I have personally helped hundreds of great small business owners earn more than $122 million in Google Ads conversion value along with 45,000 phone call leads and 71,000 lead form submissions.
Please note: I am not an agency owner! I do not subcontract!
Also please note: I do not work with agencies. I reject offers from agencies to do hidden "white label" subcontracting.
I have personally earned more than $800k on Upwork over 235 total jobs, 4,000 hours, and dozens of fixed price projects.
These are NOT agency stats. These are personal stats.
I am expert vetted top 1% and I have 100% job sucess score as of July 2026.
Along with deep hands-on experience managing Ads, SEO, AEO - I am also a Klaviyo Certified Practioner/Strategist and a Shopify Partner.
I can help with far more than just Google Ads, as needed.
With nearly 17 years experience across hundreds of projects/dozens of verticals, I have a very good understanding of what it takes to win big online.
My previous clients on Upwork include:
- Graduate Management Admissions Council
- The Motley Fool
- Curiosity Stream
- Badass Beard Care
Here are a few verified Upwork client testimonials:
"Great at what he does, communicative, and patient/detailed-oriented with his justifications. The past two years working with TJ have been fantastic."
"TJ was a phenomenal hire for us. He is an expert in his craft. He helped us take our SEO / Google ads to the next level in a massive project for us."
"This guy knows SEO (search engine optimization) and PPC (pay per click search engine advertising) like nobody's business! And you don't have to babysit him...he just gets it done while keeping up great communication about what's going on. We've only had to pay him a tiny fraction of the money he's brought in the door. Highly recommended!"
No project is too big or too small but I only work with A+ clients.
I am after quality at this point, not quantity. I have a very small portfolio of clients but they've all been with me for many years.
If you are an A+ client, I look forward to learning how I might be able to help you.
Google Analytics
Search Engine Optimization
Search Engine Marketing
Email Marketing
Google Ads
Google Ads Account Management
Google Ads Account Setup
Google Ads Audit
Google Ad Manager
Google Analytics 4
YouTube Ads
Search Engine Marketing Strategy
Ecommerce Marketing
Ecommerce SEO
PPC Campaign Setup & Management
Tori K.
Salt Lake City, Utah
$73/hr
4.7
84 jobs
I’m the full-stack marketer who turns your scattered email, content, PPC, SEO, social, and lead-gen efforts into real-world results. My campaigns are rooted in storytelling, empathy, and authenticity, so when you work with me, every conversion becomes a conversation.
We’d Be A Match Made In Heaven If…
・You run a DTC or SMB brand and need someone to plan and execute across channels, or just one.
・You value measurable growth [weekly updates, dashboards, clear KPIs].
・You need someone who works within your existing stack [Shopify, Semrush, MailChimp, WordPress, Klaviyo, Zapier, GA4, Google Ads, HubSpot, Meta] instead of bulldozing it.
・You believe marketing should read human, not gimmicky or spammy.
・You want a long-term partnership [let’s grow together!].
How We Win Together…
・+38% subscriber growth from a lead magnet [see portfolio] converting at 7.1% CTR.
・+150% search traffic and +1,535% total impressions after sorting an IT firm’s SEO nightmare.
・3× email revenue in under a year for a luxury hardware brand [$30K → $95K].
・4.9 ROAS Google Ads campaign where one lead covered a commercial realtor’s annual ad budget.
・Fully booked mental health practice in 4 months [Google Ads + SEO].
What I Bring To The Table…
・Full-funnel strategy + hands-on execution: email, content, web, PPC, SEO, lead gen, social
・Tech fluency: ESPs, CMS, Canva, GA4/Looker, Google Ads, web builders, HTML/CSS
・Creative chops: brand storytelling, copywriting, design, and high-performing ad & email creative
What’s My Story?
I skipped the agency ladder and dove straight into freelancing five years ago, choosing projects that stretched me from copywriting and email management to backend SEO, Google Ads, and full web builds. Along the way, I added branding and design, plus enough HTML/CSS to customize any email or landing page you might need. Lucky for you, I marched [still do!] to the beat of my own drum, which is what gave me the real-world experience to now offer you breadth without bloat: a true one-stop, interdisciplinary marketer fully at your service.
Let’s get that marketing machine of yours organized and running. Just shoot me a quick message and I’ll reply within 24 hours to set up an intro call so we can get down to business.
Ready when you are ☺︎
“Tori was a great addition to our team. We initially brought her on to do copywriting but it expanded to a full-on creative-director role. Tori has a great talent for understanding a brand, crafting a pitch, and delivering that message through a variety of mediums.”
— Kevin Bing, Owner & CEO, Brusso Hardware
Digital Marketing
Conversion Rate Optimization
Search Engine Optimization
Marketing Automation
Content Strategy
Creative Strategy
Graphic Design
Copywriting
Email Marketing
PPC Campaign Setup & Management
Lead Generation
Google Ads
SEMrush
Canva
Klaviyo
Christopher O.
Provo, Utah
$185/hr
5.0
130 jobs
**I’ve earned Upwork’s Expert-Vetted Badge, given to the top 1% of freelancers**
I specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics.
