provided me with insider insight into effective ads strategies on the platform. I’ve also worked in the paid media space for a pharmaceutical company and the retail media space for Fortune 500 CPGs.
I’ve managed monthly budgets of up to $1 million on Facebook, and I can work with any business, including start-ups, wedding photographers, real estate agents, small businesses, restaurants, and e-commerce/Shopify stores, as well as local services businesses (cleaning companies, etc.) who need help with lead generation.
Whether you need help with Facebook pixel installation, organizing Facebook Business Manager, lead gen and landing page optimization, or lookalikes and audience retargeting, I can help optimize your ad spend and enhance your tactics. If you just need an extra set of eyes on your account for some pointers, or you need a full-on account audit, I’m your guy. I can also help with Wordpress, Shopify and GoHighLevel integrations with your Meta Ads.
I have deep experience with event marketing through Facebook Ads, including professional sports ticket sales, networking, conferences and conventions marketing via Eventbrite, and webinar marketing via Zoom and other platforms.
I manage Meta Ads for multiple clients and can manage yours as well. I can also help you design ad creative with generative AI tools for rapid creative testing and iteration, including Gemini, NanoBanana, Claude and more.
If you need help in these areas of your social media marketing, Facebook Ads or Instagram marketing, let’s chat.
Retargeting
Facebook Ads Manager
Facebook Advertising
Social Media Advertising
Facebook
Google Analytics
Shopify
Digital Marketing
Paid Media
Pay Per Click Advertising
PPC Campaign Setup & Management
Google Ads Audit
Facebook Ad Campaign
Digital Marketing Management
Advertising
Instagram Ad Campaign
Facebook Marketing
Google Ads
Media Buying
Lead Generation
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