I've consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, nonprofits, event caterers, financial consultants, musicians, and dental clinics.
I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results.
I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics (including GA4), and other tracking tools to track and attribute new leads and sales, making sure that my clients get results.
Because I studied entrepreneurship and am an entrepreneur myself, I understand what matters most to your business or nonprofit — getting results. I communicate results and keep my clients in-the-know with regular updates, personalized reports, and interactive dashboards.
I can help turn a bad campaign around, build you new campaigns, or improve your current ones.
I look forward to meeting you to see if I can help you with your project!
What I use:
Advertising — Google Ads, Facebook/Meta Ads
Websites, Funnels, and Landing Pages — Wordpress, Clickfunnels, Shopify
Analytics — Google Analytics (now only GA4), Hotjar, Google Tag Manager, Facebook/Meta Pixel
Reporting — Google Looker Studio (formerly Google Data Studio)
Have any questions? Go ahead and click “Invite to Job” or “Post Job To Invite” and let’s talk about your digital marketing project.
************************
Sometimes Upwork can feel a little mechanical, so here is a little about me to remind us that we’re people.
I first got into digital marketing while in school from a last-minute decision to take a brand new class on what was then Google AdWords. Since then I’ve been lucky to be mentored by and work with some incredible marketers.
I love to read, spend time with my family, and I play the organ at my church – this is new for me, but it’s been a hugely fulfilling challenge.
Feel free to chat with me about more than just work. Work is always more fun when you know and develop friendships with the people you’re working with.
Again, click the “Hire now” or “Invite to Job” button and let’s talk about your digital marketing project.
Conversion Rate Optimization
Google Analytics
Facebook Advertising
Google Ads
Facebook Ads Manager
Analytics
Lead Generation
Shopify
ClickFunnels
Google Tag Manager
Looker Studio
Abby W.
Provo, Utah
$25/hr
5.0
5 jobs
I am an experienced digital marketer with over 2,000 content pieces to my name. Every month, I write over 60 short- and long-form blogs for clients in almost every industry—cybersecurity, law, self-storage, home services, e-commerce, SaaS, and more.
With extensive research skills and a bachelor's degree in editing, I write blogs that engage readers, build your organic reach, and convert customers. With the reach that my organic content has generated, a client saves over $40,000 a month on paid ads—blogs really can be a marketing powerhouse!
I'm willing to complete the keyword research, content strategy, writing, one round of edits, and publishing of your blogs, website pages, white papers, and any other digital marketing materials you see fit.
Digital Marketing
Copywriting
Writing
Proofreading
AI Content Creation
AI Content Editing
Brand Research
SEO Content
SEO Writing
Content Strategy
Keyword Research
Jacob E.
Salt Lake City, Utah
$15/hr
5.0
5 jobs
I'm a digital media marketer and social media manager who is passionate about creating content that contributes to meaningful impacts.
Digital Marketing
LinkedIn
LinkedIn Profile
LinkedIn Marketing
Lize G.
Salt Lake City, Utah
$25/hr
5.0
5 jobs
I still remember the thrill of my first concierge shift at a luxury hotel—anticipating every request, navigating complex schedules, and crafting personalized guest itineraries. That’s where I fell in love with service-driven storytelling. 🌟
By 2020, I’d channeled that passion into outreach as EF Go Ahead Tours’ Top Sales Executive, designing data-backed email campaigns that boosted bookings. In January 2023, I became Zoom’s Top Meeting Setter, securing 50+ qualified calls in 30 days with targeted cadences powered by HubSpot email automation and ChatGPT prompts. 🚀
🔑 Services I Offer
Virtual Assistant & Lead Generation
• Multi-touch outreach sequences (email, LinkedIn, phone)
• Lead sourcing with LinkedIn Sales Navigator & ZoomInfo
• CRM pipeline setup & management (Salesforce, Outreach.io, HubSpot)
Content Creation & Copywriting
• Blog posts, articles & long-form storytelling
• Social media content calendars & captions
• Email marketing: drip campaigns, A/B subject-line tests
CRM & Reporting
• Google Sheets dashboards & Tableau analytics
• Automated follow-up reminders & status workflows
• Data verification with Hunter.io & SellerCrowd
✨ My Unique Blend
• Storytelling That Sells: I transform specs into customer-centric narratives, weaving brand voice into every touchpoint.
• Tech-Savvy Execution: Fluent in AI tools, Salesforce automation, and HubSpot workflows—so your campaigns run smoothly.
• Concierge-Level Attention: From calendar coordination to inbox-zero mastery, no detail is too small.
• Self-Directed & Proactive: Give me the goal, and I’ll build the roadmap—no micromanagement required.
Ready to boost leads with compelling outreach, data-driven campaign tracking, and narrative-powered content? 📈 Send me a message, and let’s co-author your next success story.
— Lize Guerin
International Sales
Outbound Sales
Travel & Hospitality
Marketing
Email Marketing
Social Media Management
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Emerald Tiger
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Kinetic Investments
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Summa Linguae
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